After the Game Republic event in Leeds on 30th October 2019, speaker Teressa Wright, Producer at Square Enix Collective kindly gave us her slides afterwards. Great tips on pitching to publishers for game developers.

1. QUICK
PITCH
TIPS
HOW TO GET THE MOST OUT
OF YOUR TIME WITH A
PUBLISHER, AND HOPEFULLY
MAKE A GREAT IMPRESSION.
(RESULTS MAY VARY, STILL…)

2. WHO TO PITCH TO
• ALWAYS RESEARCH
• REMEMBER, THEY WILL RESEARCH YOU AS
WELL
• FIND A WAY TO GET IN TOUCH
• Keep it professional

3. GET THEIR
ATTENTION
• HAVE A WEBSITE
• SHARE A VIDEO OF YOUR GAME
• SHOW THEM WHY YOUR GAME FITS THEM IN
THE MEETING REQUEST

4. PITCH DOCS
• KEEP IT SHORT
• MAKE IT PRETTY
• SHOW WHAT MAKES YOUR GAME SOMETHING
THAT PEOPLE WILL WANT TO BUY
• INCLUDE WHAT YOU’RE LOOKING FOR FROM A
PUBLISHER
• TEAM SIZE AND EXPERIENCE

5. THE PITCH
MEETING
• BE PUNCTUAL, OR GIVE PLENTY OF WARNING
• IF POSSIBLE, TRY NOT TO BE A SWEATY MESS
• DON’T TAKE IT PERSONALLY IF THEY DON’T
REMEMBER YOU OR YOUR GAME
• BRING BUSINESS CARDS
• SMILE, HAVE FUN, PUBLISHERS ARE PEOPLE
TOO!

6. FOLLOW UP
• EMAIL WITHIN 2 WEEKS
• Even unsuccessful meetings!
• ASK HOW THEY’D LIKE TO BE SENT
THINGS
• CHECK BACK IN IF YOU’RE WAITING FOR A
RESPONSE