The document analyzes techniques used in the trailer for the horror film The Conjuring. It discusses how the credits are used to build tension. The isolated location is shown to create an ominous atmosphere. Sounds and music are employed for sudden scares and to enhance the creepy feeling. Common horror lines like "Who is that?" further the sense of mystery for both the audience and characters. The spirit antagonist is finally revealed at the end, causing a jolt. References to other successful films help generate recognition.