Big data can transform businesses by improving key processes and turning data into business value. The document outlines four strategic business tactics for leveraging big data: 1) Using big data to power business strategy and make better, faster decisions. 2) Defining opportunities to monetize business insights from big data. 3) Enhancing user experiences with insights from big data. 4) Getting the latest insights from big data experts.

1. Big Data transforms your key business processes to create new
efficiencies and value. Turn structured and unstructured data into
business value. And use data to formulate your next business model.
(OR EUROS, POUNDS, YEN . . .)
Is your organization doing all it can to turn Big Data into real revenues? Here are four strategic business
tactics that use the three V’s of Big Data—Velocity, Variety, and Volume—to boost your bottom line.
DRIVE
BUSINESS
STRATEGY
1
When Big Data powers your business strategy, you
create new opportunities to increase revenue, reduce
cost, and mitigate risk. A business strategy built on
Big Data helps you make better decisions, faster. And
it determines the winners and losers in your industry.
DATA-FUELED DECISIONS
53% of top performers use Big Data frequently
to make strategic decisions.
profit gains over the competition can be
realized through Big Data analytics.
PROFIT GAINS
5–6%
CREATE VALUE2
GDP GAINS
On the macro-economic level, experts calculate that there could be a1.7%
increase in GDP by 2020 thanks to leveraging Big Data.
BETTER DRIVING
And on a more personal level, Big Data will help drivers save
$
500
a year through better and smarter navigation.
MONETIZE DATA
Define opportunities to monetize business insights—making better,
faster decisions and gaining a competitive advantage. Repackage and
resell your insights. Or use them to create smarter products.
FASTER DECISIONS
Early adopters of Big Data analytics are 5x
as likely to make decisions faster than their market peers.
TOP PERFORMERS
They’re 2xas likely to perform in the top quartile of
their industries.
EXCELLENT EXECUTION
And they’re 3xas likely to execute decisions as intended.
ENHANCE USER EXPERIENCE
Big Data lets you uncover insights that drive more
engaging (more profitable) user experiences. Deliver
actionable insights—the kind that put relevant content in
the hands of your customers and front line employees.
RETAIL RETURNS
A potential 60%
increase in
operating margins? That’s the potential
gain that Big Data brings to retailers.
Get the latest insights from the “Dean of Big Data,” Bill Schmarzo, chief technology officer
for EMC Global Services’ Enterprise Information Management & Analytics operations.
Check out Bill’s blog for more >>
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Sources:
1. Game changers: Five Opportunities for US growth and Renewal, McKinsey Global Institute, July 2010
2. Big data: The Next Frontier for Innovation, Competition, and Productivity, McKinsey Global Institute, May 2011
3. Big Data: The Organizational Challenge, Bain & Company, September 2013
4. Telematics and the Value of Big Data, Part II, Telematicsupdate.com, October 2013
5. Big Data: What’s Your Plan?, McKinsey Global Institute, March 2013
6. The Value of Big Data: How Analytics Differentiates Winners, Bain & Company, September 2013
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