1. August 2016
TESTIMONIAL
Compass Consulting specializes in providing access to New Markets/
Market Intelligence to International Brand seeking to penetrate the
Nigerian Market. A key thrust of Compass' work has been in the
areas of Business Development and New Markets’ Entry Strategies for
brands.
Our Company commissioned MIZNIYI Media in 2014 to develop/deploy
PR strategies towards a launch event; in our capacities as the Country
Partners for the McBride Research Laboratories U.S.A. – owners of
Design Essentials; a leading multi – cultural hair care brands for
professionals. Targeting distributors, retailers, the media, and key
decision makers in the beauty sector were the core objectives of the
assignment to MIZNIYI MEDIA.
MIZNIYI MEDIA developed a robust awareness and Media Plan, which
gave our market entry programme for Design Essentials a strong
platform to engage; and to generate interests in the brand from both
industry stakeholders, and consumers.
MIZNIYI MEDIA provided an excellent, efficient, and professional
service in a seamless manner. Evidence of which are noted in the
attendance of key Media Personnel; and in the wide - reaching nature
of the publicity campaign deployed on behalf of our process.
So significant is the impact of the successful PR strategy provided by
MIZNIYI MEDIA, that 2 years on, we are able to still report that our
distribution partner for Design Essentials – PTF Orchards Ltd.; have
continued to leverage on the initial awareness created within the
beauty/retail industry in Nigeria by MIZNIYI MEDIA for the brand in 2014.
MIZ NIYI MEDIA coordinated the PR element of our process effortlessly –
we therefore highly recommend their services.
Tokunbo Chiedu (Mrs.)
CEO
Compass Global Business Services Ltd.