GameStop aims to broaden its customer base and use resources efficiently. A proposal includes new punch coupons offering a free used game after 5 new game purchases to increase sales and reduce inventory. A texting system would notify past customers of upcoming promotions tailored to their interests to drive repeat visits. Success will be measured by sales increases and more returning customers. The $250,000 budget covers coupon production and distribution across stores as well as developing the texting program.

1. Our GameStop, EB Games and Electronics Boutique retail
locations set us apart in the industry. Everything that we
offer our customers-from our expansive selection of new
products, to our knowledgeable associates and our value-
added pre-owned products-is geared to deliver customer
satisfaction. We complement our store network with
GameStop.com and EBgames.com, and publish Game
Informer, one of the industry's largest circulation video
game magazines.

2. Challenges and Goals
• Challenges: To compete with other companies
trying to achieve our same status and sell and
buy games and consoles competitively with
other companies.
• Goals: To broaden the age and the number of
customers and use our money more efficiently
at our stores as with electronics and what not.

3. Power to the Players
• Power to the players is our motto and that is
what we need to focus on. We need to find
what we can do to help our players and want
them to come to us for their games and
accessories over and over. Making our
customers happy with their products is how
we can produce more and more happy
players.

4. My Proposal
• To provide new coupons at every store to
hand out to each customer that wants one.
• Develop a system that texts our previous
customers with upcoming games and
promotions consisting to their genre of
purchases

5. New Coupons
• We need to create a type of “punch” coupon
where the customer gets a free used game
after the purchase of 5 new games at full
price.
• This will increase our sales from wanting to fill
out the card and also help get rid of our back
stock of used games that we buy back

6. Text System
• The fastest way to communicate to our
customers is by texting them. By asking for
their numbers after purchases, we can trace
their past purchases and text them upcoming
games and promotions according to the genre
that suits them. This will make the texts we
send specifically different for each customer.

7. Success?
• We can evaluate our success in a couple ways
• One way will be to obviously measure our
increase in sales. Once we place the coupons
in all of our stores, then we will measure our
sales over the next few months when the
coupons will start kicking in.

8. Success?
• Another way that we can measure our success
is in our customers. And by that I mean
repeating customers. Our coupons and our
text messages are promoting customers to
come back for more. An increase in repeating
customers will prove that our coupons and
text messaging is benefitting our sales.

9. Budget
• Our budget will be in the range of $250,000.
• This money will go towards making and
supplying the coupons to every one of our
stores and also to create our texting program
with the creation of number storage and
sending the messages.

10. Budget
• There is no timeline to our budget as it will
slowly produce over time. Also, new games
and consoles come out all year around, so
there is no popular time for games throughout
the year.
• About 2/3 of the budget will be sent to make
and supply our coupons with the last third
going to our texting program.