State Road and Tollway Authority (SRTA) presented at the March 2014 Organization Change Alliance meeting.

1. Going All Electronic, Managing
Change, and Ending the GA 400 Tolls
State Road and Tollway Authority
Christopher
Tomlinson, Executive
Director
Mary Sallach,

2. 2
SRTA Overview
Governor (Chair)
GDOT Commissioner OPB Director
Lt. Gov.’s Appointee Speaker’s Appointee
The State Road & Tollway Authority (SRTA) is a
state-level independent authority created by
the Georgia General Assembly to:
• Operate Georgia toll facilities
• Serve as a State transportation financing arm
 Manage ~ $1.4B in transportation bonds
 Issue & service toll revenue financed debt
 Administer GTIB Program
SRTA is governed by a five-member Board:

3. Overview
• Overview
• Timeline
• Project Team
• Change Approach
• Communications
• Outcomes & Future Projects
• Lessons learned
• Q&A
3

4. Construction
letting
July 2013
Outreach/PIOHs
July – November
2013
Phase 2:
Conversion
Preparations
November 2013
Phase 3:
Conversion to
No Tolling
November
2013
Phase 4: Final
Demolition
Activities
January 2014
Complete
Demolition
Fall 2014
GA 400 Demolition Timeline
Phase 1:
Early Signage
Removal/Modification
October 2013
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5. GA 400 Detolling Team
Executive, Stakeholder, and Public
Communications
Operations, Customer Service
Center, Facilities, and Security
SRTA Engineering, GDOT Civil Design
and Contractor Coordination
Human
Resources, Contracts, Legal, Policy, and
Finance
Project Manager
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6. GA 400 Detolling Change Approach
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7.  Tolls ended November 22, 2013
 Three lanes accessible to motorists
for duration of project
(intermittent construction-related
closures)
 GDOT resumed construction after
the holidays – January 2014 (Toll
booth and canopy demolition, fill-
in stairwell, convert to grass etc.)
 Demolition activities to conclude
in the Fall of 2014
GA 400 Detolling Summary
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8. GA 400 Detolling Summary
SRTA Staff: Job well done!
 Shutdown tolling on cue (not
an easy task)
 Final cash close out (i.e.
count, verify and reconcile)
approximately $100K in
vaults, coins and cash in time
for Brinks pickup
 Secured all equipment, the
tunnel and the premises from
an operational perspective
(this work is ongoing thru
December 16th).
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9. GA 400 Summary – Thanks for your help!
GRTA helped us get the word out
through its newsletter and webpage.
6,444 Tweets
796 Facebook Posts
162 Print/Online Articles
188 Broadcast Hits
23,550,570 Impressions
Media Scan
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10. Ending the Tolls…
Keeping the promise. You
keep the change.
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11. Post-Demolition Toll Plaza View
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12. Funding 14
transportation
improvement
projects with tolls
I-85/GA 400 Connector Ramps
HERO Units
Expanded Emergency
Response
MARTA Buckhead Pedestrian Bridge
GA 400 Projects In Progress
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13. GA Transportation Infrastructure Bank
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 Awarded approximately $20 million in
grants and loans to date (total project
value of $113 million dollars thus far)
 2013- Received 60 applications for GTIB
funding representing more than $82
million in funding requests; approx.
$200 in total project value.
 Currently $25 million in grant and loan
GTIB funds available.
Diverging Diamond
Safety Improvements

14. Pay n GO! – Coming Soon!
 Providing options for cash-based
and/or cash-preferred customers at
local retailers
 Partnership with InComm, a leading
marketer and distributor of stored-
value gift cards and prepaid products
 Starter Pack – Peach Pass transponder
and Reload Card
 One-time $2.50 convenience fee
 Reload card also sold separately (has $1.50
convenience fee per transaction)
 Est. Launch Date - May 2014
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15. All Electronic Operations Today on I-85
 More than 268,000 Peach Passes assigned
since registration opened in June 2011
 86% of customers paying toll; 14% non-
tolled
 Averaging ~20,000 daily trips in the Express
Lanes per month
 Highest daily trip count: 25,556 on October
11, 2013
 Currently averaging 500 new Peach Passes
each week without any active media
campaign
 More than 194,000 unique customers using
roadway
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16. 16
SRTA Present & Future Tolling Facilities
I-85 Express
Lanes & Ext.
(Est. open 2017)
I-75
Northwest
Corridor
(Est. open 2018)
I-75 Express
Lanes
(Est. open 2016)

17. Future Toll Project Planning
I-75 South Express Lanes
 12 miles of reversible barrier-separated
electronic toll lanes along I-75 and I-675
in Henry and Clayton Counties.
 Opens in 2016
Northwest Corridor Project
 29.7 miles of reversible barrier-separated
electronic toll lanes along I-75 and I-575
in Cobb and Cherokee Counties.
 Opens in 2018
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18. Interoperability
 Georgia (Peach Pass) to be
interoperable with Florida (Sun
Pass) by 2015
 Interoperability Steering
Committee in process for national
interoperability
 Florida and North Carolina
currently under agreement
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19. Questions & Answers
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