Imagine Publishing is a UK-based magazine publisher based in Bournemouth, Dorset. They publish over 20 magazines focused on video games, computing, photography and lifestyle. In 2006, they acquired GamesTM magazine along with 23 other titles when the previous publisher, Highbury Entertainment, went into administration. GamesTM targets mainly male readers aged 18-35 who are industry professionals, enthusiasts, and sophisticated gamers interested in in-depth gaming coverage and industry insights. The magazine is marketed on social media platforms like Twitter and Facebook as well as through ads in other Imagine Publishing magazines.

1. Case Study of Magazine Ownership
‘GamesTM’
By Satpal Singh

2. Who is the magazine publishing
company?
• Imagine Publishing is a UK-based magazine
publisher, which publishes a number of video
games, computing, creative and lifestyle
magazines.

3. Where are they based?
• They are based in Richmond House that is in
Bournemouth, Dorset.

4. What other magazine do they publish?
• Digital Photographer
• Photography for
Beginners
• iCreate
• Web Designer
• Photoshop Creative
• Play
• Pocket World
• GamesTM
• X360
• Retro Gamer
• SciFiNow
• Advanced Photoshop
• Fantasy Artist
• 3D Artist
• Apps Magazine
• How It Works
(circulation
38,012)[4]
• Android Magazine
• All About Space
• All About History
• World of Animals
• Linux User and
Developer

5. What else do they do?
• As well as publishing Magazines, Imagine
Publishing also publishes Bookazines and
create and sell DVDs and even sell gifts such
as mugs and folders which look after all your
precious collection of magazines.

6. Are they a part of a bigger organization-
what does the bigger organization do?
• Imagine Publishing is not apart of a bigger
organization.

7. Is there an interesting history of
ownership of the magazine, and if so
what is it?
• In January 2006, the future of the magazine
became uncertain after its publisher, High
bury Entertainment, went into administration.
• On 20 January 2006, Imagine Publishing
announced that they had bought GamesTM
along with 23 other titles.

8. Who are the magazine’s core
audience?
• Games™'s key audience profile is 90% males, aged 18-35 Its
key target groups are:
• Industry professionals: As one of the most respected
brands in the videogames industry, games™ enjoys the
respect and attention of the world’s most important
developers and publishers.
• Enthusiasts: The games™ brand attracts hardcore gamers
with an appetite for more knowledge, for deeper insight.
games™’s mission is to satisfy this audience in a way no
other brand can.
• Sophisticated gamers: games™ is admired by an audience
who demand more in-depth consumer advice and industry
insight. It’s an intelligent, more considered, more affluent
audience and one games™ is proud to boast.

9. How is the magazine marketed and
advertised?
• The magazine is marketed on Twitter and
Facebook. They all have there own pages on
these social networking sites that engages the
younger readers.
• They also have adverts in the other magazine
‘Imagine Publishing’ Publishes.