Multi modal text
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The document discusses multi modal texts, which are multiple modes of text used in film trailers. Multi modal texts can include written text on screen, spoken language, moving images, music, and sound effects. The trailer for the film "Honey 2" uses several forms of multi modal text to inform audiences about the narrative through dialogue, voice over, moving images, and written text, with the music playing a key role in conveying the time, place, and tone of the film.
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The male gaze theory and jennifers b
Laura Mulvey developed the Male Gaze Theory to describe how women are viewed as sexual objects through the camera's perspective in films, which is adopted for the assumed male audience. The theory argues that women are lingered on and viewed solely for the gratification of men. Women in the audience are also positioned to see the world through this male perspective. The trailer for the film Jennifer's Body exemplifies Mulvey's theory through its slow-paced shots focusing on the female protagonist's body and through editing that slows scenes to emphasize sexuality and appeal to the target 18-24 male audience. Scenes like close-ups of lips and lighting emphasize sexuality and portray women as objects of male pleasure according to the Male Gaze
Horror fonts
This document evaluates a typography for its suitability in different film genres, finding it well-suited for horror films due to features like scratched and faded lines conveying something evil, as well as its unsuspecting yet abstract and distorted lettering; it also notes the typography could work for cross-genre films or spoofs due to its alien, erotic, or apocalyptic atmospheric qualities.
Todorov theory
The document discusses narrative structure in trailers based on Todorov's theory of 5 stages: equilibrium, disruption, recognition, attempt to repair, reinstatement of equilibrium. It analyzes the trailer for the film "Taken," showing how it follows these stages by establishing the protagonist's daughter's birthday, her kidnapping in Paris disrupting the equilibrium, the father recognizing the disruption and vowing to find the kidnappers, and his attempts to repair the situation through fighting shown in the trailer.
Camera angles shot types list
This document provides descriptions of various camera angles and shot types that will be used in filming scenes for a trailer. It includes definitions and examples of extreme wide shots, long shots, mid shots, medium close ups, close ups, extreme close ups, two shots, over the shoulder shots, and point of view shots. Specific shots are identified for how they will be used, such as long shots for a montage scene and close ups to emphasize facial expressions. The document aims to clearly depict the visual plan for shooting the trailer scenes.
Functions of a voice over
The voice over artist uses a deep, masculine American accent in film trailers to anchor and reinforce the meaning of on-screen text and images. This helps build tension and conveys information about the genre, release dates, storylines and characters to audiences in a way that ties different clips together even when the trailer lacks a linear narrative. Voiceovers are especially important for children's films like The Smurfs to help the target audience understand and follow what is happening.
Functions of a voice over
The voice over artist typically has a deep, masculine American voice that audiences associate with films and trailers. Voice overs are used in trailers to anchor and reinforce the meaning of on-screen text, build tension, and convey key details about the film's genre, characters, and release date to inform audiences. By linking different parts of the non-linear trailer narrative, the voice over helps create atmosphere and primes viewers for the movie's ambiance.
Film trailer analysis
This document analyzes the trailer for the film "How to be Single" to identify key conventions of romantic comedy film trailers. It finds that such trailers are targeted towards younger female audiences, feature heterosexual couples falling in love, and include comedic elements. Technically, the analyzed trailer uses a production logo, runs around 2.5 minutes, includes a content rating guideline. It employs various camera shots, a soundtrack to engage viewers, frequent title cards, fast-paced editing, and both high-key and low-key lighting in different scenes. Analyzing this trailer provided insights into how to effectively craft a film trailer that follows conventions and leaves a lasting impression without revealing too much of the film's plot.
Recommended
The male gaze theory and jennifers b
Laura Mulvey developed the Male Gaze Theory to describe how women are viewed as sexual objects through the camera's perspective in films, which is adopted for the assumed male audience. The theory argues that women are lingered on and viewed solely for the gratification of men. Women in the audience are also positioned to see the world through this male perspective. The trailer for the film Jennifer's Body exemplifies Mulvey's theory through its slow-paced shots focusing on the female protagonist's body and through editing that slows scenes to emphasize sexuality and appeal to the target 18-24 male audience. Scenes like close-ups of lips and lighting emphasize sexuality and portray women as objects of male pleasure according to the Male Gaze
Horror fonts
This document evaluates a typography for its suitability in different film genres, finding it well-suited for horror films due to features like scratched and faded lines conveying something evil, as well as its unsuspecting yet abstract and distorted lettering; it also notes the typography could work for cross-genre films or spoofs due to its alien, erotic, or apocalyptic atmospheric qualities.
Todorov theory
The document discusses narrative structure in trailers based on Todorov's theory of 5 stages: equilibrium, disruption, recognition, attempt to repair, reinstatement of equilibrium. It analyzes the trailer for the film "Taken," showing how it follows these stages by establishing the protagonist's daughter's birthday, her kidnapping in Paris disrupting the equilibrium, the father recognizing the disruption and vowing to find the kidnappers, and his attempts to repair the situation through fighting shown in the trailer.
Camera angles shot types list
This document provides descriptions of various camera angles and shot types that will be used in filming scenes for a trailer. It includes definitions and examples of extreme wide shots, long shots, mid shots, medium close ups, close ups, extreme close ups, two shots, over the shoulder shots, and point of view shots. Specific shots are identified for how they will be used, such as long shots for a montage scene and close ups to emphasize facial expressions. The document aims to clearly depict the visual plan for shooting the trailer scenes.
Functions of a voice over
The voice over artist uses a deep, masculine American accent in film trailers to anchor and reinforce the meaning of on-screen text and images. This helps build tension and conveys information about the genre, release dates, storylines and characters to audiences in a way that ties different clips together even when the trailer lacks a linear narrative. Voiceovers are especially important for children's films like The Smurfs to help the target audience understand and follow what is happening.
Functions of a voice over
The voice over artist typically has a deep, masculine American voice that audiences associate with films and trailers. Voice overs are used in trailers to anchor and reinforce the meaning of on-screen text, build tension, and convey key details about the film's genre, characters, and release date to inform audiences. By linking different parts of the non-linear trailer narrative, the voice over helps create atmosphere and primes viewers for the movie's ambiance.
Film trailer analysis
This document analyzes the trailer for the film "How to be Single" to identify key conventions of romantic comedy film trailers. It finds that such trailers are targeted towards younger female audiences, feature heterosexual couples falling in love, and include comedic elements. Technically, the analyzed trailer uses a production logo, runs around 2.5 minutes, includes a content rating guideline. It employs various camera shots, a soundtrack to engage viewers, frequent title cards, fast-paced editing, and both high-key and low-key lighting in different scenes. Analyzing this trailer provided insights into how to effectively craft a film trailer that follows conventions and leaves a lasting impression without revealing too much of the film's plot.
Media Language
Media language refers to how meaning is conveyed through signs and symbols in media texts. These signs and symbols can have multiple interpretations that depend on how they are interpreted and the cultural background of the viewer. Media language includes visual elements like mise-en-scene, camerawork, and editing, as well as audio elements. Semiotic and linguistic theories have explored how meaning is constructed through the use of binary oppositions, signs and symbols, and codes within media texts.
Media Concepts
Media language refers to how meaning is conveyed through signs and symbols in media texts. These signs and symbols can have multiple interpretations that depend on how they are interpreted and the cultural background of the viewer. Media language incorporates visual elements like mise-en-scene, camerawork, and editing, as well as audio elements like dialogue. Theories of media language propose that meaning arises from relationships between concepts represented by signs, and that media texts employ codes and binary oppositions to convey layered meanings.
QUESTION ONE
The document discusses conventions of romantic comedy film trailers. It provides examples and analysis of trailers for films like The Ugly Truth, 500 Days of Summer, and He's Not That Into You. It identifies common trailer elements like voiceovers, music, pacing of cuts, text titles, and inclusion of actor/director names. The document also discusses how these elements are used to convey genre and tone to attract audiences.
Initial Research of Music Videos
Initial research completed before any planning of music video began. Including my knowledge with a brief overview of music video's, textual analysis', the link between visuals and rhythm, Promo Vs Art, Institutions, Controversy and Narrative.
Inception
The theatrical trailer for Inception uses editing techniques like L-cuts and a buildup of slow to fast-paced music to create a narrative that signifies the film is a sci-fi thriller genre. Intertitles like "your mind is the scene of the crime" capture audience attention and identify what the film is about. Both the trailer and poster feature Leonardo DiCaprio's character to connect the two and use similar fonts, color palettes, and the tagline "your mind is the scene of the crime" to synergize their marketing of the film.
Conventions of form and genre slideshare
The document discusses the conventions of different media forms and genres. It explains that a media form is the category a text falls into, such as films, TV programs, or music videos. Each form has its own conventions. For example, TV programs typically have opening credits, continuity edits, and end credits. Within a form there are also genres, like drama or comedy for TV. Genres also have their own conventions that differ from other genres in that form. Specifically for music videos, the indie pop genre conventions discussed include narrative-based videos that connect visually to song lyrics, focusing on the song's story, and using darker mise-en-scene elements like low lighting and black clothing to match typically sadder indie pop song
Sound in trailers
Diegetic sound refers to any audio that is present within the visuals of a trailer, such as dialogue or ambient noises. It helps audiences understand character relationships and enhances tension. Non-diegetic sound includes music and effects that are not visually sourced, which help create atmosphere and suspense. Voiceovers are sometimes used in trailers for comedies and animations to convey humor or set up plots in a way that is clearer than on-screen text alone within the limited time. Dan Skinner notes their decreased use over time in favor of graphics to guide viewers.
Sound in trailers
Diegetic sound refers to any audio that is present within the visuals of a trailer, such as dialogue between characters or ambient sounds. This helps audiences understand relationships and set the atmosphere. Non-diegetic sound includes music and effects that are not visually source, which help create suspense. Voiceovers are sometimes used in comedies and animations to convey jokes or the plot, as graphics alone may not be enough to engage audiences in the short trailer format. Dan Skinner explains that voiceovers were once common but are now less so, as trailers rely more on visuals to lead viewers through the content.
Film Trailer Genre Conventions
The document discusses various conventions used in film trailers for different genres. It explains that logos, titles, ratings information, social media links, character introductions, music, voiceovers, director/actor names, time lengths, and release dates are typical elements included in trailers. It then analyzes conventions for specific genres like action, romance, comedy, horror, documentary, and drama trailers, focusing on how sound, camera shots, colors, and editing are customized for each genre.
Radio Trailer Conventions
The document discusses the purpose and conventions of radio trailers. Radio trailers are used to advertise and promote films, provide audiences with information and a summary about the film, and create awareness of the film's release date. Effective radio trailers make use of film extracts, sound effects, music and voiceovers to convey the genre and sell audiences on the film. The voiceover is especially important as it replaces visuals, and should have the correct tone and address the intended audience for the genre of film being promoted.
Question 1
The document discusses how a media product for a band called Area 11 meets conventions of the genre while also challenging conventions. The advertisement uses shadowed text and a mysterious background image that reflects the band's alternative rock genre and narrative. The music video tells a chilling story through its woodland setting rather than using typical urban settings, and syncs the narrative to the song lyrics. The digipak follows a standard 6-panel design but uses consistent visuals and colors from the music video and advertisement to present a cohesive product that informs audiences while developing interest.
Genre convemtion
The document discusses the purpose and common conventions of music videos. Music videos primarily aim to promote artists and their music. They typically run 3-4 minutes and combine live performances with narrative and visual elements. Common conventions include performances by the artist, narratives that relate to the song's lyrics, and symbolic or thematic imagery. Music videos also aim to create a sense of spectacle by having artists directly address the viewer.
Textual analysis of two soap opera trailers
This document analyzes two soap opera trailers - one for Hollyoaks and one for Emmerdale. It discusses the use of verbal codes like dialogue, non-diegetic sound effects, and music to build drama. Technical codes like shot types, camera angles and movement are examined to show character emotions. Non-verbal codes like setting, lighting, facial expressions and characters are discussed. The analysis finds that both trailers use techniques like sound effects, music and facial expressions to convey emotion and drama. It would exploit these techniques in a new soap opera trailer to attract an audience seeking dramatic diversity.
Textual analysis of 2 soap opera trailers
This document analyzes two soap opera trailers - one for Hollyoaks and one for Emmerdale. It discusses the use of verbal codes like dialogue, non-diegetic sound effects, and music to build drama. Technical codes like shot types, camera angles and movement are examined to show character emotions. Non-verbal codes like setting, lighting, facial expressions and characters are discussed. The analysis finds that both trailers use techniques like sound effects, music and facial expressions to convey emotion and drama. It would exploit these techniques in a new soap opera trailer to attract an audience seeking dramatic diversity.
Evaluation Question 2
The document discusses two ancillary texts, a poster and radio trailer, created to advertise a student film project. The poster uses imagery and fonts consistent with romance genre posters to depict the film's love story between characters from different time periods. The radio trailer uses audio excerpts and descriptions to convey the time travel plot and romance elements. Audience feedback found the ancillary texts effectively captured the film's message and piqued interest without revealing too much of the story. The poster was deemed most effective at reaching the target audience.
Soundintvdrama 100129055219 Phpapp01
Sound plays an important role in television drama by setting moods and signaling events. There are two main types of sound: diegetic sound, which comes from within the world of the story, and non-diegetic sound, which comes from outside the story world, such as music and soundtracks. Both types of sound are used to create realism and manipulate the audience's emotions. Music in particular is used to tell viewers how they should feel during different scenes.
Media forms and conventions
The document discusses different film genres and their common forms and conventions. It analyzes action films, comedy films, and romantic films. For action films, it notes their use of fast editing during action scenes, weapons/cars as props, upbeat music, city locations, and stereotypical "good guy vs. bad guy" characters. For comedy films, it highlights dialogue/characters, music to set scenes and exaggerate situations, and locations that are often cities/towns. For romantic films, it mentions music to build atmosphere, dialogue to develop characters and relationships, and dim lighting to create romantic tension.
Conventions of the film trailer
The document discusses conventions that are commonly found in film trailers. Some of the key conventions mentioned include:
- Trailers are usually between 1.5-3 minutes long and include key scenes out of order from the full movie.
- Titles identifying the movie, actors, directors, and production company are included.
- Music is used to set the tone and reflect the genre.
- The British Board of Film Classification age rating and release date are often displayed at the end.
'Annie' Music video analysis
The music video for Neon Indian's song "Annie" is set in the 1980s and uses various filmmaking techniques to immerse the viewer in that era. It features subtitles that match the lyrics, fast-paced camera shots of outdated technology, and split screens showing multiple characters. The narrative portrays the male singer searching vulnerably for the mysterious Annie, challenging gender norms by showing her wield power over him. Analysts have discussed how it references other works through intertextuality and nostalgically represents the genres of synth-pop and electronic music through its style.
Lo1 codes conventions
The document discusses various elements and techniques used in creating effective radio dramas. It covers the use of silence, words/voices, music, sound effects, narration styles, characterization, flashbacks, fades, cliffhangers, and other structural elements. Mastering these techniques allows radio dramas to build vivid pictures and engage audiences through audio alone. The document also provides examples of how these elements are demonstrated in radio dramas and links to additional resources.
Forms and conventions of real media
The document discusses a trailer for a film called "The Exchange Student". It summarizes that the trailer uses generic horror film conventions like creepy typography to set expectations. It establishes equilibrium by introducing characters then creates disruption with a mysterious disappearance set to music. A series of montages emphasizes this before a suspenseful conclusion. While conforming to Todorov's narrative theory, it challenges conventions by using an all-female cast portrayed as strong characters rather than victims, updating the genre for modern audiences.
Forms and conventions of real media
The document discusses a film trailer titled "The Exchange Student" and how it uses and challenges conventions of real media products and film trailers. The trailer establishes the premise in its title, introduces the main protagonist and supporting cast to create equilibrium, and uses mysterious music and montages of a disappearance to disrupt the equilibrium. It builds suspense and leaves the audience wanting more. While conforming to Todorov's narrative theory, it challenges conventions by using an all-female cast portrayed as strong characters rather than victims in need of rescue. This updates the genre for a modern audience.
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Similar to Multi modal text
Media Language
Media language refers to how meaning is conveyed through signs and symbols in media texts. These signs and symbols can have multiple interpretations that depend on how they are interpreted and the cultural background of the viewer. Media language includes visual elements like mise-en-scene, camerawork, and editing, as well as audio elements. Semiotic and linguistic theories have explored how meaning is constructed through the use of binary oppositions, signs and symbols, and codes within media texts.
Media Concepts
Media language refers to how meaning is conveyed through signs and symbols in media texts. These signs and symbols can have multiple interpretations that depend on how they are interpreted and the cultural background of the viewer. Media language incorporates visual elements like mise-en-scene, camerawork, and editing, as well as audio elements like dialogue. Theories of media language propose that meaning arises from relationships between concepts represented by signs, and that media texts employ codes and binary oppositions to convey layered meanings.
QUESTION ONE
The document discusses conventions of romantic comedy film trailers. It provides examples and analysis of trailers for films like The Ugly Truth, 500 Days of Summer, and He's Not That Into You. It identifies common trailer elements like voiceovers, music, pacing of cuts, text titles, and inclusion of actor/director names. The document also discusses how these elements are used to convey genre and tone to attract audiences.
Initial Research of Music Videos
Initial research completed before any planning of music video began. Including my knowledge with a brief overview of music video's, textual analysis', the link between visuals and rhythm, Promo Vs Art, Institutions, Controversy and Narrative.
Inception
The theatrical trailer for Inception uses editing techniques like L-cuts and a buildup of slow to fast-paced music to create a narrative that signifies the film is a sci-fi thriller genre. Intertitles like "your mind is the scene of the crime" capture audience attention and identify what the film is about. Both the trailer and poster feature Leonardo DiCaprio's character to connect the two and use similar fonts, color palettes, and the tagline "your mind is the scene of the crime" to synergize their marketing of the film.
Conventions of form and genre slideshare
The document discusses the conventions of different media forms and genres. It explains that a media form is the category a text falls into, such as films, TV programs, or music videos. Each form has its own conventions. For example, TV programs typically have opening credits, continuity edits, and end credits. Within a form there are also genres, like drama or comedy for TV. Genres also have their own conventions that differ from other genres in that form. Specifically for music videos, the indie pop genre conventions discussed include narrative-based videos that connect visually to song lyrics, focusing on the song's story, and using darker mise-en-scene elements like low lighting and black clothing to match typically sadder indie pop song
Sound in trailers
Diegetic sound refers to any audio that is present within the visuals of a trailer, such as dialogue or ambient noises. It helps audiences understand character relationships and enhances tension. Non-diegetic sound includes music and effects that are not visually sourced, which help create atmosphere and suspense. Voiceovers are sometimes used in trailers for comedies and animations to convey humor or set up plots in a way that is clearer than on-screen text alone within the limited time. Dan Skinner notes their decreased use over time in favor of graphics to guide viewers.
Sound in trailers
Diegetic sound refers to any audio that is present within the visuals of a trailer, such as dialogue between characters or ambient sounds. This helps audiences understand relationships and set the atmosphere. Non-diegetic sound includes music and effects that are not visually source, which help create suspense. Voiceovers are sometimes used in comedies and animations to convey jokes or the plot, as graphics alone may not be enough to engage audiences in the short trailer format. Dan Skinner explains that voiceovers were once common but are now less so, as trailers rely more on visuals to lead viewers through the content.
Film Trailer Genre Conventions
The document discusses various conventions used in film trailers for different genres. It explains that logos, titles, ratings information, social media links, character introductions, music, voiceovers, director/actor names, time lengths, and release dates are typical elements included in trailers. It then analyzes conventions for specific genres like action, romance, comedy, horror, documentary, and drama trailers, focusing on how sound, camera shots, colors, and editing are customized for each genre.
Radio Trailer Conventions
The document discusses the purpose and conventions of radio trailers. Radio trailers are used to advertise and promote films, provide audiences with information and a summary about the film, and create awareness of the film's release date. Effective radio trailers make use of film extracts, sound effects, music and voiceovers to convey the genre and sell audiences on the film. The voiceover is especially important as it replaces visuals, and should have the correct tone and address the intended audience for the genre of film being promoted.
Question 1
The document discusses how a media product for a band called Area 11 meets conventions of the genre while also challenging conventions. The advertisement uses shadowed text and a mysterious background image that reflects the band's alternative rock genre and narrative. The music video tells a chilling story through its woodland setting rather than using typical urban settings, and syncs the narrative to the song lyrics. The digipak follows a standard 6-panel design but uses consistent visuals and colors from the music video and advertisement to present a cohesive product that informs audiences while developing interest.
Genre convemtion
The document discusses the purpose and common conventions of music videos. Music videos primarily aim to promote artists and their music. They typically run 3-4 minutes and combine live performances with narrative and visual elements. Common conventions include performances by the artist, narratives that relate to the song's lyrics, and symbolic or thematic imagery. Music videos also aim to create a sense of spectacle by having artists directly address the viewer.
Textual analysis of two soap opera trailers
This document analyzes two soap opera trailers - one for Hollyoaks and one for Emmerdale. It discusses the use of verbal codes like dialogue, non-diegetic sound effects, and music to build drama. Technical codes like shot types, camera angles and movement are examined to show character emotions. Non-verbal codes like setting, lighting, facial expressions and characters are discussed. The analysis finds that both trailers use techniques like sound effects, music and facial expressions to convey emotion and drama. It would exploit these techniques in a new soap opera trailer to attract an audience seeking dramatic diversity.
Textual analysis of 2 soap opera trailers
This document analyzes two soap opera trailers - one for Hollyoaks and one for Emmerdale. It discusses the use of verbal codes like dialogue, non-diegetic sound effects, and music to build drama. Technical codes like shot types, camera angles and movement are examined to show character emotions. Non-verbal codes like setting, lighting, facial expressions and characters are discussed. The analysis finds that both trailers use techniques like sound effects, music and facial expressions to convey emotion and drama. It would exploit these techniques in a new soap opera trailer to attract an audience seeking dramatic diversity.
Evaluation Question 2
The document discusses two ancillary texts, a poster and radio trailer, created to advertise a student film project. The poster uses imagery and fonts consistent with romance genre posters to depict the film's love story between characters from different time periods. The radio trailer uses audio excerpts and descriptions to convey the time travel plot and romance elements. Audience feedback found the ancillary texts effectively captured the film's message and piqued interest without revealing too much of the story. The poster was deemed most effective at reaching the target audience.
Soundintvdrama 100129055219 Phpapp01
Sound plays an important role in television drama by setting moods and signaling events. There are two main types of sound: diegetic sound, which comes from within the world of the story, and non-diegetic sound, which comes from outside the story world, such as music and soundtracks. Both types of sound are used to create realism and manipulate the audience's emotions. Music in particular is used to tell viewers how they should feel during different scenes.
Media forms and conventions
The document discusses different film genres and their common forms and conventions. It analyzes action films, comedy films, and romantic films. For action films, it notes their use of fast editing during action scenes, weapons/cars as props, upbeat music, city locations, and stereotypical "good guy vs. bad guy" characters. For comedy films, it highlights dialogue/characters, music to set scenes and exaggerate situations, and locations that are often cities/towns. For romantic films, it mentions music to build atmosphere, dialogue to develop characters and relationships, and dim lighting to create romantic tension.
Conventions of the film trailer
The document discusses conventions that are commonly found in film trailers. Some of the key conventions mentioned include:
- Trailers are usually between 1.5-3 minutes long and include key scenes out of order from the full movie.
- Titles identifying the movie, actors, directors, and production company are included.
- Music is used to set the tone and reflect the genre.
- The British Board of Film Classification age rating and release date are often displayed at the end.
'Annie' Music video analysis
The music video for Neon Indian's song "Annie" is set in the 1980s and uses various filmmaking techniques to immerse the viewer in that era. It features subtitles that match the lyrics, fast-paced camera shots of outdated technology, and split screens showing multiple characters. The narrative portrays the male singer searching vulnerably for the mysterious Annie, challenging gender norms by showing her wield power over him. Analysts have discussed how it references other works through intertextuality and nostalgically represents the genres of synth-pop and electronic music through its style.
Lo1 codes conventions
The document discusses various elements and techniques used in creating effective radio dramas. It covers the use of silence, words/voices, music, sound effects, narration styles, characterization, flashbacks, fades, cliffhangers, and other structural elements. Mastering these techniques allows radio dramas to build vivid pictures and engage audiences through audio alone. The document also provides examples of how these elements are demonstrated in radio dramas and links to additional resources.
Similar to Multi modal text (20)
More from Matt Senior
Forms and conventions of real media
The document discusses a trailer for a film called "The Exchange Student". It summarizes that the trailer uses generic horror film conventions like creepy typography to set expectations. It establishes equilibrium by introducing characters then creates disruption with a mysterious disappearance set to music. A series of montages emphasizes this before a suspenseful conclusion. While conforming to Todorov's narrative theory, it challenges conventions by using an all-female cast portrayed as strong characters rather than victims, updating the genre for modern audiences.
Forms and conventions of real media
The document discusses a film trailer titled "The Exchange Student" and how it uses and challenges conventions of real media products and film trailers. The trailer establishes the premise in its title, introduces the main protagonist and supporting cast to create equilibrium, and uses mysterious music and montages of a disappearance to disrupt the equilibrium. It builds suspense and leaves the audience wanting more. While conforming to Todorov's narrative theory, it challenges conventions by using an all-female cast portrayed as strong characters rather than victims in need of rescue. This updates the genre for a modern audience.
Postmodern theory
Postmodern films disrupt traditional narrative structures and character development in order to undermine the audience's suspension of disbelief. They do not pretend to be wholly real and may include characters that break the fourth wall. Postmodern films often use circular rather than linear narratives with ambiguous endings. They frequently feature disconnected characters who distrust authority figures. Some examples of postmodern genres discussed include pastiche, narratives involving flattened affect, hyperreality, time bending, altered states, and narratives questioning humanity. The film Fight Club is analyzed as an example of a postmodern film featuring a disconnected protagonist and circular narrative that subverts expectations.
The male gaze theory and jennifers b
The summary discusses Laura Mulvey's Male Gaze Theory and how it is represented in the trailer for the horror movie "Jennifer's Body". Mulvey's theory argues that cameras in films typically adopt a male perspective and view women as sexual objects. However, the trailer for "Jennifer's Body" turns this theory "upside down" by presenting the female protagonist as in control and dominant over passive male victims through slow-paced shots that emphasize her sexuality and power over men.
The male gaze theory and jennifers b
The summary discusses Laura Mulvey's Male Gaze Theory and how it is represented in the trailer for the horror movie "Jennifer's Body". Mulvey's theory argues that cameras in films typically adopt a male perspective and view women as sexual objects. However, the trailer for "Jennifer's Body" turns this theory "upside down" by presenting the female protagonist as in control and dominant over passive male victims through slow-paced shots that emphasize her sexuality and power over men.
Multi modal text
Multi Modal Texts refers to media products that use multiple modes of text such as written text on screen, spoken language, moving images, music, and sound effects.
Forms and functions of voiceover
Voice overs are used in a variety of forms and functions across different media. They provide narration or character voices for films, television shows, documentaries, animation, games, audio books and more. Voice actors must be able to convey emotion and character through their voice alone to enhance the story and engage audiences.
Forms and functions of voiceover
Voice overs provide narration or dialogue for various media like films, television shows, commercials, audio books and video games. The voice actor records their voice in a sound booth to be integrated into the final production. Their voice is used to help tell the story or provide information without appearing on camera.
Forms and functions of voiceover
Voice overs provide narration or dialogue for various media like films, television shows, commercials, audio books and video games. The voice actor records their voice in a sound booth to be integrated into the final production. Their voice is used to help tell the story or provide information without appearing directly on screen or as a character within the production.
Horror fonts
This document discusses using a visual element in various film genres, including horror, alien films, a dark fantasy/erotic hybrid, and cross-genre films like noir/apocalypse or suspense/gothic and erotic. It notes the element has qualities that could work well for horror, aliens due to its slime appeal, and a dark fantasy/erotic hybrid because of its unsuspecting look.
Uses and gratification theory film trailors
The document discusses two films, The Rum Diary and Tinker Tailor Soldier Spy, in terms of uses and gratification theory.
For The Rum Diary, it satisfies audiences' desires to see major stars Johnny Depp and Amber Heard. The themes of romance and intrigue on a beautiful island gratify audiences seeking an escape from their everyday lives.
For Tinker Tailor Soldier Spy, its all-star British cast intrigues audiences skeptical about remakes. Being produced by a smaller distributor appeals to audiences wanting credibility. It gratifies British audiences' sense of national pride and those seeking escapism through gritty realism about cold war espionage. The two films gratify audiences in different ways.
Functions of a film trailors
Film trailers have three main functions: to inform audiences of the genre, cast, and style of the movie; to convey the unique selling point that sets the film apart from others of its genre; and to entice audiences by including montages of the best scenes to generate interest in seeing the full film.
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Everything I found interesting about the irresponsible use of machine intelligence in May 2024
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Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
UiPath Test Automation using UiPath Test Suite series, part 5
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GridMate - End to end testing is a critical piece to ensure quality and avoid...
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentationsNational Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
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Generative AI Deep Dive: Advancing from Proof of Concept to Production
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Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
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Multi modal text
- 1. Multi Modal Texts Multi Modal Texts means several modes of text in a media product. Often seen in film trailers produced by major Hollywood distributors. Multi modal texts is used to inform audiences and bridge the gaps of the narrative in the trailer sequence.
- 2. Multi Modal Texts: Written text on screen. Spoken Langauge Moving Images Music Sound affects.
- 3. Honey 2 Uses several forms of multi modal text. In the trailer the narrative is told to the audience through the dialogue between characters, anchored by a voice over. The moving images on screen shows the audience what they will be watching. Lots of dancing, dance battles and a romance. Written text screen bridges the gaps in the narrative that the trailer is not showing. In this trailer the music is crucial to the narrative as it informs the audience of the time, place and if this what they want to see in this trailer, the music is key form of multi modal text.