Gary Tschida at a glance_resume-portfolio2

g a r y t s c h i d a
gary tschida experienced creative leader
a t a g l a n c e
• Many years of building and managing creative teams
in the advertising and marketing world
• A ground up approach to creativity, customer sales,
marketing and support
• Wide range of previous creative knowledge including
Shopper Marketing, Promotions, Experiential,
Packaging, Advertising, Branding, Digital Experience
and Social Media
• Strategic thinker and problem solver
• Mentor and team player with an uplifting approach
to creativity and leadership
• Excellent creative design and communication skills
• Grass roots career
• Dependable great guy to have on your team

g a r y t s c h i d a a t a g l a n c e
MY PROFICIENCIES
In my heart and soul lies a great creative
mind and thru the years I have held many
leadership roles in the industry while
keeping my roots firmly planted where they
started. I have built a reputation around
team work, strategic thinking and above all,
creativity. I’ve added new wrinkles to my
creative and marketing repertoire thru the
years as I keep up with technology and
trends, such as mobile, digital, social,
experiential, and shopper marketing.
The list below reflects the order of my
position’s importance and years spent
with the company.
POSITIONS
Creative Director
Summit Marketing, Atlanta, GA
Sept 1992 – Dec 2001 (9 Years)
My main efforts were managing the
Kellogg's morning foods, account specific,
and racing programs. Valvoline, M&M
Mars and Coca-Cola were also secondary
responsibilities. Managed art designers,
freelancers, copywriters, account directors,
and traffic managers to ensure all creative
projects were on point and on budget. Built
a strong and lasting relationship with all the
company’s clientele.
Associate Creative Director
CSE – Career Sports & Entertainment
Atlanta, GA
April 2007 – Present (8 Years)
Responsibilities included the day to day
operations of the creative department while
shaping the growth of our art directors,
designers, and traffic manager. Design and
concept of the main creative projects for
clients such as Aflac, Kellogg’s, Keebler,
Anheuser Busch, Brown Forman brand
spirits, Coca-Cola, Weather Channel and
Atlanta Football Classic.
Sr Art Director
Lighthouse Marketing, Atlanta, GA
Feb 2003 – Jan 2005 (2 Years)
Managing, concept and design on most of
the print collateral, promotions, packaging,
identity and ad work. Creative lead for
clients such as Orkin Pest Control, Clear
Channel, Burger King, Coca-Cola and
Dasani.
Sr Art Director
Studio 101, Atlanta, GA
Dec 2001 – Feb 2003 (2 Years)
Focused my design skills on 2 main clients:
Darden Restaurants (Bahama Breeze,
Smokey Bones, Olive Garden) and
Coca-Cola.
2 9 0 4 W I C K F O R D D R . K E N N E S A W , G A 3 0 1 5 2 • 6 7 8 . 5 1 7 . 1 8 1 5 • F A S T C A T 1 0 @ A T T . N E T
Art Director
Turner Broadcasting, Atlanta, GA
July 1988 – Sept 1992
Was instrumental in the development of
TNT, CNN, Headline News, Turner Classic
Movies, and TBS. Most of my efforts were
placed on developing the brand through
programming specific collateral.
Art Director
BDS Advertising, South Bend, IN
Oct 1986 – March 1988
Design and production of mostly
manufacturing and healthcare based clients
such as St. Francis Health Services, CTS
electronics, Stelremy Corporation and
Glissen Glass
Designer/Production Manager
J.G. Sullivan Advertising, South Bend, IN
Feb 1985 – Oct 1986
My very first advertising job. Worked on
some really nice clients such as Coachman
Industries, Whirlpool, Sylvan Boats,
Armstrong Instruments, and Design Acoustics.
EDUCATION
Indiana Tech University
Degree in advertising, marketing
and design.

This particular years campaign focused on trying to coalesce the Atlanta Hawks and the city and
surrounding areas of Atlanta together. By bringing in visual cues of the city landmarks and the iconic stars of
the Hawks, a bond was achieved and ticket sales increased.
Atlanta Hawks Outdoor Campaign

The Atlanta Hawks digital campaign consisted of the Hawks.com NBA team website, social
implementation such as Twitter and Facebook. Additionally there were digital web banners for
advertising purposes on other external media buy websites.
Atlanta Hawks Digital Campaign

The Atlanta Hawks wanted an upscale membership look with a repeatable pattern for a background. A tone
on tone approach would serve as the Onyx, Platinum, Gold, and Associate level look and feel.
Atlanta Hawks Membership

Coke and Coke Zero teamed up to bring you this exciting NCAA tournament activation. Fans of March
Madness could win tickets to the Final Four or game gear from their favorite team. A selfie upload
component and an under the cap code are how fans interacted with the promotion.
Coca-Cola March Madness On-line Activation

This on-line and mobile user experience lets fans of NASCAR interact with the live coverage on NBC Sports.
Fans can drag and drop how they think their drivers will finish the race. The earlier they predict the outcome
the more points they receive. Fans can rearrange during the race but receive less points as is gets close to
the finish. Fans can compare and compete against other fans nationwide for bragging rights.
NASCAR on NBC Sports Fastest Driver Challenge

Two activations for the at-stadium experience. One, a Jumbotron Photo-Op where fans can upload their
photo at the ballpark thru social media. Some are selected to be displayed on the Jumbotron at the stadium.
The other activation is and app called Braves Box Score Bingo. This ball park user experience, lets fans
attempt to correctly guess what the box score will be for every inning.
AT&T Braves Ballpark Mobile Activation

4G LTE 10 second video spot with AT&T being the Exclusive Wireless Sponsor of American Idol. Spots ran
on-air during the American Idol programming as well as pre-loaded promotional commercials on YouTube.
AT&T American Idol 10 Second Spot

Old Forester teamed up with Blake Shelton to kick off the Summer concert series featuring “The Signature
Bourbon that Inspires Signature Sounds” promotion and at-concert experiential bus tour. In-store displays
and bar location promotions were concepted to enhance the partnership.
Old Forester Experiential and Promotion

This is a play off of the Groupon craze a while back. “Brewpon” was designed as an on-line website and a
smart phone/tablet app designed to connect customer and bar/nightclub. Customers could find their nearest
bar or check out where their favorite beer would be on special. A weekly updated events section was
included so fans could find their favorite band/event and see what was on tap for that particular event.
Anheuser Busch “Brewpon”

For the anniversary of Busch Beer, Anheuser Busch came out with the retro can. To kick off that anniversary,
Busch Beer worked with Pandora to create “Busch Classic Radio”. Several promotions surrounded the event
and culminated in the giving away of a special Busch Gibson Guitar.
Busch Classic Radio

In-store and at-location promotions used to increase the purchase of Woodford Reserve thru the creation of
the “Woodford Manhattan” cocktail. In-store included a product display where the customer could get the
recipe as well as a collectible bourbon glass. At-location bars and lounges promoted the drink and free
bourbon glass thru table tents and coasters.
Woodford Reserve Promotion

Stationary and Mobile Shock Top Serving Station Bars located in Major and
Minor League Baseball Stadiums throughout the country.
Shock Top Belgian White Stadium Bars

Anheuser Busch tasked me to come up with unique and different looking serving stations that were NOT your
ordinary boxy type beer station. They needed to be portable and shippable. 5 different Anheuser Busch
brands were designed, this is one of them.
Becks Serving Station Bar

Animated intro to the half hour programming series, “Lights Out” featured on The Weather Channel. Show
centered around the electric utility company’s linemen and the dangers they face during and after a storm.
The Weather Channel “Lights Out” Series

Animated intro to the half hour programming series, “Weathering Disaster” featured on The Weather
Channel. Show centered around how people cope with the aftermath of a major weather related
catastrophe in their city and state.
The Weather Channel “Weathering Disaster” Series

A unique challenge to promote two totally different paint schemes with-in one visual canvas. Website,
mobile applications as well as several print materials were implemented with this split scenario between
Cheez-It brand and Frosted Flakes brand. All under the Kellogg’s racing umbrella.
Kellogg’s Frosted Flakes/Cheez-It Racing

Out of all the items that needs to be designed consistent with the car’s paint scheme, its the firesuit
and helmet. The driver is an extension of the car’s branding look and feel.
Kellogg’s Racing Fire Suit and Helmet

Just one of the myriad of Nascar paint schemes I've done throughout my career. This one is a specialty
one-race paint scheme for Wheels Pro with Aflac as secondary sponsor. Many times the major sponsor sells
off one or more of its races during the long NASCAR season.
No.99 Wheel Pros Roush Fenway Racing Paint Scheme

This Hero Card was one of many pieces to promote the No.10 Kellogg’s Chip Ganassi/Racing team, driven
by Dario Franchitti. Several digital mobile pieces were created to help fans follow Dario throughout the year.
Kellogg’s Racing Indycar Program

This tradeshow booth was used as a sampling area during the Essence Music Festival
to promote the “Stay Extraordinary” Diet Coke Campaign.
Diet Coke “Stay Extraordinary” Sampling Area

A modular Gold Peak Tea sampling area, designed to expand from a 10’x10’ all the way up to 40‘x40’
with lockable sections built to replicate a backyard patio scene. Customers could sit and relax while
sampling all 5 flavors of Gold Peak Tea.
Gold Peak Tea Sampling Area

The Regions Bank “Big Green Bike” traveling display worked in conjunction with national
on-air and print advertising programs.
Regions Bank “Big Green Bike”

A great way to bring awareness of Alzheimer’s is to bring it to the masses. No better way than to reach out
to Major League Baseball’s grand audience. Web banner placement on MLB websites, program ads,
at-stadium jumbotron signage, outside and inside the ballpark banners, various game souvenir’s were among
the myriad of ways Alzheimer’s brought awareness to their audience.
Alzheimer's Association MLB Partnership

Tasked to overhaul the drink and food menus using local Bahamian artwork
for the Bahama Breeze restaurant chain.
Bahama Breeze Menus

Press Kit was used as a sales tool to acquire advertising on-air commercial dollars for
the hour long program “Portrait of Great Britain” on TBS.
Portrait of Great Britain Press Kit

This was a pitch to the upper management at Chick-fil- A. A whole office floor was dedicated to the pitch
which included wall size banners to look like a locker room with the attending executives names on the
locker, 240 degree College Game Day Cowference Match-up cyclorama, Fathead graphics as well as
various college themed pieces were used throughout the floor to influence the business pitch.
Chick-fil-A “Eat Mor Chikin” Cowference

Aflac is an Official Sponsor of the PGA Tour. These two print ads are among many
that promote Aflac and the PGA Tours corporate partnership.
Aflac PGA Ads

Aflac is an Official Sponsor of the PGA Tour. It holds every year many PGA Tour
Corporate Sponsorship events including this one at the TPC Sawgrass.
Aflac Invitational

Aflac footprint is a web site dedicated to fight childhood cancer. There are many facets to the website on
how you can leave your “footprint,” but one way is to either donate or to purchase plush ducks. This
particular version is the annual holiday ice skating duck.
Aflac “Leave Your Footprint” Website

Hundred of pieces make up the yearly Aflac Racing Program re-design. Some of the design items include:
Race car paint scheme, uniform and helmet, hauler, pit-box, hero card, media guide, standee, website,
banner ads, print ads, and show car appearances. The Atlanta Motor Speedway suite was overhauled and
used for business purposes and sales incentives during races.
Aflac Racing Program

Promotion and implementation of the Aflac All- American high school baseball annual game. At-event
signage, game programs,web page design and promotional digital web banners were some of the many
items used to successfully pull off such a large event as this is every year.
Aflac All-American Experiential, Web and Print

The women’s triathlon equivalent of the Ironman Series. Events were held at 15 different locations around the
country. Responsible for dressing up the whole course from start to finish, podium graphics and any other
experiential graphics. Non race-day advertising and promotions were also a responsibility.
Aflac Iron Girl Event Series

A high altitude open house party was at hand one evening at Summit Marketing where a live Yeti roamed
the halls and greeted customers to this alpine event. Sherpas were your guides as they navigated and
educated their guests about Summit Marketing.
Summit Marketing Open House Invite

These two in-store collateral pieces were used as a sales tool to promote Kroger wine/cheese pairings
and meat, cheese, and fruit catering platters from the deli.
Kroger In-store Collateral

This full page and half page ad promotes the full line of hay-making
equipment for the Challenger brand of AGCO farming equipment.
AGCO Challenger Ads

Georgia Power is proud to be part of both the Major League Atlanta Braves
and the Minor League Gwinnett Braves.
Georgia Power - Atlanta Braves Program Ads

Various logos and branding thru the years
Logos and Branding

Thank you for taking the time to view my
work and qualifications. I hope you will
consider me for your open position and to
join your team.
I can be reached anytime at 678.517.1815
or by email at fastcat10@att.net
I look forward to hearing from you.
Best regards,
Gary Tschida

Gary Tschida at a glance_resume-portfolio2

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