Future of B2B Paid Search
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Slides from a webinar hosted on 7/31 on 4 big trends in B2B paid search, with special guest Melissa Mackey.
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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1. Search Engine Optimization (SEO)
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Free Website + Digital Marketing Services
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Future of B2B Paid Search
- 1. Future of B2B Paid Search with special guest Melissa Mackey Flickr: @dtwpuck
- 2. Why does paid search matter? Flickr: @annnna
- 3. Why Paid Search Matters Drives considerable amount of lead volume
- 4. Why Paid Search Matters Marketing cycle is among the shortest
- 5. Why Paid Search Matters Win rates are second only to direct traffic
- 6. Where is paid search headed? Flickr: @rtv
- 8. #1: Mobile-First Need to think “mobile first” including web pages
- 9. #2: One Click Conversion Incubated initially in social but already seeing in AdWords with app installs
- 10. #3: Watered Down Experiences Ad networks will drive down experiences and optimize for lowest common denominator
- 11. #4: Blurred Channels Paid Search will mean more than just AdWords and Bing Ads
- 12. Q&A
- 13. Connect AdWords and Salesforce using Bizible to measure and make search optimization decisions based on revenue, even before the sales cycle closes. Learn more at bizible.com. AdWords + Salesforce
- 14. You can find her blog at beyondthepaid.com and she tweets at @Mel66. Learn more about gyro at gyro.com. More From Melissa
- 15. Thank You!
Editor's Notes
- Percentage of Google’s revenue from mobile and desktop . Source: eMarketer via http://blogs.wsj.com/digits/2014/03/13/as-desktop-declines-mobile-search-boosts-google-revenue/?mod=ST1