Storytelling is one of the hottest new marketing tools for online businesses. Boost your brand and intensify engagement with stories that resonate with your niche audience.

1. 10 WAYS TO
MAKE YOUR
MARKETING
STORY
EXCEPTIONAL
http://eternalspiralbooks.com/how-to-use-storytelling-to-build-your-
brand

2. Introduction
 Storytelling as a means of building brand is a
recent trend that’s becoming increasingly
popular as competitors in a crowded
marketplace try to gain an extra edge
 Storytelling is also fun. It resonates with the
audience and connects with them in a way
bombarding them with the usual marketing
messages never could.
 So how do you get started? Here are 10 ways.
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3.  It doesn’t matter who the
story teller is, from an actor
to an industry leader, study
their background and
processes.
 Learn their methodology,
idiosyncrasies and
patterns and see where
you can apply those to
your content.
1-Study Other Storytellers
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4. Storytelling is for more than
just novels and movies. It
comes in many forms
including articles, blog posts,
videos, presentations and
more. You can even find
storytelling in video games.
 Research what medium
your target audience
prefers.
 Consider which medium
2-Use Different Media Mediums
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5. Every story needs a:
 Subject: Know your audience before you
begin.
 Goal: Determine what outcome your
audience is seeking.
 Problem: Identify the reason your subject is
having problems reaching their goal.
 Solution: Show them that you are the
solution.
 Moral: Summarize the story in a direct and
simplified way so they see the solution &
how to reach it (your call-to-action).
Your story should take your subjects on a
3-Use The Essentials of a Good
Story
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6. Think about your favorite stories;
be they novels, movies, certain
articles or even online videos.
 Why are they your favorite?
 What parts really attract you;
the character’s style, the plot
line or something else?
 What attracted you to them in
the first place?
 What kept your attention?
Apply those same things to your
own stories.
4-Decide What You Like In a Story
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7.  Always be truthful.
 Lying and embellishing
your stories may gain
the initial interest of
your audience but once
they find out you’ve
been dishonest – and
they will, you’ve lost
their trust forever.
5-Be Honest
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8. Stories that tap into our
emotions are the ones we
enjoy hearing and the ones
we remember.
Work to connect with your
audience on an emotional
level, be it through
entertainment,
encouragement, fascination
or something else, and they
will remember your story and
your brand.
6-Emotionally Connect With Your Audience
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9. What you find interesting and what
your audience finds interesting may
be two different things.
 Tell the story for your audience,
not for yourself.
 Research to learn what real
people are asking.
 Consider the “who,” “what,”
“when,” “where,” “why,” and
“how” questions & what would
make each of them interesting.
 Keep your audience’s interests in
mind while creating your story.
7-Be Interesting and Engaging
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10. Don’t be afraid to let your personality show.
People are looking for a connection and it
may just be through having a similar
personality. Besides, stories without
personality are just plain boring.
Even if you’re not very charismatic you can
still make a connection through being
unique. Ask yourself:
 What makes your audience special?
 Why do they buy your product over
someone else’s?
 What do they like and dislike about
your product?
8a-Show Your Personality &
Uniqueness
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11. What makes your product special?
 Is it designed differently than your
competitions?
 Why did you create the product?
 Has it been recently updated?
 Does it include advice from an
industry leader?
 How has your product changed
the life of your customers?
8b-Show Your Personality &
Uniqueness
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12. When you create a good story
people will want to share it.
“Did you hear about____” is a
common phrase.
 As you write your story, think
about where it can be told
and shared.
 Mix up the type of mediums,
formats and content lengths
to give your story some
diversity.
9-Make It Shareable
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13. Regardless of the topic,
traditionally speaking, the most
remembered stories are the
ones that tap into emotions,
make a connection but are also
simple in design.
When a story is too complex, it
loses its impact.
K.I.S.S
Keep It Short & Simple
10-Keep It Simple
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14. Conclusion
 Compelling storytelling will help you stand out
from the crowd without having to spend a
fortune on marketing or hours of effort.
 It’s simple, effective, and an excellent way to
build relationships with your prospective
customers because it offers the human touch
 Try the 10 methods you’ve discovered in this
presentation and see what a difference it can
make to your business.
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15. 10 Ways to Make Your Marketing
Story Exceptional Checklist
 1-Study Other Storytellers
 2-Use Different Media Mediums
 3-Use The Essentials of a Good Story
 4-Decide What You Like In a Story
 5-Be Honest
 6-Emotionally Connect With Your Audience
 7-Be Interesting and Engaging
 8-Show Your Personality & Uniqueness
 9-Make It Shareable
 10-Keep It Simple
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16. To learn more, please visit:
http://eternalspiralbooks.com/how-to-use-
storytelling-to-build-your-brand
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