GameStop is the world's largest video game retailer with over 6,100 stores across 17 countries. They continue expanding their product lines beyond video games into electronics, collectibles, and phone services. The document outlines an internal assessment of GameStop, including their position as a retailer, strengths such as increasing revenue and gross profits, offering a wide range of products, and having a cash surplus to expand into other fields. It also lists countries where GameStop and EB Games have locations and sections that will be covered in the situation analysis.
Tutankhamun alternatively spelled with Tutenkh-, -amen, -amon) was an Egyptian pharaoh of the 18th dynasty (ruled c. 1332–1323 BC in the conventional chronology), during the period of Egyptian history known as the New Kingdom or sometimes the New Empire Period.
Tutankhamun alternatively spelled with Tutenkh-, -amen, -amon) was an Egyptian pharaoh of the 18th dynasty (ruled c. 1332–1323 BC in the conventional chronology), during the period of Egyptian history known as the New Kingdom or sometimes the New Empire Period.
Mobile games that scratch the humor itch. We create and publish humorous mobile games by partnering with world-renowned brands and top developers in their genre. This enables us to launch games cheaper with increased probability of becoming a Top 100 earners in the app stores.
Enterprise in Action: Group Business planAdam Thompson
The final Wobbly Business Plan was printed and presented on Friday 4th March 2016. A professional looking document, with detailed and organised information regarding our product Wobbly, its industry, and markets.
Mobile games that scratch the humor itch. We create and publish humorous mobile games by partnering with world-renowned brands and top developers in their genre. This enables us to launch games cheaper with increased probability of becoming a Top 100 earners in the app stores.
Enterprise in Action: Group Business planAdam Thompson
The final Wobbly Business Plan was printed and presented on Friday 4th March 2016. A professional looking document, with detailed and organised information regarding our product Wobbly, its industry, and markets.
2. Executive Summary
Having over 6,100 stores spread across the U.S. and 17 countries, GameStop is famous for being
the world’s largest videogame retailer. They continue to expand their line of products by adding
electronics, collectibles, and phone services such as Cricket. They are also the parent
corporation responsible for EB Games; which can be found in some areas across the U.S., but
mostly in Canada & other places around the world.
Worldwide, GameStop & EB Games have locations spread out amongst:
Australia Italy France
Canada New Zealand Ireland
Germany Spain United Kingdom
3. Part 1.
Situation Analysis
oInternal Assessment
oFirm’s Position
oStrengths & Weaknesses
oExternal Assessment
oREST Factors
oCompetitive Assessment
oReasoning to Firm’s success
oMarket Assessment
oWhat are the Market leaders doing?
oSources of Potential Competitive Advantage
4. Internal Assessment:
Firm’s Position
Retailer
“GameStop is the world's largest video game retailer. We are the retail destination for gamers
around the world” (1)
(1) “World’s Largest Video Game Retailer." Video Games, Consoles, Collectibles and VR. Web.
27 Apr. 2016.
GameStop offers a wide range of video games for multiple
platforms. GameStop also specializes in offering name brand
accessories to compliment these gaming platforms.
5. Internal Assessment:
Strengths
Increasing Total Revenue & Gross Profits
Total Revenue increased by 0.72% in 2016, which translated to gross profit increasing by 5.12% (2)
Numerous Amount of products offered, as well as the implementation of phone services:
Cash Surplus Company
Can easily expand to include other fields (3)
(3) "GameStop | SWOT Analysis | MBA Skool-Study.Learn.Share.
Web. 27 Apr. 2016.
(2) "GME Income Statement " GME Income
Statement | Yahoo! Finance. Web. 27 Apr. 2016.