This document discusses how marketers can use digital media like email, social media, mobile, and analytics to attract, engage, and retain customers. It provides examples of how companies are using tools like email, Facebook, Twitter, mobile apps, and customer data to drive sales and improve customer relationships. The document advocates an integrated approach using these channels together to fuel an ongoing marketing conversation with customers.
8 Trends That Will Define the Future of Email MarketingChad S. White
We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over the next several years. Their thought-provoking predictions touch on the subscriber experience, inbox functionality, deliverability, design and coding, the technology provider landscape, and much more.
In this webinar, Litmus VP of Marketing Justine Jordan and I will discuss 8 major themes from “Email Marketing in 2020.” Along the way, we’ll share the perspective of our amazing contributors, whose advice will help you get ready for the changes ahead. Justine and I will also share the results from our surveys of thousands of consumers and marketers about key trends. Join us to get a head start on preparing for the future of email marketing!
Phil Harrell of HubSpot spoke at the Westchester Digital Summit on the shift towards Inbound Marketing and how it is replacing traditional forms of marketing. In order to be successful in today's world, a business must utilize the Internet and combine Sales + Marketing to create ads and marketing that people will love.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
8 Trends That Will Define the Future of Email MarketingChad S. White
We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over the next several years. Their thought-provoking predictions touch on the subscriber experience, inbox functionality, deliverability, design and coding, the technology provider landscape, and much more.
In this webinar, Litmus VP of Marketing Justine Jordan and I will discuss 8 major themes from “Email Marketing in 2020.” Along the way, we’ll share the perspective of our amazing contributors, whose advice will help you get ready for the changes ahead. Justine and I will also share the results from our surveys of thousands of consumers and marketers about key trends. Join us to get a head start on preparing for the future of email marketing!
Phil Harrell of HubSpot spoke at the Westchester Digital Summit on the shift towards Inbound Marketing and how it is replacing traditional forms of marketing. In order to be successful in today's world, a business must utilize the Internet and combine Sales + Marketing to create ads and marketing that people will love.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Presenting this set of slides with name - Online Marketing Powerpoint Presentation Slides. Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of sixty one slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Online Marketing Powerpoint Presentation Slides complete deck.
How Brands Use Email to Engage Customers at Every Stage of the Life CycleChad S. White
In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today's consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information and customer service communications tailored to the needs, interests and behaviors of the consumer.
In this presentation, Joel Book of Salesforce and Chad White of Litmus will share:
• Case studies from innovative brands that use email to engage consumers and deliver personalized content at each stage of the customer life cycle
• How to use customer data and predictive analytics to trigger email execution and personalize email content based on the customer's needs and intent
• Creative tips and techniques to optimize email click-through and conversion
• How to use email in combination with other channels to engage consumers
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
Work in E-Commerce and deal with email? Then this is the slideshare for you.
All important E-commerce Email Stats in one place, updated for 2014. Enjoy!
Best Way To Make Money With Affiliate Marketing 2022Azzuree
As an ongoing way to create income opportunities, affiliate marketing has captured the imagination and attention of a number of entrepreneurs over the last decade. At its core, affiliate marketing is all about getting attention for a good or service by utilizing online resources that are managed by partners or affiliates. The most simplistic of all these methods is allowing advertising to be displayed on a web site that is the domain of the affiliate. The concept of affiliate marketing is a natural outgrowth of the online marketing that sprang up in the early years of widespread Internet use. At first, online marketing was more of a business to business approach, since companies were the first to jump on the Internet bandwagon. Putting up a web site and sending emails out to solicit business was a cost-effective way to gather new business clients.
How Data, Relevance and Content are transforming B2B marketingMarketing Graham
This presentation is in 3 sections. How will data drive B2B marketing campaigns in the future? What's the impact of relevance based marketing? Why content will be essential in lead nurture and long sales cycles.
Digital marketing is more than SEO and social media, you can actually try more strategies that might better suit your taste! Discover about with this slideshow!
Big Changes on the Horizon for Email Marketing by Chad WhiteAnton Shulke
Litmus Software helps more than 250,000 marketers make email better through its web-based email creation, testing, and analytics platform. Litmus provides instant email previews and quality assurance tools across all major inbox providers, browsers, and devices, and features comprehensive analytics to help users quickly and easily build, test, troubleshoot and optimize every campaign.
Chad White is the Research Director at Litmus, a web-based email creation, testing, and analytics platform. He’s also the author of “Email Marketing Rules” and thousands of posts and articles about email marketing. Chad was previously a journalist at Dow Jones & Co. and Condé Nast, and a researcher and analyst at Salesforce, Responsys, and the Direct Marketing Association.
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel MillerAnton Shulke
Daniel Miller was born in Las Vegas but spent his formative years living in Malaga, Spain. There his passion for entrepreneurship and business blossomed into a successful computer consulting company. This taught him important lessons from how a businesses owner may wear several hats to the importance of building trusting relationships in business and where he first discovered the power of email marketing.
Upon returning stateside he put those lessons to work at Benchmark Email, where he has risen in the ranks from Sales Representative to the Director of Sales & Marketing. At Benchmark, Daniel has helped businesses from mom and pop shops and kitchen table operations to large enterprises find the best possible email marketing solutions and strategies.
How to use bar codes and promo codes to boost your email list growth by 1000%?Anton Shulke
GetResponse is one of the Top3 ESP (Email Service Provider) it is still trailing MailChimp but GetResponse is real force to count with.
Mac Ossowski is Director of Enterprise Sales at GetResponse, with over 18 years of global experience. Mac has created the Education Dept. in GetResponse and created email strategies for renown brands such as Carrefour, Pearson-Longman, and TUI.
Big ESP – think big. Why not to spend $3 to find out gender of the subscriber? Well, of course, it wasn’t that simple.
Presenting this set of slides with name - Online Marketing Powerpoint Presentation Slides. Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of sixty one slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Online Marketing Powerpoint Presentation Slides complete deck.
How Brands Use Email to Engage Customers at Every Stage of the Life CycleChad S. White
In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today's consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information and customer service communications tailored to the needs, interests and behaviors of the consumer.
In this presentation, Joel Book of Salesforce and Chad White of Litmus will share:
• Case studies from innovative brands that use email to engage consumers and deliver personalized content at each stage of the customer life cycle
• How to use customer data and predictive analytics to trigger email execution and personalize email content based on the customer's needs and intent
• Creative tips and techniques to optimize email click-through and conversion
• How to use email in combination with other channels to engage consumers
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
Work in E-Commerce and deal with email? Then this is the slideshare for you.
All important E-commerce Email Stats in one place, updated for 2014. Enjoy!
Best Way To Make Money With Affiliate Marketing 2022Azzuree
As an ongoing way to create income opportunities, affiliate marketing has captured the imagination and attention of a number of entrepreneurs over the last decade. At its core, affiliate marketing is all about getting attention for a good or service by utilizing online resources that are managed by partners or affiliates. The most simplistic of all these methods is allowing advertising to be displayed on a web site that is the domain of the affiliate. The concept of affiliate marketing is a natural outgrowth of the online marketing that sprang up in the early years of widespread Internet use. At first, online marketing was more of a business to business approach, since companies were the first to jump on the Internet bandwagon. Putting up a web site and sending emails out to solicit business was a cost-effective way to gather new business clients.
How Data, Relevance and Content are transforming B2B marketingMarketing Graham
This presentation is in 3 sections. How will data drive B2B marketing campaigns in the future? What's the impact of relevance based marketing? Why content will be essential in lead nurture and long sales cycles.
Digital marketing is more than SEO and social media, you can actually try more strategies that might better suit your taste! Discover about with this slideshow!
Big Changes on the Horizon for Email Marketing by Chad WhiteAnton Shulke
Litmus Software helps more than 250,000 marketers make email better through its web-based email creation, testing, and analytics platform. Litmus provides instant email previews and quality assurance tools across all major inbox providers, browsers, and devices, and features comprehensive analytics to help users quickly and easily build, test, troubleshoot and optimize every campaign.
Chad White is the Research Director at Litmus, a web-based email creation, testing, and analytics platform. He’s also the author of “Email Marketing Rules” and thousands of posts and articles about email marketing. Chad was previously a journalist at Dow Jones & Co. and Condé Nast, and a researcher and analyst at Salesforce, Responsys, and the Direct Marketing Association.
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel MillerAnton Shulke
Daniel Miller was born in Las Vegas but spent his formative years living in Malaga, Spain. There his passion for entrepreneurship and business blossomed into a successful computer consulting company. This taught him important lessons from how a businesses owner may wear several hats to the importance of building trusting relationships in business and where he first discovered the power of email marketing.
Upon returning stateside he put those lessons to work at Benchmark Email, where he has risen in the ranks from Sales Representative to the Director of Sales & Marketing. At Benchmark, Daniel has helped businesses from mom and pop shops and kitchen table operations to large enterprises find the best possible email marketing solutions and strategies.
How to use bar codes and promo codes to boost your email list growth by 1000%?Anton Shulke
GetResponse is one of the Top3 ESP (Email Service Provider) it is still trailing MailChimp but GetResponse is real force to count with.
Mac Ossowski is Director of Enterprise Sales at GetResponse, with over 18 years of global experience. Mac has created the Education Dept. in GetResponse and created email strategies for renown brands such as Carrefour, Pearson-Longman, and TUI.
Big ESP – think big. Why not to spend $3 to find out gender of the subscriber? Well, of course, it wasn’t that simple.
How B2B Marketers Use Digital Media to Accelerate Marketing and Sales Perform...Joel Book
This presentation was delivered at the 2011 DMA B2B Marketing Symposium in Boston.
It provides a concise overview of why and how innovative B2B marketers are using Email, Social Media and Websites in combination with CRM and marketing automation technology to attract, engage, sell, and retain customers.
Social Media for Financial Services CompaniesJoel Book
Keynote presentation delivered at the 2011 LIMRA Social Media Conference for Financial Services by Joel Book, ExactTarget and Bianca Buckridee, SunTrust Bank
Modern era marketing has become a 24/7 quest to deliver offers, information, alerts and invitations to individuals that are personalized to their needs, interests, and product usage profile. And this communication must take place seamlessly across multiple channels including in-store, and online.
Today's customers are hyper-connected and highly influential. Which is why "Personalization" has become the new marketing imperative. Marketing to the Power of ONE involves the effective use of customer data and cross-channel marketing automation technology to "serve" customers better by delivering a brand experience that fuels continued product usage and invites brand advocates to share their recommendations.
In this presentation, Joel Book discusses the major factors that are transforming marketing and explains what this means for brands. He then outlines how smart brands are building their integrated digital marketing strategies on the four cornerstones of the Brand Website, Email Marketing, Social Media and Mobile.
Included are multiple examples and case studies from B2C an d B2B brands that innovative and successful users of digital marketing.
Fueling the Funnel through Customer Engagement
To succeed today, marketers need to understand how best to engage prospects and have a conversation with their customers. In this online marketing seminar, Rob Wiley will show how innovative companies are using the strengths of email, social media, and mobile to move customers through the marketing funnel, from lead generation and customer acquisition to making a purchase and becoming a brand advocate.
* Rob Wiley, Manager, Product Marketing, ExactTarget
5 Steps to Convert Website Visitors to Salesbrandon_lake
Marketing expert, Joel Book and Brandon Lake discuss 5 critical steps that will dramatically increase conversions and keep customers engaged before and after the sale.
Joel Book presents "How Email has Revolutionized Direct Marketing" -
Tactics and Techniques to Drive Sales and Keep Customers Connected to Your Brand. This webinar was delivered on February 17th, 2009 with WorkSmart eMarketing for the eMarketing Techniques Webinar Series.
There are dozens of social media tools available to communicators, but just a handful are emerging as the most effective means to reach constituents and influence markets. This seminar is a hands-on, intensive look at three top options: blogs, social networks and microblogs like Twitter. Participants gain insight into how they can optimize the use of these tools to achieve different business objectives.
Top Tactics & Techniques for Growing Your Email Subscriber ListJoel Book
Permission-based email has become the foundation of successful one-to-one marketing, and a company's database of email subscribers is one of it's most valuable assets. In this presentation from the 2013 MarketingSherpa Email Summit, Joel Book of ExactTarget shares examples of how smart brands are attracting new email subscribers.
Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
Social Media ROI Webinar Larry Weber and Crowd FactoryCrowd Factory
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media - but for all of marketing.
Join Larry Weber and Alexander Mouldovan, CEO of Crowd Factory for a spirited discussion about how marketers can answer the measurement challenge.
Online Seller Wales Newport - 30th April, University of South WalesDaytodayebay
The event mainly concentrated on helping businesses
· Export their products using eBay to US, Spain, Germany, Australia, France and Italy.
· Getting Most Out of Email Campaigns and add Sales to their Online Business
· Create a Engaging website that Sells
It was a successful event in which Willem from Webinterpret gave meaningful insight on selling internationally through eBay and Amazon. It was surprising how easy it can be to sell abroad through eBay and grow your local business online across the border. This followed by Prabhat’s talk on how email marketing can be implemented easily in a business without any external help. This talk focused on creating good relation with the customers through appropriate Email messages at right time and generate additional revenue.
The event ended with Joel's very engaging talk on how owning your own website can help your brand be recognised better. The talk made businesses realise building a website focusing on their customers is the best way go forward.
101809 Advanced Strategies For 1to1 Marketing OmiJoel Book
Joel Book explains how Email + Social Media is enabling brands to build powerful -- and vocal -- customer communities, Case studies include Scotts, Papa John\'s, Carmex, and Dreamfields Pasta.
This presentation was delivered on October 1st at the 2011 DMA Annual Conference in Boston.
Designed for both Business-to-Business and Business-to-Consumer marketers, it provides a concise overview of how to plan and manage email marketing programs that support the company’s marketing, sales and customer service objectives.
1. Fueling the Conversation How Smart Marketers Use Digital Media to Attract, Convert and Retain Customers Joel Book Principal, Marketing Research & Education Group Twitter: @joelbook / #ExactTarget
3. Addressable Voice Mobile Email SMS + MMS IM Email Direct Mail Telephone The Marketing (R)evolution Mobile Email SMS IM Email Direct Mail Telephone IM Email Direct Mail Telephone IM Email Direct Mail Telephone Direct Mail Telephone <1990 1990s 1999 2000s 2010 TV Radio Print Display TV Radio Print Display Website Search Online Display TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Wikis Social Networks Mobile Web TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Wikis Social Networks Mobile Web Behavioral Social Media & Ads Virtual Worlds Widgets Twitter
4. “The mix of media channels has shifted from a one-way broadcast model to a set of dynamic two-way media forums.” Source: Booz Allen Hamilton HD Marketing 2010: Sharpening the Conversation
5. Marketing to a Segment of One 1 Relevant and Timely is the Expectation . . .not the Exception
13. 51% plan to increase budgets for paid search.Marketing Budgets 2010: Effectiveness, Measurement and Allocation Produced by: ExactTarget and eConsultancy Survey Sample: 1,000+ Marketing Professionals, B2B and B2C
34. In 2009, 82% of top marketers reported that email was their channel of choice for retention . Source: Winterberry Group
35. Social Media Usage (Worldwide) Facebook: 500M active users Twitter: 190M active users LinkedIn: 70M active users Source: Jake Hird, eConsultancy, July, 2010
48. EMAIL + SMS SUBSCRIBER ACQUISITION Thx 4 ur interest in Scotts Lawn Care Update monthly email. Reply BAT [space] ur email address (ex:BAT mlb@mlb.com) 2 complete sign-up. H help Std rates apply
49. EMAIL + MOBILE RETAIL SALES ACCELERATOR Redemption rates for mobile coupons are between 5 and 20 %. Source: Cellfire, 2010 30% of retailers have developed mobile e-commerce websites. Source: Digby, 2010
60. 69% of e-commerce purchase transactions are abandoned before checkout completion. Source: SeeWhy, January 2010
61. “Real-time remarketing to website abandoners yields up to 50% conversion of those that had abandoned.” For online retailers, an automated remarketing strategy is a smart investment. Source: MIT
77. The Digital Marketing Ecosystem Marketer-Initiated Communication Customer-Initiated Communication Email (Information/Invitation/Offer) Social Sharing (Email) Subscriber) Mobile (Information/Invitation/Offer) Social Networking (Facebook Fan) Social Media Offer (Information/Invitation/Offer) Social Networking (Twitter Follower) Customer Prospective Customers Direct Response Marketing Database SEO Email Website/ Blog/Landing Page/ eCommerce Site/POS Source: Joel Book, ExactTarget
All social media needs email to survive. The inbox is THE foundation of social media.
Papa John’s used Social Forward (ExactTarget’sShareThis integration) for its 2009 March Madness promotionIn the first 3 days, Papa John’s attracted 135,000 to its Facebook page added more than 45,000new email subscribers
Dreamfields uses SEO, PPC and Word of Mouth to attract consumers to www.trydreamfields.comConsumers are invited to register for Dreamfields’ email newsletter and receive a $1 coupon as a “Thank You”In less than three years, Dreamfields has built an opt-in database of 500,000+ consumer email subscribers and 20,000 healthcare professional email subscribersDreamfields uses ExactTarget to deliver offers, recipes, and coupons to subscribers; invites them to visit the Dreamfields page on Facebook where they can exchange their recipes and experiences with other consumersDreamfilelds is now using ExactTarget’s Social Forward capability to invite subscribers to forward Dreamfields email with friends in their social networks. This will have an enormous impact on subscriber database growth and product salesAs of August 20, 2009, Dreamfields sales are up 13% year to date while all other brands in the category are down or flat.For FY 2009, Dreamfields 8.3 million pounds of pasta, a 177% increase over FY 2005Dreamfields has reduced its advertising budget by 95% since converting to its digital marketing strategy
All social media needs email to survive. The inbox is THE foundation of social media.
Pier 1 Imports goes mobilePier 1 Imports is partnering with Barnes & Noble for an SMS sweepstakes as part of its efforts to reach a younger demographic.The retail giant has deployed in-store mobile calls-to-action -- signage next to the prize, a Papasan chair -- in 100 Barnes & Noble bookstores near college campuses. Consumers who text in receive a text message confirming their registration in the sweepstakes and asking them to opt-in to receive promotional emails from Pier 1 Imports.The Pier 1 Imports SMS sweepstakes campaign started July 15 and is running through Sept. 30.The campaign is keyword-specific -- with a unique keyword for each store -- so Pier 1 can identify from which store each consumer texts in.The call-to-action asks consumers to text a keyword with their email address to Pier 1's short code to enter to win the Papasan chair."The goal for the SMS initiative is integration with the email campaign, basically creating a trickle campaign on the back-end," Mr. Haddox said. "Rather than lumping these college students in with our main marketing campaign, we're segmenting them and treating them differently."We have to speak to a younger demographic in a different way," he said. "We're trying to engage them and getting them to come in-store, and there are various ways, including the SMS sweepstakes.“In April, Pier 1 will be using SMS to make it easy for store visitors to opt in to its email program. The test will run in all Pier 1 California stores. This is a cool campaign because Pier 1 is not only inviting subscribers to opt into its email program but is also asking them (via email) to provide a full set of personal data (including their Twitter handle) with the promise of $5 off their next purchase.
Scotts products – like Turf Builder – are used by many major league baseball park groundskeepers. Fenway Park in Boston is one MLB ballpark where Scotts products are used. And Scotts is also a major advertiser at Fenway.In 2009, Scotts began experimenting with “between innings” text campaigns as a tactic to attract new subscribers to Scotts’ Lawn Care Update e-newsletter. The campaign is a natural for Scotts because fans can see how effective Scotts products are for Fenway Park, and Scotts uses “direct response text” to make it easy for fans to get information on how they can also get the same results for their lawn using the right Scotts products at the right time.The campaign test has been so successful that Scotts will expand it to other MLB parks in 2010.
Talking Points:Best Buy Background: Best Buy is a multi-national retailer of technology and entertainment products and services Best Buy is one of ExactTarget’s most sophisticated senders Best Buy Problem: Best Buy wanted a single platform in place to manage all marketing and transactional messaging sent across Best Buy store, BestBuy.com, Geek Squad, and Reward Zone to drive revenue Solution for Best Buy: Best Buy uses the ExactTarget Enterprise Edition to power marketing and transactional messaging for Best Buy in-store, BestBuy.com, Geek Squad, and Reward Zone Best Buy leverages ExactTarget Dynamic Content to create personalized, targeted messages, AMPScript for sophisticated Dynamic Content, and AMPScript to create dynamic emails Results for Best Buy: Only ExactTarget proved that they could handle the sophistication through use of ExactTarget Enterprise edition, integrations and services Example: Thanksgiving 2009, Best Buy sent a single campaign more than 3.5 million unique iterations
The Home Depot uses analytics from Omniture and LIVE OFFERS from ExactTarget to deliver coupons driven by analytics, behavior or subscriber data:Live Offer Coupons are:Personalized based on subscriber profile and purchase historyRendered at time of open rather than time of sendEffective for driving store trafficEnables retailers to offer targeted product promotion.Dramatically improves email open and conversion rates
Gordmans ProfileGordmans is an Omaha-based retailer of ELP (Everyday Low Price) merchandise. The company has 65 stores and is considered a higher-end version of Marshalls. Email marketing is the backbone of Gordmans direct marketing strategy used in combination with limited direct mail to drive traffic to storesOne of Gordmans most successfulemail campaigns is its automated Birthday Email which is triggered by the customer’s birth date that is captured at email subscription.Results:70.5% Open Rate4.3% Conversion Rate (of delivered)6.0% Conversion Rate (of opened)“Happy Birthday” Offer Transaction is 33% higher than average!
Amway uses its Personalized Health email newsletter to teach consumers about the benefits of its multivitamindietary supplements that are “personalized” to the needs of individual consumers. The newsletter supports the product marketing and selling efforts of Amway’s Quixtar resellers in North America.Personalized Health has an open rate of 36% and a click-through rate (CTR) of 4%
Tactic: Use Email for Multi-channel MarketingWorking with Customer Portfolios, Johnston & Murphy has segmented their subscribers into different groups based on purchase behavior. Messaging is then tailored to the specific needs of each group based on this behavior & new purchases can move them into different categories.ChallengeHow to drive purchase through online store, catalog, and retail storesHow to accelerate re-purchaseSolutionInvite opt-in through website and storesExecute automated email campaigns that deliver personalized offers based on interest or purchase behaviorResults (in last 24 Months)New Customers: Up 29%Email Open Rate: Up 18%Email Response Rate: Up 44%Sales Generated from Email: Up 33%Integrated with Omniture to do predictive modeling and recommendation of best offer based on previous purchase
Motorcycle Superstore revs up sales with personalized e-mail marketingProving that customers can still be inspired to make purchases even in an uncertain economy, Motorcycle Superstore saw a 21.7% revenue increase in the first week after launching an e-mail campaign Sept. 21 that incorporated personalized product recommendations. With what the company calls its one-to-one merchandising, Motorcycle Superstore uses behavioral data gathered with WebTrends Inc. technology combined with its e-mail marketing application from ExactTarget to send e-mail messages with personalized product picks. These items appear on the lower part of the messages and are based on customer visiting habits over the previous two weeks.
Combining email with web analytics for intelligent remarketing is all the rage these days. Yes, it’s been around for a while, but people are just now figuring it out, and when they do figure it out, they are seeing a huge uptick in the amount of sales driven from these emails – all from what would potentially be a lost customer. SkyMall is an example of a client that integrates their email campaign with data from Coremetrics. If you’ve ever flown on a plane you know who SkyMall is, but in addition to orders from catalogs, they do a large amount of business on the web as well as over the phone. SkyMall has spent a lot of time understanding buying patterns within their customer base and they constructed a truly intelligent remarketing campaign: Daily, Coremetrics provides a list of individuals who are registered to receive email and left the website with one or more products in their shopping cart.SkyMall waits 2-3 days before sending a remarketing email because what they’ve found is that many people browse online and then pick up the phone and call in their order. In the 2-3 days that they are waiting, they have automated the process of comparing the list from Coremetrics against their phone order data to remove anyone who has purchased. Finally, they send an email trying to reengage the potential buyer. They often change up the call to action to see what works best. Sometimes its just a reminder that they have items left in the cart, sometimes they do a discounted shipping offer, and sometimes they even offer up a phone number for the individual to call in and get assistance. No one approach works for any one company – you’ve got to get creative.
Cable Chopping Network’s email marketing strategy accounted for 8% of total online revenue 2007 and 17% of total online revenue 2008. One of the keys to success for this $40M marketer of collectibles company, is their automated system for remarketing emails. The automated system – which uses ExactTarget and Omniture – sends customized emails to online shoppers who have placed an item in their shopping cart, but have not completed the purchase. The emails ask the shopper if they encountered difficulties in the checkout process and offer a discount for completing the purchase. According Steve Harris, VP Marketing for Cable Chopping Network, CSN’s email remarketing strategy accounts for more than $250,000 in “recaptured” sales annually. This represents a 5X return on CSN’s annual ExactTarget software licensing investment.
In 2009, Volvo’s email marketing activities have led to 285 lead conversions representing sales of $51MM USD*
Volvo Construction Equipment sends its Remarketing Email each week to approximately 1,200 select customers / dealers / brokers and averages a 20% open rate. Using ExactTarget’s content syndication, Volvo Construction Equipment captures the HTML from its online inventory Website and automatically populates its email marketing messages without having to manually enter inventory data or other information. To further boost the performance of the campaign, the equipment maker integrates ExactTarget with Microsoft Dynamics CRM and Omniture web analytics to track subscriber activity and refine future messages. “We’ve reduced overall build time of our remarketing emails by more than 50 percent with content syndication,” said John Johnston, eBusiness Marketing Manager. “Using ExactTarget’s API, we automate the import of the HTML from our inventory site and never have to manually replicate information to build our marketing emails. It’s a huge time saver.”
Hitachi Data Systems uses a array of email communications to: Nurture leads Support relationship management efforts of HDS field sales managers Keep customers connected to HDSHDS uses ExactTarget’s Enterprise Solutions platform to support email communications that are: Managed by 300 HDS Field Marketing Managers around the globe Support the selling and customer relationship management efforts of 1,200 HDS field sales managers Executed in 15 different languagesHDS selected the ExactTarget Enterprise Solution because it: Enables HDS to have central command and control over all email communications campaigns globally Provides HDS to ability to lock down branding and messaging to ensure continuity across all regions Integrates with other HDS selected technologies: CRM and Analytics to support automated triggered email communications Supports multiple languages Enables email content to be customized at the local level as needed
Genworth Financial uses ANNUITY OUTLOOK to:Keep independent Financial Planners, Brokers and Agents informed about Genworth Financial investment and retirement planning products.Promote Genworth Financial product resources for download.Details:ANNUITY OUTLOOK is sent weekly by corporate marketing on behalf of each Regional Vice PresidentList of recipients is pulled from Salesforce.com which is integrated with ExactTargetGenworth Financialuses ExactTarget’s dynamic content technology to personalize andtailor email content to the needs of individual subscribers. Two statistics validate that this strategy is delivering big results:Personalized (sent on behalf of the sales executive) produced a 7-10% higher open rate compared to non-personalized emailSales were 39% higher for Genworth customers who received personalized e-newsletters compared to those who did not
Milwaukee Electric Tool Corporation is gaining global market share with an email marketing program that has helped boost traffic on the company’s Website by more than 30 percent in the past year. Designed and powered by global email marketing and digital marketing provider ExactTarget, Milwaukee Electric Tool’s Heavy Duty News emails feature new product information, how-to videos and special email-only offers. “We continue to break site traffic records following every email campaign,” said Vickie Chiappetti, e-marketing project manager at Milwaukee Electric Tool. “Email provides us a vehicle to interact with customers online and has quickly become one of the company’s top priorities for user acquisition.” The company, which sells its power tools and accessories worldwide through full-line tool authorized distributors, home centers and hardware stores, relies on ExactTarget’s services team to design and optimize email content for its growing subscriber list which exceeds six figures. “ExactTarget’s design team provides us a seamless solution to produce top quality emails without having additional staff onsite,” Chiappetti said. “They’ve become an extension of our team and are in part why we can point to the success we’ve had to date.”