This document discusses how IBM provides various technology solutions to help enhance the experience for fans at Wimbledon and increase efficiency. It describes how IBM uses predictive analytics, social media analysis, mobile apps, and cloud computing to analyze player performance, understand fan conversations, deliver match information to fans, and scale infrastructure resources to handle high traffic. It then suggests how these same solutions could be applied to other businesses to improve customer experiences, understand customer sentiment, engage mobile users, and gain operational flexibility through the cloud.
How Web 2.0 is Changing the World of MarketingLance Shields
Companies are only now realizing that for themselves to participate in this new market driven by a new user driven web, they will have to join in the conversation - learning to listen, to talk, to collaborate and become one with their customers who are the true owners of their brands. Either that or corporations face isolation, irrelevancy and obsolescence.
Long term solution for digital marketing in VietnamHai Dongkixot
According to eBrand’s research, Vietnam’s Internet market has been marked an
appearance of many online marketing campaigns (Digital Marketing) recently and stand
out from a crowd is Social Media Marketing. However, “building Online Community can
create a solid foundation for Digital Marketing, not social media marketing which is
using for short-term objectives” some experts say. This article helps us to see a better
portrait of Online Community and problems in implementing this method in Digital
Marketing strategy.
Keys to Community Readiness and Growth ReportLeader Networks
In order to help branded online communities understand the critical success factors, Leader Networks and CMX collaborated on this study. The research examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community. Based on the trends of communities deemed “very successful,” this portrait offers an inside look at what separates these communities from the pack and provides a strategic and operational model to emulate.
How Web 2.0 is Changing the World of MarketingLance Shields
Companies are only now realizing that for themselves to participate in this new market driven by a new user driven web, they will have to join in the conversation - learning to listen, to talk, to collaborate and become one with their customers who are the true owners of their brands. Either that or corporations face isolation, irrelevancy and obsolescence.
Long term solution for digital marketing in VietnamHai Dongkixot
According to eBrand’s research, Vietnam’s Internet market has been marked an
appearance of many online marketing campaigns (Digital Marketing) recently and stand
out from a crowd is Social Media Marketing. However, “building Online Community can
create a solid foundation for Digital Marketing, not social media marketing which is
using for short-term objectives” some experts say. This article helps us to see a better
portrait of Online Community and problems in implementing this method in Digital
Marketing strategy.
Keys to Community Readiness and Growth ReportLeader Networks
In order to help branded online communities understand the critical success factors, Leader Networks and CMX collaborated on this study. The research examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community. Based on the trends of communities deemed “very successful,” this portrait offers an inside look at what separates these communities from the pack and provides a strategic and operational model to emulate.
CIO’s are motivated to minimize risk, and CMOs are rewarded for big campaigns that land. These differing incentives make it difficult for a brand to bridge the gap and achieve a collaborative relationship between the two - and a good agency is responsible for mediating this relationship. Hear Isobar's co-CEO Geoff Cubitt discuss how an agency should approach the CIO/CMO relationship.
Finding Business Value in Enterprise SocialJoel Oleson
Many IT departments jump into the technology before really finding business value. You have to know what business problems you are trying to solve first. In enterprise social different departments and organizations have different needs, but all equally understand the need for engagement. providing platform alone will not succeed.
Visualisation And Reporting: where the Analytics tyres hit the roadMichael Sadler
I presented a lecture at University of Manchester for course module Business Analytics (BMAN24542) - I was one of a number of IBM speakers over this 10 week module. The presentation highlights the challenges that organisations face in managing business performance, describing vision and strategy using real examples to illustrate the most important point - it's all about driving smarter decisions for better business outcomes.
It then goes on to outline the reporting and visualisation options that help people get the value out of those analytics platforms.
Ways Artificial Intelligence Can Improve Your Business with IBM WatsonMarkus Van Kempen
This a presentation we gave at the GSA Technology Summit with Focus Artificial Intelligence
(https://www.gamingstandards.com/)
Agenda
https://www.gamingstandards.com/sites/default/files/gsats_program.pdf
The full toolkit is available only for our Growth Team Members.
To date we have published toolkits for: Merger & Acquisition, Geographic Expansion, New Product Development, New Product Launch, Competitive Strategy, Distribution Channel Optimization, and Vertical Market Expansion, Strategic Partnerships, and Customer Strategy.*
7 Traits of Highly Effective Digital Commerce OrganizationsSameer Khan
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?
DMA 2014: 6 Steps to Integrate Your Big DataSameer Khan
The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. In this session, IBM’s Sameer Khan will outline an action plan to manage your data and make it smart. He will be ably supported by Andrew Bailey, who will bring his experience with using smart data for integrated marketing campaigns to show you how it is put into action at a company like FedEx.
10192018 SCM Case Analysis Information Technology Scoring G.docxRAJU852744
10/19/2018 SCM Case Analysis: Information Technology Scoring Guide
https://courserooma.capella.edu/bbcswebdav/institution/BUS-FP/BUS-FP3022/151000/Scoring_Guides/u05a1_scoring_guide.html 1/1
SCM Case Analysis: Information Technology Scoring Guide
CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED
Describe an
organization's
information
management system
(IMS).
Does not identify an
organization's
information
management system
(IMS).
Identifies an
organization's
information
management system
(IMS).
Describes an
organization's
information
management
system (IMS).
Analyzes an
organization's
information management
system (IMS).
Evaluate the
competitive aspects
of an organization's
IMS.
Does not analyze the
competitive aspects
of an organization's
IMS.
Analyzes the
competitive aspects of
an organization's IMS.
Evaluates the
competitive
aspects of an
organization's IMS.
Recommends
improvements for the
competitive aspects of
an organization's IMS.
Describe how the
IMS helps
coordinate between
supply chain
partners.
Does not identify how
an IMS helps
coordinate between
supply chain
partners.
Identifies how an IMS
helps coordinate
between supply chain
partners.
Describes how an
IMS helps
coordinate
between supply
chain partners.
Analyzes how an IMS
helps coordinate
between supply chain
partners.
Explain how an IMS
helps monitor
orders and
inventory levels and
satisfy customers.
Does not identify how
an IMS helps monitor
orders and inventory
levels and satisfy
customers.
Identifies how an IMS
helps monitor orders
and inventory levels
and satisfy customers.
Explains how an
IMS helps monitor
orders and
inventory levels
and satisfy
customers.
Analyzes how an IMS
helps monitor orders and
inventory levels and
satisfy customers.
Explain why
managing
information is
equally or more
important to a
company than
moving products.
Does not describe
why managing
information is equally
or more important to
a company than
moving products.
Describes why
managing information
is equally or more
important to a company
than moving products.
Explains why
managing
information is
equally or more
important to a
company than
moving products.
Analyzes why managing
information is equally or
more important to a
company than moving
products.
Exhibit proficiency
in writing, critical
thinking, and
research; adhere to
APA style and
formatting.
Does not exhibit
proficiency in writing,
critical thinking, and
research; does not
adhere to APA style
and formatting.
Exhibits inconsistent
proficiency in writing,
critical thinking, and
research; inconsistently
adheres to APA style
and formatting.
Exhibits
proficiency in
writing, critical
thinking, and
research; adheres
to APA style and
formatting.
Exhibits proficiency in
writing and critical
thinking; supports
analysis with relevant
research; adheres to
APA style and
formatting.
Chapter 12
Sponsorship, Product
Placements, and Branded
Entertainment
12-1
1. Explain the popularity of event.
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM...ACTUONDA
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM.
Presentación de Elisa Martin Garijo, Chief Technology IBM Spain
@ElisaGarijo
Primer encuentro BIG MEDIA
Conectando Media, Audiencia y Publicidad con Datos
24 de junio 2014, Madrid
• Sponsor Platinum : Perfect Memory
• Sponsor Gold : Stratio, Paradigma
• Con el apoyo de : Big Data Spain, Medios On
• Socio tecnológico : Agora News
• Organizadores : Actuonda y Cátedra Big Data UAM-IBM
• Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20
www.bigmediaconnect.es
Account-Based Nurturing: Strategies for Turning Target Accounts into CustomersDemandbase
Today’s B2B buyers don’t operate in a silo – they work on buyer teams creating short lists long before they engage with solution providers. Taking an account-based approach to nurturing will engage accounts in a buying cycle and convert them to your sales team long before your competitors have a chance to win the business.
In this session you will learn:
- Nurture the entire stakeholder team at accounts that matter the most
- Execute nurture campaigns across display ads, social media, email marketing, etc.
- Optimize your strategies with data insights
Socialytics: Accelerating IBM Connections Adoption with Watson AnalyticsFemke Goedhart
Session delivered at IBM Connect 2017 on Feb 21st 2017 by Femke Goedhart & Franz Walder - panagenda
Abstract: Social adoption is a challenge for many companies. What is the most effective utilization of the environment? Who is using which resources, what in the environment is dormant or orphaned? Where should efforts focus in order to improve adoption? All of these questions can be difficult to answer and there is no "one size fits all" solution as each organization has their own unique needs. Join Femke Goedhart and Franz Walder and learn how to tackle this topic using IBM Connections and Watson. Starting out with IBM Bluemix Data Connect to collect and combine data from relevant sources, they use the cognitive power of IBM Watson Analytics to answer those tricky questions and provide solutions to real-world adoption challenges.
Today news channels are not only providing information about the company but also avails different kind of knowledge. In such context, the present research report is being framed which is emphasizing on strategic analysis of MSNBC. It is the America’s largest broadcasting organization that facilitates different type of information to the customers about several aspects. The present research report is focusing on the strategic analysis of MSNBC in which the marketing strategies of its competitors are mentioned. The company is also provided with some recommendations for the purpose of building the brand image of the company in different markets. The company has been trying to expand the business in other countries in which they are framing different marketing strategies as that will also help in getting greater market share. Based on such analysis, the report is going to use strategic options for business development.
CIO’s are motivated to minimize risk, and CMOs are rewarded for big campaigns that land. These differing incentives make it difficult for a brand to bridge the gap and achieve a collaborative relationship between the two - and a good agency is responsible for mediating this relationship. Hear Isobar's co-CEO Geoff Cubitt discuss how an agency should approach the CIO/CMO relationship.
Finding Business Value in Enterprise SocialJoel Oleson
Many IT departments jump into the technology before really finding business value. You have to know what business problems you are trying to solve first. In enterprise social different departments and organizations have different needs, but all equally understand the need for engagement. providing platform alone will not succeed.
Visualisation And Reporting: where the Analytics tyres hit the roadMichael Sadler
I presented a lecture at University of Manchester for course module Business Analytics (BMAN24542) - I was one of a number of IBM speakers over this 10 week module. The presentation highlights the challenges that organisations face in managing business performance, describing vision and strategy using real examples to illustrate the most important point - it's all about driving smarter decisions for better business outcomes.
It then goes on to outline the reporting and visualisation options that help people get the value out of those analytics platforms.
Ways Artificial Intelligence Can Improve Your Business with IBM WatsonMarkus Van Kempen
This a presentation we gave at the GSA Technology Summit with Focus Artificial Intelligence
(https://www.gamingstandards.com/)
Agenda
https://www.gamingstandards.com/sites/default/files/gsats_program.pdf
The full toolkit is available only for our Growth Team Members.
To date we have published toolkits for: Merger & Acquisition, Geographic Expansion, New Product Development, New Product Launch, Competitive Strategy, Distribution Channel Optimization, and Vertical Market Expansion, Strategic Partnerships, and Customer Strategy.*
7 Traits of Highly Effective Digital Commerce OrganizationsSameer Khan
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?
DMA 2014: 6 Steps to Integrate Your Big DataSameer Khan
The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. In this session, IBM’s Sameer Khan will outline an action plan to manage your data and make it smart. He will be ably supported by Andrew Bailey, who will bring his experience with using smart data for integrated marketing campaigns to show you how it is put into action at a company like FedEx.
10192018 SCM Case Analysis Information Technology Scoring G.docxRAJU852744
10/19/2018 SCM Case Analysis: Information Technology Scoring Guide
https://courserooma.capella.edu/bbcswebdav/institution/BUS-FP/BUS-FP3022/151000/Scoring_Guides/u05a1_scoring_guide.html 1/1
SCM Case Analysis: Information Technology Scoring Guide
CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED
Describe an
organization's
information
management system
(IMS).
Does not identify an
organization's
information
management system
(IMS).
Identifies an
organization's
information
management system
(IMS).
Describes an
organization's
information
management
system (IMS).
Analyzes an
organization's
information management
system (IMS).
Evaluate the
competitive aspects
of an organization's
IMS.
Does not analyze the
competitive aspects
of an organization's
IMS.
Analyzes the
competitive aspects of
an organization's IMS.
Evaluates the
competitive
aspects of an
organization's IMS.
Recommends
improvements for the
competitive aspects of
an organization's IMS.
Describe how the
IMS helps
coordinate between
supply chain
partners.
Does not identify how
an IMS helps
coordinate between
supply chain
partners.
Identifies how an IMS
helps coordinate
between supply chain
partners.
Describes how an
IMS helps
coordinate
between supply
chain partners.
Analyzes how an IMS
helps coordinate
between supply chain
partners.
Explain how an IMS
helps monitor
orders and
inventory levels and
satisfy customers.
Does not identify how
an IMS helps monitor
orders and inventory
levels and satisfy
customers.
Identifies how an IMS
helps monitor orders
and inventory levels
and satisfy customers.
Explains how an
IMS helps monitor
orders and
inventory levels
and satisfy
customers.
Analyzes how an IMS
helps monitor orders and
inventory levels and
satisfy customers.
Explain why
managing
information is
equally or more
important to a
company than
moving products.
Does not describe
why managing
information is equally
or more important to
a company than
moving products.
Describes why
managing information
is equally or more
important to a company
than moving products.
Explains why
managing
information is
equally or more
important to a
company than
moving products.
Analyzes why managing
information is equally or
more important to a
company than moving
products.
Exhibit proficiency
in writing, critical
thinking, and
research; adhere to
APA style and
formatting.
Does not exhibit
proficiency in writing,
critical thinking, and
research; does not
adhere to APA style
and formatting.
Exhibits inconsistent
proficiency in writing,
critical thinking, and
research; inconsistently
adheres to APA style
and formatting.
Exhibits
proficiency in
writing, critical
thinking, and
research; adheres
to APA style and
formatting.
Exhibits proficiency in
writing and critical
thinking; supports
analysis with relevant
research; adheres to
APA style and
formatting.
Chapter 12
Sponsorship, Product
Placements, and Branded
Entertainment
12-1
1. Explain the popularity of event.
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM...ACTUONDA
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM.
Presentación de Elisa Martin Garijo, Chief Technology IBM Spain
@ElisaGarijo
Primer encuentro BIG MEDIA
Conectando Media, Audiencia y Publicidad con Datos
24 de junio 2014, Madrid
• Sponsor Platinum : Perfect Memory
• Sponsor Gold : Stratio, Paradigma
• Con el apoyo de : Big Data Spain, Medios On
• Socio tecnológico : Agora News
• Organizadores : Actuonda y Cátedra Big Data UAM-IBM
• Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20
www.bigmediaconnect.es
Account-Based Nurturing: Strategies for Turning Target Accounts into CustomersDemandbase
Today’s B2B buyers don’t operate in a silo – they work on buyer teams creating short lists long before they engage with solution providers. Taking an account-based approach to nurturing will engage accounts in a buying cycle and convert them to your sales team long before your competitors have a chance to win the business.
In this session you will learn:
- Nurture the entire stakeholder team at accounts that matter the most
- Execute nurture campaigns across display ads, social media, email marketing, etc.
- Optimize your strategies with data insights
Socialytics: Accelerating IBM Connections Adoption with Watson AnalyticsFemke Goedhart
Session delivered at IBM Connect 2017 on Feb 21st 2017 by Femke Goedhart & Franz Walder - panagenda
Abstract: Social adoption is a challenge for many companies. What is the most effective utilization of the environment? Who is using which resources, what in the environment is dormant or orphaned? Where should efforts focus in order to improve adoption? All of these questions can be difficult to answer and there is no "one size fits all" solution as each organization has their own unique needs. Join Femke Goedhart and Franz Walder and learn how to tackle this topic using IBM Connections and Watson. Starting out with IBM Bluemix Data Connect to collect and combine data from relevant sources, they use the cognitive power of IBM Watson Analytics to answer those tricky questions and provide solutions to real-world adoption challenges.
Today news channels are not only providing information about the company but also avails different kind of knowledge. In such context, the present research report is being framed which is emphasizing on strategic analysis of MSNBC. It is the America’s largest broadcasting organization that facilitates different type of information to the customers about several aspects. The present research report is focusing on the strategic analysis of MSNBC in which the marketing strategies of its competitors are mentioned. The company is also provided with some recommendations for the purpose of building the brand image of the company in different markets. The company has been trying to expand the business in other countries in which they are framing different marketing strategies as that will also help in getting greater market share. Based on such analysis, the report is going to use strategic options for business development.
Sales and marketing automation isn't just for the big brands with big budgets anymore. Marketing technology advancements and economies of scale have afforded the most budget conscious brands to automate their marketing, lead generation, sale conversion, onsite conversion and customer loyalty. Evolving these marketing platforms to automate themselves can even drive automating to your product.
This session will uncover:
- Efficient automation tools
- Enabling your team to automate
- Basic blocking & tackling for automation
- Example case studies
- Where to start
5 Strategies to Supercharge Your Data-Driven MarketingMarketo
The majority of marketers agree — data-driven marketing is an essential practice for any business. But what does it look like to “get it right?” And if your approach is less than sound, what are the consequences?
You'll learn about:
-Why data-driven marketing is so difficult to get right
-How to clean, organize, and manage your database
-Where lead lifecycle marketing and account-based marketing fit into a data-driven approach
-Using your data to create more personalized and engaging experiences
-Implementing the right attribution solution for your organization and team
Similar to Game, set and perfect match. Wimbledon and IBM (20)
Moving Forward: Harnessing data to improve business outcomes in travel and tr...Susanna Harper
Smarter transportation can improve customer service, operate more efficiently, and assure safety. IBM is helping clients in all modes of travel and transportation harness their data using the power of analytics to address these challenges.
A new kind of industrial revolution is upon us, as digital technologies redefine business strategy and operational execution. Executives are under pressure to innovate and make smart investments in game-changers like the Internet of Things (IoT), mobility, cloud computing and analytics. Challenges remain, such as talent issues, data security and more. And while some industries are embracing a transformation agenda – redefining core processes and creating new business models for competitive advantage – others are lagging behind. What can executives do to stay at the forefront of the digital operations revolution?
The IBM® X-Force® research team of security experts investigates security threats, vulnerabilities and exploits to develop technologies to address tomorrow’s security challenges and deliver countermeasure technologies for today’s security problems while educating the public about emerging Internet threats.
You who run our financial and energy systems; who design, build and fly our planes, run our trains, manage our cities; who cure us, feed us, clothe us, entertain us and keep us safe; who teach our children.
As a professional, you are driven always to advance, and to make a difference through your work. Which is why this moment is so extraordinary for you.
Every profession in every industry in every part of the world is changing, simultaneously. You are drawing on a wealth of new data, knowledge, insights and tools. You are being equipped to rethink your job, and freed to do your life’s work.
We have reinvented IBM for this moment—to fuel your dreams with Watson, with IBM Cloud, with deep expertise, with trust. We believe in your ambition to be the best in your profession. And we believe that you can make our world healthier, safer, more productive, more creative, fairer.
That is a world we all want to live in. The world you’re building, with IBM.
IBM Executive Report - New lessons on building the consumer products brand ex...Susanna Harper
Are consumer products (CP) companies about to have their Hollywood moment? Studios traditionally have been dream factories for consumers in a linear supply chain consisting of theaters and retail. But the combination of digital technology and Millennials has radically altered the entertainment industry. To reach increasingly empowered consumers, Hollywood is now a content creator at the center of a digital ecosystem, with business models that range from retail to direct-to-consumer. Similarly, for CP companies, time, technology, changing consumer lifestyles, as well as disruptive competitors, are creating new opportunities beyond the traditional. To take advantage, they must use digital technologies and secure the broadest possible ecosystem of business partners to create compelling brand experiences, drive purchase behavior and create unbreakable bonds with consumers.
CEVA Logistics: Creating headroom for growth with 90 percent faster reactions...Susanna Harper
CEVA Logistics: Creating headroom for growth with 90 percent faster reactions to seasonal peaks in EDI requirements.
CEVA Logistics is migrating its electronic data interchange services to a high-performance IBM Sterling B2B Integration Services platform in the cloud—enabling it to ensure consistently high availability even during seasonal peaks in logistics demand and lay a stable foundation for growth.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
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Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Game, set and perfect match. Wimbledon and IBM
1. 205877_IBM_Wimbledon White paper_v2 ◊ IBM ◊ 297x210mm ◊ G1 ◊ CMYK ◊ PF:7 ◊ 26.06.13 ◊ LS
205877_IBM_Wimbledon White paper_v2 ◊ IBM ◊ 297x210mm ◊ G1 ◊ CMYK ◊ PF:6 ◊ 26.06.13 ◊ LS
205877_IBM_Wimbledon White paper_v2 ◊ IBM ◊ 297x210mm ◊ G1 ◊ CMYK ◊ PF:5 ◊ 25.06.13 ◊ Peter S
VERY IMPORTANT FOR REPRO:
Please check A/W files for correct
trapping. This is your responsibility.
June 2013
Game, set and perfect match.
Wimbledon and IBM
How IBM solutions help enhance the experience for tennis
fans and increase efficiency during Wimbledon and how
these solutions can be applied to your business
2. 205877_IBM_Wimbledon White paper_v2 ◊ IBM ◊ 297x210mm ◊ G2 ◊ CMYK ◊ PF:7 ◊ 26.06.13 ◊ LS
205877_IBM_Wimbledon White paper_v2 ◊ IBM ◊ 297x210mm ◊ G2 ◊ CMYK ◊ PF:6 ◊ 26.06.13 ◊ LS
205877_IBM_Wimbledon White paper_v2 ◊ IBM ◊ 297x210mm ◊ G2 ◊ CMYK ◊ PF:5 ◊ 25.06.13 ◊ Peter S
VERY IMPORTANT FOR REPRO:
Please check A/W files for correct
trapping. This is your responsibility.
2 Game, set and perfect match. Wimbledon and IBM.
For two weeks every year the Wimbledon All England Lawn
Tennis Club scales up from a private tennis club in a London
suburb to host one of the world’s most prestigious sporting
events – the Wimbledon Tennis Championships.
During Wimbledon fortnight, The Club accommodates nearly
half a million spectators onsite, while simultaneously meeting
the needs of the world’s sporting media. In 2012, the global
audience for Wimbledon was estimated at an incredible
378.8 million people, in 198 different countries.
To remain the world’s premier tennis event The Club
understands that it needs to build on its brand by increasing
its reach to attract a more diverse audience. Yet in a world of
ever growing choice and distractions this is quite a challenge.
That’s where IBM comes in.
In 2013 and for the 24th year, IBM is once again the
Official Information Technology Supplier and consultant
to The Championships, deploying business solutions across
The Club’s operational infrastructure.
The social, mobile, analytical and cloud techniques used at
Wimbledon have enabled them to understand and reach fans
more effectively and efficiently. This paper helps to explain
how and what this could mean for your business.
Analytics – enhancing the fan experience
Predictive analytics enables tennis fans to gain deeper match
insight through IBM SlamTracker™ – a real-time statistics and
data visualisation platform that provides fans with a visual
representation of a match using scores and statistics. The
platform encourages fans to get more engaged by interacting
with the insights provided. And the improved visualisation of
key match statistics shows fans ‘at a glance’ who has the most
aces, first serves in and much more.
This year IBM have added a new social media element to
IBM SlamTracker that allows fans to see the percentage of
positive conversation about a player’s performance on
Twitter as the match is played out.
What can analytics do for your business?
Knowing how positive the fan base is being about them
could help players to better deal with their various media
commitments. And in business, being aware of what
clients are saying about you at key moments, like new
product launches, can be equally invaluable.
The predictive analytics used at Wimbledon can be applied
in business to assist organisations to predict what will happen
next, enabling them to plan and carry out strategies and
improve decision-making.
When predictive analytics solutions are applied to all data
within an organisation, including both structured and text data,
it can lead to discoveries of unexpected patterns and
associations and develop models to guide front-line
interactions.
This can help prevent high-value customers from leaving, sell
additional services to current customers, improve operational
efficiency and help to identify and minimise fraud and risk.
Today’s advanced analytics technologies and techniques mean
it’s now possible for companies to extract insights from data
with previously unachievable levels of sophistication and
accuracy, but companies also need to adopt the right strategic
approach for example:
• Commit initial efforts to customer centric outcomes
• Develop an enterprise wide big data blueprint
• Start with existing data to achieve near term results
• Build analytics capabilities based on business priorities
and areas that provide real differentiation
• Create a business case based on measurable outcomes
When predictive analytics solutions are
applied to all data within an organisation,
it can lead to discoveries of unexpected
patterns and associations.
3. 205877_IBM_Wimbledon White paper_v2 ◊ IBM ◊ 297x210mm ◊ G3 ◊ CMYK ◊ PF:7 ◊ 26.06.13 ◊ LS
205877_IBM_Wimbledon White paper_v2 ◊ IBM ◊ 297x210mm ◊ G3 ◊ CMYK ◊ PF:6 ◊ 26.06.13 ◊ LS
205877_IBM_Wimbledon White paper_v2 ◊ IBM ◊ 297x210mm ◊ G3 ◊ CMYK ◊ PF:5 ◊ 25.06.13 ◊ Peter S
VERY IMPORTANT FOR REPRO:
Please check A/W files for correct
trapping. This is your responsibility.
3 Game, set and perfect match. Wimbledon and IBM.
Look out for easy-to-use analytical products that can meet the
specific needs of individual users and with different skill levels
including visual, menu-driven interfaces for beginners and
command syntax interfaces with advanced functionality for
more skilled analysts.
Understanding the social conversations –
Who’s saying what about Wimbledon
As in most areas of society advancing technology is providing
organisations with new insights as well as new challenges.
For example, in 2012 there was a 205% increase in traffic
to Twitter from Wimbledon.com, and during the men’s final
over 100 Wimbledon related tweets per second were
monitored by IBM Content Analytics.
This year, IBM are monitoring social media channels as
well as players performance on the court to see who is winning
the battle off the court as well as on the court. By combining
both performance and social data IBM are creating their own
Wimbledon Leaderboard and using this data and 3D printers
to print unique data-driven souvenir trophies.
The idea is to find and evaluate:
• Where the global conversation is greatest and what’s
being said
• Which players appear to have the greatest global reach
and influence
• How quickly a tweet sent in London is picked up and
responded to in, say, New Zealand
By understanding what the fans are saying about
The Championships in real time and how that changes
by country, The Club is able to tailor its website and social
media to make them even more of a ‘go to’ destination for
fans from all over the world.
Social media and your business
Social media analytics help organisations recognise trends
and patterns so that events can be anticipated and shaped,
with outcomes improved. Not only can you drive more
top-line growth and control costs, you can identify risks that
could derail your plans and take corrective action in time.
A good portion of social media’s value lies in its ability to
aggregate communities of interest, identify specific
demographics and thus enable marketers to precisely segment
and engage their audience. Companies are discovering that
using social networks either within their organisation or
externally with customers means that they become more aware
of information and having that information immediately to
hand enables them to react more swiftly.
When your workforce is inspired to innovate and collaborate
more productively, tangible business value can be created.
And when needs are anticipated and exceptional experiences
delivered, you delight customers and create brand advocates.
When your business process has been integrated with the right
social tools, you can secure a competitive advantage and can
pioneer new ways of doing business.
Companies can use social channels to influence what
customers will buy next. Social media can help to:
• Target more effectively – address individuals and
build advocacy
• Drive loyalty – engage customers in personalised experiences
to keep them coming back
• Build your brand – help your team execute communications
consistently across all channels and with every engagement.
IBM is working with many companies at different stages on their
social journeys. Based on this experience, some critical success
factors have emerged for the successful adoption of social media:
• Don’t over strategise – take a step-by-step approach, initially a
string of beta tests
• Recognise that starting is often organic and centred around
employees that ‘get it’ – only then can it be nurtured within
the organisation
• Leadership has to create the right environment and culture
for social development
• Social isn’t in a silo, it’s just another channel and should be
used in conjunction with other channels
By analysing an average of 40 tweets
per second, a picture can be built that
aggregates and gauges public sentiment
by applying analytics and natural
language processing technologies to
tweets throughout the tournament.
4. 205877_IBM_Wimbledon White paper_v2 ◊ IBM ◊ 297x210mm ◊ G4 ◊ CMYK ◊ PF:7 ◊ 26.06.13 ◊ LS
205877_IBM_Wimbledon White paper_v2 ◊ IBM ◊ 297x210mm ◊ G4 ◊ CMYK ◊ PF:6 ◊ 26.06.13 ◊ LS
205877_IBM_Wimbledon White paper_v2 ◊ IBM ◊ 297x210mm ◊ G4 ◊ CMYK ◊ PF:5 ◊ 25.06.13 ◊ Peter S
VERY IMPORTANT FOR REPRO:
Please check A/W files for correct
trapping. This is your responsibility.
4 Game, set and perfect match. Wimbledon and IBM.
Mobile – serving up fantastic Wimbledon
experiences
The All England Club and IBM launched one of the world’s
first smart-phone apps to include live sports data on the
iPhone in 2009. This year, The All England Club has launched
the first Wimbledon app specially designed for the iPad and
powered by IBM.
Delivery of a high-quality integrated experience across a range
of devices is a key component of The Club’s digital strategy to
increase reach and exposure. Only around 450,000 people can
make it to The Championships in any one year, but many
millions more are able to experience the excitement through
digital channels.
Having a compelling experience on a digital platform allows
The Club to reach a more global audience, extending the
awareness and the value of their brand.
Mobile solutions for your business
Innovative businesses are becoming mobile enterprises. They
connect with mobile customers, build insights through more
powerful analytics, deliver more convenient and relevant
engagements, plus they improve management and customer
service with seamless integration of front end functionality
and back-end data.
Becoming a mobile enterprise enables a business to attract new
customers, transform the value chain, and increase productivity
using the new business models and insights gained only from
mobile interactions.
Companies must also consider the integration of their mobile
strategy. This often starts around consumers but IBM is
working with companies who wish to integrate their mobile
strategy across consumers, employees and partners, developing
‘end to end’ strategy to turn their business objectives into a
company wide mobile strategy through to implementation.
IBM mobile solutions enable organisations to turn every
interaction into an opportunity by combining their deep
industry expertise with mobile, analytics, cloud, social
and security technologies to help enterprises capture
new markets, efficiently extend their businesses to mobile
employees, customers and partners and maintain the
integrity of their assets.
Wimbledon and the cloud
IBM hosts the wimbledon.com web site all year round using
a private cloud. For most of the year when demand is lower only
a small amount of infrastructure is needed. As things gear up for
The Championships additional capacity is added dynamically
and efficiently, without interrupting service for a second.
During the 2012 tournament the website saw an extremely
high volume of traffic with 16.9 million unique visitors and
394 million page views. It also faced up to 80,000 cyber
incidents per day. By providing a scalable, robust and secure
website, the threats were mitigated, protecting data and
ensuring that the site was available and responsive 24/7.
The Wimbledon high-performance IBM SmartCloud™:
• Adapts every year to efficiently cope with increases in user
demand and new cloud capabilities
• Dynamically provisions infrastructure in response to real-time
analysis in under 4 minutes
• Handles thousands of cyber incidents a day using QRadar’s
integrated security dashboard
• Uses 3 private clouds running concurrently to ensure
continuous delivery and flexibility
As well as 16.9 million unique users on
Wimbledon.com last year, around 1.5 million
downloads of the Wimbledon app IBM
developed were downloaded onto iPhone and
Android platforms; and 40% of views to the
site were from mobile devices.