Gamification involves making non-game activities more engaging and game-like to motivate desirable behaviors from customers and staff. It applies game design methodologies to various fields such as education and business, enhancing user experience and loyalty while driving sales. Notable examples, including Nike's gamified running experience, demonstrate increased engagement and improved outcomes without traditional promotional costs.

1. WHAT IS GAMIFICATION?

2. GAMIFICATION IS…
Making non-game activities
more game-like

3. GAMIFICATION IS…
Making things more:
Fun and Playful
Rewarding and Engaging
Exciting and Challenging
Competitive and Collaborative
Social and Sharable

4. FROM A BUSINESS PERSPECTIVE
Motivating people to do the things you want them to do
Customers
Potential customers
Staff
Using the methodologies that game designers use
By spending less than other motivational approaches
Collecting the behavioural data
Feeding back to people
Continually motivating by using a feedback loop

5. BROAD RANGE OF APPLICATIONS
Education, to motivate people to learn
Motivate and reward staff
Change behaviour at a society level
Increase customer loyalty and therefore
increase sales and profits
Make your products and how people interact
with them more engaging and fun

6. EXAMPLES

7. A SMALL EXAMPLE – LINKED IN
By giving users feedback and setting
a goal, Linked In motivate their users
to complete their profile

8. A BIGGER EXAMPLE - MINT
MINT have gamified
personal financial
management. By setting
goals, providing rewards
through ‘Achievemints’
and generally making
money management
fun, their users do a
better job of managing
their money.

9. THE NIKE CASE STUDY
Nike sell running shoes (amongst other things)
How do they sell more running shoes?
More importantly, how do they achieve more sales without:
reducing prices (reduces margins)
using promotions and sales (expensive and reduces
margins)
Offering tangible rewards (such as a traditional loyalty
programme might - expensive to operate and
fulfill, reducing margins)

10. THE NIKE CASE STUDY
• With Nike+, Nike have gamified the act of using their
product. They have gamified running.
• A small device (which runners pay for) is placed in their
shoe and tracks every step they take.
• It syncs back to their iPhone/iPod and a central web site

11. THE NIKE CASE STUDY
The data allows runners to:
• Track their performance over time
• Map their runs and compare different runs
• Compete with themselves
• Compete with others
• Find people of a similar ability and race with them
• Compete with their friends on Facebook
• Set goals (and be set goals to improve)
• Progress through a series of levels based on activity and
performance
In fact, all the kinds of things you might do in a game

12. THE NIKE CASE STUDY

13. THE NIKE CASE STUDY
The result is...
• People run more ( a lot more)
• There shoes wear out more often
• They have to buy Nike running shoes to stick with
the programme
• So Nike sells more shoes ( a lot more)
• And once the system is built, the running costs
(excuse the pun) are minimal, because all rewards
are virtual.

14. INTERESTED?

15. YOU SHOULD BE!
As we see more and more examples of
gamification, people are starting to realise that
boring things can be fun.
Make sure you don’t get left behind, start
thinking about it now.

16. YOUR NEXT STEPS
Talk to us about what you want to achieve
We’ll help identify if Gamification is right for you
If it is, we’ll work with you to develop a strategy
which is:
On Brand
On Budget
Going meet your objectives

17. LET’S START A CONVERSATION…
As one of Australia’s leaders in Gamification, we’re a great place to
start.
02 89 231 200
commercial@3rdsense.com
www.3rdsense.com