The document provides information from surveys and studies about teens' behaviors, attitudes, and media consumption habits. Some key findings include that 92% of teens use the internet regularly, 45% think helping others is very important compared to 62% in 2010, and 99% feel they cannot talk openly with their parents about serious issues. Social media and smartphones are also very popular among teens.
If businesses are still focused on mastering communication with the Millennials, they will fast fall behind. Because Generation Z is already forming brand preferences, spending their allowances, and becoming entrepreneurs.
Originally designed for a webinar in collaboration with Cynopsis Media, this presentation details the power and influence of Gen Z, also known as Gen Edge, in the household.
Gen Z had a unique childhood They were developing their personalities and life skills in a socio- economic environment marked by chaos, uncertainty, volatility and complexity. Blockbusters like The Hunger Games and Divergent depict teens being slaughtered. No wonder Gen Z developed coping mechanisms and a certain resourcefulness.
- Young people in Indonesia were the happiest in the survey, scoring 90% on the net happiness score. They also had the highest proportion who reported good emotional wellbeing.
- Indian young people were second most likely to say they are very happy and were the second most hopeful about the world becoming better. They believed education was the largest cause of hope.
- Japanese young people were the unhappiest of the 20 countries polled, with less than half reporting being happy or very happy. They also had one of the highest rates of reported unhappiness.
Meet generation Z, the 12- to 19-year-old cohort, who care deeply about ethical consumption, are the most progressive generation to date, use digital technology more than any previous group, and are set to change the world with their optimism and ambition.
This is an executive summary of the report. To purchase the full 79-page report, visit www.jwtintelligence.com.
As part of our Understanding Gen Z UK Webinar, we created a series of infographics illustrating some of our research.
The full version of this report, UNDERSTANDING GEN Z,
is available to download on nVision (for nVision subscribers).
The report - which includes analysis of Gen Z’s attitudes to technology, health, values and brands - is also available to purchase. For enquiries, please contact webinar@futurefoundation.net
If businesses are still focused on mastering communication with the Millennials, they will fast fall behind. Because Generation Z is already forming brand preferences, spending their allowances, and becoming entrepreneurs.
Originally designed for a webinar in collaboration with Cynopsis Media, this presentation details the power and influence of Gen Z, also known as Gen Edge, in the household.
Gen Z had a unique childhood They were developing their personalities and life skills in a socio- economic environment marked by chaos, uncertainty, volatility and complexity. Blockbusters like The Hunger Games and Divergent depict teens being slaughtered. No wonder Gen Z developed coping mechanisms and a certain resourcefulness.
- Young people in Indonesia were the happiest in the survey, scoring 90% on the net happiness score. They also had the highest proportion who reported good emotional wellbeing.
- Indian young people were second most likely to say they are very happy and were the second most hopeful about the world becoming better. They believed education was the largest cause of hope.
- Japanese young people were the unhappiest of the 20 countries polled, with less than half reporting being happy or very happy. They also had one of the highest rates of reported unhappiness.
Meet generation Z, the 12- to 19-year-old cohort, who care deeply about ethical consumption, are the most progressive generation to date, use digital technology more than any previous group, and are set to change the world with their optimism and ambition.
This is an executive summary of the report. To purchase the full 79-page report, visit www.jwtintelligence.com.
As part of our Understanding Gen Z UK Webinar, we created a series of infographics illustrating some of our research.
The full version of this report, UNDERSTANDING GEN Z,
is available to download on nVision (for nVision subscribers).
The report - which includes analysis of Gen Z’s attitudes to technology, health, values and brands - is also available to purchase. For enquiries, please contact webinar@futurefoundation.net
Predictions for what's next for the future of higher educationOlogie
Inspired by the generation of students who will entering college ten years from now, we've identified future states that will define tomorrow's higher education.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Generation Z: 33 Data Points To Influence How You Sell, Teach, Recruit, And L...Ryan Jenkins
If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation—Generation Z.
Generation Z may be the most socially savvy group marketers will ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach.
While it will take time, effort, and resources to understand this emerging generation, engaging these diverse and motivated workers/consumers can prove beneficial for your organization in the long run.
Meet Generation Z: Forget Everything You Learned About MillennialsAnita Valerio
Gen Z, those born after 1995, are now the largest living generation and influence household purchases. They are more entrepreneurial than previous generations and see self-employment as desirable. Gen Z grew up in a diverse world with blurred gender roles and are concerned about economic issues. They are constantly connected through multiple devices and have short attention spans due to their digital lifestyle.
Ipsos Thinks: Generation Z - Their Lives and ChoicesIpsos UK
In London on 5 July 2018, Bobby Duffy, Chairman, Ipsos MORI Social Research Institute, presented this summary of the findings of our extensive new study Beyond Binary: The Lives and Choices of Generation Z around whom some wild myths and spurious claims are already arising. What lessons are there for brands and policymakers tasked with connecting with this generation? Read the full publication at https://thinks.ipsos-mori.com/
Voices of a New Generation - Insights on the Gen Z MindsetOlogie
Students today are entering college at a unique time in history, shaping who they are and how they see the world. For colleges and universities, it's critical to recognize this generation's deep-rooted motivations, preferences, characteristics, beliefs and behaviors before they arrive on campus. Presented in Orlando at the 2018 AMA Higher Ed conference, this is Gen Z.
This document provides an overview of Generation Z and their behaviors, preferences, and mindsets based on various reports and surveys. Some key findings include:
- Gen Z spends over two-thirds of their day connected online and consume an average of 68 videos per day, preferring Instagram, YouTube, and Snapchat as platforms.
- They are conscious consumers who care about a brand's values, environmental and social impact. Their identities are fluid and they want freedom to explore and define themselves.
- As digital natives, they have high expectations for personalized and innovative experiences from brands. Social media and influencers strongly impact their purchasing decisions.
- To engage Gen Z, brands need to create high-quality
Millennials or Centennials? Following The Needs of The Silver GenerationKim Bingham
The document discusses trends related to the aging population and the growing silver generation demographic globally. Some key points:
1) Populations around the world are aging rapidly as life expectancies increase and birth rates decline. The number of people aged 55+ is growing significantly faster than other groups in most countries.
2) Seniors represent a large consumer segment with spending power, though they are often overlooked by companies focused on younger demographics. Their needs and preferences differ from younger groups.
3) To successfully target seniors, companies need to understand the diversity within the senior population and have strategies tailored for different segments - those who are independent, vulnerable, or reliant on family.
4) Case studies show how
in how status is defined and displayed. In some
The document examines 10 micro trends that will impact consumer dynamics in 2014 and beyond. One trend is that consumers are increasingly seeking meaningful connections when making purchases and are drawn to buying directly from brands and producers rather than through middlemen. This is driving a disintermediation where consumers want more authentic bonds and stories about the identities and meanings behind the products and services they use.
cultures, conspicuous consumption is expected
Who's up NXT: a global cross-generational study by InSites ConsultingJoeri Van den Bergh
New data from an InSites Consulting Generation Next study in which we interviewed more than 10,000 people from four different generations: Babyboomers, Generation X, Y and Z.
The document discusses how Gen Z and Millennials are colliding in the workforce for the first time. Key points include:
- Gen Z, born between 1994-2010, has started entering the workforce while Millennials are taking on more management roles.
- A study found that both generations value collaboration and frequent communication with coworkers and managers.
- To engage and retain Gen Z and Millennial workers, companies need to focus on financial rewards, career development opportunities, flexibility, and addressing stress from work and financial pressures. Both generations expect technology to play a large role in the workplace as well.
Gender and traditional demographics are becoming less and less relevant. Toy, influencers, education, beauty, media, and shopping trends are discussed.
Who's up NXT? A cross-generational view on NextGen marketingJoeri Van den Bergh
The current young population (Generation Y and Z) is the most diverse and best educated generation ever. They have been shaped by technology and are true marketing game changers. Old handbook marketing approaches are bound to fail with this large consumer demographic. High time for a cross-generational reality check!
In a recent InSites Consulting global research project (in cooperation with GMI) we talked to Baby Boomers, Gen X, Gen Y & Gen Z consumers, taking a closer look at what differentiates these new consumer generations in the market today from the post ones.
Marketing to millennials statistics and trendsRepublic_Media
The document provides statistics and trends about marketing to millennials, including:
- Millennials, aged 18-29, now represent 1/3 of the US population and have $200 billion in annual buying power.
- In the Phoenix market specifically, 20% of the population is millennials, with a median household income of $41,334.
- Millennials are digital natives who are highly likely to use social media, online shopping sites, and streaming services to communicate, gather news and entertainment.
Gen Z is a large, diverse generation that is about to enter the workforce and influence markets. They grew up during economic uncertainty but are entrepreneurial and want to make an impact. As digital natives who are highly connected globally, they are concerned about social and environmental issues. To engage Gen Z, companies need to communicate authentically through images and allow for independence, creativity, and advancement opportunities.
Generation Z perceives information differently than older generations. They obtain information primarily as responses to questions rather than from traditional media. Visual content like photos and infographics are comfortable formats, but text still works well. Generation Z is reading, but prefers simpler texts. They have an existential need to understand who they are and find meaning. Their education does not fully provide tools to address this, and media fills this gap poorly. They have a conflict between career/financial strategies and self-realization strategies.
This document discusses Generation Z and provides information from several sources on their characteristics and behaviors. It begins by noting that Generation Z, born in the late 1990s to present, will make up 20% of the US population by 2020. Several key facts are presented about Gen Z: 70% expect to have multiple careers, 60% plan to enroll in some form of college, and 75% believe alternative education is valid. The document examines research from books and reports on how Gen Z navigates social media, learns best through doing/creating, and is pragmatic and entrepreneurial in their career outlook. Educators are encouraged to better understand Gen Z to help them develop skills for a technology-driven world and focus amid constant connectivity.
2011 Association of Fish and Wildlife Conference KeynoteDave Rozman
I was invited to give a keynote at the 2011 Association of Fish and Wildlife Agencies National conference. My keynote focused on providing a brief snapshot of teens today and how to engage them in outdoor recreation or programs.
I facilitated a half day workshop for social workers, youth workers and other social service agency employees around teens today. The presentation focused on understanding teens today in order to engage them in a positive relationship or program. Note: some slides were videos or question starters for dialogue and may be hard to understand outside of the context of the workshop.
Predictions for what's next for the future of higher educationOlogie
Inspired by the generation of students who will entering college ten years from now, we've identified future states that will define tomorrow's higher education.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Generation Z: 33 Data Points To Influence How You Sell, Teach, Recruit, And L...Ryan Jenkins
If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation—Generation Z.
Generation Z may be the most socially savvy group marketers will ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach.
While it will take time, effort, and resources to understand this emerging generation, engaging these diverse and motivated workers/consumers can prove beneficial for your organization in the long run.
Meet Generation Z: Forget Everything You Learned About MillennialsAnita Valerio
Gen Z, those born after 1995, are now the largest living generation and influence household purchases. They are more entrepreneurial than previous generations and see self-employment as desirable. Gen Z grew up in a diverse world with blurred gender roles and are concerned about economic issues. They are constantly connected through multiple devices and have short attention spans due to their digital lifestyle.
Ipsos Thinks: Generation Z - Their Lives and ChoicesIpsos UK
In London on 5 July 2018, Bobby Duffy, Chairman, Ipsos MORI Social Research Institute, presented this summary of the findings of our extensive new study Beyond Binary: The Lives and Choices of Generation Z around whom some wild myths and spurious claims are already arising. What lessons are there for brands and policymakers tasked with connecting with this generation? Read the full publication at https://thinks.ipsos-mori.com/
Voices of a New Generation - Insights on the Gen Z MindsetOlogie
Students today are entering college at a unique time in history, shaping who they are and how they see the world. For colleges and universities, it's critical to recognize this generation's deep-rooted motivations, preferences, characteristics, beliefs and behaviors before they arrive on campus. Presented in Orlando at the 2018 AMA Higher Ed conference, this is Gen Z.
This document provides an overview of Generation Z and their behaviors, preferences, and mindsets based on various reports and surveys. Some key findings include:
- Gen Z spends over two-thirds of their day connected online and consume an average of 68 videos per day, preferring Instagram, YouTube, and Snapchat as platforms.
- They are conscious consumers who care about a brand's values, environmental and social impact. Their identities are fluid and they want freedom to explore and define themselves.
- As digital natives, they have high expectations for personalized and innovative experiences from brands. Social media and influencers strongly impact their purchasing decisions.
- To engage Gen Z, brands need to create high-quality
Millennials or Centennials? Following The Needs of The Silver GenerationKim Bingham
The document discusses trends related to the aging population and the growing silver generation demographic globally. Some key points:
1) Populations around the world are aging rapidly as life expectancies increase and birth rates decline. The number of people aged 55+ is growing significantly faster than other groups in most countries.
2) Seniors represent a large consumer segment with spending power, though they are often overlooked by companies focused on younger demographics. Their needs and preferences differ from younger groups.
3) To successfully target seniors, companies need to understand the diversity within the senior population and have strategies tailored for different segments - those who are independent, vulnerable, or reliant on family.
4) Case studies show how
in how status is defined and displayed. In some
The document examines 10 micro trends that will impact consumer dynamics in 2014 and beyond. One trend is that consumers are increasingly seeking meaningful connections when making purchases and are drawn to buying directly from brands and producers rather than through middlemen. This is driving a disintermediation where consumers want more authentic bonds and stories about the identities and meanings behind the products and services they use.
cultures, conspicuous consumption is expected
Who's up NXT: a global cross-generational study by InSites ConsultingJoeri Van den Bergh
New data from an InSites Consulting Generation Next study in which we interviewed more than 10,000 people from four different generations: Babyboomers, Generation X, Y and Z.
The document discusses how Gen Z and Millennials are colliding in the workforce for the first time. Key points include:
- Gen Z, born between 1994-2010, has started entering the workforce while Millennials are taking on more management roles.
- A study found that both generations value collaboration and frequent communication with coworkers and managers.
- To engage and retain Gen Z and Millennial workers, companies need to focus on financial rewards, career development opportunities, flexibility, and addressing stress from work and financial pressures. Both generations expect technology to play a large role in the workplace as well.
Gender and traditional demographics are becoming less and less relevant. Toy, influencers, education, beauty, media, and shopping trends are discussed.
Who's up NXT? A cross-generational view on NextGen marketingJoeri Van den Bergh
The current young population (Generation Y and Z) is the most diverse and best educated generation ever. They have been shaped by technology and are true marketing game changers. Old handbook marketing approaches are bound to fail with this large consumer demographic. High time for a cross-generational reality check!
In a recent InSites Consulting global research project (in cooperation with GMI) we talked to Baby Boomers, Gen X, Gen Y & Gen Z consumers, taking a closer look at what differentiates these new consumer generations in the market today from the post ones.
Marketing to millennials statistics and trendsRepublic_Media
The document provides statistics and trends about marketing to millennials, including:
- Millennials, aged 18-29, now represent 1/3 of the US population and have $200 billion in annual buying power.
- In the Phoenix market specifically, 20% of the population is millennials, with a median household income of $41,334.
- Millennials are digital natives who are highly likely to use social media, online shopping sites, and streaming services to communicate, gather news and entertainment.
Gen Z is a large, diverse generation that is about to enter the workforce and influence markets. They grew up during economic uncertainty but are entrepreneurial and want to make an impact. As digital natives who are highly connected globally, they are concerned about social and environmental issues. To engage Gen Z, companies need to communicate authentically through images and allow for independence, creativity, and advancement opportunities.
Generation Z perceives information differently than older generations. They obtain information primarily as responses to questions rather than from traditional media. Visual content like photos and infographics are comfortable formats, but text still works well. Generation Z is reading, but prefers simpler texts. They have an existential need to understand who they are and find meaning. Their education does not fully provide tools to address this, and media fills this gap poorly. They have a conflict between career/financial strategies and self-realization strategies.
This document discusses Generation Z and provides information from several sources on their characteristics and behaviors. It begins by noting that Generation Z, born in the late 1990s to present, will make up 20% of the US population by 2020. Several key facts are presented about Gen Z: 70% expect to have multiple careers, 60% plan to enroll in some form of college, and 75% believe alternative education is valid. The document examines research from books and reports on how Gen Z navigates social media, learns best through doing/creating, and is pragmatic and entrepreneurial in their career outlook. Educators are encouraged to better understand Gen Z to help them develop skills for a technology-driven world and focus amid constant connectivity.
2011 Association of Fish and Wildlife Conference KeynoteDave Rozman
I was invited to give a keynote at the 2011 Association of Fish and Wildlife Agencies National conference. My keynote focused on providing a brief snapshot of teens today and how to engage them in outdoor recreation or programs.
I facilitated a half day workshop for social workers, youth workers and other social service agency employees around teens today. The presentation focused on understanding teens today in order to engage them in a positive relationship or program. Note: some slides were videos or question starters for dialogue and may be hard to understand outside of the context of the workshop.
The Millennial Footprint on Media and EntertainmentWarren Wright
Every generation leaves their footprint on media and entertainment, and it looks like the Millennials’ footprint is likely to be a big one.
Last week at the ThinkLA conference in Los Angeles, I gave a Presentation on this topic. Attending were over 600 executives in the media and entertainment business. Among this group, there is a growing sense of unease about where it’s all going. Long standing business models have been disrupted overnight. In a recent research paper conducted by Ipsos for the Social Media Advertising Consortium, it was reported that 30% of Millennials’ media time (5 hours/day) is now spent with User Generated Content (UGC) created by their friends and peers. Our own research at LifeCourse confirms this. In a recent survey we conducted for twitch.tv, we found that 93% of Millennials go to social networking sites on their smart phones. This compares to 85% of GenXers and only 52% of Boomers. Conventional media like broadcast television is under enormous pressure to stem eroding market share from emerging media, and Millennials are leading this shift.
History shapes generations. Generations shape history.
To understand how Millennials influence these new trends and discern where it is all going, we need to go back in time to the formative years of their childhood, and their coming of age experience– their own history. These early experiences shape their values and beliefs that remain enduring and unique, and can give us a glimpse into the future. Every generation is shaped by their place in history. Aristotle said that history shapes generations, and then generations shape history.
Millennials were raised during a time of increasing parental involvement. We’ve all heard stories of helicopter parents, clearing the way for their child’s success and achievement. Indeed, Millennials were raised to feel special and instilled with an ethic of achievement. Surrounded by a team of parents, teachers, coaches, and tutors, the expectation of individualized attention as well as a trusting support network allowing them to grow and achieve has always been part of the Millennials coming of age story. Role models at an early age encouraged teamwork and cooperation. Do you remember Barney the Dinosaur? I love you, you love me, we’re one big happy family… By contrast, GenXers grew up to learn to fend for themselves– it was a time of declining parental involvement. One of the iconic figures of their coming of age experience was a Muppet who lived in a garbage can– Oscar the Grouch!
This document discusses the use of social media in education. It notes that while students' personal lives increasingly involve technology, their school experiences often do not reflect this reality. The document then provides statistics on teenagers' and young adults' use of social networking sites and blogging. It establishes that social media can be used as tools for blogging, wikis, and social networking to connect people. However, it also notes issues like privacy and policies that arise. The document concludes by suggesting ways social media can be used to connect professionals and share knowledge to improve lives, and that students should learn for life regardless of available technology.
A quick presentation loaded with recent stats that looks at who Mom is today. Given at the Luckie & Company sponsored Marketing To The Modern Mom conference in Birmingham on October 8
thinkLA Entertainment Marketing Breakfast 2014 -Warren Wright presentationthinkLA
At thinkLa's EMB 2014, speaker Warren Wright from LifeCourse described how millennials make their decisions based on their beliefs, attitudes and values.
Working & Serving in an Updated World is an introduction to the Millennial (Generation-Y) generation entering the work force and the changes in technology that have shaped this generation. The presentation keeps the higher education audience in mind. This presentation was created by Rains Media and presented by Matthew Melnyk and Jean-Paul Rains
This document summarizes trends in media usage in the United States from 2002 to 2012. It shows that while traditional media usage like television and newspapers has declined, usage of digital and social media has increased substantially over this period. Digital media usage grew the most, with increases of up to 450% for activities like watching videos on smartphones. Social media usage grew 238% from 2009 to 2012, with over half of all U.S. adults using social media. Younger generations were early adopters but social media participation is now widespread across age groups.
Traversing Millennials: How to Market Outdoor Adventures to the Future of TravelSandra Jordan
If a millennial hikes up a mountain and doesn’t take a selfie, did the trip actually happen? While there are still many questions to be asked about the youngest generation of travelers, the verdict on outdoor adventures is in. Join Simpleview SEM Analyst Sandee Jordan and CRM Analyst Aaron Pickering as they examine how outdoor adventures drive revenue to a destination. Learn how to leverage online tools like Periscope and Pinterest to capture the millennial market and create champions for your destination.
Next Gen and Diversity in Giving presentation at Public Affairs Conferencedennis mccarthy
The document summarizes findings from surveys on generational giving patterns in the United States. The surveys examined how Generations X, Y, Boomers, and Matures donate to non-profits in terms of amounts given, causes supported, and engagement methods. Key findings include: (1) Boomers contribute the most total dollars of any generation due to higher average donations amounts; (2) older generations are more likely to donate and support more causes than younger ones; (3) digital engagement increases with younger generations while direct mail remains important for older donors.
Millennials are an entire generation shaped by digital technology. This is a generation that values experience over talk and is motivated by their desire for social consciousness. In Sandee Jordan’s presentation, discover how to convey your online marketing message to the youngest and most tech savvy audience on the internet.
Sandee began working at Simpleview in 2012 and serves as one of the company’s SEM Analysts. In her role, Sandee works with clients to continuously refine and evolve their websites through constantly improving traffic quality and volume, increasing bookings, building databases and meeting client goals. She gained more than ten years of marketing experience from assessing client web traffic patterns and developing online marketing strategies in San Francisco and New York.
Social media has become a major part of communication for many users. Over 500 million people are active on Facebook each day, sharing over 700 billion minutes of content monthly. YouTube also sees immense usage, with over 13 million hours of video uploaded in 2010. The growth of mobile devices has further driven social media engagement, with over 80% of Twitter usage and key apps like Facebook occurring on mobile. For businesses, an online presence across major social media channels is now necessary to effectively reach and engage target audiences.
This presentation discusses the importance of social media and digital marketing. It provides statistics showing that over 50% of the world's population is under 30, and that social media has surpassed pornography as the top online activity. It notes that if Facebook was a country, it would be the third largest in the world. The presentation emphasizes that awareness of social media platforms like Facebook is close to 100% globally. It highlights that user-generated content accounts for 25% of search results for the top 20 brands, and that 34% of bloggers post opinions about products and brands. It asks if companies know what people are saying about their brand on social media.
16-24 year olds have grown up in a digital world and rely on the internet for communication, entertainment, and knowledge. They cruise different styles and cultures online, taking what they like and filtering out the rest. This has led to an era where experiences are highly valued over defined groups.
While ambitious and passionate, they also crave personal recognition and worry about failure to achieve their goals. Anything perceived as lacking control causes stress.
To effectively reach this demographic, brands must have a strong online presence where they interact and engage audiences. They should focus on creating memorable experiences rather than targeting specific tribes. Most importantly, they must help address 16-24 year olds' social concerns and allow self-expression
This document summarizes key findings from a Pew Research Center report on social media and technology use among adults and teens. Some of the main points include:
- 67% of online adults use social media, with Facebook being the dominant platform. Usage varies by age, with young people being the heaviest users.
- About 61% of Facebook users have taken a break from Facebook for several weeks or more at some point. Reasons for breaks include drama/oversharing and wanting to spend less time on social media.
- Teen social media use is high, with 81% using social media. However, some are finding Facebook less appealing and are using platforms like Twitter, Instagram, and Snapchat more.
This document summarizes research on how college students engage with news. It finds that they primarily get news through social media platforms like Google, Facebook, Snapchat, and YouTube. College students are more likely to click on news links and headlines shared by friends on social media than visit news websites directly. They prefer brief, visually appealing news that is relevant to their daily lives. The document recommends that news organizations create concise, silent news content and discover channels for Snapchat to better reach college students where they get information online.
Facebook has over 950 million active users with 500 million logging on daily. The largest age group is ages 18-49, making up 74% of users. This age group uses Facebook most for networking, chatting, and posting various content. Instagram is a popular photo sharing platform with over 1 billion photos uploaded. The most common age group is ages 18-34, making up 68% of users who enjoy following friends and celebrities. Reddit is a social news aggregation site where users submit and vote on content. The average Reddit user is between ages 25-34 with some college education and in a lower income bracket.
Social media what's all the chat about ? by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...AlexanderRichford
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation Functions to Prevent Interaction with Malicious QR Codes.
Aim of the Study: The goal of this research was to develop a robust hybrid approach for identifying malicious and insecure URLs derived from QR codes, ensuring safe interactions.
This is achieved through:
Machine Learning Model: Predicts the likelihood of a URL being malicious.
Security Validation Functions: Ensures the derived URL has a valid certificate and proper URL format.
This innovative blend of technology aims to enhance cybersecurity measures and protect users from potential threats hidden within QR codes 🖥 🔒
This study was my first introduction to using ML which has shown me the immense potential of ML in creating more secure digital environments!
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Introducing BoxLang : A new JVM language for productivity and modularity!Ortus Solutions, Corp
Just like life, our code must adapt to the ever changing world we live in. From one day coding for the web, to the next for our tablets or APIs or for running serverless applications. Multi-runtime development is the future of coding, the future is to be dynamic. Let us introduce you to BoxLang.
Dynamic. Modular. Productive.
BoxLang redefines development with its dynamic nature, empowering developers to craft expressive and functional code effortlessly. Its modular architecture prioritizes flexibility, allowing for seamless integration into existing ecosystems.
Interoperability at its Core
With 100% interoperability with Java, BoxLang seamlessly bridges the gap between traditional and modern development paradigms, unlocking new possibilities for innovation and collaboration.
Multi-Runtime
From the tiny 2m operating system binary to running on our pure Java web server, CommandBox, Jakarta EE, AWS Lambda, Microsoft Functions, Web Assembly, Android and more. BoxLang has been designed to enhance and adapt according to it's runnable runtime.
The Fusion of Modernity and Tradition
Experience the fusion of modern features inspired by CFML, Node, Ruby, Kotlin, Java, and Clojure, combined with the familiarity of Java bytecode compilation, making BoxLang a language of choice for forward-thinking developers.
Empowering Transition with Transpiler Support
Transitioning from CFML to BoxLang is seamless with our JIT transpiler, facilitating smooth migration and preserving existing code investments.
Unlocking Creativity with IDE Tools
Unleash your creativity with powerful IDE tools tailored for BoxLang, providing an intuitive development experience and streamlining your workflow. Join us as we embark on a journey to redefine JVM development. Welcome to the era of BoxLang.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Getting the Most Out of ScyllaDB Monitoring: ShareChat's TipsScyllaDB
ScyllaDB monitoring provides a lot of useful information. But sometimes it’s not easy to find the root of the problem if something is wrong or even estimate the remaining capacity by the load on the cluster. This talk shares our team's practical tips on: 1) How to find the root of the problem by metrics if ScyllaDB is slow 2) How to interpret the load and plan capacity for the future 3) Compaction strategies and how to choose the right one 4) Important metrics which aren’t available in the default monitoring setup.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
12. Consumers Media Life Perspectives Bonus Material
13. Biggest Everyday Complaints TEENS (2000) TEENS (2010) 31% Stress 30% Not enough money 29% Not enough time in the day 25% Not enough sleep 21% School 12% Parents 50% Not enough money 29% School 26% Not enough time in the day 20% Stress 19% Not enough sleep 13% Too many rules
14. Weekly Spending Fall 09 Spring 10 $48 $41 TEENS TWENTIES Spring 11 $50 Fall 09 Spring 10 $174 $186
15. Basically, I feel… Sebastian of “NYC Prep”/Bravo 82% 25% “ It’s fashionable to be a smart shopper.” “ It’s important to have clothes or other products with a particular brand name.”
16. CONSPICUOUS REDUCTION I WANT CREDIT FOR MY SACRIFICE! WE’RE LIVING IN A UNIQUE TIME. LET’S BOND!
17. “ While people with lower incomes have disproportionately sought out high-end brands for at least the last 18 years, they've recently been turning away from them.” July 22, 2009 Urban youths’ focus on high-end designer clothing appearing to wane Marshal Cohen Chief retail industry analyst, NPD Group
21. Smartphone Update 2009 - 2010 OWN SMARTPHONE PLAN TO BUY SMARTPHONE 11% 30% TEENS 2009 TEENS 2011 12% 17% TEENS 2009 TEENS 2010
22. iPhone Update 2009 - 2010 3% 7% TEENS 2009 TEENS 2010 27% 34% TEENS 2009 TEENS 2010 OWN iPHONE PLAN TO BUY iPHONE
23. Favorite Brand 24 % Nike 22 % Apple 9 % Coca-Cola 8 % Sony 7 % Aeropostal 6 % Microsoft 6 % American Eagle
24. Apple’s Attributes Deconstructing one of Teens’ Favorite Brands Justin Long of Apple’s “Mac vs. PC” campaign Premium, yet accessible Infinitely & easily customized/personalized A company that feels like a movement Fun-enabling Innovation in the DNA Savvy, yet approachable
25. Which medium is the one you can’t live without ? 34 26 4 3 68 23 6 2 2 TV RADIO MAGAZINES NEWSPAPERS INTERNET TV RADIO MAGAZINES NEWSPAPERS 15 INTERNET TEENS (2010) TEENS (2000)
26. Which medium do you trust the most ? 44 24 6 6 NEWSPAPERS TV MAGAZINES RADIO 7 INTERNET TEENS (2000) TEENS (2010) 35 30 29 4 3 NEWSPAPERS INTERNET TV MAGAZINES RADIO
30. Where is everybody and what are they doing? How can I connect with people like me? Do you have any idea how AWESOME I am?
31. Social Networking Facts 80% participate in social networking 1/2 of Millennials’online hours (source: Nielsen) 65% visited Facebook past 30 days 38% visited MySpace past 30 days 16% visited Twitter past 30 days 1 in 4 teens have tweeted online 1 in 5 teens have tweeted on their cellphone
32. A Twitter aside … 77% of Teens say it’s “in” or “on the way in” An “instant message” that’s both more AND less intimate Publisher/subscriber AND peer-to-peer Visit www.twitter.com/twitter101
35. Parents are Mostly Awesome… 89% Guys 83% Girls 21% Guys 25% Girls “ Parents’ advice influences my decisions” “ My views on the world are different from my parents’” 65% Guys 68% Girls “ My parents know less than me about technology”
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42. Athletes Teens TRU*SCORE males TRU*SCORE females 38 Shaun White BEST OF THE REST: Dwight Howard (27); Kevin Durant (27), Michael Phelps (26), Derek Jeter (26), Tom Brady (26) BEST OF THE REST : Peyton Manning (30), Dwayne Wade (28), Rafael Nadal (28), Shaquille O’Neal (27), Travis Pastrana (27), Derek Jeter (27) 42 Apolo Ohno 34 TROY POLAMALU, SHAQUILLE O’NEAL 32 PEYTON MANNING 31 ADRIAN PETERSON 30 DWAYNE WADE, 29 LADAINIAN TOMLINSON, LEBRON JAMES 28 DREW BREES, TRAVIS PASTRANA, USAIN BOLT, STEVE NASH 40 SHAUN WHITE 34 DAVID BECKHAM 33 DREW BREES, MICHALE PHELPS, CRISTIANO RONALDO 32 LAILA ALI 31 TROY POLAMALU, SERENA WILLIAMS VENUS WILLIAMS
43. Musicians Teens TRU*SCORE males TRU*SCORE females 36 EMINEM 45 TAYLOR SWIFT BEST OF THE REST: Beyoncé (21), Rihanna (20), Lady Gaga (18), Taylor Swift (17) BEST OF THE REST : Drake (33); Linkin Park (29), Green Day (27), 33 BLACK EYED PEAS 31 MICHAEL JACKSON 29 LINKIN PARK, GREEN DAY 25 DRAKE 24 USHER 22 KATY PERRY 44 KATY PERRY 43 LADY GAGA 41 BLACK EYED PEAS 37 EMINEM, BEYOUNCE 36 RIHANNA, USHER 35 MICHAEL JACKSON
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46. FRIENDS BY THE NUMBERS… BEST FRIENDS FRIENDS FACEBOOK FRIENDS TEENS TWENTIES TEENS TEENS TWENTIES TWENTIES 4 3 55 50 155 3 3 38 30 182 237 210 “ The Social Network” M F
50. TRU Value Monitor ™ Tracking Teens 73 71 I always try to have as much fun as possible It’s really hard to get ahead in life with out a college education I really like to do things with my family 68
51. TRU Value Monitor ™ Tracking Teens 56 67 57 44 Doing things for others and making the world a better place is important to me My religion/faith is one of the most important parts of my life 2000 2010
52. TOP FIVE ISSUES THAT EXIST IN MY SCHOOL BULLYING 64 DRUGS 61 HOMOPHOBIA UNPLANNED PREGNANCY POOR PARENTING 52 51 47
54. MEET THE POSTGENS! (2000-2020) ONLY 30% SENT AN EMAIL IN LAST 30 DAYS THEY HAVE THE HIGHEST RECORDED FAMILY AFFINITY IN 30 YEARS VOCATION AS A CALLING INSTEAD OF A JOB
59. Friendly, Fun and Flexible Compassionate & Caring Resourceful and Real Active, Approachable & Available Patient and Passionate Able to be Firm, Consistent and Fair
Introduction: “Let me tell you a story…(teen coming in talking about the big game and I had no idea what he was talking about). I believe that in order to impact teens you need to have a relationship with them, if you can’t connect or relate you may miss an opportunity to build a relationship. If you stay current with teen culture and trends it will help bridge that gap and allow you to connect or at least understand where teens are coming from.
46% of teens feel they can talk to both of their parents openly about these issues. 31% mom only and 5% dad only
OLIVER: ADD METHODOLOGY HEADING
Let’s dive in the Consumer section. I’m sure you’re all thrilled to jump in this section, given the state of the economy. I’ve got good news, bad news and everything in between. Let’s get down to business.
In 2000, we asked teens… what are your biggest everyday complaints. I got a bunch of complaints. And three came back pretty much even. 10 years later, I still have a lot of problems but there’s ONE that really stands out. For half… not enough money is the biggest complaint. You bet not enough money, let’s take a look at Teen Spending… NOTE: Peer pressure, dropped from 10% to 6%. Peer pressure seems less important
Buying the latest and greatest is not as important to me. Two thirds agree. There’s a lot of stuff that’s out there (tech, fashion, etc) that’s well good enough. And beyond that. How do they feel about this next statement… It’s fashionable to be a smart shopper. That was Mom’s job, right? Youth used to have the license to spend recklessly. I want this I have to have it. Well today, nearly 85% agree with this statement. And we’ve learned that a “smart shopper” is someone who has figured out how to get more for less. And that’s the attitude.
This is as straightforward as it gets. We’ve moved from Conspicuous Consumption… to Conspicuous Reduction. I’m proudly showing you how I’m cutting back.
We’ve seen this in custom research as well. Urban youth’s focus on high-end designer clothing seems to have waned. Marshall Cohen, a very famous analyst with NPD, sees it as well. “People with lower incomes, have disproportionately sought out high-end brands for at least the last 18-years have recently been turning away from them.” Where are they going? Well this looks like a pretty good place….
My little black dress is a mere $29.99. Not a fashionista but a frugalista. I’m combining my savvy smarts with my fashion sense. My $29.99 bomber jacket. Where do you do this… At Target. Target says… Expect more, pay less. Target’s got it. Look at the copy down here… help you out dress not out spend. So with Conspicuous Reduction, I want you to consider how you can connect with these different audiences in terms of the messaging and tonality that you’re using. Everyone is using, this is on sale, buy one, get one free. But how do you that so it really hits home?
For teens, they are a bit more superficial, when it comes to this theme. For twenty-somethings, it’s more practical. So when you’re trying to connect with teens, remember their goal is to show mom and dad they get it. Twenty-something’s goal? To save money. Different goals for different age groups. For teens, it’s about surviving this conversation. Here we go again. We need to cut back. Twenty-somethings, need to survive this lean lifestage. With teens, I’m going to connect with parents through this sacrifice. Hey Mom and Dad, look at me. Look at me. I’m going without. And perhaps they’ll go without something they don’t care about. Twenty-somethings… connect with their peers through this sacrifice. Let’s go to a recession-buster happy hour. Or Tuesday night let’s have game night… in. Or even a clothing swap over cocktails. Teens get what they WANT, Twenty-somethings looking to get what they NEED. For teens, they’re bored, and they kind of like the drama that’s going on here. There’s something big going on. Twenty-somethings have enough going on, they are looking to lessen the drama and get things in place. A message for teens focusing on the drama of the recession, might scare the pants off a twenty-something. Very different attitudes about what’s going on.
Media. Last year we spent a great deal of time talking about handsets. Not going to spend a whole lot of time here this year but I do want to check in quickly and give you an update.
9 of 10 teens own a cell phone First of all, know this. Smartphones are a big deal. Why is this important for us to know? It is with them always, even when they sleep. For teens, ownership is up. And plan to purchase is WAY up. For twenty-somethings, ownership has almost doubled. And plan to purchase is pretty much the same. That’s because a lot more twenty-somethings already have a smartphone.
There’s an interesting story for iPhones as well. Teens go from 3 to 4%. And an increase in interest. Twenty-somethings go from 4 to 7% ownership and a significant jump in interest. The iPhone story here is….great brand, what’s UP. Most desired, not translating. Uh-oh. That’s what I see there. Hey this is great… whoops. As much as it seems that everybody has an iPhone, it’s just not the case. NOTE: Usually you can see…purchase intent having a predictive impact on ownership. Not in this case… Obstacles include: Limited by carrier Price Locked in contracts The industry has done a great job of offering OK substitutes.
Great brand? Then why isn’t it on their list favorites? Oh but it is… Second year in a row Apple tops. Along with some other brands here that feel just a little less relevant. Why is apple such a big deal. People ask us all the time, what brands are really connecting with young people. The answer is clearly Apple. And here’s the reason why…
Apple somehow manages to straddle a lot of important things. It has a sense of being premium, and yet accessible at the same time. It’s the luxury item we can all have. It is the ultimate tool of fun-enabling.. The app store. The phone itself is just the beginning. Infinitely & easily customized … the offer is intrinsically begging you to make it your own. Savvy and approachable. This guy is a hipster… but he’s not out of reach. He’s the hipster that you’re cool enough to hang out with. Your talking about a company that somehow feels like a movement. And it’s got innovation in its DNA. They are never done. What’s more exciting that when Steven Jobs takes the stage.
OK, let’s get down to business with their Media. And let’s look at what’s changed. Back in 2000 we asked teens…. What medium is the one you can’t live without. Here they are, with TV at the top of the list. Now what happens in ten years time? What’s going UP?? What’s going down?? TV does pretty well. Radio takes a big hit. Magazines and Newspapers, same spot. The story here isn’t just that the internet does well, take a look at this… the Internet more than quadruples in terms of the medium I can not live without. That’s because the internet is EVERYTHING. I can stream it where… on the internet
Most trusted? This is a different question right? The internet goes through the roof. Newspapers. You want good news for newspapers, well here it is. Newspapers still a much trusted medium. In fact newspapers, internet, and TV pretty much the same. Now when they say they trust the internet, they are really just saying they trust themselves. And their ability to navigate to the truth. It doesn’t necessarily mean they trust a website… When Perez Hilton tells me that Kanye West is dead because Taylor Swift hit him over the head with her moonman, It doesn’t mean I trust that. It just means that I’ll find out very quickly what the real story is. I’ll get to the truth. All via the internet of course. In fact we have a special guest who will explain this level of trust and the internet.
Can’t live without the Internet? Sure. Especially when half of Millennials even watch TV online. Usual suspects here… But something is missing… The big story is Hulu. Sponsored by the major networks, all but CBS. Now that’s interesting. I don’t care where I get my content. If networks want to give it to me online, that’s fine. I’m not trying to get it from a pirated source, but if that’s the only place I can get it, I will. Why can’t I stream albums from the Sony music site? Speaking of websites...
Let’s take another look at that 2000 study. And their favorite websites. A write-in question here. : WWF, NSYNC. Definitely on the list of my favorite websites. You also notice the numbers aren’t too high. Now move ahead to 2010. First of all, as the medium matures, you would expect fragmentation. Look at cable TV, over 200 channels. Look here. Big numbers for the top three. And of course the top three didn’t even exist 10 years ago. Not only did they not exist but their type or style of website didn’t exist. These are social networking sites and their primary focus is to connect people. Person to person on a grand scale. Why does this concept resonate so well with Millennials? Because social networking in general answers three key questions that dominate the minds of young people… The first is…
Does anyone remember feeling this way? Your stuck at home on a Friday night and you wonder…. Where is everybody and what are they doing? I could be missing out on something BIG. That sense of exclusion and wonder. Well social networking takes care of that. Not only do I know where everyone is, all the time. I just saw the picture. How can I connect with people like me? How did you do it in the past? You were very limited to the people in your neighborhood or at your school. Limited potential. Today I can definitely find others like me or who share a common interest. Regardless of what that interest might be. And the connection is more friction-free than ever before. And the last question. I’ll say as a rhetorical question, but still a very important one is… Do you have any idea how AWESOME I am? Social networking gives Millennials the platform and opportunity to show the world just how special they are. These are three powerful questions. And they are all being answered by social networking. As a brand how can you enable these feelings.
So social networking is important, we all know that but let’s take a few minutes to make sure we all understand the reality here… 80% of Millennials participate in social networking. And half of their online time is spent on social networks. Going online, there are millions of things you could do, but social networks take up half of the time they spend online! That’s huge. So it’s not even a question here… You have to be there too! If you’re online and not on social media, you might as well not bother. The big three networks here. Facebook, MySpace and Twitter. There’s how they shake out. I know there’s been a lot of buzz about Twitter lately. But if you look at the data for Millennials, you’ve got only 19% who say they’ve visited Twitter in the past 30 days. 1 in 4 teens have tweeted. And 1 in 3 twenty-somethings have tweeted. Let’s delve into Twitter a bit more deeper.
We’ve found that… A bit more for twenty-something story rather than a teen. Another thing to remember is that Twitter is a medium that creates messaging that feels more AND less intimate. I can get messages directly from celebrities. They feel unfiltered. Intimate. Hey I just got a message from Heidi Montag. Well yes you did, but so did 48,000 other people did too. That’s because the medium is in fact.. both publisher/subscriber AND peer to peer. If you really want to learn how to use Twitter in your business, they have an amazing deck Twitter 101… There are some wonderful case studies there for you to check out. American Apparel, Dell, etc.
Hope you got some good ideas from that video.
Let’s start this section with Family. So Parents are mostly awesome. In fact for half of teens they feel like they share the same views as their parents. We’ve talked about this before. The generation gap becoming less and less significant. A little fewer for twenty-somethings. However, parents are a little behind. Technology is an area where parents lag. But here’s where parents reign. Parent’s advice influences my decision. And if parent’s advice is important. Do you know what’s even more important? Parent’s money. We talked about this last year. But I want to go one step further this year and not just to tell you that you’ve got to get parental buy-in but to tell you how. There’s no value gap but there is a value gap.
Tiger Woods has always done pretty well. Girls might not just be looking at athleticism.
(for messaging: hybrids like Kid Rock and Limp Bizkit) Guitar Hero has done a billion dollars in business.
Let’s get inside their heads just a bit. And start off looking at agreement with a few key statements… Success means making a lot of money. It’s UP. Listen, when I don’t have money, I realize I need it. If I only had more money, my problems would go away. Wouldn’t have to worry about cutting back, how I’m going to pay for school, etc. Things are really going well for me. Here’s something you have to remember. This is teens. No change. They lack context. There is a sense of youthful optimism. I’m only 15 and things feel pretty good right now. That’s what’s so great about teens. Possible callout for AA teens here.
Let’s look at another one… My religion or faith is an important part of my life. It’s come down. Dramatically. And yet, doing things for other and making the world a better place for others is important to me is UP. This is not a group that doesn’t have values. That isn’t spiritual, that doesn’t care of others. In fact, this is a group that is actively out there trying to doing good things. And they are looking for brands who can help them get there. We told you this was a generation that wants to wear their values on their sleeve. They also want to wear them on their feet.
Ask audience what there top issues were when they were in School Kurt and Dave
The post generation to not only refer to the fact that they are post millennials but they arrive just after a myriad of seismic events: columbine, 9/11, smartphone, first AA president, growth of minority population and they like to post their life. Email: shows growth of technology, email is too slow
Break into small groups and discuss someone what skills and qualities are needed to work with teens? Reflect on an adult you connected with as a teen or someone you know that is good with teens? When hiring staff to work with teens look for this skills and qualities. You can usually teach the basics of the job but you can’t teach the genuine compassion and attitude.
Based on my experiences with teens and talking with teens across the country, these are some of what they appreciate about adults they respect. Teens want someone who cares about them!