The voice over artist typically has a deep, masculine American voice that audiences associate with films and trailers. Voice overs are used in trailers to anchor and reinforce the meaning of on-screen text, build tension, and convey key details about the film's genre, characters, and release date to inform audiences. By linking different parts of the non-linear trailer narrative, the voice over helps create atmosphere and primes viewers for the movie's ambiance.

1. Functions of a Voice over A voice over is a film technique used in trailers to anchor the meaning of the text on screen. Create tension and atmosphere to connote the genre/ ambiance of the film. Used a lot in American Cinema.

2. What does a voice over sound like? As seen in the trailers smurfs and green lantern. The voice over artist is American has a very masculine theatrical deep voice. This is distinctive to audiences and therefore associate it with films and trailers they have seen.

3. What does it tell Audiences? Often used in trailers to inform audiences of key release dates. Story lines and character information.

4. What effect does this have? The voice over will anchor the text and moving images on screen which reinforces their importance to audiences. This helps to build tension up though trailers do not follow a linear narrative, the voiceover will act as a bridge from one part of the story to another.