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1) Use social media for good and
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My company: https://seo-hacker.net
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
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Ibm 1st-26yrs-history - IBM’s UNSUNG FOUNDING HISTORY.
1. IBM’s UNSUNG
FOUNDING HISTORY.
An outline of the 26 years
prior to the creation of the
Computing-Tabulating-Recording Co
(C-T-R) in June 1911
2. Compiled by D Len Peach June 2011
CHARLES RANLETT FLINT
1850 – 1934
Father of Trusts, Master of Consolidations,
and Creator of C-T-R, which became IBM in 1924.
Although IBM has a heritage many in the Data Processing Industry envy, very
few in IBM in the 21st century have ever heard of Charles Ranlett Flint. This
is probably due to little emphasis being placed on the Company’s founding
story down the years.
Through his considerable experience in organising ‘Industrial Consolidations’
and other financial accomplishments, he became known as ‘The Father of
Trusts’ in the USA, always acting with diplomacy and integrity. His squeaky
clean persona gave people confidence to trust his business judgements.
Right up to his death he was held in very high esteem both within the old
Computing-Tabulating-Recording Co. (C-T-R) and in the early years of IBM.
He was no maverick entrepreneur but one who was involved in C-T-R’s
fortnightly Executive and Finance Committee meetings for some eight years.
Of all Flint’s consolidations, C-T-R was the only ‘multiple industry’ grouping.
The three principal companies manufactured three different product lines, but
all were of the same scale, using similarly sized components such as
bearings, chains, dials, gear wheels and trains, levers, racks, and springs etc.
Thus rationalisation brought better economy of scale and freedom to cross-
fertilise ideas and patents by combining design elements across the board.
Each of the three companies contributed one key word to the new name i.e.
the Computing Scale Co. of America, Herman Hollerith’s Tabulating Machine
Co, and the International Time Recording Co,
Clearly, Flint’s business acumen, foresight and contacts got C-T-R off to the
best possible start in 1911. It became the most successful of his twenty four
company consolidations. In 1914 he engaged Thomas J Watson as General
Manager, (the ideal business marriage.) who universally changed the name
from C-T-R to International Business Machines in 1924.
It should be noted that Flint had previously had a hand in the consolidation of
the ‘International Time Recording Co.’ (ITR) in 1900, which joined together
four companies, bringing their respective patents under one ownership, and
later acquiring three more companies. Flint had also been seeking to help
the Computing Scale Co. of America get a larger slice of the weighing
machine market with their brilliant Computing Scale dial with advice regarding
their business set up and strategy. Finally his approaches to Herman
Hollerith regarding the future of his ‘Tabulating Machine Co.’ could not have
3. been better timed. Hollerith was tired of the machinations of the United
States Census Bureau, and having health worries as well, the rewards he
would receive solved many of his problems.
Flint was no straight faced, hard nosed business man, he liked his pleasures,
which were principally country sports, aviation and yachting. With his various
yachts, and one in particular called "Gracie” he had great success in many
races and gained a lot of respect with the yachting fraternity of the time. He
was in short a very likeable character who could always be trusted, and never
let people down. In his later life time he was always regarded and credited as
being the father of IBM, and in his death the obituaries to him reinforced this
fact with glowing testimonials.
So the true Father of IBM is Charles Ranlett Flint, not Tom Watson, though
Watson did an excellent job leading the company for forty two years. IBM is
undeniably the direct result of Flint’s inspirational creation, marrying the right
businesses together, and then engaging the right leader at the right point in
time.
4. THE COMPUTING SCALE CO. OF
AMERICA
& THE DAYTON MONEYWEIGHT SCALE
CO.
1885: The brilliantly simple ‘Computing Scale’ that allowed costs to be
instantly married to the weight to give the exact price, was invented and
patented by Julius E Pitrat. This is the same year that Willard Bundy
registered his patents for his time recording device.
1889: The manufacture of weighing machines with the Computing Scale
began in Dayton, Ohio.
1891: The Computing Scale Company was incorporated as the world’s first
computing scale company by Samuel M Hastings President, Orange O Ozias
Secretary and General Manager, and Edward Canby Treasurer, in Dayton,
after they had acquired the Pitrat patents.
1893: Samuel M Hastings and Walter K Mills appointed Sales Agents for the
company in four Midwestern States, this led to a National Sales Organisation.
1899: The Moneyweight Scale Co. came into being as the ‘Selling Agent’ for
the Computing Scale Company in the USA and Canada. Later the name was
changed to the Dayton Moneyweight Scale Company, and the ‘Dayton’ label
became so prominent it became the brand name.
1901: C R Flint recommended that the Computing Scale Company of
America be incorporated to embrace the assets and businesses of the
existing Computing Scale Co, the Dayton Moneyweight Scale Co and the
Detroit Automatic Scale Co.
1909: October, the entire factory, stock and equipment were destroyed by
fire, but the energy with which the company recovered in immediately
resuming business made the calamity just an incident in its progress.
1911: Under the inspiration of C R Flint, the consolidation of the Computing
Scale Co. of America into C-T-R was completed. The participating
companies adjusted quite quickly to the new organisation, and although C R
Flint only stayed on for a month to oversee the transition, he quickly
appointed a rather reluctant George E Fairchild to act as President.
5. 1912: G E Fairchild handed over the Presidency to Frank N Kondolf.
1914: C R Flint appointed Thomas J Watson as General Manager of C-T-R.
1915: T J Watson superseded F N Kondolf as President. It is a well known
fact that Watson warmed most to the products of the Tabulating Machine Co,
with their high revenues, then to the Time Recorder division whose revenues
could always be depended upon, but with the Scale Division he showed least
interest. This part of the business did not prosper as the other two did.
1920: Samuel Hastings appointed President of the Dayton Division of C-T-R.
Other products such as Coffee Mills, Food Mincers and Meat Slicers
and other commercial food machines began to be added to the product line.
1924: The name IBM superseded C-T-R, and began to appears alongside
the Dayton label. Samuel Hastings also became a Director of IBM.
1935: T J Watson ultimately sold the whole ‘Dayton Division’ of IBM to the
Hobart Manufacturing Co. for shares in their stock, the business then
quickly prospered and became very profitable.
6. INTERNATIONAL TIME RECORDING CO.
(ITR)
Like the Computing Scale Co, ITR has roots that also go back to 1885.
Unlike the Computing Scale Co, ITR was initially the consolidation of four
companies in 1900, with three more joining later. The original, the Bundy
Manufacturing Co., was the very first time recording company in the world. It
was incorporated in 1889, the name Bundy became synonymous with time
recorders, much as Hoover did with vacuum cleaners.
Considering the advances made in horology and mechanical engineering in
the 19th century, time recorders seem now to have been a long time coming
and an overdue logical development. It really was an invention just waiting
and wanting to happen.
Willard Bundy, a clock maker and jeweller in Auburn, New York, invented and
patented his ‘Watchman’s Time Recorder’ system in 1885 in the USA, and
then in England in 1888 (IBM’s oldest ancestral datum point in the UK). He
used keys with a personnel number set on the edge of the key’s blade in type
face, to trigger the time block and the key’s number to be stamped together
on a paper roll, but it took his brother Harlow Bundy to make a business out
of it.
Others too started to apply their minds to different designs using cards that
were just pushed into a slot and a paddle pushed down to activate the
printing mechanism as with the Rochester pattern, or a large detented wheel,
where the employee swung the radial arm to a hole adjacent to their
personnel number and pressed a sprung loaded plunger into the hole
causing the printing mechanism to record the time on a paper covered drum
against their number. A large machine but the quickest to use in practice, it
was invented by John and Alexander Dey, of the Dey Time Register Co, its
limiting factor was it could only accommodate a maximum of 200 workers, so
after 200 another machine would be required.
Some early designs got off to a rather shaky start, but with further
development they came good. The overwhelming case for them was
obvious, they simplified administration and record keeping and greatly
improved time keeping, so almost sold themselves. Some of the very early
Dey Time Registers went on to give over 30 years of reliable service, proving
the value of a simple design and proper development.
In the late 1890s, there was such competition for sales of time recorders in
the USA market place from a number of burgeoning companies that C R Flint
advised the Bundy Company of the benefits of consolidating a number of
them into one company, and so ITR was born. Later more companies were
7. absorbed, and the real benefits of permutating designs and patents brought
better economies of scale and a more rational range.
So from 1900 right up to 1911, ITR gained such a good reputation and
capitalised on its international markets to became more secure, helped by
additional European and other markets opening up. Even after IBM was born
out of C-T-R, ITR continued in the UK as a brand name right up to 1982. It
operated as a parallel company to IBM from 1924 to 1963. Many of the
products could be had with either ITR or IBM logos on the dials (an example
of badge engineering).
It can be said that the established ITR brand in the UK made IBM’s entry on
to the UK business stage in 1924 much easier and a less costly exercise than
would otherwise have been the case, particularly in 1958 when IBM UK Ltd
was born. But as will be seen from the IBM Time Line, C-T-R and later IBM
inherited a totally different trading set-up in the UK to that in the USA.
In 1958, IBM sold its USA Time Recording Business to the Simplex Time
Recorder Co, and in 1963 IBM UK Ltd. also sold its UK Time Recording
Business to a management buy-out team, who ultimately sold the entire ITR
business, time recording clocks and the prestigious Master and Slave Clock
systems to Blick Industries Ltd of Swindon in 1982. Incidentally, in the 1920s
Blick made a typewriter with a small cylinder shaped type head, that inspired
IBM’s famous golf ball typing head.
The ITR Family Tree shows the overall development of ITR both in the UK
and the USA.
Note: on the actual chart the last line is split and shouldn't be!
8. HERMAN HOLLERITH
1860–1929
The Forgotten Giant of Data Processing and his
TABULATING MACHINE CO.
This bold subtitle is truly justified by the fact that though we may look back a
hundred years to Hollerith’s machines and regard them as crude and
inefficient, they are nonetheless undisputedly the genesis of IBM and the
whole Data Processing Industry today.
Hollerith was a genius whose inventive mind was evident right from his
teenage years. At the age of 19 he was lecturing in Mechanical Engineering
at the Massachusetts’ Institute of Technology, teaching students far older
than himself. He joined the US Census Bureau that same year, 1879, in a
consultative capacity. Here he found them still struggling with the 1870
census, having no prospect at all of finishing it before the next one would be
taken in 1880. He concurred with a Congress Commission’s findings that the
1870 census was so statistically flawed as to be unreliable and discredited.
He resolved very quickly that the 1880 Census would of necessity have to be
dealt with very differently, with the data being handled in a totally different
way. However at this point he had yet to develop a way of handling and
sorting this vast amount of data.
In 1880 Dr John S Billings, a US Army surgeon in Washington, suggested
census data be recorded on cards. Even if Hollerith was aware of this, he
had to take it much further and find the best way of handling and sorting the
data on them. It is said he took inspiration from the way Jacquard Looms
were controlled by a series of linked cards with holes in them that could be
read by the loom to enable it to accurately replicate patterns. Also
continuous punched tape as used by the US Telegraph System was
explored, but cards won because they could sort out and separate categories
far more easily than tape.
The next question was what size should the punched cards be? For
convenience he worked on the size of the Dollar note, and found he could get
enough columns of information on it to satisfy the Census Bureau’s
requirements, and so the Punch Card was born. After testing a variety of
cards, one stood out that became the industry standard for the next eighty
years. He quickly developed Punches, Tabulators and Sorters which worked
so well together that none outpaced the others, a testimony to the continuity
9. of his designs. The fact that the cards grew from 34 column cards at the
start, to 45 in 1912 and 80 in 1928, demonstrates the continuous
development.
The Census Bureau did consider other devices and, after tests, found
Hollerith’s machines to be at least twice as quick and far more reliable than
any of the others submitted, and so the contract was won. Besides the
Census Bureau work Hollerith developed a successful Air Brake system for
rail cars for which he was unable to get financial backing, and also a Rail
Road Ticketing and Freight Control Systems for which he did find financial
support.
In spite of having a notorious temper and falling out with some of his closest
colleagues, he did nonetheless work with and through people. Whilst his
‘people skills’ would now be considered a limiting factor, he did achieve much
in negotiations with the help of his colleagues and his wife Lou. When people
stood their ground, he respected them.
In 1904 he sold the manufacturing and marketing rights for the UK and the
British Empire to a British syndicate called The Tabulator Ltd, who in 1907
adopted the name The British Tabulating Machine Co. to be more closely
identified with Hollerith’s parent company. This independent company,
although paying royalties to Hollerith, and then to C-T-R and later IBM,
became in effect IBM’s manufacturing arm in the UK up to 1949. There was
always a good close working relationship between BTM, ITR and IBM in the
UK, and it was not unknown for IBM field engineers to help out BTM.
10. THE BRITISH TABULATING MACHINE
CO. (BTM)
In 1904 a syndicate, known as ‘The Tabulator Ltd’, was formed by Mr Robert
P Porter and Mr Ralegh B Philpotts for the purpose of funding the
wherewithal to exploit the use of Herman Hollerith’s punch card machines in
England and, with the exception of Canada, the British Empire, later the
Commonwealth, and Europe. The momentum for this came from firms like
Vickers of Sheffield and others who showed interest and were willing to take
these new machines on trial. This paved the way for tabulating machines to
be hired to the British Government for use in the 1911 Census.
This very tentative acceptance of a ‘new technology’ would only be replicated
in the Business World when computers became a commercial proposition in
the 1950s, and here market acceptance was very much helped by punch
cards continuing to be used for input, output, programming and operating
system information.
Not being au fait with the intricacies of Hollerith’s designs, it was a big
surprise to find no means existed for handling English currency except by the
use of fractions. The machine’s counters had been designed to cater for
most fractions but not 1/12ths, so that it was pence that presented the main
problem to begin with. An interim solution to this issue was identified and
cards were printed, and through the capable hands of C A Everard Greene
and a youngster called Goodison, the system quickly justified itself and the
benefits became obvious. In those now far off days, 4 farthings or 2
halfpennies equalled 1 penny, 12 pennies equalled a shilling and twenty
shillings equalled a pound, all very simple, and did enable those generations
to embrace the duodecimal system more easily when required.
In 1907 ‘The Tabulator’ became the British Tabulating Machine Co, in
imitation of Hollerith’s US company, and continued right up to 1959. Plants
were established at Letchworth, Hertfordshire, and later Castlereagh in
Ulster, and were in effect IBM’s manufacturing base in the UK for almost half
a century. For the royalties, IBM shared all their new designs and patents.
Early rental sales were not easy, and even then Luddite attitudes frustrated a
deal with the Woolwich Arsenal. The 1911 UK Census was an essential and
hard won contract. Hollerith by now had severed all connection with the US
11. Census Bureau, and so BTM had to go it alone and redevelop machines for
this purpose. After some teething problems the contract was completed in
two years. From here growth exceeded expectations and when John
Powers’ launched his machines in direct competition in the UK in 1914, BTM
felt so confident with full order books, they rightly saw no reason to be
worried.
During the First World War BTM flourished, but the optimism of the 1920s
faded in the 1930s with the Wall Street crash and the great depression.
Consequently royalties due to IBM could not be paid for a year or two, and
though IBM sought to mitigate the situation and help BTM, there was a real
feeling in BTM that the level of royalties expected were now unsustainably
high, and a millstone around the company’s neck restricting their own product
development.
In the Second World War the Government Code and Cypher School at
Bletchley Park used a large number of BTM Machines in their work, requiring
a staff of over 9,000 by 1945. There were many other war time installations
that gave BTM openings and as soon as one secret project was finished
another started. Unlike IBM, BTM perpetuated the use of Hollerith’s name on
all its machines, and as a company it was generally referred to as ‘The
Hollerith’. During the War IBM employees in the USA sent food and other
parcels to their colleagues in BTM to help mitigate the shortages endured
here.
With relaxed controls after the War, returning to a peace time routine was a
testing time. In theory BTM’s increased capacity should have been just right
to meet post war expansion, but ensuring this happened was quite another
thing. Here the old contentions with IBM surfaced again; BTM paying
royalties they felt were disproportionately high, and IBM’s contention that
BTM were not being effective enough in the market place. Add to this the
high Dollar premium imposed by the post war Labour Government, and
something had to give. And it did, in October 1949, when BTM in effect
‘bought out’ from IBM. To see what happened to BTM, see the IBM Time
Line.
Note: Swap top left and bottom right illustrations around.
12. C-T-R AND IBM IN THE UK.
From the creation of C-T-R in June 1911, there is no evidence that business
was immediately conducted in the UK under this new name. No letter
headings or other documents to suggest C-T-R even existed or was a
burgeoning force in the business world have come to light so far. This was in
large measure due to the semi independent BTM Co, already successfully
manufacturing and marketing Hollerith’s Punch Card equipment, and ITR, a
well established and respected company in the Time Recording business, so
that there were no immediate issues to deal with. This just left the products
of the Computing Scale Co. under the Dayton label with no obvious UK
outlet. In 1911 the patents of the Computing Scale Co would have run 26
years and so other scale manufacturers would have started to embrace the
Computing Scales in the UK.
It seems from photographs of ITR’s business premises in the UK that the
Dayton product line sat comfortably along side those of ITR, presenting the
Dayton Division with a ready made business and distribution network that
was up and running for instant trading, until having their own dedicated
premises at 49, Farringdon Street, London. Exactly when the weighing
machines etc. started to be promoted here is now sadly lost unless an
appropriate old copy of ‘The Early Bird’ (ITR’s newspaper) , or some other
documents, come to light. This was the first such Company UK newspaper
which started on the 4th October 1919.
Interestingly a photograph of the Paris Office in the 1930s has the name of
Hollerith emblazoned above a window on the first floor, showing that IBM
there were themselves marketing the products of BTM who made punch card
equipment under license to IBM. Whether or not this was to mitigate the
much higher freight costs of punch card machines from the USA, or to use up
spare capacity in the UK is a matter of conjecture. At the very least this
shows that IBM had become more than passive licensees in the world wide
market place. It is safe to assume that in the UK, if IBM saw an opening for
13. the BTM’s punch card machines, they ensured that BTM knew about it and
followed it up.
ITR’s factory and office address was :– International Works, Beaver Lane,
London, W6, that is in the Hammersmith suburb, and IBM’s first UK Head
Office was at 112, Strand, Central London, before moving to 8, Berkeley
Square, Piccadilly, London.
In the early 1930s IBM / ITR introduced their ‘Automatically Supervised
Electric Time System’, where an electrically wound master clock with an
anchor escapement and metre long pendulum, drove as many slave clocks
as were required in that building, in one minute increments on the minute.
This system became a common feature in the UK’s public buildings in the
1930s. In the USA these master clock movement was even fitted out in
period long-cases for domestic use.
The next hugely successful product to be embraced by IBM in the 1930s was
the electric typewriter. These were regarded as the very best typewriters
made, and many typing speed records were set on these machines. The
development of this led ultimately to the famous ‘Golf Ball’ (single typing
element) electric typewriters of the 1970s
The 1939 -1945, World War 2 period was one in which IBM’s punch card
equipment manufactured by BTM came to the fore in the code breaking work
at Bletchley Park and elsewhere.
After the War the increased capacity BTM now had, became a challenge in
matching it to peace time uses. Other difficulties arose in the post War period
with the high Dollar premium exacerbated by the post War Labour
Government, so that by 1949 something had to give, and it did, when BTM
effectively bought out from IBM, relieving them of royalty payments also.
Machines like the 405, Alphabetic Accounting Machine and the 601,
Multiplying Punch sold well.
In 1951, IBM UK Ltd became the parent company, no longer riding on the
back of ITR as the UK flagship company, and with the advent of electronic
computers the company took off, principally because IBM could supply
computers off the shelf, saving considerable time over most of its
competitors, who through lack of capitalisation could only supply bespoke
machines.
By 1961 most of the punch card machine business was with BTM, allowing
IBM to focus on its Electronic Computers and Office Products.
In the 1960s IBM created the first true family of computers, System 360. It
took the world by storm, offering customers degrees of continuity and
flexibility hitherto unknown in the computer world. It was not only financially
successful, but its range of abilities allowed it to be used to design the
optimum Operating Codes etc, Printed Circuit layouts and even the
14. Draughting itself of its successor, System 370. It was a venture that took IBM
to the limits, but it made IBM the World leader in the computer industry.
Similarly the 1980s heralded the birth of the Personal Computer, and here
IBM led the way by taking the PC from an electronic curiosity to a very useful
and usable tool for all sorts of business applications.
Its ‘desk-top’ abilities quickly enabled PCs with a printer to replace
typewriters, even the golf ball ones, enabling possible low cost publishing.
The one fly in the design was in using other manufacturers’ components,
which left the flood gates wide open for all sorts of clones etc. So using these
same components IBM’s prices were instantly undercut. These reduced
profit margins were the eventual cause of IBM relinquishing this section of the
market place.