Google, Facebook, and other companies have incredible amounts of consumer behavioral and purchase intent data that art organizations can leverage to create more conversions online. Through case studies and examples, this session will show you how nonprofit arts organizations are using this data to reach their best prospects online Erik Gensler, President of Capacity Interactive Ceci Dadisman Director of Marketing & PR Palm Beach Opera .

1. facebook.com/capacityinteractive
@capacityint

16. source: Accenture Interactive CMO Study for AdWeek July 1, 2014

43. 



49. Friends of Fans
Interest Targeting
Lookalikes
Fans , Remarketing & CRM

50. Impressions
1.1 million
1.4 million
Clicks
2,000
.2% CTR
27,000
2% CTR
Conversions
65 $12,000 Revenue
128
$23,000 Revenue
-33% ROI
360% ROI
Cost
$18,000
$5,000
Plus with Facebook you get:
89,000 Likes, Comments, Shares
1,600 Page Likes
online

56. Seattle Opera begins our second half-century with a signature blend of the familiar and the unexpected.
Announcing our 2014/2015 Season.
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Seattle Opera begins our second half-century with a signature blend of the familiar and the unexpected.
Announcing our 2014/2015 Season.
View Season & Renew Today>> goo.gl/nRB5bG
Renew by 3/15 to retain or upgrade your seat location.
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78. Topic & Contextual
Interest Targeting
Lookalikes
Remarketing

85. Source: Pew Research Center’s Internet & American Life Project

86. Source: eMarketer

87. Source: Pew Research Center’s Internet & American Life Project