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![References
Borges, B. (2011, July 14). B2B Social Media: 5 Steps to Developing a Strategy. Find and Convert RSS. Retrieved April 7, 2014, from
http://www.findandconvert.com/2011/07/5-steps-to-developing-a-b2b-social-media-strategy/
Comeau, M. (2010, October 12). Electronic Arts, Activision Playing Google Games. [Google Inc, Activision Blizzard, Inc., Electronic Arts Inc.,
GameStop Corp.]. Retrieved April 7, 2014, from http://seekingalpha.com/article/229538-electronic-arts-activision-playing-google-games
Daly, S. (2013, June 3). PS3 and Xbox 360 Trade-Ins Could be Worth $2.5 Billion in GameStop Credit. Gameranx. Retrieved April 7, 2014, from
http://www.gameranx.com/updates/id/15109/article/ps3-and-xbox-360-trade-ins-could-be-worth-2-5-billion-in-gamestop-credit/
Eliason, E. (2011, November 9). Social Commerce IQ: GameStop [Case Study] | 8thBridge | Social Commerce Platform. 8thBridge Social
Commerce Platform. Retrieved April 7, 2014, from http://www.8thbridge.com/our-blog/social-commerce-iq-gamestop-case-study/
GameStop only has enough Aqua Blue 3DS systems to fulfill pre-orders? | Nintendo Everything. (n.d.). Nintendo Everything. Retrieved April 7,
2014, from http://nintendoeverything.com/gamestop-only-has-enough-aqua-blue-3ds-systems-to-fulfill-pre-orders/
Gamestop Tweets Free Cartel Coin Codes. (2013, April 23). SWTOR and Star Wars Gaming news RSS. Retrieved April 7, 2014, from
http://www.swtorstrategies.com/2013/04/gamestop-tweets-free-cartel-coin-codes.html
Kim, L. (2013, November 5). Twitter vs. Facebook: How Top Social Networks Rank on Ad Performance | WordStream. Twitter vs. Facebook: How
Top Social Networks Rank on Ad Performance | WordStream. Retrieved April 7, 2014, from
http://www.wordstream.com/blog/ws/2013/11/05/twitter-versus-facebook-ad-performance#.
Leaked GameStop Black Friday Flyer Has Xbox One on Pg 2, PS4 on Pg 4, Tons of Discounts on Old Gen. (n.d.). BoxdenCom Stay First Follow BX
RSS. Retrieved April 7, 2014, from http://slumz.boxden.com/f13/leaked-gamestop-black-friday-flyer-has-xbox-one-pg-2-ps4-pg-4-tons-discounts-
old-gen-1990501/
Leaked GameStop Black Friday Flyer Has Xbox One on Pg 2, PS4 on Pg 4, Tons of Discounts on Old Gen. (n.d.). BoxdenCom Stay First Follow BX
RSS. Retrieved April 7, 2014, from http://slumz.boxden.com/f13/leaked-gamestop-black-friday-flyer-has-xbox-one-pg-2-ps4-pg-4-tons-discounts-
old-gen-1990501/
Makuch, E. (2013, November 15). GameSpot. GameSpot. Retrieved April 7, 2014, from http://www.gamespot.com/articles/gamestop-hosting-
xbox-one-pre-launch-events/1100-6416211/
Nelva, G. (2013, November 29). PS4 Black Friday Bundle Outsells Xbox One Equivalent Soundly at GameStop; Ranked 2nd and 7th. DualShockers.
Retrieved April 7, 2014, from http://www.dualshockers.com/2013/11/29/ps4-black-friday-bundle-outsells-xbox-one-equivalent-soundly-at-
gamestop-ranked-2nd-and-7th/](https://image.slidesharecdn.com/adv420finalpresentationgamestop-140407025215-phpapp01/75/Adv-420-final-presentation-game-stop-10-2048.jpg)
Adv 420 final presentation game stop
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- 5. “Buy A PS4or Xbox One” Campaign
- 6. “Buy A PS4or Xbox One” Campaign
- 7. Tools To HelpCampaign Succeed
- 8. Budget for GameStopCampaign
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- 10. References Borges, B. (2011,July 14). B2B Social Media: 5 Steps to Developing a Strategy. Find and Convert RSS. Retrieved April 7, 2014, from http://www.findandconvert.com/2011/07/5-steps-to-developing-a-b2b-social-media-strategy/ Comeau, M. (2010, October 12). Electronic Arts, Activision Playing Google Games. [Google Inc, Activision Blizzard, Inc., Electronic Arts Inc., GameStop Corp.]. Retrieved April 7, 2014, from http://seekingalpha.com/article/229538-electronic-arts-activision-playing-google-games Daly, S. (2013, June 3). PS3 and Xbox 360 Trade-Ins Could be Worth $2.5 Billion in GameStop Credit. Gameranx. Retrieved April 7, 2014, from http://www.gameranx.com/updates/id/15109/article/ps3-and-xbox-360-trade-ins-could-be-worth-2-5-billion-in-gamestop-credit/ Eliason, E. (2011, November 9). Social Commerce IQ: GameStop [Case Study] | 8thBridge | Social Commerce Platform. 8thBridge Social Commerce Platform. Retrieved April 7, 2014, from http://www.8thbridge.com/our-blog/social-commerce-iq-gamestop-case-study/ GameStop only has enough Aqua Blue 3DS systems to fulfill pre-orders? | Nintendo Everything. (n.d.). Nintendo Everything. Retrieved April 7, 2014, from http://nintendoeverything.com/gamestop-only-has-enough-aqua-blue-3ds-systems-to-fulfill-pre-orders/ Gamestop Tweets Free Cartel Coin Codes. (2013, April 23). SWTOR and Star Wars Gaming news RSS. Retrieved April 7, 2014, from http://www.swtorstrategies.com/2013/04/gamestop-tweets-free-cartel-coin-codes.html Kim, L. (2013, November 5). Twitter vs. Facebook: How Top Social Networks Rank on Ad Performance | WordStream. Twitter vs. Facebook: How Top Social Networks Rank on Ad Performance | WordStream. Retrieved April 7, 2014, from http://www.wordstream.com/blog/ws/2013/11/05/twitter-versus-facebook-ad-performance#. Leaked GameStop Black Friday Flyer Has Xbox One on Pg 2, PS4 on Pg 4, Tons of Discounts on Old Gen. (n.d.). BoxdenCom Stay First Follow BX RSS. Retrieved April 7, 2014, from http://slumz.boxden.com/f13/leaked-gamestop-black-friday-flyer-has-xbox-one-pg-2-ps4-pg-4-tons-discounts- old-gen-1990501/ Leaked GameStop Black Friday Flyer Has Xbox One on Pg 2, PS4 on Pg 4, Tons of Discounts on Old Gen. (n.d.). BoxdenCom Stay First Follow BX RSS. Retrieved April 7, 2014, from http://slumz.boxden.com/f13/leaked-gamestop-black-friday-flyer-has-xbox-one-pg-2-ps4-pg-4-tons-discounts- old-gen-1990501/ Makuch, E. (2013, November 15). GameSpot. GameSpot. Retrieved April 7, 2014, from http://www.gamespot.com/articles/gamestop-hosting- xbox-one-pre-launch-events/1100-6416211/ Nelva, G. (2013, November 29). PS4 Black Friday Bundle Outsells Xbox One Equivalent Soundly at GameStop; Ranked 2nd and 7th. DualShockers. Retrieved April 7, 2014, from http://www.dualshockers.com/2013/11/29/ps4-black-friday-bundle-outsells-xbox-one-equivalent-soundly-at- gamestop-ranked-2nd-and-7th/
Editor's Notes
- #3 GameStop needs to use social media to start up their campaign. They can use Twitter, Facebook and Google AdWords. Social media can be effective to tell people about their campaign.
- #4 GameStop’s target audience are men and women ages 7-30 and any types of families. They have different types of video games and products for different types of gamers who are men and women.
- #5 GameStop can use Twitter and Facebook to mention their products. They use Twitter to reach their audience and tell them about their discounts and promotions.
- #6 The campaign for GameStop is “Buy a PS4 or Xbox One you will get any product from GameStop up to $100 free”. There will be ads that let people get the promotions that gives more traffic to GameStop’s social media sites.
- #7 The ads will be on Facebook, Twitter and Google. The ad on Google, which would run through Google AdWords, would run for a week so people would have more time to find the ad. The Facebook and Twitter ads promotion would go to the first 200 people on each site that comment on the ad or retweet the ad.
- #8 One of the important tools for the campaign would be Google AdWords as previously mentioned. Google AdWords lets people who are looking for video games or other types of products would be able to find the ad easier.
- #9 The budget for Facebook and Twitter are not that big compared to other types of budgets. They both would need to set up and maintained at cost that would be affordable for GameStop. The last budget for GameStop would be for the social media strategy. The social media strategy would cost them more than the Facebook and Twitter budgets. The social media strategy has more to maintain than the other two budgets. The social media strategy would have Facebook, Twitter and SEO.
- #10 Social media will help GameStop with the promotion and the success of the GameStop’s ads all together.