The document discusses predictions for the future of web content management (WCM). It predicts that the future will be open, with open standards like JCR and CMIS driving ubiquity. It will be cloud-based, with hardware resources available on demand. WCM systems will be hybrid, using on-premises and cloud resources. The future will also be business-oriented, aligning WCM with business goals and stakeholders. Context and personalization will be important, driving user experiences. Systems will need to be agile to adapt to changing markets and data. Finally, the future will be mobile-centric, with built-in support for multiple channels and device detection.

1. The Future of Web Content Management

2. David Nuescheler Chief Technology Officer
david.nuescheler@day.com
David Nuescheler
JSR-170 Spec Lead
jsr-170-comments@jcp.org
David Nuescheler
Jackrabbit Committer / Member
uncled@apache.org David Nuescheler
TC Member / CMIS-JCR Liaison
david@day.com

3. Introducing Day Software
G
H
I
C F
A J
B
E K
L
Global WCM Leader
Headquartered Basel, Switzerland and Boston, Massachusetts
Support Offices: California, Basel, Singapore
International Offices: Switzerland, Germany, France, Italy, UK, Singapore
Healthy, organically growing public company

4. Agenda
6 Predictions. wishes. Summary.
About the WCM Future Questions
1 2 3
Demo.
Predictions more tangible

5. THE FUTURE IS
OPEN
NEPO

6. THE FUTURE IS D
AR
IN
OPEN
S
ND
... A
NSTA
NEPO OPE

7. Introducing JCR
170
283
7

8. Introducing CMIS.
TO
ED
EAS
SIS
REL Y
MA 0
2010
OA
V1.

9. Open Standards
JCR & CMIS

10. THE FUTURE ISTY
NI
IN
OPEN
S
MU
... A
COM
OPEN
NEPO

11. Open Source Drives Ubiquity
Carsten Peeter
David Toby
Dominique Michael
Roy
Michael Tom
...many more
Jukka Felix Angela
Bertrand
Apache
Apache
Software Apache JCR HTTP
REST CMIS URL
Jackrabbit
Sling
WebServer Foundation License +20 More
11 4

12. THE FUTURE IS
CLOUDY
YDUOLC

13. “I need hardware to run WCM...”
CPUs?
Internet Connectivity? SAN / NAS Agreements Sizing
Investment Purchase Order Cores? Disaster Recovery Backup
Rack space How much Disk? Operating systems JVM Version
root access? Clustering What Filesystems? Hosting costs
Firewall Network Zone Performance Tuning Unix Sysadmins
Load Balancer IP Address Who authorized this? Configuration
Web Server Latency Shipping Date Hardware Request Form

14. To the rescue...
hardware
for rent.
CLOUD

15. The Hybrid Cloud
On-Premises
CQ On-Demand
CQ
DAM WCM SoCo
Targeting Analytics Segmentation
aling
lastic Sc
E
Package CRX
Share JCR Compliant
Content Repository
-use
y-to es
Readervic
S

16. Storm Traffic
server3
server2
server1
Q1 Q2 Q3 Q4

17. Scaling Options in ECM
1 2
“Ostrich”-style “Exception”-style
Copyright © 1993-2008 Day Software AG Configuring Clusters
1. Configuring Clusters
Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM.
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18. Scaling Options in ECM
3
“Cloud”-style
Hot-Join
uster-
“ l e”
c
born

19. THE FUTURE IS
BUSINESS
SSENISUB

20. WCM Stakeholders
BUSINESS
OWNER
Site Systems
Owner
CMO CIO
Marketing IT
Authors Developer

21. Application & WCM 1.0
pre 2010
WebApps miles WebSites
s
portalapps
business ets
extran rce
comme

22. Drag & Drop Integration
applications,
portlets, gadgets

23. Aligning with business.
+

24. THE FUTURE IS
CONTEXT
TXETNOC

25. Users, are users, are users.
3 ±2
Authors 10
4 ±2
Intranet 10
5 ±2
Public 10

26. Inside the Online Marketing
...and
win.
Identify Buy
Campaign
Now!
Segment Target
the audience Campaigns

27. MVT: Let your prospect decide.
Your rs
designe.
fave
Your s
HiPPO.
fave
Yourite.
f avour

28. Context centric
Context
CRM / Profile
Behavior
Preferences
Current Environment
(very “current”)
Recommendations
Segmentation
xtend e
e iz Drives User Experience
visuallate
simu

29. THE FUTURE IS
AGILE
ELIGA

30. Adapt in changing markets
1 2 3
content structure logic
...well
you h that’s
ave a why
CMS
.

31. Data First.
Your content model is going to be...
...WRONG.
...it is
matt just a
er of
time

32. Componentized Deployment.
Your application is going to be...
...OUTDATED.
...or b
uggy
.

33. THE FUTURE IS
MOBILE
ELIBOM

34. Built-in Multi-Channel
Device detection
mobile &n
navigatio
pdf / print
newsletters
rss & atom
Built-in nel &
n
Multi-Chaection
Device Det

35. Mobile Content

36. Game Changer

37. Agenda
6 Predictions. wishes. Summary.
About the WCM Future Questions
1 2 3
Demo.
Predictions more tangible

38. demo

40. demo

41. Agenda
6 Predictions. wishes. Summary.
About the WCM Future Questions
1 2 3
Demo.
Predictions more tangible

42. Is your WCM future proof?
OPEN?
CLOUD READY?
BUSINESS ORIENTED?
CONTEXT CENTRIC?
AGILE?
MOBILE?

43. THANK YOU
UOY KNAHT
contact david@day.com
info@day.com
@davidnuescheler