The document discusses the history and brand equity of Coca-Cola. It summarizes that Coca-Cola began in 1886 as a distinctive tasting soft drink created by John Pemberton. Through early marketing tactics like coupons and advertising, Coca-Cola established brand awareness and recognition around the world. The brand has achieved strong loyalty through consistent identity, quality perception, positive brand associations, and effective long-term marketing strategies focused on acceptability, affordability and availability. Coca-Cola remains one of the most well-known and beloved brands in history due to its iconic logo and marketing efforts spanning over a century.
Report: Integrated marketing communications plan WeveIan Adams
Presentation: http://www.slideshare.net/adamsian3/presentation-integrated-marketing-communications-plan
In this report, an integrated communications strategy will be devised for mobile commerce based on the organisation WEVE, who are a joint venture between EE, telefonica (O2) and Vodafone, the three biggest mobile network providers in the UK.
This document analyzes the KitKat brand using the CBBE model. It summarizes that:
1) KitKat has extremely high brand recognition but lacks top-of-mind awareness, though it is within the top 5 recalled brands.
2) The target audience is seen as children/teens needing energy or adults looking for a break.
3) KitKat has created a strong association with the idea of taking a break and is perceived as an affordable, everyday treat that promotes sharing with others.
Samsonite is one of the largest luggage companies in the world, celebrating 100 years in business in 2010. It was founded in 1910 as Shwayder Trunk Manufacturing Company and began using the Samsonite trademark in 1941. Samsonite has grown significantly over the decades through acquisitions, joint ventures, and innovation, and now operates in over 100 countries with 23,000 retail outlets. The company owns several major luggage brands including Samsonite, American Tourister, Lacoste bags, and Timberland bags.
Coca Cola is the world's largest beverage company known for its flagship product Coca Cola. It was founded in 1886 and is headquartered in Atlanta, Georgia. Coca Cola offers nearly 400 brands across over 200 countries. It has a diverse product portfolio including carbonated drinks, juices, water and coffee. Coca Cola focuses on customer preference through segmentation and targeting different demographics. It has established brand loyalty through consistent marketing and social responsibility efforts. While Pepsi is its main competitor, Coca Cola maintains an advantage in terms of brand recognition, market share and social media presence.
This document provides details about the integrated marketing communications (IMC) strategy of Bangur Cement. It discusses Bangur Cement's background, current marketing communications mix, process for developing an IMC strategy, and evaluation of their IMC programs. Specifically, it outlines Bangur Cement's target customers, communication objectives, budget allocation across different channels including advertising, sales promotion, public relations, and their approach to managing integrated marketing communications.
The document provides an overview of Coca-Cola's complex global supply chain. Key points include:
- Coca-Cola produces syrup concentrate which is then sold to independent bottlers who produce the finished beverage. This allows for localized production.
- Technology is used to improve demand forecasting and reduce out-of-stocks. Real-time data is analyzed.
- Bottlers are responsible for manufacturing, packaging, distribution and sales within their exclusive territories. Distribution centers deliver products to retailers.
What's behind the success of The North Face and PatagoniaQuieto Vivere
The document discusses the success of The North Face and Patagonia outdoor brands. It analyzes their marketing strategies and how they have become popular streetwear brands. Both companies target urban customers looking for thrill and adventure by selling the lifestyle of mountain exploration. Their marketing emphasizes ideals of sustainability (Patagonia) or innovation and performance (The North Face). Press coverage from 2015-2018 is presented, showing how the brands capitalized on trends like streetwear, 90s nostalgia, and collaborations to build popularity among non-outdoor urban audiences.
The document discusses the history and brand equity of Coca-Cola. It summarizes that Coca-Cola began in 1886 as a distinctive tasting soft drink created by John Pemberton. Through early marketing tactics like coupons and advertising, Coca-Cola established brand awareness and recognition around the world. The brand has achieved strong loyalty through consistent identity, quality perception, positive brand associations, and effective long-term marketing strategies focused on acceptability, affordability and availability. Coca-Cola remains one of the most well-known and beloved brands in history due to its iconic logo and marketing efforts spanning over a century.
Report: Integrated marketing communications plan WeveIan Adams
Presentation: http://www.slideshare.net/adamsian3/presentation-integrated-marketing-communications-plan
In this report, an integrated communications strategy will be devised for mobile commerce based on the organisation WEVE, who are a joint venture between EE, telefonica (O2) and Vodafone, the three biggest mobile network providers in the UK.
This document analyzes the KitKat brand using the CBBE model. It summarizes that:
1) KitKat has extremely high brand recognition but lacks top-of-mind awareness, though it is within the top 5 recalled brands.
2) The target audience is seen as children/teens needing energy or adults looking for a break.
3) KitKat has created a strong association with the idea of taking a break and is perceived as an affordable, everyday treat that promotes sharing with others.
Samsonite is one of the largest luggage companies in the world, celebrating 100 years in business in 2010. It was founded in 1910 as Shwayder Trunk Manufacturing Company and began using the Samsonite trademark in 1941. Samsonite has grown significantly over the decades through acquisitions, joint ventures, and innovation, and now operates in over 100 countries with 23,000 retail outlets. The company owns several major luggage brands including Samsonite, American Tourister, Lacoste bags, and Timberland bags.
Coca Cola is the world's largest beverage company known for its flagship product Coca Cola. It was founded in 1886 and is headquartered in Atlanta, Georgia. Coca Cola offers nearly 400 brands across over 200 countries. It has a diverse product portfolio including carbonated drinks, juices, water and coffee. Coca Cola focuses on customer preference through segmentation and targeting different demographics. It has established brand loyalty through consistent marketing and social responsibility efforts. While Pepsi is its main competitor, Coca Cola maintains an advantage in terms of brand recognition, market share and social media presence.
This document provides details about the integrated marketing communications (IMC) strategy of Bangur Cement. It discusses Bangur Cement's background, current marketing communications mix, process for developing an IMC strategy, and evaluation of their IMC programs. Specifically, it outlines Bangur Cement's target customers, communication objectives, budget allocation across different channels including advertising, sales promotion, public relations, and their approach to managing integrated marketing communications.
The document provides an overview of Coca-Cola's complex global supply chain. Key points include:
- Coca-Cola produces syrup concentrate which is then sold to independent bottlers who produce the finished beverage. This allows for localized production.
- Technology is used to improve demand forecasting and reduce out-of-stocks. Real-time data is analyzed.
- Bottlers are responsible for manufacturing, packaging, distribution and sales within their exclusive territories. Distribution centers deliver products to retailers.
What's behind the success of The North Face and PatagoniaQuieto Vivere
The document discusses the success of The North Face and Patagonia outdoor brands. It analyzes their marketing strategies and how they have become popular streetwear brands. Both companies target urban customers looking for thrill and adventure by selling the lifestyle of mountain exploration. Their marketing emphasizes ideals of sustainability (Patagonia) or innovation and performance (The North Face). Press coverage from 2015-2018 is presented, showing how the brands capitalized on trends like streetwear, 90s nostalgia, and collaborations to build popularity among non-outdoor urban audiences.
The document is a report submitted by Adnan Kitabi, Avishek Mehra, and Gaurav Agarwal to Professor Srinivas Govindrajan on July 29, 2012 regarding a brand tracker project on Coca-Cola. It includes an executive summary of Coca-Cola's 125-year history and current brand status based on quantitative and qualitative research methods. The quantitative research used a modified Brand Asset Valuator questionnaire to analyze Coca-Cola and competitors on brand strength and stature. The qualitative research used a customized Zaltman Metaphor Elicitation Technique to understand how consumers relate to the Coca-Cola brand through pictures.
This document provides an analysis of Ben & Jerry's consumers and their decision-making process. It begins with background on the company and a PEST analysis of the macro-environment. A market segmentation identifies core target consumers as 20-35 year olds living in cities who seek organic, responsible products and an offbeat brand image. The document then examines Ben & Jerry's marketing mix and advertising, noting they rely more on PR, cinemas and social media than TV. It evaluates the consumer decision process and influences like health concerns. The summary concludes with recommendations, such as expanding distribution and innovating health-driven products to engage more consumers while maintaining brand values.
Brand Management - Levi's Brand Exploratory & InventoryAlexandra H.
This document summarizes research on the Levi's jeans brand equity and recent marketing campaigns. It finds that Levi's has strong brand salience and associations with quality and American culture. However, brand imagery and feelings of resonance differ between older versus younger consumer segments. The document also reviews Levi's recent "Buff" campaign and Curve ID launch, finding an opportunity to better emphasize the brand's corporate social responsibility efforts and ensure consistent messaging across campaigns.
Brand Resonance_My Journey with Snickers towrd Brand ResonanceArefin Rahman
The document discusses the brand Snickers and the author's personal connection to it. Snickers is easily recognizable as a chocolate brand and its logo and elements are very attractive. The author considers Snickers to be of excellent quality and their daily breakfast choice, feeling an emotional attachment and sense of pride towards the brand. Snickers has become a integral part of the author's everyday life that they feel they cannot live without and actively engage with Snickers online communities.
This document discusses successful and unsuccessful branding strategies. Successful strategies include being different from competitors, focusing on a niche, and ensuring relevance to customer needs. The strongest brands simplify their positioning into a short, memorable phrase like "overnight" for FedEx or "safety" for Volvo. Pringles positioned itself as stackable chips opposed to greasy, broken competitors. Unsuccessful examples include green ketchup that lost consumer interest, bottled water for pets that was a niche product, and Pepsi AM as a breakfast cola that didn't taste good hot. Products like Orbitz drinks with floating gel balls and Reddi-Bacon that leaked grease into toasters also failed to catch on.
This document provides a strategic brand management analysis of Kellogg's Sultana Bran cereal in the New Zealand market. It includes research findings from consumer surveys, an analysis of Kellogg's branding elements and marketing strategies, and recommendations. The surveys found that while Kellogg's is recognized, Sanitarium Weet-Bix is preferred by most consumers as a filling breakfast option. Kellogg's faces challenges in New Zealand in terms of brand awareness, price competitiveness compared to Weet-Bix, and packaging design. The analysis provides insights into how Kellogg's can strengthen its brand strategy for the New Zealand consumer.
The document outlines the sales and distribution management process of Coca-Cola India. It discusses Coca-Cola's company overview, product specifications, business model, market segmentation, sales organization structure, sales force motivation, forecasting, distribution model, performance comparisons to Pepsi, logistics, performance management, promotional schemes, margins, financials, and recommendations. Key aspects covered include Coca-Cola's franchised bottling system, sales force training programs, incentive structures, forecasting approach, direct and indirect distribution networks, RED performance management tool, and distributor margins.
Sales Force Structure at Hindusthan Coca Cola Pvt LtdSayan Chakraborty
The document describes the organizational structure and sales roles at Hindusthan Coca Cola Pvt Ltd. It outlines the different roles like regional sales manager, area sales manager, sales executives, and presellers. It also discusses objectives, strategies, programs like RED, recruitment and training processes, performance management, and recommendations to improve coverage and address issues.
Snickers Ad Campaign “You’re Not You When You’re Hungry”Edmund Siah-Armah
The results indicate that contingency approach followed by the global advertising strategy contributes to the powerful effect of advertising through the best delivery of the value to the consumers.
Marketing strategy fo the special dark chocolate barVictoria Rock
The marketing strategy proposes positioning a new dark chocolate bar from Hershey as a premium, healthy product for adult consumers. It will be promoted through advertising emphasizing its health benefits from antioxidants. The chocolate bar will be priced competitively and distributed through major retail channels to support its positioning as a premium product. An integrated marketing communications strategy will be used to create demand through various promotional activities.
The document discusses the marketing strategies and global expansion of Oreo cookies. It provides background on Oreo's origins and mission to cater to consumers' health needs. Current strategies include product development and introducing new flavors. Marketing objectives are outlined as maintaining demand, creating brand awareness, and retaining customers. Oreo is positioned as a childhood nostalgia item that twists, licks and dunks. Global sales are over $1.5 billion annually. The document then discusses Oreo's marketing campaigns promoting family bonding in various countries.
Nestle has had a presence in India since 1912 and responded to India's call for local production by establishing its first factory in 1961. It helped transform the local economy and established milk collection centers to ensure fair prices for farmers. Nestle uses a geocentric pricing policy and engages in promotions like sports sponsorships to promote brands like Milo. It distributes products nationally and internationally using various transportation methods and has a supply chain with raw material and finished goods departments. Nestle also has various joint ventures around the world, including expanding a previous joint venture with Coca-Cola and establishing Cereal Partners Worldwide with General Mills.
The document provides information on the group members and Coca-Cola's operations in India. It details that Coca-Cola re-entered India in 1993 after a 16 year absence. It acquired Parle, India's leading soft drink brand at the time, as an entry strategy. The document also outlines Coca-Cola's mission, values, vision, products, sales promotion activities, segmentation and targeting approach, competitors, organizational structure, and manufacturing and distribution processes in India.
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
Business case that proposes a strategy for a U.S. based Wine manufacturer to enter in the Craft Beer Industry. The presentation also includes the highlight of US Alcoholic Beverage Industry and Customer appeal in the Beer Market.
In the course, Principles of Marketing Communication, I was equipped with marketing communication skills necessary for today’s global marketplace. Market and product consumption trends will be explored as well as principles and methods used by global marketers to promote their brands.
As one of the assignments for this course, I were ask to do a marketing communication plan for Chocolate Factory brand, a chocolate cafe. After analyze the situation of the café, my group and I came up with objectives: to increase awareness among chocolate lover and to build loyal customer base. We also have to come up with the message and channel for the communication as well.
Coca-Cola is the world's leading soft drink company operating in over 200 countries. Their mission is to refresh the world, inspire optimism and happiness, and make a difference. Their vision focuses on being a great workplace, bringing quality brands to the world, nurturing partnerships, being responsible citizens, maximizing shareholder returns, and being productive. Coca-Cola's marketing mix involves various products globally, pricing tailored to markets and brands, widespread distribution, and advertising associating the brand with lifestyle while using CSR for emotional benefits. Their BCG matrix guides their strategy across product life cycles.
Mondelez International is an American multinational confectionery and food conglomerate headquartered in Illinois. It was formed in 2012 from the spin-off of Kraft Foods' snack food division and owns many global snack brands. The company employs over 107,000 people worldwide and manages brands such as Oreo cookies, Cadbury chocolate, Trident gum, and Milka chocolate. It has annual revenue of approximately $36 billion from operations in over 80 countries.
Segmentation, Targeting & Positioning of Coca-ColaManas Dhibar
* Segmentation comprises identifying the market to be segmented; identification, selection, and application of bases to be used in that segmentation; and development of profiles.
* Targeting is the process of identifying the most attractive segments from the segmentation stage, usually the ones most profitable for the business.
* Positioning is the final process and is the more business-orientated stage, where the business must assess its competitive advantage and position itself in the consumer's minds to be the more attractive option in these categories.
The business will sell cupcakes, cookies, and hot chocolate from a stall in the college street. They will offer a variety of flavors for the cupcakes and cookies. Based on a survey, the most popular items and prices were vanilla and chocolate cupcakes at 85p each, chocolate chip cookies at 75p each, and hot chocolate for £1. Gift boxes will also be offered. The products will primarily be sold during morning and lunch breaks to target college students.
In the course, Principles of Marketing Communication, I was equipped with marketing communication skills necessary for today’s global marketplace. Market and product consumption trends will be explored as well as principles and methods used by global marketers to promote their brands.
As one of the assignments for this course, I were ask to do a marketing communication plan for Chocolate Factory brand, a chocolate cafe. After analyze the situation of the café, my group and I came up with objectives: to increase awareness among chocolate lover and to build loyal customer base. We also have to come up with the message and channel for the communication as well.
The document is a report submitted by Adnan Kitabi, Avishek Mehra, and Gaurav Agarwal to Professor Srinivas Govindrajan on July 29, 2012 regarding a brand tracker project on Coca-Cola. It includes an executive summary of Coca-Cola's 125-year history and current brand status based on quantitative and qualitative research methods. The quantitative research used a modified Brand Asset Valuator questionnaire to analyze Coca-Cola and competitors on brand strength and stature. The qualitative research used a customized Zaltman Metaphor Elicitation Technique to understand how consumers relate to the Coca-Cola brand through pictures.
This document provides an analysis of Ben & Jerry's consumers and their decision-making process. It begins with background on the company and a PEST analysis of the macro-environment. A market segmentation identifies core target consumers as 20-35 year olds living in cities who seek organic, responsible products and an offbeat brand image. The document then examines Ben & Jerry's marketing mix and advertising, noting they rely more on PR, cinemas and social media than TV. It evaluates the consumer decision process and influences like health concerns. The summary concludes with recommendations, such as expanding distribution and innovating health-driven products to engage more consumers while maintaining brand values.
Brand Management - Levi's Brand Exploratory & InventoryAlexandra H.
This document summarizes research on the Levi's jeans brand equity and recent marketing campaigns. It finds that Levi's has strong brand salience and associations with quality and American culture. However, brand imagery and feelings of resonance differ between older versus younger consumer segments. The document also reviews Levi's recent "Buff" campaign and Curve ID launch, finding an opportunity to better emphasize the brand's corporate social responsibility efforts and ensure consistent messaging across campaigns.
Brand Resonance_My Journey with Snickers towrd Brand ResonanceArefin Rahman
The document discusses the brand Snickers and the author's personal connection to it. Snickers is easily recognizable as a chocolate brand and its logo and elements are very attractive. The author considers Snickers to be of excellent quality and their daily breakfast choice, feeling an emotional attachment and sense of pride towards the brand. Snickers has become a integral part of the author's everyday life that they feel they cannot live without and actively engage with Snickers online communities.
This document discusses successful and unsuccessful branding strategies. Successful strategies include being different from competitors, focusing on a niche, and ensuring relevance to customer needs. The strongest brands simplify their positioning into a short, memorable phrase like "overnight" for FedEx or "safety" for Volvo. Pringles positioned itself as stackable chips opposed to greasy, broken competitors. Unsuccessful examples include green ketchup that lost consumer interest, bottled water for pets that was a niche product, and Pepsi AM as a breakfast cola that didn't taste good hot. Products like Orbitz drinks with floating gel balls and Reddi-Bacon that leaked grease into toasters also failed to catch on.
This document provides a strategic brand management analysis of Kellogg's Sultana Bran cereal in the New Zealand market. It includes research findings from consumer surveys, an analysis of Kellogg's branding elements and marketing strategies, and recommendations. The surveys found that while Kellogg's is recognized, Sanitarium Weet-Bix is preferred by most consumers as a filling breakfast option. Kellogg's faces challenges in New Zealand in terms of brand awareness, price competitiveness compared to Weet-Bix, and packaging design. The analysis provides insights into how Kellogg's can strengthen its brand strategy for the New Zealand consumer.
The document outlines the sales and distribution management process of Coca-Cola India. It discusses Coca-Cola's company overview, product specifications, business model, market segmentation, sales organization structure, sales force motivation, forecasting, distribution model, performance comparisons to Pepsi, logistics, performance management, promotional schemes, margins, financials, and recommendations. Key aspects covered include Coca-Cola's franchised bottling system, sales force training programs, incentive structures, forecasting approach, direct and indirect distribution networks, RED performance management tool, and distributor margins.
Sales Force Structure at Hindusthan Coca Cola Pvt LtdSayan Chakraborty
The document describes the organizational structure and sales roles at Hindusthan Coca Cola Pvt Ltd. It outlines the different roles like regional sales manager, area sales manager, sales executives, and presellers. It also discusses objectives, strategies, programs like RED, recruitment and training processes, performance management, and recommendations to improve coverage and address issues.
Snickers Ad Campaign “You’re Not You When You’re Hungry”Edmund Siah-Armah
The results indicate that contingency approach followed by the global advertising strategy contributes to the powerful effect of advertising through the best delivery of the value to the consumers.
Marketing strategy fo the special dark chocolate barVictoria Rock
The marketing strategy proposes positioning a new dark chocolate bar from Hershey as a premium, healthy product for adult consumers. It will be promoted through advertising emphasizing its health benefits from antioxidants. The chocolate bar will be priced competitively and distributed through major retail channels to support its positioning as a premium product. An integrated marketing communications strategy will be used to create demand through various promotional activities.
The document discusses the marketing strategies and global expansion of Oreo cookies. It provides background on Oreo's origins and mission to cater to consumers' health needs. Current strategies include product development and introducing new flavors. Marketing objectives are outlined as maintaining demand, creating brand awareness, and retaining customers. Oreo is positioned as a childhood nostalgia item that twists, licks and dunks. Global sales are over $1.5 billion annually. The document then discusses Oreo's marketing campaigns promoting family bonding in various countries.
Nestle has had a presence in India since 1912 and responded to India's call for local production by establishing its first factory in 1961. It helped transform the local economy and established milk collection centers to ensure fair prices for farmers. Nestle uses a geocentric pricing policy and engages in promotions like sports sponsorships to promote brands like Milo. It distributes products nationally and internationally using various transportation methods and has a supply chain with raw material and finished goods departments. Nestle also has various joint ventures around the world, including expanding a previous joint venture with Coca-Cola and establishing Cereal Partners Worldwide with General Mills.
The document provides information on the group members and Coca-Cola's operations in India. It details that Coca-Cola re-entered India in 1993 after a 16 year absence. It acquired Parle, India's leading soft drink brand at the time, as an entry strategy. The document also outlines Coca-Cola's mission, values, vision, products, sales promotion activities, segmentation and targeting approach, competitors, organizational structure, and manufacturing and distribution processes in India.
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
Business case that proposes a strategy for a U.S. based Wine manufacturer to enter in the Craft Beer Industry. The presentation also includes the highlight of US Alcoholic Beverage Industry and Customer appeal in the Beer Market.
In the course, Principles of Marketing Communication, I was equipped with marketing communication skills necessary for today’s global marketplace. Market and product consumption trends will be explored as well as principles and methods used by global marketers to promote their brands.
As one of the assignments for this course, I were ask to do a marketing communication plan for Chocolate Factory brand, a chocolate cafe. After analyze the situation of the café, my group and I came up with objectives: to increase awareness among chocolate lover and to build loyal customer base. We also have to come up with the message and channel for the communication as well.
Coca-Cola is the world's leading soft drink company operating in over 200 countries. Their mission is to refresh the world, inspire optimism and happiness, and make a difference. Their vision focuses on being a great workplace, bringing quality brands to the world, nurturing partnerships, being responsible citizens, maximizing shareholder returns, and being productive. Coca-Cola's marketing mix involves various products globally, pricing tailored to markets and brands, widespread distribution, and advertising associating the brand with lifestyle while using CSR for emotional benefits. Their BCG matrix guides their strategy across product life cycles.
Mondelez International is an American multinational confectionery and food conglomerate headquartered in Illinois. It was formed in 2012 from the spin-off of Kraft Foods' snack food division and owns many global snack brands. The company employs over 107,000 people worldwide and manages brands such as Oreo cookies, Cadbury chocolate, Trident gum, and Milka chocolate. It has annual revenue of approximately $36 billion from operations in over 80 countries.
Segmentation, Targeting & Positioning of Coca-ColaManas Dhibar
* Segmentation comprises identifying the market to be segmented; identification, selection, and application of bases to be used in that segmentation; and development of profiles.
* Targeting is the process of identifying the most attractive segments from the segmentation stage, usually the ones most profitable for the business.
* Positioning is the final process and is the more business-orientated stage, where the business must assess its competitive advantage and position itself in the consumer's minds to be the more attractive option in these categories.
The business will sell cupcakes, cookies, and hot chocolate from a stall in the college street. They will offer a variety of flavors for the cupcakes and cookies. Based on a survey, the most popular items and prices were vanilla and chocolate cupcakes at 85p each, chocolate chip cookies at 75p each, and hot chocolate for £1. Gift boxes will also be offered. The products will primarily be sold during morning and lunch breaks to target college students.
In the course, Principles of Marketing Communication, I was equipped with marketing communication skills necessary for today’s global marketplace. Market and product consumption trends will be explored as well as principles and methods used by global marketers to promote their brands.
As one of the assignments for this course, I were ask to do a marketing communication plan for Chocolate Factory brand, a chocolate cafe. After analyze the situation of the café, my group and I came up with objectives: to increase awareness among chocolate lover and to build loyal customer base. We also have to come up with the message and channel for the communication as well.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Chocolate has historically been used as a drink, but is now commonly consumed as candy. It originated in Mesoamerica and was important in ancient civilizations. The modern chocolate bar was developed in the 19th century through innovations like cocoa powder extraction and milk chocolate. Global cocoa production is dominated by West Africa. While chocolate has health benefits, its production and child labor practices remain controversial issues addressed by industry initiatives. Consumption varies globally, with Switzerland having the highest per capita intake.
The business plan proposes an online retail store and event space called Cocoa Divas that pairs chocolate and wine. The founders are qualified as the wine and chocolate industries are growing, especially premium chocolate and among female consumers who make up their target market. Financial projections estimate $75k in startup costs with 50% financing and an 11% return on investment within 5 years.
This very short document contains two words: chocolate and lollipop. It lists two types of sweet treats without providing any additional context or details about them.
Candy making involves precisely heating sugars like sucrose to various temperature stages to achieve different textures. Sugars are dissolved in water or other liquids and boiled until they reach a specific temperature. This can form soft balls or hard threads depending on the stage. Recipes may add flavors before, during or after cooking. Candies are either crystalline, containing sugar crystals, like fudge, or non-crystalline to prevent crystals from forming, like taffy or caramels. Careful control of temperature and other factors determines the candy's final properties.
The document provides a candy trivia game with 10 multiple choice questions about the origins and names of popular candies. Some of the candies referenced include Reese's Peanut Butter Cups, Hershey's Kisses, Baby Ruth, Whoppers, Tootsie Pops, Payday, Hot Tamales, and Bit-O-Honey. The document also includes the answers to the trivia questions.
This document provides information about the Dharampal Satyapal (DS) Group, a multi-diversified conglomerate in India. It lists the group members working on a project. It then discusses the various business sectors of the DS Group including food and beverages, hospitality, mouth fresheners, tobacco, packaging, agroforestry, rubber thread, and infrastructure. It provides a brief history of the group founded in 1929 and its pursuit of quality and innovation. Finally, it outlines the group's vision, mission, and core values as well as its various business units mapped on the BCG matrix.
The document discusses two innovative Polish projects:
1) A new composite bridge being built in Błażowa that will be lighter and more durable than traditional bridges. It will be the first such bridge in Poland.
2) The Time Machine project, which aims to develop a method for software engineers to efficiently find and fix errors in computer programs. It would allow engineers to effectively "go back in time" to identify the original source of errors. The project is led by TKomp and aims to significantly improve the software development process.
This document summarizes the FREE Mission, which aims to help small towns open their data and digital resources. Some key points:
- The FREE Mission has helped over 200 small French towns with populations under 3,500 open their data through workshops and volunteer events.
- These events bring together volunteers from open data communities to work with local administrations on open data projects like digitizing archives, creating open maps, and publishing public budgets.
- The document outlines the recipe for organizing a FREE Mission event in a small town, including identifying a town, gathering volunteers, planning workshops, and reporting outcomes.
- Case studies show the impacts of past events, such as improving broadband access, digitizing local museums,
Crossland Construction Company is a large construction firm founded in 1978 that employs over 850 people. It has offices across several Midwestern and Southern states. Crossland performs a variety of construction services including pre-construction, design-build, construction management, and general contracting. It is ranked highly among construction firms in the U.S. and has the capability to self-perform concrete, steel erection, site work, and metal building erection on its projects. Safety is a top priority and Crossland has an excellent safety record.
Exploration of up-skilling trends (most popular themes for middle / senior management teams) in Indian IT Industyr: Contextualized by SWOT analysis and examination of Industry megatrends
The document describes K'ab, a company that produces chocolate in Guatemala. It aims to satisfy customers with high quality ingredients and unique products like chocolate stuffed with local candies. The company was started by 4 individuals who each contributed $5,000 for the initial capital. It has a 5 year budget projected to determine investment return. The document provides details on product descriptions, human resources, job descriptions, recruitment, interviews, policies, and marketing strategies like identifying target locations, distribution channels, and promotional activities.
This document summarizes a minor project report on Cadbury's marketing strategy. Cadbury is a leading global confectionery company and the second largest brand in the world. The report aims to study consumer preferences for Cadbury Dairy Milk chocolate. A survey was conducted of 100 people using a questionnaire to understand which forms, pack sizes, and promotional offers consumers prefer. The findings show that consumers have a high liking for chocolate and prefer hard forms, big packs, and free gifts as promotions. The conclusion is that Cadbury uses emotional marketing strategies to promote brands and products effectively with minimum advertising spending.
The document provides a business plan for a Rocky Mountain Chocolate Factory store in Naperville, Illinois. It outlines the company description, industry overview, local competitors, market analysis, marketing strategy, financial plan, management structure, and 3-year financial projections. The owner aims to increase sales 6% in year one by improving customer service and promotions, then 7% in year two and 4% in year three through marketing efforts and building reputation in the community.
ISSUES IN ACCOUNTING EDUCATION American Accounting Association.docxchristiandean12115
ISSUES IN ACCOUNTING EDUCATION American Accounting Association
Vol. 28, No. 3 DOI: 10.2308/iace-50464
2013
pp. 637–652
Dream Chocolate Company: Choosing a
Costing System
Kip R. Krumwiede and W. Darrell Walden
ABSTRACT: This case is about a small, but real, company, Dream Chocolate (D.C.),
which makes custom-labeled, high-quality candy bars for special events and advertising
purposes. Like many small companies, D.C. has an inadequate costing system and
needs a much better one as it starts to get bigger orders. In Part A of this case, students
learn how to analyze a company’s situation, identify relevant information in a case that is
presented in a less-structured format, evaluate the pros and cons of different costing
approaches, recommend an approach, and suggest ways to implement it. In Part B, they
develop and calculate costs based on their recommended approach. The case also
helps increase students’ understanding of the applicability of various costing methods
typically covered in cost and managerial accounting courses.
Keywords: instructional case; cost accounting; job order costing; process costing;
operation costing; activity-based costing; and accounting information
systems.
INTRODUCTION
K
ay Johnson sat back in his chair wondering about what he had just done. He accepted a
special order from a national supplier of wellness products for 200,000 chocolate bars at a
20 percent discount from the usual price. It is a new type of bar and the company provided
the recipe. The company also hinted about a second order for 150,000 bars if the first order was
successful. Kay sighed and thought, ‘‘I hope we can make a profit on this order, because we are
going to have to increase our capacity big-time to fill it. Wish I knew what the cost will be.’’
OVERVIEW OF COMPANY
Dream Chocolate (D.C.) is the major product line of Salmon River Foods, the spawn of a trip
on the Middle Fork of the Salmon River in Boise, Idaho. President Kay Johnson was burned out by
30 years in the food service industry and decided to sell his business and begin anew. Quite by
accident, he received a call asking if his new company Salmon River Foods would consider selling
Kip R. Krumwiede and W. Darrell Walden are both Associate Professors at the University of Richmond.
We thank David E. Stout, Shannon L. Charles, and Nick Fessler for helpful comments. We also thank Kay Johnson,
owner of Dream Chocolate, for his support throughout the project.
This case is based on a real company, but quantitative information used in the case is disguised for confidentiality
purposes.
Published Online: March 2013
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chocolate bars. Kay’s son Rob was employed by a German company and was frequently flying to
Europe and returning with wonderful chocolate as family gifts. Kay wondered how he could
produce European-style chocolate (no waxes or preservatives) in the U.S. With his son’s help, he
found a supplier in Germany who would ship to the U.S. Kay purchased a chocolat.
The document discusses the history and global success of Coca-Cola. It notes that Coca-Cola is sold in over 200 countries and has over 3,500 beverage products. The Coca-Cola brand is worth $74 billion and the company spends more on advertising than both Microsoft and Apple combined. The document also discusses Coca-Cola's mission and strategic priorities, strengths, weaknesses, opportunities, threats, and marketing mix strategies.
Project report on coca cola marketing mixNIRMAL PALA
The document provides information on Coca Cola's marketing mix and strategies. It discusses Coca Cola's mission to maximize shareholder value and create value for consumers. It outlines Coca Cola's 6 key beliefs that guide its business strategy. It also summarizes Coca Cola's financial performance in 2010, noting a 1% increase in net operating revenues and 82% increase in net income. Finally, it provides an overview of Coca Cola's volume by operating segment and geographic region.
Here are brief overviews of Lindt's three primary competitors:
Ghirardelli:
- Founded in 1852 in San Francisco, known for their iconic chocolate squares
- Owned by Lindt since 1998, focuses on west coast of US
- Offers bars, baking chips, hot cocoa, seasonal items
- Uses nostalgia and heritage in marketing to appeal to consumers
Godiva:
- Founded in 1926 in Belgium, positioned as ultra-luxury chocolate
- Over 600 stores worldwide, also sold in high-end retailers
- Known for their gold packaging and attention to detail
- Emphasizes gifting occasions through marketing
Dove:
- Produced by Mars
Starbucks is a global coffee company that operates over 19,000 stores worldwide. It started as a small coffee bean roaster in Seattle in 1971. Under new leadership in the 1980s, Starbucks expanded and pioneered the coffee shop concept. Today it sells coffee, tea, food items and coffee brewing equipment across 62 countries. Starbucks positions itself as an upscale brand that provides customers with a unique experience in its stores. It focuses on high quality coffee and customer service to drive its continued global success.
This document provides a summary of news from the American Wholesale Marketers Association (AWMA) in their November 20, 2014 weekly newsletter. It includes the following:
1) The AWMA president explains the benefits of attending the upcoming AWMA Marketplace conference, including discounted registration and hotel rates.
2) AWMA representatives met with executives from The Hershey Company to discuss issues affecting the convenience distribution industry.
3) Recent sales data from InfoRhythm C-Metrics shows year-over-year increases in various product categories including candy, snacks, tobacco, and foodservice.
4) The document provides various additional member, regulatory, product, and industry news briefs.
The Coca-Cola Company has been operating globally for over a century. It produces over 300 beverage brands that are consumed by over 1 billion people per day worldwide. Their mission is to benefit everyone touched by their business. Their marketing involves situational analysis, targeting all age groups but especially those aged 13-24, with the objectives of supplying customers' favorite drinks and increasing profits. Their marketing mix includes using various packaging, prices, and widespread distribution. Promotional strategies emphasize TV, radio, and sports event advertising.
Cadbury's vision is to create brands that people love. Its mission is to provide quality products. Cadbury's major products include chocolate bars, boxed chocolates, gum, snacks, beverages and candy. It has a large market share globally and in various regions. Cadbury uses advertising, in-store displays, and messaging focused on fun and spontaneity to promote its brands. It analyzes competitors and looks for new market opportunities to utilize strategies like market penetration, product development, market development and diversification.
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The document discusses the Indian chocolate market and Cadbury India. It provides background on the growth of the chocolate market in India from being dominated by Cadbury and seen as a product only for kids to becoming a larger market with products for all ages. It then discusses Cadbury India specifically, including its history in India since 1948, key products, production facilities, vision, and sales summary. The marketing strategy objectives are also mentioned as understanding competitors' strategies, segments targeted, consumer responses, and providing guidance for new brand launches.
This document provides an executive summary of Coca-Cola Company. It introduces Coca-Cola and discusses its mission statement, history, major brands, management structure, market share globally and in Pakistan. It also covers Coca-Cola's production process, competitors like Multan Beverages Limited, problems faced around distribution, investment, brand awareness and fake bottling. Finally, it presents a SWOT analysis of Coca-Cola's strengths in popularity and financing, weaknesses in brand awareness of some products, opportunities in advertising less popular brands, and threats from health concerns and competition from Pepsi.
CHOCOLATE & CHOCOLATETM is a chocolate fondue franchise company founded in 2009 that offers chocolate fondue, fresh fruit, and other products in cafés, kiosks, and other locations. The company provides franchisees with equipment, training, marketing support, and an innovative product mix. Franchisees benefit from CHOCOLATE & CHOCOLATETM's proven business model and constant product innovation to attract customers.
Marketing Communications of Coca -ColaSanjeev Sahu
Coca-Cola uses an integrated marketing communications approach to promote its brands. It utilizes various media channels including newspapers, magazines, television, radio, cinema, internet, outdoor advertising, and social media. Coca-Cola also leverages word-of-mouth marketing, point-of-sale materials, sales promotions, public relations, and a network of salespeople to communicate with customers. The company aims to create consistency across its various marketing initiatives and tailor certain campaigns to local cultures to maximize effectiveness on a global scale.
The document discusses Coca-Cola's marketing strategies in Pakistan. It provides background on Coca-Cola's founding and introduction to Pakistan in 1953. It then discusses Coca-Cola's marketplace and customer needs in Pakistan, including market segmentation based on geographic, demographic, psychographic, and behavioral factors. The document also outlines Coca-Cola's marketing positioning, differentiation strategies, marketing mix including product, price, place, and promotion, and marketing channels and sales promotions used in Pakistan such as advertising, public relations, and cricket/music events.
The document discusses Coca-Cola's marketing strategies in Pakistan. It provides background on Coca-Cola's founding and introduction to Pakistan in 1953. It then discusses Coca-Cola's marketplace segmentation in Pakistan including by geography, demographics, and occasions. It outlines Coca-Cola's target market as those aged 18-25. The document also summarizes Coca-Cola's differentiation, marketing mix including product, place, price and promotion, marketing channels used, and advertising and sales promotion activities in Pakistan.
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The cats, Sunny and Rishi, are brothers who live with their sister, Jessica, and their grandmother, Susie. They work as cleaners but wish to seek other kinds of employment that are better than their current jobs. New career adventures await Sunny and Rishi!
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Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Gamegreendigital
Introduction
Leonardo DiCaprio is synonymous with Hollywood stardom and acclaimed performances. has a unique connection with one of America's most beloved sports events—the Super Bowl. The "Leonardo DiCaprio Super Bowl" phenomenon combines the worlds of cinema and sports. drawing attention from fans of both domains. This article delves into the multifaceted relationship between DiCaprio and the Super Bowl. exploring his appearances at the event, His involvement in Super Bowl advertisements. and his cultural impact that bridges the gap between these two massive entertainment industries.
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Leonardo DiCaprio: The Hollywood Icon
Early Life and Career Beginnings
Leonardo Wilhelm DiCaprio was born in Los Angeles, California, on November 11, 1974. His journey to stardom began at a young age with roles in television commercials and educational programs. DiCaprio's breakthrough came with his portrayal of Luke Brower in the sitcom "Growing Pains" and later as Tobias Wolff in "This Boy's Life" (1993). where he starred alongside Robert De Niro.
Rise to Stardom
DiCaprio's career skyrocketed with his performance in "What's Eating Gilbert Grape" (1993). earning him his first Academy Award nomination. He continued to gain acclaim with roles in "Romeo + Juliet" (1996) and "Titanic" (1997). the latter of which cemented his status as a global superstar. Over the years, DiCaprio has showcased his versatility in films like "The Aviator" (2004). "Start" (2010), and "The Revenant" (2015), for which he finally won an Academy Award for Best Actor.
Environmental Activism
Beyond his film career, DiCaprio is also renowned for his environmental activism. He established the Leonardo DiCaprio Foundation in 1998, focusing on global conservation efforts. His commitment to ecological issues often intersects with his public appearances. including those related to the Super Bowl.
The Super Bowl: An American Institution
History and Significance
The Super Bowl is the National Football League (NFL) championship game. is one of the most-watched sporting events in the world. First played in 1967, the Super Bowl has evolved into a cultural phenomenon. featuring high-profile halftime shows, memorable advertisements, and significant media coverage. The event attracts a diverse audience, from avid sports fans to casual viewers. making it a prime platform for celebrities to appear.
Entertainment and Advertisements
The Super Bowl is not only about football but also about entertainment. The halftime show features performances by some of the biggest names in the music industry. while the commercials are often as anticipated as the game itself. Companies invest millions in Super Bowl ads. creating iconic and sometimes controversial commercials that capture public attention.
Leonardo DiCaprio's Super Bowl Appearances
A Celebrity Among the Fans
Leonardo DiCaprio's presence at the Super Bowl has noted several times. As a high-profile celebrity. DiCaprio attracts
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women MagazineCIOWomenMagazine
From country star to global phenomenon, delve into Taylor Swift's incredible journey. Explore chart-topping hits, feuds, & her rise to billionaire status!
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