The document outlines ideas for a first-person zombie apocalypse survival horror game set in a post-apocalyptic open world version of London. The protagonist is Jason Blake, a 27-year old working class man who must scavenge for weapons and supplies while interacting with other survivors. Gameplay will involve exploring the open world map to complete missions and level up skills like weapon usage and stamina. Choices will determine whether the character becomes more heroic or renegade over the course of the story. Mood boards showcase the gritty, desolate atmosphere and include images of weapons, vehicles, and the infected to bring the game vision to life.