The document discusses trends in content management technology, including mobile first design where applications are built for mobile use with desktop in mind, and social first where every user is a contributor to shared content and context is emphasized. It also addresses challenges of user generated content at large scales and the need for context-aware profiling of users. Future oriented clustering architectures and a move to cloud-first design are also covered.

1. e Future of Content Management
10 Years Amplexor / 17-mar-2011
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2. David Nuescheler Chief Technology Officer
david@day.com David Nuescheler
JSR-170 Spec Lead
jsr-170-comments@jcp.org
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3. David Nuescheler David Nuescheler
Jackrabbit Committer / Member Spec Lead
JSR-170
uncled@apache.org jsr-170-comments@jcp.org
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4. David Nuescheler
David Nuescheler
TC Member / CMIS-JCR Liaison
Jackrabbit Committer / Member
david@day.com
uncled@apache.org
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5. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
DAVID NUESCHELER
VP, CTO CEM
Digital Enterprise Solutions
Adobe
david@day.com
Barfuesserplatz 6
4001 Basel
David Nuescheler
T +41 61 226 98 98
F +41 61 226 98 97
uncled@adobe.com
5
TC Member / CMIS-JCR Liaison

6. DAVID NUESCHELER
VP, CTO CEM
Digital Enterprise Solutions
Adobe
Barfuesserplatz 6
4001 Basel
T +41 61 226 98 98
F +41 61 226 98 97
uncled@adobe.com
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7. e Future of Content Management
MobileFirst*
Cloud First*
(always keep on-prem in mind)
(always keep desktop in mind)
*you don’t enable apps for the mobile, you build them for the cloud with on-prem in mind.
*you don’t enable apps for the cloud, you build them for the mobile with desktop in mind.
Mobile First*
(always keep desktop in mind)
*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.
Mobile First*
(always keep desktop in mind)
*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.
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8. Who am I?
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9. Who am I?
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10. Who am I?
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11. Your data center...
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12. ...their data center.
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13. Bad News, please!
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14. Security & Privacy?
Availability Zones?
(network, power)
Hyperviser?
(VM Security, Are you by yourself?)
Legalthe local laws)
(respect
Zones?
Security Budget
(yours vs. theirs)
Operations Certification?
(e.g. SAS70 Type II)
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15. Cloud traits:
Lose it!
Availability?
Latency!
equires:
R tan
Frugal Hardware. Spar are
Sof t w
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16. Clustering Options in WCM
1 2
“Ostrich”-style “Exception”-style
Copyright © 1993-2008 Day Software AG Configuring Clusters
1. Configuring Clusters
Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM.
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http://docs.day.com
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17. Next Generation Clustering:
3
“Cloud”-style
Hot-Join
uster-
“ l e”
c
born
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18. WAN & Share nothing
Firewall
Firewall
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19. How it all began...
FRYING vs
BAKING ...selected
architecture
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20. How it all began...
RENDERING
600k WEBPAGES
8 days = 192 hours
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21. 192h is too long...
= 4h
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22. Now, does that mean....
...the cloud replaces IT?
...the cloud xes bad code?
...the cloud xes poor architecture choices?
YES
NO
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23. e Future of Content Management
Cloud First*
(always keep on-prem in mind)
*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.
Mobile First*
(always keep desktop in mind)
*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.
MobileFirst*a social graph)
Social and hasmind)
(every user is a contributor
First*
(always keep desktop in
*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.
*context is a rst-class citizen, everybody is a contributor.
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24. e bad news...
UserAgentRadical: nokia6170 mms_max_width: 640 ringtone_voices: 40
colors: 65536 mms_mp4: TRUE streaming_3gpp: TRUE
mms_vcalendar: TRUE
fall_back: nokia_generic_series40_dp20 streaming_real_media: none
j2me_amr: TRUE mms_video: TRUE streaming_video: TRUE
j2me_cldc_1_1: TRUE model_name: 6170 streaming_video_acodec_amr: TRUE
j2me_h263: TRUE mp3: TRUE uaprof: http://nds1.nds.nokia.com/uap....
j2me_mpeg4: TRUE physical_screen_height: 40 user_agent: Nokia6170
j2me_screen_height: 160 physical_screen_width: 32 video: TRUE
max_data_rate: 200 playback_3gpp: TRUE video_3gpp: TRUE
max_deck_size: 4194304 playback_acodec_amr: nb video_3gpp2: FALSE
max_image_height: 115 playback_mp4: TRUE video_max_height: 96
max_image_width: 122 playback_vcodec_h263_0: 10 video_max_width: 128
mms_3gpp: TRUE resolution_height: 160 video_mp4: TRUE
mms_max_height: 480 ringtone_amr: TRUE video_preferred_height: 96
mms_max_size: 100000 ringtone_mp3: TRUE video_preferred_width: 128
viceon
Deecti
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Det

25. Device Groups?
1 2 3
Feature Phone Smart Phone Touch Phone
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26. Mobile Sites vs. Transcoding
ot a t!
n e
subsership
+own
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27. Game Changer.
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28. Web: 1995
Webmaster
html websites
days Business
word files
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29. Apps: 2011
App Developer
Webmaster
html websites
days Business
word files
apps well...
ppt
+ uncertainty
(third party review process)
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30. Apps Content Management
publish and
sync apps
rything
eve tent
is con
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31. e Future of Content Management
Cloud First*
(always keep on-prem in mind)
*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.
Mobile First*
(always keep desktop in mind)
*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.
MobileFirst*a social graph)
Social and hasmind)
(every user is a contributor
First*
(always keep desktop in
*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.
*context is a rst-class citizen, everybody is a contributor.
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32. Inside the Social Storm
Activity Streams
& Social Graph
Context
Social and
Community
Applications and
Solutions
(forum, wall, blog, wiki,
comments, ratings)
Users &
Profiles
User Generated Content
& Community Management
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33. User Generated Content
WE HAVE TRUST ISSUES
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34. F#&@!? ----- V14GR4
A HREF ”javascript:alert()”
B ONLOAD ”javascript:alert()”
IMG SRC ”javascript:alert()”
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35. Users are users are users.
1±2 2±2 3±2 4±2 5±2 6±2
10 10 10 10 10 10
Authors
“Family” Scale
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36. Users are users are users.
1±2 2±2 3±2 4±2 5±2 6±2
10 10 10 10 10 10
Intranet
Enterprise Scale
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37. Users are users are users.
1±2 2±2 3±2 4±2 5±2 6±2
10 10 10 10 10 10
Internet
Web Scale
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38. Users are users are users.
1±2 2±2 3±2 4±2 5±2 6±2
10 10 10 10 10 10
Internet
Web Scale
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39. Users are users are users (linear scale)
4±2 6±2
10 10
Intranet Internet
Enterprise Scale Web Scale
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40. Pro le Management
Content Repository
t ation &
Name,
Email, S egmen ation
... Inform
Group
tructuoeldd
i S trrl e
Sem s Con
Acces ticated
Authen
Private file
Highly Scalable Registration and
upload Forms content
Every User of the website Acti
User Private vity
Pages has a Profile / User home Stre
Web Soc am
ial G &
raph
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41. Context & Context Engine
Harmonized Pro le
Social Network Information
CRM Data
Preferences, Collaborative
Filtering, Interests
ClickStream Cloud
Immediate Page context
Language, Nav Depth
Very “Current”
Environment
Activity Stream Information
Events from SiteCatalyst
Resolved Segments
“Insights”
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42. e Future of Content Management
Cloud First*
(always keep on-prem in mind)
*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.
Mobile First*
(always keep desktop in mind)
*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.
Social First*a social graph)
(every user is a contributor and has
*context is a rst-class citizen, everybody is a contributor.
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 42

43. Anti
Top Technology Trends in 2011
Vendor Lock-in*
Mobile First*
(say goodbye to closedin mind)
(always keep desktop systems)
*you don’t *no support for JCR mobile, and build them for the mobile withfuture. in mind.
enable apps for the & CMIS you Open Development means no desktop
Mobile First*
(always keep desktop in mind)
*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.
Mobile First*
(always keep desktop in mind)
*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.
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44. Anti
Top Technology Trends in 2011
Vendor Lock-in*
(say goodbye to closed systems)
*no support for JCR & CMIS and Open Development means no future.
Mobile First*
Portals*in mind)
(always keep desktop
(seriously!?)
*you don’t enable apps for the mobile, youcontent, notfor the mobile with desktop in mind.
*applications are merged with build them separated from content.
MobileFirst*a social graph)
Social and hasmind)
(every user is a contributor
First*
(always keep desktop in
*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.
*context is a rst-class citizen, everybody is a contributor.
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 44

45. Anti
Top Technology Trends in 2011
Vendor Lock-in*
(say goodbye to closed systems)
*no support for JCR & CMIS and Open Development means no future.
Portals*
(seriously!?)
*applications are merged with content, not separated from content.
Mobilenew Web2.0)
Web 2.0* mind)
First*
(always keep desktop in
(HTML5 is the
*you don’t enable apps for the mobile,will seamlessly transition to HTML5.desktop in mind.
*all the Web 2.0 uff, you build them for the mobile with
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46. e Future of Content Management
Cloud First*
(always keep on-prem in mind)
*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.
Mobile First*
(always keep desktop in mind)
*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.
Social First*a social graph)
(every user is a contributor and has
*context is a rst-class citizen, everybody is a contributor.
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47. The bright and shiny future of
WCM
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48. WCM
E
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49. WEM
C
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50. CEM
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51. CEM
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52. ank you.
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