Adobe Digital Government Assembly - Technologies that Drive Change.

•

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Adobe Digital Government Assembly - Technologies that Drive Change. Deep-dive on mobile, cloud and open as it relates to Government.

Technology Business

Telenor & Adobe

Experience Manager & Marketing OPEN
Architecture & Roadmap

Technologies Driving Change in
Government
§

!

Paradigm Shifts & Trends in Digital Government.
@davidnuescheler

© 2014 Adobe Systems Incorporated. All Rights Reserved.

WELCOME TO THE ERA OF

DIGITAL
Albert

§

@AdobeMktgCloud

3,343, 4,453

Sue Child
T-Mobile 4
Chris Manchester

Jen | Gym Instructor
Just filed taxes

David N. | Swiss
Just moved to Utah.

Age 40

Nokia Lumia 520

Elisa Sanchez

Felix | Married 
Bought a new car
VERIZON LTE 4G

AT&T
iPhone 5s

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2014 Adobe Systems Incorporated. All Rights Reserved.

Samsung Galaxy S4

Fred Leger

Age 30

Technology Adoption. (US Households)
90%

ELECTRICITY

75%

CELL 
PHONE

§

SMARTPHONE

50%

33%

PHONE

HDTV

PC
STOVE
DISH WASHER

INTERNET

VCR

TABLET

CAR

10%

2020

2010

2000

1990

1980

1970

1960

1950

1940

1930

1920

1910

1900

©Asymco Systems Incorporated. All Rights Reserved.
2014 Adobe

PEDOMETERS?

TAXI DISPATCH?

§

Disruption?
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2014 Adobe Systems Incorporated. All Rights Reserved.

FIRE ALARMS?

§

Disruption?
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2014 Adobe Systems Incorporated. All Rights Reserved.

END OF AN

§

ERA

FOCUS:  
CITIZEN ENGAGEMENT
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2014 Adobe Systems Incorporated. All Rights Reserved.

OPEN
CLOUD
MOBILE

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

Open: Roy Fielding.

§

Roy T. Fielding

Apache
WebServer

© 2014 Adobe Systems Incorporated. All Rights Reserved.

Apache
Software
Foundation

Apache
License

DNT

REST HTTP

URL

Open Software Development.

Open Architecture

Open Standards

§

Open Source

© 2014 Adobe Systems Incorporated. All Rights Reserved.

“The Switzerland” of Open Software.

The Apache Software Foundation

© 2013 Adobe Systems Incorporated. All Rights Reserved..

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

Elasticity.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

any metric

mobile

*not* mobile

§

time
* source: any
© 2014 Adobe Systems Incorporated. All Rights Reserved.

Responsive Design.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

Mobile Means Touch.

§

© 2014 Adobe Systems Incorporated. All Rights Reserved.

Mobile Web vs. Mobile Apps.
“The Web”
Age 25, Born in 1989  
in Switzerland

§

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2013

“Apps”
Age 5, Born in 2008 in
Cupertino

Mobile Eyeballs.
“The Web”
Age 25, Born in 1989  
in Switzerland

“Apps”
Age 5, Born in 2008 in
Cupertino

80%
§

20%

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2013

DIGITAL FIRST!

@AdobeMktgCloud

§

DOCUMENTS

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2014 Adobe Systems Incorporated. All Rights Reserved.

FORMS

PROCESS
3,343, 4,453

EXPERIENCE

Creative Cloud

Documents, Forms & 
Digital Publishing

§

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2014 Adobe Systems Incorporated. All Rights Reserved.

30

Citizen Experience
Mobile Apps

LET’S INNOVATE IN DIGITAL GOVERNMENT

TOGETHER.

§

Move to
Mobile & Tablets
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2014 Adobe Systems Incorporated. All Rights Reserved.

The Internet
of Things

Making
Everything Digital

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Adobe Digital Government Assembly - Technologies that Drive Change.

1. Telenor & Adobe Experience Manager & Marketing OPEN Architecture & Roadmap Technologies Driving Change in Government § ! Paradigm Shifts & Trends in Digital Government. @davidnuescheler © 2014 Adobe Systems Incorporated. All Rights Reserved.

2. WELCOME TO THE ERA OF DIGITAL Albert § @AdobeMktgCloud 3,343, 4,453 Sue Child T-Mobile 4 Chris Manchester Jen | Gym Instructor Just filed taxes David N. | Swiss Just moved to Utah. Age 40 Nokia Lumia 520 Elisa Sanchez Felix | Married  Bought a new car VERIZON LTE 4G AT&T iPhone 5s © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved. Samsung Galaxy S4 Fred Leger Age 30

3. Technology Adoption. (US Households) 90% ELECTRICITY 75% CELL  PHONE § SMARTPHONE 50% 33% PHONE HDTV PC STOVE DISH WASHER INTERNET VCR TABLET CAR 10% 2020 2010 2000 1990 1980 1970 1960 1950 1940 1930 1920 1910 1900 ©Asymco Systems Incorporated. All Rights Reserved. 2014 Adobe

26. Mobile Web vs. Mobile Apps. “The Web” Age 25, Born in 1989   in Switzerland § © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2013 “Apps” Age 5, Born in 2008 in Cupertino

29. DIGITAL FIRST! @AdobeMktgCloud § DOCUMENTS © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved. FORMS PROCESS 3,343, 4,453 EXPERIENCE

30. Creative Cloud Documents, Forms &  Digital Publishing § © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved. 30 Citizen Experience Mobile Apps

31. LET’S INNOVATE IN DIGITAL GOVERNMENT TOGETHER. § Move to Mobile & Tablets © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved. The Internet of Things Making Everything Digital

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