The document summarizes findings from research on content marketing, email marketing, and social media marketing trends in 2014. It identifies five game changers for B2B marketing in 2014: 1) Content marketing will shift to storytelling and how-to help customers. 2) Social, email, web, and mobile integration. 3) Personalization and microtargeting. 4) Intelligence and data visualization moving to the cloud. 5) Increased sales and marketing collaboration. SAP examples show how these game changers can be leveraged to improve ROI.