The document contains information about the video game console market from 2006-2016. It shows the worldwide market for video games grew steadily from $41.7 billion in 2006 to a forecasted $53.4 billion in 2011. In 2011, the Nintendo Wii had a 32% market share, while PlayStation and Xbox had 23% and 44% respectively. The Wii saw increased unit sales from 2009-2010 after declining the previous year, while PlayStation and Xbox unit sales declined.

1. Team Whatever
Lisa Duong
Chad Strasser
Tavia Blume
Scott McCormick

2. TAM for Video Game Consoles
World Market for Video Games and Video Game
Consoles: 2006 - 2016
Year World Market US$ In Millions
2006 41,793.57 Forecasted
2007 43,888.57
2008 46,099.11
2009 48,432.25
2010 50,886.25
2011 53,421.64
Source: Philip M Parker, INSEAD, Copyright
2010, www.icongrouponline.com

3. Market Share of the Wii
Market
PlayStation 23%
Xbox 44%
Wii 32%
http://www.digital-
digest.com/blog/DVDGuy/2012/01/14/gam
e-consoles-december-2011-npd-sales-

4. Top Competitors in the Market
• In the US Market
http://www.digital-
digest.com/blog/DVDGuy/2012/01/14/game-
consoles-december-2011-npd-sales-figure-
analysis/

5. Market Growth Rate over 3 years
In the Global Market

6. Forecasted Market Growth over next
3-5 yrs
In the Global market

7. Market Share Growth or Shrinkage
(console units sales worldwide)
300,000
250,000
200,000 XBox360
150,000 PS3
100,000 Wii
50,000
0
2009 2010 2011
"Video Game Console Sales Worldwide, 2008-2010." Market Share Reporter. Ed. Robert S. Lazich and Virgil L. Burton
Source: Philip M Parker, INSEAD, Copyright
III. 2012 ed. Detroit: Gale Group, 2012. 810 pp. 2 vols. Gale Directory Library. Gale. University of Washington. 9 Apr.
2010, www.icongrouponline.com
2012 <http://find.galegroup.com.offcampus.lib.washington.edu/gdl/start.do?prodId=GDL>.

8. Market Share Growth or Shrinkage
(console units sales worldwide)
Wii PS3 XBox360
2008 247,941 240,884 225,372
2009 100,844 143,315 172,994
2010 111,619 114,917 168,429
Wii
– Decreased 2008-2009
– Increased 2009-2010
PS3
– Decreased
Xbox360
– Decreased
"Video Game Console Sales Worldwide, 2008-2010." Market Share Reporter. Ed. Robert S. Lazich and Virgil L. Burton III. 2012 ed. Detroit: Gale
Group, 2012. 810 pp. 2 vols. Gale Directory Library. Gale. University of Washington. 9 Apr.
Source: Philip M Parker, INSEAD, Copyright
2012 <http://find.galegroup.com.offcampus.lib.washington.edu/gdl/start.do?prodId=GDL>.
2010, www.icongrouponline.com