Pixel Ammo is a mobile game developer that has launched 3 titles. It aims to launch 5 new games in 2013 with online multiplayer functionality. The document provides details on Pixel Ammo's company introduction, launched games, upcoming titles League of Heroes and Card Guardians, and discusses stand-alone vs. network games. It also outlines Pixel Ammo's marketing strategy which includes beta testing, press outreach, banners, forums, events, and social media. The board of directors and advisors are introduced along with their backgrounds.
AWE USA 2018 Startup Pitch: Lisa Wong with BinaryBubblesAugmentedWorldExpo
A Global AR Pitch Finalists presented by GFR Fund at AWE USA 2018 - the World's #1 XR Conference & Expo in Santa Clara, California May 30- June 1, 2018.
AWE USA 2018 Startup Pitch: Lisa Wong with BinaryBubbles
The startups whose pitches have been accepted are currently fundraising in order to launch their companies and solve problems in XR; they’re looking for investments, corporate customers and strategic partners. Funds from around the world are represented at the event, looking to discover frontier technology and identify new investment opportunities.
http://AugmentedWorldExpo.com
A pictorial overview of how leading games companies have leveraged KTplay to drive more player engagement and revenue in their games. With user acquisitions costs climbing ever higher, retaining and monetizing the players you already have is a critical component to success in the mobile market. KTplay’s in-game community platform opens a two-way communication channel between publishers and their players, to increase engagement, retention, monetization, and customer satisfaction amongst their high-value customers.
PC and Mobile: Going Cross Platform Post LaunchKongregate
These are slides from Mel Montano’s talks about PC and Mobile cross-platform game launches at Casual Connect Berlin and White Night Prague 2017. She uses her experience in publishing and cross-platform games via Humble Bundle to provide real-world actionable items to help in pursuing a secondary (or tertiary or more) launch on a very different platform.
Going cross-platform increases your potential audience, pleases your current userbase, and can grow your lifetime revenue. The leap from mobile to PC and vice-versa is fraught with complications from perceived game value, freemium/premium, to the specifics of UX/UI changes. This talk gives actionable insights for your cross-platform PC and mobile plans.
AWE USA 2018 Startup Pitch: Lisa Wong with BinaryBubblesAugmentedWorldExpo
A Global AR Pitch Finalists presented by GFR Fund at AWE USA 2018 - the World's #1 XR Conference & Expo in Santa Clara, California May 30- June 1, 2018.
AWE USA 2018 Startup Pitch: Lisa Wong with BinaryBubbles
The startups whose pitches have been accepted are currently fundraising in order to launch their companies and solve problems in XR; they’re looking for investments, corporate customers and strategic partners. Funds from around the world are represented at the event, looking to discover frontier technology and identify new investment opportunities.
http://AugmentedWorldExpo.com
A pictorial overview of how leading games companies have leveraged KTplay to drive more player engagement and revenue in their games. With user acquisitions costs climbing ever higher, retaining and monetizing the players you already have is a critical component to success in the mobile market. KTplay’s in-game community platform opens a two-way communication channel between publishers and their players, to increase engagement, retention, monetization, and customer satisfaction amongst their high-value customers.
PC and Mobile: Going Cross Platform Post LaunchKongregate
These are slides from Mel Montano’s talks about PC and Mobile cross-platform game launches at Casual Connect Berlin and White Night Prague 2017. She uses her experience in publishing and cross-platform games via Humble Bundle to provide real-world actionable items to help in pursuing a secondary (or tertiary or more) launch on a very different platform.
Going cross-platform increases your potential audience, pleases your current userbase, and can grow your lifetime revenue. The leap from mobile to PC and vice-versa is fraught with complications from perceived game value, freemium/premium, to the specifics of UX/UI changes. This talk gives actionable insights for your cross-platform PC and mobile plans.
You have a great game, so why not let players invite their friends for a little competitive fun? With an easy and blazing fast challenge mechanism, players can test their skills against their friends or quickly jump into a game with matchmaking. And with customizable screens, you never have to worry about retaining your game's unique look and feel.
Riot Games Interview presentation Product launch planEdward Hwang
Though I failed to get the job as a product manager for SEA region after more than 10 interviews and hundreds of e-mails exchanged over a 6 months period, I still would like to share this slide that helped me get to the very last stage of the interview.
I made the slide within a week between interviews based on the request of the hiring manager to come up with a hypothetically scenario to launch a new product for Riot Games. The idea was to basically understand your skill-set and thinking process. And, of course to have something more solid to initiate a better communication during the interview process.
Anyways, I hope this helps if anyone is interviewing for a similar gaming company.
Mobile Multiplayer Gaming is the key offering with LivePlay. LivePlay is an alternate multiplayer mobile gaming cloud for android and HTML5 gaming. While we support all the features Google Gaming services offers, we continue to innovative solutions and build more features.
Build a gaming subscription service with LivePlay, which stands out. Most of the services today differentiate the offering only with content catalog. Here is a service which give you a lot more.
Some Features :
Unique Gamer ID
Global gaming currency
Multiplayer | Real-time | Turn-Based
User Generated Content Feed
Player messaging | chat | voice | video
Tournaments
LeaderBoard
Achievements
Social Connect
We continue to add more services to the LivePlay offering.
For more information, visit: www.adriancrook.com
There are many reasons to opt for the Free-To-Play monetization model. At the forefront is that Free-to-Play games are generating more money than premium sales at nearly a 10-1 margin.
It is not just the big AAA productions that can succeed. With an average of 15,000,000 Steam Players online at any given time and 90 million console gamers in the US alone, strictly considering a mobile publishing avenue severely limits your audience reach. In addition, plenty of these platforms are doing their best to embrace the F2P evolution in gaming.
A+C has 10 years and over 130 clients worth of freemium experience. From increased monetization to retention and virality, we have delivered for clients such as LEGO, Pokemon, Electronic Arts, Zynga and many more.
This is a presentation we gave at Gameplay Space in Montreal recently, to a room full of indie developers.
Contact us at www.adriancrook.com today.
Gaming Companies and Communities for Drupal OpenSense Labs
Game developers are considered geniuses, and the fact that Drupal influences a large portion of success is a no secret. Here are some of the reasons why gaming companies and communities are adopting for Drupal over any other CMS.
NANOO is a community based platform for all mobile games
- Game developers and publishers can create and operate official game site, community and support center
- Can be used on smartphones, tablets and PCs
- Over 300 mobile games are served through NANOO
Some of my favorite titles and why I believe they are well-designed games. A quick teardown of Star Wars: Galaxy of Heroes' player retention. And some thoughts on how to improve the games.
Advergaming Creating A Video Game As A BrandZach Klein
I pulled this presentation together at BBDO/Proximity in early 2008. The purpose of the presentation was to introduce branded video games and discuss the elements that go into creating a successful branded video game experience.
Similar to [GAMENEXT] 소규모로 효율적인 북미시장 공략 (픽셀아모) (20)
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
3. Company Introduction
PIXEL AMMO PROVIDES TOP-NOTCH GAMES WITH A FLAIR FOR FUN AND
EXCITEMENT. OUR MEMBERS HAVE BEEN IN THE SMARTPHONE APPLICATION
DEVELOPMENT SINCE IT'S BIRTH.
• GOAL
Pixel Ammo will be one of the leading real-time network game developers for smartphones
• STAFF
Currently 15 team members, 3 board of directors, and 3 board of advisors
• HISTORY
Pixel Ammo has developed three well-known titles for the smartphone platform
• PLAN
Plan to launch five games in 2013 all with online real-time network play.
03
4. Launched Games
FluOrama Crazy Waxing Keri Racing
Launch Date: January 2011 Launch Date: May 2011 Launch Date: August 2012
Total Users: 125,000 Total Users: 1,155,000 Total Users: 42,000
Average Ratings: 4.5 stars Average Ratings: 3.5 stars Average Ratings: 5 stars
Publisher: Neowiz Internet
Description: Description:
FluOrama is a simple puzzle game where Crazy Waxing is a quirky puzzle game for Description:
you need to trap bacteria into a designated casual gamers and devoted puzzle-lovers Keri Racing merges tycoon game play, real-
area. alike. time PvP, and RPG-inspired pet raising.
5. League of Heroes: Online
SCHEDULE
Alpha Version October 2012
Beta Version December 2012
Release First Quarter 2013
Castle Towers
Objective is to destroy your Towers are stationary
enemy’s Castle before he has buildings that attack offensive
a chance to destroy your heroes and minions. Towers
Castle. have high HP and can be
Each Castle will be located on upgraded along the way to
the extreme ends of the side improve defense.
scroll map.
05
6. Card Defense
SCHEDULE
Alpha Version October 2012
Beta Version January 2013
Release Second Quarter 2013
Soldiers Cards
Use soldiers to defend the Each soldier is represented by
princesses from dragon a trading card. To use a
attacks. Soldiers range from soldier you must have the
100 different types including: appropriate card to fight. You
Riflemen, Gunner, Band, and can also use the cards to
Nurse trade amongst your friends
06
7. Videos
Videos
Videos can be posted on forums to spark user interest
If the press decides to write articles on your game, they will often include the video
League of Heroes Card Guardians
07
8. Stand-Alone vs. Network Lifecycle
Stand-Alone Stand-Alone games have
Stand-Alone games have a much shorter short lifecycle
lifecycle than social games because of a
lack of competition and cooperation with
other players.
Most stand-alone games cannot last more
than 3 months in the top ranks unless it is
updated frequently.
Social Network-base games have a
SOCIAL NETWORK GAME longer lifecycle
Social games are able to maintain a higher
ranking because playing with friends
motivates users to continue playing
Keri Racing will have an even longer lifecycle
than other SNGs because mini-games and
pet raising will keep users addicted to the
farm while multiplayer racing will keep users Ranking information has been collected via AppAnnie
addict to competition with other players LINK
08
9. Country Breakdown
U.S. AppStore is still leading the curve
U.S. dominates the market
The U.S. AppStore is by far the largest
market with 1/3rd of all iOS revenue. U.S.
Google Play has slowly been overtaken by
Asian countries but it is still the second
largest market.
English-speaking countries
Moreover, English-speaking countries
follow the U.S. market and have similar
tastes in games as the U.S. Success in
U.S. normally entails success in most
English-speaking countries, namely North
America and Europe. Asian countries do
not have the same transitive property. (ie.
Korea, Japan, & China ranks are
completely different)
09
11. Beta Testing
SUMMARY
Prior to global launch we use OBT to increase
word of mouth and obtain VoC
CANADA LAUNCH
Initiated during Canada launch
PROCESS
1. Post on Forums (Target reviewers and power bloggers)
2. Find 30~50 beta testers
3. Create forum
4. Download game for all users
5. Developer’s Questions list
6. Beta testing time: 1~2 week
7. Request reviews
PRIZES
Winner obtains iPad 3
All testers get $10 iTunes Gift Card
11
12. Press Marketing
SUMMARY
Give press information about our game pre-launch and on launch
PRESS KIT INCLUDES:
Ad Hoc build
Extra screenshots
Gameplay video
Extended marketing video
Review article
REVIEW
Request reviews
If reasonable, purchase banners
12
13. Website Banners
SUMMARY
Pay for banners on review websites
TOUCH ARCADE
Highest amount iOS users
Highest CPM rate
Downside - Most likely full during time of launch
POCKETGAMER/148APPS
Second tier review websites but still well-known within the community
LOW-USER WEBSITES
Used more as a marketing gimmick to appear as popular
PROS CONS
Increase press awareness Cost to download ratio is VERY
User recognition low
Increase relationship with press High-traffic sites fully booked
More press reviews
13
14. Cost Per Install
SUMMARY
Incentivized downloads
Advertisement revenue
INCENTIVIZED DOWNLOADS
Only when our game is downloaded will we need to pay
Guarantees user usage of game
ADVERTISEMENTS
If a user downloads another app via TapJoy on our game, then we get cash
FEATURED SPOTS
TapJoy featuring our game will lead to more downloads
PROS CONS
Discoverability Need initial cash
Real users
Over 70% conversion rate
14
15. Cross Promotion
SUMMARY
Publishers with a lot of users can use
cross-promotion to drive downloads
TIMELINE
After launch
THIRD PARTY
Chartboost offers 3rd party
cross-promotion for higher
user acquisition.
15
16. Forum Marketing
SUMMARY
Utilize threads to increase word of mouth
UPCOMING GAMES THREAD
Screenshots (Slightly edited)
Preview video
Preview article
NEW RELEASE THREAD
Fully edited screenshots
Release video
Release article
EVENT THREAD
After Global Launch
First to win XXX races
First to add XXX friends
16
17. SNS Marketing
SUMMARY
Utilize Facebook/Twitter/other SNS to increase word of mouth
Similar to Forum Marketing
FUNCTIONALITY
Target Facebook Fan Page (Consolidate to one channel)
Twitter tweets
ACTIVITY LEVEL
Facebook will be often updated
Twitter activity will be limited to events and updates
CUSTOMER SERVICE
Try and centralize customer service to Facebook and Twitter
Remove personalized emails
SNS will serve as dual-purpose: (Customer service and viral marketing)
17
18. Events
SUMMARY
Notify users of events
Uses e-mail from database
TIMELINE
After first launch
POSSIBLE EVENTS
First to Win 100 Races
First to invite 50 Friends
First to reach level 50
First to unlock all buildings
ETC…
PRIZES
Free Feathers
Free Gold
Free $10 iTunes Gift Card (Only for large events)
18
19. Marketing Timeline
1 Month Prior Within 3 Months Continuous
Canada Launch Global Launch Post Launch
BETA TESTING CPI POSSIBLE EVENTS
Obtain Voice of Customer Shortly after launch First to Win 100 Races
Set global launch schedule If Featured, then once First to race 1,000 times
Hire power-bloggers more ETC..
PRESS PRESS UPDATES
Show preview of the Game Full Press Kit launch Updates according to user
Gameplay/Marketing Video feedback
FORUM Release
Upcoming Games Thread
FORUM / SNS
WEBSITE New Release Thread
Sneak Peak at
www.pixelammo.com BANNER
All banners revealed
19
21. Board of Directors & Advisors
STEVE BYUN Board of Directors
Steve J. Byun is currently a corporate transactional lawyer at Freshfields
Bruckhaus Deringer specializing in cross-border M&A and private equity
5 Roles of BoD investments. He holds a J.D. from Northwestern University School of Law
and an M.B.A. from Kellogg School of Management with concentration in
finance and entrepreneurship. Prior to joining Freshfields, he has
1) Effective leadership
experience advising various clients as a foreign legal counsel at Kim &
Chang and as a business consultant at KPMG Financial Advisory Services
2) Strategy group. He has served as a director of Pixel Ammo since April 2011 and
YOUNGMIN KIM
has been instrumental in theBoard of Directors finance efforts.
company's corporate
3) Risk vs. initiative
Youngmin is currently a lead member at GEON Investment specializing in
startup incubation. He was formerly a strategic planning manager at
4) Succession Neowiz Internet and has been in the Gaming/Portal/Platform industry for
over 15 years. He graduated from KAIST with a Masters in Computer
5) Sustainability Science and from Yonsei University with a Bachelors in Computer
Science Engineering.
JUNGSOO PARK Advisor
Jungsoo Park is a Director at Madsmart, initiating and executing all
aspects of M&A between SK Planet and Madsmart. He holds an M.B.A.
from Kellogg School of Management specializing in IT Management,
Strategy, and Finance with a Bachelor’s degree from Seoul National
University. Prior to Madsmart, Jungsoo worked as a Project Manager for
NHN Corp., spearheading business development to increase ARPU and
total in-game revenue.
21
23. Publisher
Why USER ACQUISITION
Downloads
Publishers?
- Large user
base
- Cross
Promotion Revenue
- Analytics
- Improve ARPU
- Raw data
- Apple/Google
ties *Anyone can use CPIs, using it wisely is from know-how 23