The document discusses how young people construct their identities through social tribes defined by cultural interests rather than traditional demographic groups. It suggests that the media may have a stronger influence than society on young people's identities. Several questions are posed about how teens are represented in texts and how audiences actively engage with media programming to construct their own identities through a "pick'n'mix" approach.

1. Teens How are young people represented in your case study texts? What do your texts say about young people and identity?

2. Social tribes replace social groups Traditional demographic groupings (class/ race/ gender/ age/ religion) are increasingly redundant Young people gather and define their identity more in terms of cultural groups/ tribes: Emo/ indie/ geeks… Is the media a bigger influence than society?

3. Social tribes replace social groups Is the media a bigger influence than society on young people’s identity? Are identities increasingly mediated? Are audiences more active in creating their own subjectivity/ identity? Are audiences more ‘pick’n’mix’ in the construction of their identity?

4. What narratives and discourses of teenhood are constructed by……?

5. Analyse text What discourses and narratives are constructed? How are teens represented? Investigate audience Who is the audience? How wide/ big is the audience? How are audiences actively engaging with the programme?

6. Moral Panics and Folk Devils

7. Barbification

8. Ambition and Aspiration

9. Constructing a Target Market Delivering for Advertisers

10. Inventing phases of life Childhood Teenager Tweenager

11. Selling phases of life T4 E4 CBBC CBeebies Fragmented Niche Identity?

12. Constructing a Target Market Delivering for Advertisers How does Glee construct a target market?

13. Constructing a Target Market Delivering for Advertisers How does Glee construct a target market?