This document proposes a full lifecycle architecture for integrating game learning analytics into serious games. It includes tracking player interactions during game play, analyzing the data in real-time, and visualizing insights for various stakeholders like teachers and students. The architecture standardizes analysis using the xAPI tracking model and implements the approach in the uAdventure game authoring tool to reduce the effort required for analytics integration. The goal is to provide meaningful feedback throughout development and use of serious games to improve both learning and game designs.