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Trpz intro deck 11.11.16 for slideshare
The document discusses the growth of mobile-enabled experiences in travel, highlighting that 73% of Americans use mobile for travel research and projecting that 36% of travel purchases will be made through mobile phones in 2017. It emphasizes a target demographic of women who have significant purchasing power and outlines a strategy for mobile travel games that incorporate rewards and a unique customer value proposition. The document also details the development timeline for a game with a unique travel booking engine, including planned beta launches and key performance indicators.
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Trpz intro deck 11.11.16 for slideshare
- 2. The Rise ofMobile Enhanced user experience, content distribution and technology advancement has empowered people to dream, plan and make spontaneous buying decisions on their mobile devices. •73% of Americans use mobile to research travel options •36% of travel purchases will be from mobile phones in 2017 •82% of all app revenue is mobile games 3 2 2
- 3. The Convergence The convergenceof these trends shows that one specific demographic segment is ripe for mobile travel games offering spontaneous travel purchases.
- 4. Women represent $132billion of buying power in these 2 markets. Target Demographic 1 6
- 5. Change to 1MM TargetMarket Share Year 5Total Addressable Market Serviceable Market
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- 8. Unique marketing opportunitieswithin the game environment. Monetization
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- 12. Trpz Market Differentiations •Rewards culture imbedded in our games • 4+ revenue streams • Diverse acquisition channels • Unique customer value proposition • Strong platform for next generation AR travel games Competitive Advantage
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- 17. Use of Fundsto Date Completed Non-Rewards Game for Baseline Testing • iOS/Android V 0.2 Shipped to Test Countries 9/20/16 • iOS/Android V 0.3 Shipping 10/20/16 in U.S., Canada, UK & Australia Game with Rewards Platform Integrated Proprietary Travel Booking Engine
- 18. Use of Funds BetaLaunch November 15, 2016 Conduct Market Test Campaign Complete Preparation for National Launch 1/2017 Deliverables Key Performance Indicators Pro forma Metrics Series A Valuation Initial Revenue
Editor's Notes
- #6 Initially we will target the U.S. market Total Addressable audience is 1.7 Billion people Online U.S. Serviceable Market is just shy of one billion If we only convert our game players to travel buyers from 1% to 2% over the course of our first 5 years I business, we will have 165,000 Travel Buying Customers and $41M in travel sales. I believe we can easily accomplish 5 times this projection acquiring 1 Million travel buyers in 5 years. And when I get into our metrics that will make sense.
- #10 With No further investment beyond the $5MM Series A we are raising now and conservative metrics of: Converting 2% of our freemium customers to paying customers and Converting an average of 1.5% of our players to travel buyers (industry standards range from 1.6% for low performing travel sites and 2.6% for the large Online Travel Agencies), We will start at 1% year and grow to 2% conversions. a primary customer acquisition cost of $3 a Virality factor of 5 for Year 1 tapering to 2 in year 4 and 5 Using those assumptions, we conservative project revenue in year 5 of $238MMIf we raise an additional financing round of $10MM Series B at the end of Year 2, we project 80MM Customers generating just shy of $350MM in revenue in year 5.