How do you become an optimization first company like Amazon, Booking.com or Skyscanner. This was a talk given at the Go Conversion Event in Manchester on 6th September 2017 that covered 3 typical challenges that companies face when running optimization programmes

1. OPTIMISATION
MAKING IT EVERYONE’S JOB IN THE ORGANISATION
go conversion
Manchester 6th September 2017

2. Hi!
I’m Manuel
Founder, Effective Experiments
Founded Conversion World
I OPTIMISATION
4+ Years CRO strategy + consulting
Online community & virtual conference
All-in-one platform for CRO workflow
management, collaboration & documentation

3. go conversion
SUCCESSFUL
OPTIMISATION COMPANIES
Manchester 6th September 2017

4. To Invent You Have To Experiment,
And If You Know In Advance
That It’s Going To Work,
It’s Not An Experiment
JEFF BEZOS / AMAZON

7. go conversion
OPTIMISATION FIRST.
EXPERIMENTS DRIVES THE PRODUCT
Manchester 6th September 2017

8. go conversion
Manchester 6th September 2017
YOUR COMPANY MAY NOT BE
OPTIMISATION FIRST

9. CRO TRENDS

11. go conversion
Manchester 6th September 2017
IS EXPERIMENTATION IN YOUR DNA?

13. go conversion
Manchester 6th September 2017
CHALLENGE 1:
NO ONE KNOWS WHATS GOING ON

14. go conversion
Manchester 6th September 2017
CHALLENGE 2:
EXPERIMENTS ARE GETTING DELAYED IN THE PIPELINE

15. go conversion
Manchester 6th September 2017
CHALLENGE 3:
NO ONE CARES ABOUT YOUR A/B TESTS