Find out how podcasts can help you improve your brand ties. Learn how this effective media may engage your audience in a way that has never been possible by reading this presentation. Full blog here - https://digitalmarketingphilippines.com/foster-brand-connections-with-podcasts/

1. FOSTER BRAND
CONNECTIONS
with Podcasts
Podcasts

2. Podcasting is slowly becoming a top digital marketing channel
for brands. This is supported by the NP Digital data showing 92%
of companies increasing their podcasting budget in 2023.

3. In today's time, when
businesses need to be
active on social media
platforms to remain
competitive, podcasts
should not be overlooked.

4. WHY DO PEOPLE LISTEN
TO PODCASTS?
Podcasts have evolved
from simple audio files
to ones that can be
incorporated with
special effects and
storytelling techniques.

5. The development and growth of platforms where consumers can easily
stream have made podcasts a significant part of people's daily lives.
Entertainment To relax
To keep up to date For inspiration
A significant portion of the podcast audience
listens for informational purposes.
“
“

6. In the UK, 46% of UK podcast listeners
use podcasts to learn more about a
topic of personal interest, and 39% aim
to learn something new.
In the USA, 74% of consumers listen to podcasts to
learn new things. 71% responded, "to be entertained."

7. This trend of podcasting becoming a channel for
learning new things – both in terms of current
events and timeless subjects – makes it a useful
medium for exchanging knowledge.
Podcast marketing allows
brands to deliver their brand
story, demonstrate their
expertise, and establish
credibility and trust.

8. HOW PODCASTS CAN HELP
PROMOTE A BRAND
With today's mobile lifestyle, having podcasts accessible on-demand gives businesses
and brands the freedom to share their story whenever and wherever they want.

9. Content marketing
podcast is an ideal
strategy for any business
that aims to produce
high-quality content in a
more personalized way.
Podcasts can be utilized
for brand exposure, lead
generation, and customer
acquisition. They also help
build authority and trust in
the long run.

10. Here are how podcasts can achieve these benefits:
Listeners can access podcast episodes on various
platforms and devices. Podcast listening can fit into
busy schedules and be multitasked at any time of day.
Accessibility:

11. Accessibility:
Podcasts can assist in tying a brand to
particular subjects, authors, and viewpoints.
Showcases Expertise:
By concentrating on a subject or region
related to your line of work, podcasts can
help build content authority.

12. WHAT YOU NEED TO KNOW
ABOUT PODCASTS FOR MARKETING
Market Growth
The podcast market is
rapidly growing, with 464.7
million listeners worldwide
as of July 2023. The industry
expects this number to
reach 504.9 million by 2024.

13. This growth indicates
an opportunity for
marketers to use
podcasts as a channel
for advertising,
influencer marketing,
or content marketing.

14. However, it also
implies increased
competition, so
brands need a
well-defined plan,
a standout value
offer, and a
thorough grasp
of their audience
to be successful.

15. Visibility
Unlike other digital media,
podcasts are not as easily
searchable or discoverable by
keywords, tags, or algorithms.
To identify podcasts
that interest them,
listeners often rely
on word-of-mouth,
recommendations,
reviews, and ratings.

16. To overcome this difficulty, brands must optimize
their podcast for distribution and discovery by:
using relevant titles
and descriptions
incorporating graphics
applying consistent branding
Promoting the podcast
on other platforms

17. Monetization and Sponsorship
B2B podcasts are becoming
more profitable and alluring
for marketers because they
generate income through
monetization and sponsorship.
Brands can monetize
or get sponsors through
subscriptions, donations,
merchandise, live events,
and advertising.

18. But monetization and sponsorship
involve various challenges:
finding the correct sponsors, negotiating pricing and terms
developing content
upholding the
podcast's quality

19. To overcome these obstacles, brands need
a distinct value proposition, a devoted and
engaged audience, and a good
monetization and sponsorship strategy.

20. Podcast SEO
40% of podcast listeners find
new content using the podcast
listening application's search
bar. 13.6% search on Google.
If you aim for a broader
audience reach, you
need to optimize your
podcasts for search.

21. PODCAST MARKETING
AND SEO STRATEGIES
Podcasting is just like blogging. You will receive
more downloads or listens if you release an
episode on a topic people care about. Additionally,
you need optimization and promotion strategies
to make your content more discoverable.
You won't generate a large audience by
simply creating a podcast and putting it
online.

22. Plan Episodes Around Specific Keywords
By planning episodes around
keywords that your target audience
uses, you can bring your episodes
in front of users who are inclined to
listen to them.
Keywords are a key factor
in making podcasts
valuable and searchable.

23. Brands can work with
an SEO expert in the
Philippines to
optimize their
keyword optimization.

24. Optimize Episode Title and Description
Make the podcast title
compelling. This is the
first thing that will
determine whether a
potential audience will
listen to an episode. The
title should be clear and
descriptive but within
the limits of the allowed
number of characters.

25. Do not repeat information
from the title and jump into the
episode's topic or guest. You may
also include related episodes to
keep your audience interested.
Do not skip adding a
description to every
episode. Use the
first 20 words of the
description to hook
in listeners.

26. Promote Podcasts on Social Media
Leverage social media to
let users know about your
podcast. Brands can
contract social media
outsourcing companies to
help make a video or story
for the podcast's release to
notify people about it.

27. You should consider
paid adverts if you
have bigger funds for
promotion. Paid ads
immediately increase
traffic by reaching
your target audiences
and attracting more
listeners to your
podcast channel.

28. Influencer Marketing Strategy
An episode featuring a conversation with an expert or individual with direct
experience on the subject gives the podcast a sense of reliability and relatability.
25
99
Influencer marketing aids in establishing
trust with your audience. It is a successful
marketing tactic because it allows the
brand to borrow the trust of someone
who already has sway over your target
demographic.

29. PARTNER WITH A DIGITAL
MARKETING COMPANY PHILIPPINES
Podcasts are an expanding industry
that offers brands numerous
advantages. With the right
approaches and support from a top
SEO agency Philippines, companies
can foster stronger brand
connections through podcasting.
Find out how our digital marketing experts at Digital Marketing Philippines (DMP) can
help with your podcasting endeavor by contacting us at info@digitalmarketingph.com.

30. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://www.entrepreneur.com/growing-a-business/the-basics-of-podcasting-and-how-it-can-grow-your-business/423519
https://www.searchenginejournal.com/google-makes-podcasts-playable-in-search-results/320449/
https://www.forbes.com/sites/forbesbusinesscouncil/2022/10/03/how-to-use-podcasts-to-elevate-your-brand-and-connect
-with-audiences/
https://sendpulse.com/support/glossary/podcast-marketing
https://www.entrepreneur.com/en-in/growth-strategies/podcast-as-marketing-tool-it-creates-value-for-listeners/358877
https://baremetrics.com/blog/what-is-podcast-marketing