This document defines the brand identity guidelines for Valley Church. The primary brand identity consists of the logotype, symbol, and secondary typography, which must always appear together and cannot be altered. A secondary brand identity can only be used if the primary logo will not work in a specific application. Strict rules are provided for logo size, placement, scaling, and color usage to maintain a consistent brand image across all materials. The logo may be reproduced in either a positive or negative format, with guidelines for when each version is appropriate.
This document provides branding guidelines for Sourcefire, including their logo, color palette, typography, icons and styles for various branding elements like their website, presentations, illustrations and collateral. It specifies the correct uses of their logo and secondary mark. The primary colors are Sourcefire red, black and grey. The main fonts are ClanOT for titles and Ultimate for body copy. Website designs feature dynamic graphic elements and a balanced layout. Illustration styles are also outlined.
This document provides branding guidelines for Foursquare's logo, icon, colors, typography, crown usage, badge usage, iconography, and trademark usage. It emphasizes maintaining a consistent brand look and feel across all uses and contexts. Specific dos and don'ts are outlined for proper usage of each branding element to preserve Foursquare's fun and playful identity.
This document provides EXIT REALTY's logo, signage, and branding standards. It specifies acceptable colors, fonts, and formats for the EXIT logo depending on the medium. Detailed instructions are given for standard, knock-out, monotone, and signage versions of the logo. Guidelines are also provided for acceptable typefaces and positioning of brokerage names below the logo. Finally, specifications are outlined for various signage types including lawn signs, open house signs, and billboards to ensure uniform brand recognition.
The document provides branding guidelines for Cority including:
- Logo usage guidelines specifying preferred color, minimum size, and prohibited alterations
- Color palette specifying primary and secondary colors to be used consistently
- Typography guidelines specifying primary and secondary font families (Raleway and Open Sans) to be used for headers, body text, etc.
- Brand elements including guidelines for using the Cority ring and circle graphics elements consistently across materials
Code for America's style guide offers information on brand usage, language and tone. If you're planning on using this for a community press event please also contact lr[at]codeforamerica.org for assistance.
This document provides the style guidelines for a brand identity including typography, color palette, and logo housing specifications. It outlines:
1) The primary typefaces to be used for headers, subheaders, and body copy along with font sizes and leading for each.
2) The primary, secondary, and highlight brand colors shown in both RGB and CMYK values.
3) Requirements for logo housing including using the primary brand color on a white background as well as allowing for a colored background, and minimum size standards for print and web.
When you’re in a battle against an almighty enemy (the seemingly endless supply of dull online learning that gets cranked out throughout our industry), it pays to know yourself and to know where your strengths lie. That's why we've created a set of Brand Guidelines (what we call our 'Brand Battlepack'). It's our true North. It's what keeps us consistent. If you'd like to find out more about the Growth Engineering brand, this is a good place to start!
To find out more, please visit: www.growthengineering.co.uk
This design project aimed to create a word cloud based on the author's LinkedIn profile. The word cloud was generated using Wordle.net and displays words from the profile in different sizes based on frequency. Larger words that appear include the author's name, degree in Information Technology, and job titles related to IT support. While the word cloud lacks a specific shape as suggested, it effectively visualizes key terms from the author's online profile and establishes relationships between the most prominent words.
This document provides branding guidelines for Sourcefire, including their logo, color palette, typography, icons and styles for various branding elements like their website, presentations, illustrations and collateral. It specifies the correct uses of their logo and secondary mark. The primary colors are Sourcefire red, black and grey. The main fonts are ClanOT for titles and Ultimate for body copy. Website designs feature dynamic graphic elements and a balanced layout. Illustration styles are also outlined.
This document provides branding guidelines for Foursquare's logo, icon, colors, typography, crown usage, badge usage, iconography, and trademark usage. It emphasizes maintaining a consistent brand look and feel across all uses and contexts. Specific dos and don'ts are outlined for proper usage of each branding element to preserve Foursquare's fun and playful identity.
This document provides EXIT REALTY's logo, signage, and branding standards. It specifies acceptable colors, fonts, and formats for the EXIT logo depending on the medium. Detailed instructions are given for standard, knock-out, monotone, and signage versions of the logo. Guidelines are also provided for acceptable typefaces and positioning of brokerage names below the logo. Finally, specifications are outlined for various signage types including lawn signs, open house signs, and billboards to ensure uniform brand recognition.
The document provides branding guidelines for Cority including:
- Logo usage guidelines specifying preferred color, minimum size, and prohibited alterations
- Color palette specifying primary and secondary colors to be used consistently
- Typography guidelines specifying primary and secondary font families (Raleway and Open Sans) to be used for headers, body text, etc.
- Brand elements including guidelines for using the Cority ring and circle graphics elements consistently across materials
Code for America's style guide offers information on brand usage, language and tone. If you're planning on using this for a community press event please also contact lr[at]codeforamerica.org for assistance.
This document provides the style guidelines for a brand identity including typography, color palette, and logo housing specifications. It outlines:
1) The primary typefaces to be used for headers, subheaders, and body copy along with font sizes and leading for each.
2) The primary, secondary, and highlight brand colors shown in both RGB and CMYK values.
3) Requirements for logo housing including using the primary brand color on a white background as well as allowing for a colored background, and minimum size standards for print and web.
When you’re in a battle against an almighty enemy (the seemingly endless supply of dull online learning that gets cranked out throughout our industry), it pays to know yourself and to know where your strengths lie. That's why we've created a set of Brand Guidelines (what we call our 'Brand Battlepack'). It's our true North. It's what keeps us consistent. If you'd like to find out more about the Growth Engineering brand, this is a good place to start!
To find out more, please visit: www.growthengineering.co.uk
This design project aimed to create a word cloud based on the author's LinkedIn profile. The word cloud was generated using Wordle.net and displays words from the profile in different sizes based on frequency. Larger words that appear include the author's name, degree in Information Technology, and job titles related to IT support. While the word cloud lacks a specific shape as suggested, it effectively visualizes key terms from the author's online profile and establishes relationships between the most prominent words.
In the transformative process of rebranding Modernist Look into a dynamic men's clothing brand, I meticulously crafted a comprehensive Brand Identity Guideline that would serve as the blueprint for the brand's new visual identity. This guideline was a culmination of strategic thinking, creativity, and a deep understanding of the brand's essence and target audience.
The Brand Identity Guideline outlined a cohesive and distinctive visual language that captured the brand's modern and sophisticated essence. It included detailed specifications for the brand's new logo, defining its size, placement, and color variations to ensure consistent and impactful representation across all touchpoints.
To establish a memorable and cohesive brand experience, the guideline featured a carefully curated color palette that harmonized with the brand's personality, evoking emotions of confidence and style. Additionally, typography guidelines were provided to maintain uniformity in messaging, with specific font choices reflecting the brand's contemporary and timeless appeal.
The guideline showcased the new brand imagery, encompassing carefully selected photography styles, composition techniques, and models that aligned with Modernist Look's target audience. This strategic approach aimed to establish a genuine connection with customers, fostering brand loyalty and resonance.
To ensure the brand's digital presence was as strong as its physical manifestation, the Brand Identity Guideline included social media guidelines. These guidelines provided insights on adapting the brand identity to various social media platforms, optimizing the visual impact and communication effectiveness.
With a focus on consistency and attention to detail, the Brand Identity Guideline offered a comprehensive overview of how to apply the new brand identity to various collateral and marketing materials. It served as a valuable resource for internal and external stakeholders, empowering them to communicate the brand's personality effectively and authentically.
The Brand Identity Guideline was not only a visual representation of Modernist Look's evolution but also a strategic tool for building a strong and consistent brand image. By adhering to the guidelines, the brand could confidently enter the market with a fresh, contemporary identity that resonated with its target audience and set it apart from competitors. Through this brand transformation, Modernist Look was poised to thrive in the competitive men's clothing industry, forging lasting connections with customers and driving long-term success.
This document outlines brand guidelines for Resous Expet Developmen. It describes the logo components, use of colors, minimum spacing around the logo, and approved typography. The logo consists of a logogram symbol and "RED" logotype that can be separated. When placing the logo on colored backgrounds, it must remain clearly visible. A color palette and reasons for choosing red are also specified. The typography section lists the approved fonts in various weights.
The document provides examples of branding and design work for various clients. It includes logo designs, branding guidelines, packaging designs, website designs, advertising designs, and other branding collateral developed for companies across different industries such as restaurants, dating shows, museums, furniture makers, and supplement companies. The designs showcase the development of unified brand identities and families of designs tailored for different applications and media.
This company offers services such as Amazon Consulting and Services, SEO, PPC, Photography, A+ content, and Trademark registration.
Credits of project:
Advertiser: ES Distributions
Project: Brand Identity
Software: Adobe Illustrator / Adobe Photoshop.
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
Copywriter: Jaime Escobar
This document provides branding guidelines for Best Shawarma. It includes:
- Details on the Best Shawarma logo, including acceptable variations for different backgrounds.
- Specifications for the brand's color palette and acceptable usage.
- Information on the primary and secondary typefaces to be used for headlines and body text.
- Additional branding elements that can be used to support the visual identity such as the "juicy" underline.
Research indicated that CountryWide homes have higher resale absorption and perceived value in the York Region market. Surveys and internal discussions led to the same conclusion: after ten years, CountryWide had become known for their superior quality, detailed construction and ability to exceed customer expectations.
The offer is premium, so it should be advertised as such. A complete rebranding and repositioning was developed to reflect that. This effort resulted in the development of two brand books: the Strategic Marketing Positioning Book and the Corporate Style Guide. Together, they establish a new mission, vision, brand values and visual guidelines to make the company more appealing to a buyer looking for a premium offering.
The result: A New Level. It's not only a tagline, but the company's mindset on everything it touches: from the materials selections, the internal processes, staffing, the buyer's journey, and the way they communicate.
The style guide provides guidelines for using Playtech People's brand identity consistently. It outlines the approved primary and alternative logo lockups and specifications for minimum logo size. It also specifies the brand's primary color palette and how to use black and white appropriately. Typography guidelines define the primary typeface, weights, and proper usage. The style guide aims to empower creatives while maintaining a coordinated brand presence.
This document provides guidelines for Nordic Financial Group's corporate identity and branding. It outlines the logo concept, variations, colors, minimum sizes, fonts, and templates for business cards, letters, envelopes, folders and other documentation to ensure consistent visual identity. Proper usage of the logo and color palette is emphasized to represent the company's values of reliability, security and partnership.
This document provides guidelines for Nordic Financial Group's corporate identity and branding. It outlines the logo concept, variations, colors, minimum sizes, fonts, and templates for business cards, letters, envelopes, folders and other documentation to ensure consistent visual identity. Proper usage of the logo and color palette is emphasized to represent the company's values of reliability, security and partnership.
This document provides brand guidelines for the Varsity brand. It includes sections on the Varsity brandmark and logos, color palette, typography, and photography style. The brandmark consists of the Varsity logotype and V-braid logo. Nine approved color pairs are provided to be used with the brandmark. Typography guidelines specify using the Corporate font family as the primary typeface. Photography should aim to capture motion or emotion in a bold, clean, and vibrant style.
Our brand reflects our identity, values, and behaviors. We have developed graphic standards to promote consistency across all materials and build brand recognition. These standards include logo usage and variations, color palettes, typography, photography styles, and application guidelines for materials like presentations, websites, and icons. Strict adherence to these standards will create a unified brand identity.
This document provides branding guidelines for the Business Formula logo and identity. It specifies the logo design including the meaning of elements, allowed colours, typefaces, acceptable usage variations, and best practices. The logo consists of a flask containing a dollar sign solution in two colours with the company name. Typography uses the Exo font in medium and light weights. Acceptable uses include full colour, greyscale, solid black, and social media versions. Guidelines aim to maintain visual consistency when applying the logo.
This document provides visual brand guidelines for Influitive. It outlines the proper use of their logo, including spacing and color variants. It also specifies guidelines for their icon, colors, typography, buttons, photography and other branding elements. The document aims to help maintain a consistent brand identity across all marketing materials.
How to build an awesome brand - Startup Seminars CityStarters
The document discusses how to create an awesome brand in 5 stages: 1) Understand the audience through user profiles, goals, and channels. 2) Craft a brand strategy including essence, personality, values and positioning. 3) Identify branding elements like name, logo, colors, fonts and imagery. 4) Apply the brand consistently across all touchpoints. 5) Evolve the brand over time and establish guardianship to maintain the brand.
PixelD is a brand in the fast-paced world of Web3.
Credits of project:
Advertiser: ES Distributions
Project: Brand Identity
Software: Adobe Illustrator / Adobe Photoshop.
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
The document is an ACC brand guideline manual that provides guidance on proper usage of the ACC brand identity. It covers topics such as the logo rationale, logo specifications for size and color, acceptable typography, proper applications of the logo on business materials like business cards and letterhead, and examples of correct and incorrect uses of the logo. The purpose is to present a consistent brand image when applying the ACC logo to various materials.
This style guide provides branding guidelines for Playtech Academy. It includes the brand logo, colors, typography, and visual style. The style guide emphasizes consistency in representing the brand across all communications. It aims to empower creators while maintaining the brand identity and values. All uses of the brand assets require authorization to ensure proper representation of the brand.
The document provides an overview of branding basics for small businesses. It discusses what branding is, the history of branding, and key branding elements like logos, tone of voice, imagery, and consistency. It emphasizes that consistency across touchpoints like business cards, websites, and collateral is critical for building brand identity and recognition. Creating brand guidelines that specify style, colors, fonts, and more helps ensure consistency and keeps the brand message clear.
The document provides guidelines for establishing a clear and consistent brand identity, including key elements such as logo usage, color palette, typeface, imagery style, and examples of applying these elements to business cards and advertisements. It emphasizes using only original high-resolution artwork and ensuring visual consistency across all branding and marketing materials to effectively communicate the brand's message and build trust with audiences.
In the transformative process of rebranding Modernist Look into a dynamic men's clothing brand, I meticulously crafted a comprehensive Brand Identity Guideline that would serve as the blueprint for the brand's new visual identity. This guideline was a culmination of strategic thinking, creativity, and a deep understanding of the brand's essence and target audience.
The Brand Identity Guideline outlined a cohesive and distinctive visual language that captured the brand's modern and sophisticated essence. It included detailed specifications for the brand's new logo, defining its size, placement, and color variations to ensure consistent and impactful representation across all touchpoints.
To establish a memorable and cohesive brand experience, the guideline featured a carefully curated color palette that harmonized with the brand's personality, evoking emotions of confidence and style. Additionally, typography guidelines were provided to maintain uniformity in messaging, with specific font choices reflecting the brand's contemporary and timeless appeal.
The guideline showcased the new brand imagery, encompassing carefully selected photography styles, composition techniques, and models that aligned with Modernist Look's target audience. This strategic approach aimed to establish a genuine connection with customers, fostering brand loyalty and resonance.
To ensure the brand's digital presence was as strong as its physical manifestation, the Brand Identity Guideline included social media guidelines. These guidelines provided insights on adapting the brand identity to various social media platforms, optimizing the visual impact and communication effectiveness.
With a focus on consistency and attention to detail, the Brand Identity Guideline offered a comprehensive overview of how to apply the new brand identity to various collateral and marketing materials. It served as a valuable resource for internal and external stakeholders, empowering them to communicate the brand's personality effectively and authentically.
The Brand Identity Guideline was not only a visual representation of Modernist Look's evolution but also a strategic tool for building a strong and consistent brand image. By adhering to the guidelines, the brand could confidently enter the market with a fresh, contemporary identity that resonated with its target audience and set it apart from competitors. Through this brand transformation, Modernist Look was poised to thrive in the competitive men's clothing industry, forging lasting connections with customers and driving long-term success.
This document outlines brand guidelines for Resous Expet Developmen. It describes the logo components, use of colors, minimum spacing around the logo, and approved typography. The logo consists of a logogram symbol and "RED" logotype that can be separated. When placing the logo on colored backgrounds, it must remain clearly visible. A color palette and reasons for choosing red are also specified. The typography section lists the approved fonts in various weights.
The document provides examples of branding and design work for various clients. It includes logo designs, branding guidelines, packaging designs, website designs, advertising designs, and other branding collateral developed for companies across different industries such as restaurants, dating shows, museums, furniture makers, and supplement companies. The designs showcase the development of unified brand identities and families of designs tailored for different applications and media.
This company offers services such as Amazon Consulting and Services, SEO, PPC, Photography, A+ content, and Trademark registration.
Credits of project:
Advertiser: ES Distributions
Project: Brand Identity
Software: Adobe Illustrator / Adobe Photoshop.
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
Copywriter: Jaime Escobar
This document provides branding guidelines for Best Shawarma. It includes:
- Details on the Best Shawarma logo, including acceptable variations for different backgrounds.
- Specifications for the brand's color palette and acceptable usage.
- Information on the primary and secondary typefaces to be used for headlines and body text.
- Additional branding elements that can be used to support the visual identity such as the "juicy" underline.
Research indicated that CountryWide homes have higher resale absorption and perceived value in the York Region market. Surveys and internal discussions led to the same conclusion: after ten years, CountryWide had become known for their superior quality, detailed construction and ability to exceed customer expectations.
The offer is premium, so it should be advertised as such. A complete rebranding and repositioning was developed to reflect that. This effort resulted in the development of two brand books: the Strategic Marketing Positioning Book and the Corporate Style Guide. Together, they establish a new mission, vision, brand values and visual guidelines to make the company more appealing to a buyer looking for a premium offering.
The result: A New Level. It's not only a tagline, but the company's mindset on everything it touches: from the materials selections, the internal processes, staffing, the buyer's journey, and the way they communicate.
The style guide provides guidelines for using Playtech People's brand identity consistently. It outlines the approved primary and alternative logo lockups and specifications for minimum logo size. It also specifies the brand's primary color palette and how to use black and white appropriately. Typography guidelines define the primary typeface, weights, and proper usage. The style guide aims to empower creatives while maintaining a coordinated brand presence.
This document provides guidelines for Nordic Financial Group's corporate identity and branding. It outlines the logo concept, variations, colors, minimum sizes, fonts, and templates for business cards, letters, envelopes, folders and other documentation to ensure consistent visual identity. Proper usage of the logo and color palette is emphasized to represent the company's values of reliability, security and partnership.
This document provides guidelines for Nordic Financial Group's corporate identity and branding. It outlines the logo concept, variations, colors, minimum sizes, fonts, and templates for business cards, letters, envelopes, folders and other documentation to ensure consistent visual identity. Proper usage of the logo and color palette is emphasized to represent the company's values of reliability, security and partnership.
This document provides brand guidelines for the Varsity brand. It includes sections on the Varsity brandmark and logos, color palette, typography, and photography style. The brandmark consists of the Varsity logotype and V-braid logo. Nine approved color pairs are provided to be used with the brandmark. Typography guidelines specify using the Corporate font family as the primary typeface. Photography should aim to capture motion or emotion in a bold, clean, and vibrant style.
Our brand reflects our identity, values, and behaviors. We have developed graphic standards to promote consistency across all materials and build brand recognition. These standards include logo usage and variations, color palettes, typography, photography styles, and application guidelines for materials like presentations, websites, and icons. Strict adherence to these standards will create a unified brand identity.
This document provides branding guidelines for the Business Formula logo and identity. It specifies the logo design including the meaning of elements, allowed colours, typefaces, acceptable usage variations, and best practices. The logo consists of a flask containing a dollar sign solution in two colours with the company name. Typography uses the Exo font in medium and light weights. Acceptable uses include full colour, greyscale, solid black, and social media versions. Guidelines aim to maintain visual consistency when applying the logo.
This document provides visual brand guidelines for Influitive. It outlines the proper use of their logo, including spacing and color variants. It also specifies guidelines for their icon, colors, typography, buttons, photography and other branding elements. The document aims to help maintain a consistent brand identity across all marketing materials.
How to build an awesome brand - Startup Seminars CityStarters
The document discusses how to create an awesome brand in 5 stages: 1) Understand the audience through user profiles, goals, and channels. 2) Craft a brand strategy including essence, personality, values and positioning. 3) Identify branding elements like name, logo, colors, fonts and imagery. 4) Apply the brand consistently across all touchpoints. 5) Evolve the brand over time and establish guardianship to maintain the brand.
PixelD is a brand in the fast-paced world of Web3.
Credits of project:
Advertiser: ES Distributions
Project: Brand Identity
Software: Adobe Illustrator / Adobe Photoshop.
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
The document is an ACC brand guideline manual that provides guidance on proper usage of the ACC brand identity. It covers topics such as the logo rationale, logo specifications for size and color, acceptable typography, proper applications of the logo on business materials like business cards and letterhead, and examples of correct and incorrect uses of the logo. The purpose is to present a consistent brand image when applying the ACC logo to various materials.
This style guide provides branding guidelines for Playtech Academy. It includes the brand logo, colors, typography, and visual style. The style guide emphasizes consistency in representing the brand across all communications. It aims to empower creators while maintaining the brand identity and values. All uses of the brand assets require authorization to ensure proper representation of the brand.
The document provides an overview of branding basics for small businesses. It discusses what branding is, the history of branding, and key branding elements like logos, tone of voice, imagery, and consistency. It emphasizes that consistency across touchpoints like business cards, websites, and collateral is critical for building brand identity and recognition. Creating brand guidelines that specify style, colors, fonts, and more helps ensure consistency and keeps the brand message clear.
The document provides guidelines for establishing a clear and consistent brand identity, including key elements such as logo usage, color palette, typeface, imagery style, and examples of applying these elements to business cards and advertisements. It emphasizes using only original high-resolution artwork and ensuring visual consistency across all branding and marketing materials to effectively communicate the brand's message and build trust with audiences.
Similar to Valley_Church_GraphicStandardsGuide (20)
1. G R A P H I C S T A N D A R D S G U I D EG R A P H I C S T A N D A R D S G U I D E
2. G R A P H I C S T A N D A R D S G U I D EG R A P H I C S T A N D A R D S G U I D E
GRAPHIC STANDARDS GUIDE:GRAPHIC STANDARDS GUIDE: BRAND IDENTITY DEFINEDBRAND IDENTITY DEFINED
PRIMARY BRAND IDENTITY
LOGOTYPE
SYMBOL
Primary brand identity:Primary brand identity:
The primary (preferred) brand identity consists of three coreThe primary (preferred) brand identity consists of three core
elements: the “Valley Church” logotype; the Valley Church symbol, orelements: the “Valley Church” logotype; the Valley Church symbol, or
the “X-man”; and the secondary typography, “cupertinothe “X-man”; and the secondary typography, “cupertino ••
california”.california”.
These three core elements are “locked together” and cannot beThese three core elements are “locked together” and cannot be
separated, altered, retyped or recreated in any way.separated, altered, retyped or recreated in any way.
The Valley Church brand identity must appear in a prominent locationThe Valley Church brand identity must appear in a prominent location
on all materials published by Valley Church, whether in print or digitalon all materials published by Valley Church, whether in print or digital
form.form.
Secondary brand identity:Secondary brand identity:
The secondary (alternate) brand identity can be used in brandedThe secondary (alternate) brand identity can be used in branded
applications, if and only if, the primary logo will not work - a pen,applications, if and only if, the primary logo will not work - a pen,
banner ad, or a “horizontal application”, for example. The secondarybanner ad, or a “horizontal application”, for example. The secondary
brand identity consists of the same three elements, but positioningbrand identity consists of the same three elements, but positioning
has been altered for different branding applications. The secondaryhas been altered for different branding applications. The secondary
brand identity should only be used when the primary logo will absolutelybrand identity should only be used when the primary logo will absolutely
not work, or when using the primary logo causes it to be reproducednot work, or when using the primary logo causes it to be reproduced
at sizes too small to be legible.at sizes too small to be legible.
Safe area:Safe area:
To allow for maximum legibility, a “safe area” must be preservedTo allow for maximum legibility, a “safe area” must be preserved
around the brand identity. The safe area is a minimum requirement.around the brand identity. The safe area is a minimum requirement.
Please place all graphic elements (such as typography, photography,Please place all graphic elements (such as typography, photography,
illustrations, etc.) away from the logo at least as far as the safe area.illustrations, etc.) away from the logo at least as far as the safe area.
The “safe area” is one half of the height of the symbol, or “X-man”, orThe “safe area” is one half of the height of the symbol, or “X-man”, or
approximately the height of the letters in the logotype (excluding theapproximately the height of the letters in the logotype (excluding the
capital “C” and the capital “V” at the beginning of each word).capital “C” and the capital “V” at the beginning of each word).
Maintaining a comfortable “safe area” helps to produce a maximumMaintaining a comfortable “safe area” helps to produce a maximum
impact of the Valley Church brand identity in all applications.impact of the Valley Church brand identity in all applications.
SECONDARY BRAND IDENTITY
SAFE AREAS
3. G R A P H I C S T A N D A R D S G U I D EG R A P H I C S T A N D A R D S G U I D E
GRAPHIC STANDARDS GUIDE:GRAPHIC STANDARDS GUIDE: BRAND IDENTITY DEFINEDBRAND IDENTITY DEFINED
The symbol:The symbol:
The symbol, or “X-man” of the Valley Church brand identity may notThe symbol, or “X-man” of the Valley Church brand identity may not
be used in isolation unless the Valley Church logotype appearsbe used in isolation unless the Valley Church logotype appears
elsewhere on the same document, nor should it be used in isolationelsewhere on the same document, nor should it be used in isolation
on the same page as the brand identity. Remember to preserve aon the same page as the brand identity. Remember to preserve a
“safe area” around the symbol as you would the brand identity.“safe area” around the symbol as you would the brand identity.
Size restrictions:Size restrictions:
Primary brand identity
For printed pieces, the primary brand identity should be reproducedFor printed pieces, the primary brand identity should be reproduced
at a minimum size of 1 1/2 inches wide. Printed pieces vary in size,at a minimum size of 1 1/2 inches wide. Printed pieces vary in size,
therefore, maximum sizes will vary. In general, the brand identitytherefore, maximum sizes will vary. In general, the brand identity
should be considered as a “sign off,” (similar to a notary stamp) not ashould be considered as a “sign off,” (similar to a notary stamp) not a
graphic element or illustration — and sized accordingly. For webgraphic element or illustration — and sized accordingly. For web
pages, the primary brand identity should be at least 150 pixels widepages, the primary brand identity should be at least 150 pixels wide
(75 dpi or “dots per inch”) and no larger than 250 pixels wide.(75 dpi or “dots per inch”) and no larger than 250 pixels wide.
Secondary brand identity
For printed pieces, the secondary brand identity should be reproFor printed pieces, the secondary brand identity should be repro--
duced at a minimum size of 2 inches wide. For web pages, theduced at a minimum size of 2 inches wide. For web pages, the
primary brand identity should be at least 225 pixels wide (75 dpi orprimary brand identity should be at least 225 pixels wide (75 dpi or
“dots per inch”) and no larger than 375 pixels wide.“dots per inch”) and no larger than 375 pixels wide.
Scaling:Scaling:
The Valley Church brand identity should be scaled proportionately,The Valley Church brand identity should be scaled proportionately,
to maintain the integrity and strength of the brand’s image. Alwaysto maintain the integrity and strength of the brand’s image. Always
scale logo proportionately or “uniform scale” with X (horizontal axis)scale logo proportionately or “uniform scale” with X (horizontal axis)
and Y (vertical axis). When scaling the brand identity in Adobeand Y (vertical axis). When scaling the brand identity in Adobe
Illustrator, always click option to “scale stroke & effects”. This isIllustrator, always click option to “scale stroke & effects”. This is
necessary because the words “cupertino california” have a slightnecessary because the words “cupertino california” have a slight
stroke (or an outline on the font) to increase legibility, especially atstroke (or an outline on the font) to increase legibility, especially at
small sizes.small sizes.
1 1/2 inches
2 inches
4. G R A P H I C S T A N D A R D S G U I D EG R A P H I C S T A N D A R D S G U I D E
GRAPHIC STANDARDS GUIDE:GRAPHIC STANDARDS GUIDE: BRAND IDENTITY DEFINEDBRAND IDENTITY DEFINED
Reproduction options:Reproduction options:
To add a level of flexibility to the brand image, the brand identity mayTo add a level of flexibility to the brand image, the brand identity may
be reproduced as either a “positive” or “negative” image. A “positive”be reproduced as either a “positive” or “negative” image. A “positive”
brand identity is the preferred method of presenting the brandbrand identity is the preferred method of presenting the brand
identity. The “positive” brand identity consists of using a white backidentity. The “positive” brand identity consists of using a white back--
ground with a blue logotype and a red and orange symbol. A “negaground with a blue logotype and a red and orange symbol. A “nega--
tive” brand identity consists of a white logotype and slightly modifiedtive” brand identity consists of a white logotype and slightly modified
red to increaste contrast and assist legibility.red to increaste contrast and assist legibility.
Positive brand identity
This standard “positive” brand identity reproduction includes BLUEThis standard “positive” brand identity reproduction includes BLUE
(”Valley Church”) text and a small BLUE square separating the two(”Valley Church”) text and a small BLUE square separating the two
words “cupertino” and “california”. The RED elements of the brandwords “cupertino” and “california”. The RED elements of the brand
identity include both the primary elements of the symbol, or theidentity include both the primary elements of the symbol, or the
“body” of the “X-man” and the two words “cupertino” and “california”.“body” of the “X-man” and the two words “cupertino” and “california”.
Finally, the GOLD element of the brand identity is the “head” of theFinally, the GOLD element of the brand identity is the “head” of the
symbol, or the “X-man”.symbol, or the “X-man”.
Negative brand identity
This “negative” brand identity reproduction includes WHITE (”ValleyThis “negative” brand identity reproduction includes WHITE (”Valley
Church”) text. The RED elements of the brand identity include bothChurch”) text. The RED elements of the brand identity include both
the primary elements of the symbol, or the “body” of the “X-man” andthe primary elements of the symbol, or the “body” of the “X-man” and
the small BLUE square separating the two words “cupertino” andthe small BLUE square separating the two words “cupertino” and
“california”. Finally, the GOLD elements of the brand identity are“california”. Finally, the GOLD elements of the brand identity are thethe
“head” of the symbol, or the “X-man” and the two words “cupertino”“head” of the symbol, or the “X-man” and the two words “cupertino” andand
“california” (colors & text weight change to increase legibility).“california” (colors & text weight change to increase legibility).
Examples of when to use the POSITIVE brand identity includeExamples of when to use the POSITIVE brand identity include
busines cards, letterhead, envelopes, and promotional items.busines cards, letterhead, envelopes, and promotional items.
Examples of when to use the NEGATIVE brand identity includeExamples of when to use the NEGATIVE brand identity include
brochures, and outdoor back lit signage - which helps to increasebrochures, and outdoor back lit signage - which helps to increase
the impact of the brand image and enhances legibility.the impact of the brand image and enhances legibility.
POSITIVE BRAND IDENTITY
NEGATIVE BRAND IDENTITY
5. G R A P H I C S T A N D A R D S G U I D EG R A P H I C S T A N D A R D S G U I D E
GRAPHIC STANDARDS GUIDE:GRAPHIC STANDARDS GUIDE: COLOR USAGECOLOR USAGE
Color usage:Color usage:
Use the following colors at all times when reproducing the ValleyUse the following colors at all times when reproducing the Valley
Church brand identity, printed materials such as business cards,Church brand identity, printed materials such as business cards,
letterhead, envelopes, mailing labels, & promotional materials suchletterhead, envelopes, mailing labels, & promotional materials such
as brochures and leaflets; and all digital content, including websites,as brochures and leaflets; and all digital content, including websites,
interactive CD-Roms and Powerpoint presentations. Consistent useinteractive CD-Roms and Powerpoint presentations. Consistent use
of color is essential in building a strong brand image.of color is essential in building a strong brand image.
Positive brand identity
POSITIVE BRAND IDENTITY
BLUE
RED
GOLD
GRAY
PANTONE - PMS 301- PMS 301
CMYK - C=100; M=45; Y=18; K=18- C=100; M=45; Y=18; K=18
RGB - R=8; G=72; B=135- R=8; G=72; B=135
HSB - H=208; S=93%; B=52%- H=208; S=93%; B=52%
WEB - #666699- #666699
PANTONE - PMS 1797- PMS 1797
CMYK - C=0; M=100; Y=99; K=4- C=0; M=100; Y=99; K=4
RGB - R=245; G=0; B=3- R=245; G=0; B=3
HSB - H=358; S=100%; B=96%- H=358; S=100%; B=96%
WEB - #CC0033- #CC0033
PANTONE - PMS 130- PMS 130
CMYK - C=0; M=30; Y=100; K=0- C=0; M=30; Y=100; K=0
RGB - R=255; G=179; B=0- R=255; G=179; B=0
HSB - H=40; S=100%; B=100%- H=40; S=100%; B=100%
WEB - #FF9900- #FF9900
PANTONE - COOL GRAY 3- COOL GRAY 3
CMYK - C=0; M=0; Y=0; K=17- C=0; M=0; Y=0; K=17
RGB - R=212; G=212; B=212- R=212; G=212; B=212
HSB - H=40; S=0%; B=83%- H=40; S=0%; B=83%
WEB - #CCCCCC- #CCCCCC
6. G R A P H I C S T A N D A R D S G U I D EG R A P H I C S T A N D A R D S G U I D E
GRAPHIC STANDARDS GUIDE:GRAPHIC STANDARDS GUIDE: COLOR USAGECOLOR USAGE
Color usage:Color usage:
Use the following colors at all times when reproducing the ValleyUse the following colors at all times when reproducing the Valley
Church brand identity, printed materials such as business cards,Church brand identity, printed materials such as business cards,
letterhead, envelopes, mailing labels, & promotional materials suchletterhead, envelopes, mailing labels, & promotional materials such
as brochures and leaflets; and all digital content, including websites,as brochures and leaflets; and all digital content, including websites,
interactive CD-Roms and Powerpoint presentations. Consistent useinteractive CD-Roms and Powerpoint presentations. Consistent use
of color is essential in building a strong brand image.of color is essential in building a strong brand image.
Negative brand identity
BLUE
WHITE
RED
GOLD
DARK BLUE
NEGATIVE BRAND IDENTITY
PANTONE - PMS 301- PMS 301
CMYK - C=100; M=45; Y=18; K=18- C=100; M=45; Y=18; K=18
RGB - R=8; G=72; B=135- R=8; G=72; B=135
HSB - H=208; S=93%; B=52%- H=208; S=93%; B=52%
WEB - #666699- #666699
PANTONE - PMS 185- PMS 185
CMYK - C=0; M=91; Y=76; K=0- C=0; M=91; Y=76; K=0
RGB - R=252; G=25; B=33- R=252; G=25; B=33
HSB - H=357; S=89%; B=98%- H=357; S=89%; B=98%
WEB - #CC0033- #CC0033
PANTONE - PMS 130- PMS 130
CMYK - C=0; M=30; Y=100; K=0- C=0; M=30; Y=100; K=0
RGB - R=255; G=179; B=0- R=255; G=179; B=0
HSB - H=40; S=100%; B=100%- H=40; S=100%; B=100%
WEB - #FF9900- #FF9900
PANTONE - PMS 296- PMS 296
CMYK - C=100; M=46; Y=0; K=70- C=100; M=46; Y=0; K=70
RGB - R=2; G=26; B=50- R=2; G=26; B=50
HSB - H=208; S=95%; B=19%- H=208; S=95%; B=19%
WEB - #000033- #000033
*
* Example only:Example only:
The Valley Church brand identity shouldThe Valley Church brand identity should
never be reproduced in a “bounding box”.never be reproduced in a “bounding box”.
7. G R A P H I C S T A N D A R D S G U I D EG R A P H I C S T A N D A R D S G U I D E
GRAPHIC STANDARDS GUIDE:GRAPHIC STANDARDS GUIDE: TYPOGRAPHYTYPOGRAPHY
Typography:Typography:
Use the following fonts in all materials created to promote the ValleyUse the following fonts in all materials created to promote the Valley
Church brand. Generally, “display” typefaces are used at larger pointChurch brand. Generally, “display” typefaces are used at larger point
sizes, for headings and larger typographical treatments. “Sans-serif”sizes, for headings and larger typographical treatments. “Sans-serif”
typefaces are used as subheadings and medium sized typorgaphicaltypefaces are used as subheadings and medium sized typorgaphical
treatments. “Serif” typefaces are used as body text, or small typotreatments. “Serif” typefaces are used as body text, or small typo--
graphical treatments. Consistent use of typography is essential ingraphical treatments. Consistent use of typography is essential in
building a strong brand image.building a strong brand image.
Display typeface: “Malaise Text”
“Malaise Text” is the font used for the logotype of the Valley Church“Malaise Text” is the font used for the logotype of the Valley Church
brand identity. The capital “A” and the capital “H” have been slightlybrand identity. The capital “A” and the capital “H” have been slightly
modified to create a more unique logotype. “Malaise Text” wasmodified to create a more unique logotype. “Malaise Text” was
designed by Adam Roe of Lunchbox Studios and can be purchaseddesigned by Adam Roe of Lunchbox Studios and can be purchased
at http://www.Fonts.com for $24.00.at http://www.Fonts.com for $24.00.
Sans-serif typeface: “Eagle Light”
“Eagle Light” is the font used for the words “cupertino” & “california” of“Eagle Light” is the font used for the words “cupertino” & “california” of
the Valley Church brand identity. “Eagle Light” is part of a four typethe Valley Church brand identity. “Eagle Light” is part of a four type--
face family, which includes: Eagle Light, Eagle Book, Eagle Bold andface family, which includes: Eagle Light, Eagle Book, Eagle Bold and
Eagle Black. The Eagle typeface family was influenced by lettering byEagle Black. The Eagle typeface family was influenced by lettering by
Morris Fuller Benton and designed by David Berlot and JonathanMorris Fuller Benton and designed by David Berlot and Jonathan
Corum. Single fonts in this family can be purchased atCorum. Single fonts in this family can be purchased at
http://www.FontBureau.com for $40.00. The four typeface familyhttp://www.FontBureau.com for $40.00. The four typeface family
can be purchased for $140.can be purchased for $140.
Serif typeface: “Giovanni”
“Giovanni” is a highly versatile six typeface family used for body text.“Giovanni” is a highly versatile six typeface family used for body text.
It was designed by Robert Slimbach. Single fonts in this family can beIt was designed by Robert Slimbach. Single fonts in this family can be
purchased at http://www.Fonts.com for $24.00. The six typefacepurchased at http://www.Fonts.com for $24.00. The six typeface
family can be purchased for $118 and includes: Giovanni Book,family can be purchased for $118 and includes: Giovanni Book,
Giovanni Book Italic, Giovanni Bold, Giovanni Bold Italic, GiovanniGiovanni Book Italic, Giovanni Bold, Giovanni Bold Italic, Giovanni
Black and Giovanni Black Italic.Black and Giovanni Black Italic.
MALAISE TEXT
Giovanni book
Giovanni book italic
Giovanni bold
Giovanni bold italic
Giovanni black
Giovanni black italic
EAGLE LIGHT
EAGLE BOOK
EAGLE BOLD
EAGLE BLACK
BRAND IDENTITY TYPOGRAPHY
MALAISE TEXT
EAGLE LIGHT