2020 was an unprecedented year that marked an epochal turning point in the use of digital technologies that took place within a few months. We analyzed the latest reports on social media, consumer habits, and digital usage, to find out what the new year has in store.These are the digital trends forecast for 2021 in both the Social and SEO sectors. To kmow more visit at https://www.thinktanker.io/blog/key-trends-in-2021-for-your-digital-strategy.html

1. Key Trends In 2021 For
Your Digital Strategy

2. The 9 trends for
your social
strategy

3. 1. The new Facebook and Instagram
showcase
E-commerce will be at the center of social
media attention. With the introduction of the
Shops, the process of creating an e-commerce
point of sale on social platforms will be
simplified with useful options and simplified
payment tools directly within the Social
networks.

4. 2. Messenger, Instagram, and
WhatsApp
The dialogue between brand and user is becoming
more and more fundamental, which is why
Facebook continues to work on the merger of its
messaging apps. This, in essence, means that every
new feature introduced in any one of these social
platforms will eventually be available in the others,
which will facilitate new e-commerce opportunities
and more ways to run cross-platform advertising
campaigns.

5. 3. Customer Experience
The consumer is increasingly at the center
of attention with respect to the product and
it is important to use strategies that involve
him digitally, especially now that contacts
are reduced, with innovative experiences
that integrate with purchasing behavior

6. 4. Influencer Marketing
In the last year, the Influencer Marketing market has changed
profoundly and influencers have increased their value by 57% compared
to the previous year on the Instagram and Tik Tok platforms. Brands can
no longer help but consider that young people and the very young will
increasingly increase their purchasing power, so investing in this field will
be inevitable.

7. 5. Re-engagement with e-
mail marketing
For the reactivation of users. Since it costs
more to attract new customers than
acquired ones, it is essential to awaken the
pool of inactive or simply sleepy contacts
thanks to email campaigns.

8. 6. Against digital
disinformation
It is hoped that 2021 will be the year in
which brands will work together to put an
end to fake news and will focus the use of
their channels on sharing true and honest
content.

9. Community – community
Contactless – the absence of contact
Cleanliness – hygiene
Compassion – compassion
After the pandemic is short out in 2021,the
consequence will be endure for years. Brands will have
to innovate their communication according to the
situation. The tone of the conversation in 2021 will be
determined by the four Cs of COVID-19 content.
7. The Four Cs of COVID-19
Content

10. 8. Video
The contents in video format will surpass all the others in
terms of use and will remain fundamental both on social
networks and on Youtube. Through them, in fact, brands
can create a unique and personal way to share their
knowledge, demonstrate their professionalism, and
involve the user, also showing their human side.

11. 9. Sensitivity towards the world
and the period
The humanization of the brand and the sensitivity
towards current issues will be fundamental to
attracting and retaining its customers. The brand
positioning must adapt to the mentality and
expectations of the younger target. In Deloitte’s
annual survey of Millennials and Gen Z, 60% of
respondents said they intend to purchase products
and services from companies that cared for their
workforce and positively impacted society during the
pandemic

12. The 7 trends to optimize the site
through SEO

13. 1. Voice search
According to forecasts, by 2022 more than 55% of
households will own a smart speaker. The last few
years have seen exponential growth in the use of
voice assistants, it, therefore, becomes essential for
brands that sell their products and services online to
optimize their content for voice search, thus
ensuring better traceability of the site, both that the
phrase is typed whether it is spoken

14. 2. Mobile first
It is estimated that by 2025 over 70% of users will browse the web
by accessing exclusively from mobile devices. Google, therefore,
continues to implement mobile-first indexing, giving increasing
importance to the mobile version of the site. If the pages on your
site are not properly optimized for smartphones and tablets, your
site may not appear in the search results.

15. 3. Google EAT
Expertise, Authoritativeness, Trustworthiness
is the acronym that indicates the fundamental
criteria for Google to attribute relevance to the
content. Your site must be recognized by
Google as an authoritative source on a certain
topic, particularly with regards to finance,
health, safety, etc.

16. 4. Long Content
The textual content of 3000 words and up gets
triple the views and shares and about 3.5 times
more backlinks. In order for there to be an
increase in traffic on the site, it is necessary not
only to make the site authoritative on a topic
but also to create content that engages and is
interesting for users.

17. Or featured snippets, are those that appear at the top
of Google search results, above organic results, and
below paid ads. They are larger than other snippets
and often include an image. Their purpose is to quickly
provide an answer to users’ questions so that they do
not have to click on one of the results but can learn
the information they are looking for directly from the
SERP. If Google shows your website page in a
featured snippet you will have a significant increase in
traffic for your site, taking it away from your
competitors.
5. Featured Snippets

18. 6. Images
Correct indexing based on your keywords, not only will allow
you to position yourself high in the search results on Google
Images but will also allow you to implement the visibility and
overall optimization of your site.

19. 7. Related keywords
Not only the main keywords will be important,
but also the related ones. Reason is semantic
SEO and Search Intent optimization also
becomes more important .Therefore, it is good to
have clear the context of the query, in order to
provide more and more relevant information to
search engines, through primary and secondary
keywords.

20. 8. Local SEO
Especially important if you are a local business
owner. Users search on Google, with the aim of
finding products or services in their area. Local
SEO is becoming increasingly important. The first
step in building local SEO for your business is to
create a page on Google My Business.

21. Conclusion
What we can deduce from the trends just analyzed is that the
common thread of 2021 will be Consumer is king. Brands that fully
understand their consumers and take decisive action based on that
will be the ones that survive.
It also heralds a return to basics in many ways: not only rediscover the
importance of the consumer experience compared to sales and ROI,
but more and more attention will be given also to the ability to listen
and real connection of a brand against its consumers.

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