Trpz intro deck 11.11.16 for slideshare
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Trpz will immerse its audience in the joy of travel through the virtual play of compelling casual games. Game players can enter sweepstakes for dream trips and exchange their game points for real-world travel rewards. Players will flow from the games to the Trpz.com travel site to explore trips, track, access and redeem their rewards earned through the game play. As a full-service online travel agency, Trpz.com will offer vacation packages showcased in the games at exceptional pricing.
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Trpz intro deck 11.11.16 for slideshare
- 2. The Rise of Mobile Enhanced user experience, content distribution and technology advancement has empowered people to dream, plan and make spontaneous buying decisions on their mobile devices. •73% of Americans use mobile to research travel options •36% of travel purchases will be from mobile phones in 2017 •82% of all app revenue is mobile games 3 2 2
- 3. The Convergence The convergence of these trends shows that one specific demographic segment is ripe for mobile travel games offering spontaneous travel purchases.
- 4. Women represent $132 billion of buying power in these 2 markets. Target Demographic 1 6
- 5. Change to 1MM Target Market Share Year 5Total Addressable Market Serviceable Market
- 8. Unique marketing opportunities within the game environment. Monetization
- 12. Trpz Market Differentiations • Rewards culture imbedded in our games • 4+ revenue streams • Diverse acquisition channels • Unique customer value proposition • Strong platform for next generation AR travel games Competitive Advantage
- 13. Team
- 14. Advisors
- 15. Advisors
- 17. Use of Funds to Date Completed Non-Rewards Game for Baseline Testing • iOS/Android V 0.2 Shipped to Test Countries 9/20/16 • iOS/Android V 0.3 Shipping 10/20/16 in U.S., Canada, UK & Australia Game with Rewards Platform Integrated Proprietary Travel Booking Engine
- 18. Use of Funds Beta Launch November 15, 2016 Conduct Market Test Campaign Complete Preparation for National Launch 1/2017 Deliverables Key Performance Indicators Pro forma Metrics Series A Valuation Initial Revenue
Editor's Notes
- Initially we will target the U.S. market Total Addressable audience is 1.7 Billion people Online U.S. Serviceable Market is just shy of one billion If we only convert our game players to travel buyers from 1% to 2% over the course of our first 5 years I business, we will have 165,000 Travel Buying Customers and $41M in travel sales. I believe we can easily accomplish 5 times this projection acquiring 1 Million travel buyers in 5 years. And when I get into our metrics that will make sense.
- With No further investment beyond the $5MM Series A we are raising now and conservative metrics of: Converting 2% of our freemium customers to paying customers and Converting an average of 1.5% of our players to travel buyers (industry standards range from 1.6% for low performing travel sites and 2.6% for the large Online Travel Agencies), We will start at 1% year and grow to 2% conversions. a primary customer acquisition cost of $3 a Virality factor of 5 for Year 1 tapering to 2 in year 4 and 5 Using those assumptions, we conservative project revenue in year 5 of $238MMIf we raise an additional financing round of $10MM Series B at the end of Year 2, we project 80MM Customers generating just shy of $350MM in revenue in year 5.