my teammates and i have tried to contribute to this topic

1. AMBASSADOR CAR- A“CLEAR CASE OF
Add your company slogan ”
MARKETING MYOPIA
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2. OVER VIEW
About Ambassador
1
marketing activities of Hindustan motors .
2
What were the reasons that led to the
3 decline
4 Strategies to revitalize sales of
ambassador car

3. ABOUT THE CAR
•First car to be manufactured in India
•Ruling the Indian roads ever since its inception in 1948
•Originally based on Morris Oxford (UK,1948)
•The only automobile to ply Indian roads for more than
five decades now
• Has been in continuous production since its inception
source: official website of HM

4. MARKETING ACTIVITIES CARRIED OUT BY
HINDUSTAN MOTORS
Conducting road shows
Conducting activities for creating awareness
Campaigning on social network
Source:interview of Manoj Jha (MD HM)

5. Marketing Myopia
REASON 1
Inability to compete
Reluctance to change with
REASON 2
the changing times.
REASON 3 Erosion of Brand equity.
REASON 4 HM never bothered to
rationalize the price of the
brand

6. STRATEGIC PLAN
TO RE LAUNCH THE BRAND
MAKING COSMETIC CHANGES
MAKING PERFORMANCE CHANGES
MARKET-TARGET AUDIENCE
CAMPAINING ABOUT THE CAR

7. AIM OF THE CAMPAIGN
To place the
To increase the products in the
sales minds of the
customer.

8. PROMOTION CAMPAIGN
Phase 1 Phase 2 Phase 3
Teaser Specification The car
campaign s of the car
will be will be will be
launched. revealed, the revealed
new
Pictures of and put
improved and
the car will
not be
upgraded on
model with
included- the new feel display
to arouse will be for SALE
curiosity,. emphasized

9. COMMERCIAL

10. “ Add your company slogan ”
YOUR GRANDFATHER
ADORED IT
WHILE HIS NEIGHBOURS
ENVIED IT.
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11. “ Add your company slogan ”
YOUR FATHER ADMIRED
IT
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12. “ Add your company slogan ”
NOW THE TIME HAS
COME…
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13. “ Add your company slogan ”
FOR YOU TO OWN IT!
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14. “ Add your company slogan ”
THE KING of Indian roads
IS BACK
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15. PRESENTING THE ALL NEW
“ Add your company slogan ”
AMBEROID
LUXURY Redefined
FROM THE MAKERS OF THE AMBASSADOR
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16. “ Add your company slogan ”
PRESENTED BY:
MALLIKARJUN
MONISHA
SMITHA
SUJAN
UDUPA
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17. we are now
open for your
queries