SlideShare a Scribd company logo
Maestro V/s Vespa
By Group 1
Introduction

Vespa

• Vespa is an Italian brand
of scooter manufactured
by Piaggio.
• The Vespa has remained
chic and stylish since
1946, fashionable in
every age.
• It promises to bring to
life this individual style
quotient.

Maestro

• Hero has launched their
new gear-less scooter
known as Maestro which
is similar to Honda
Activa.
• Hero is marketing their
Maestro as a male
oriented scooter.
Top 7 Scooters in India

1) Honda Activa
2) Suzuki Access
3) Piaggio Vespa
4) Yamaha Ray
5) Hero Maestro
6) Mahindra Rodeo RZ
7) TVS Wego
Comparisons

Vespa

• Price: Rs. 61,300 to
71,000
• Mileage: 50 kmpl
• Top speed: 100 kmph
• Fuel Tank:8 ltrs
• Displacement: 125cc

Maestro

•
•
•
•
•

Price: Rs. 50,000
Mileage: 40-45 kmpl
Top speed: 90 kmph
Fuel Tank:5.30 ltrs
Displacement: 109cc
Taglines
Competitive Advantage
Vespa

• Light weight
• Good lookingFashionable
• Female Friendly
• Focused on You- the
Owner
• Fuel efficient

Maestro

• Heavier than
Vespa(Men)
• Similar to Honda
Activa
• Accessories and Key
features
• Focused on Men
Target Market
Vespa
• Young women aged 1835
• The higher income
groups also are a
significant target
market.

Maestro
• Young Men aged 18+
• The lower income
groups also are a
significant target
market.
Segmentation And
Targeting Maestro
Vespa
Income: 2-10 lakh
Age: 18-35
Gender: Female
Education: Collage
educated
• Geography: USA, Italy &
India
• Personality: Fashionable &
defines the way of life
•
•
•
•

Income :1-5 lac
Age: 18+
Gender: Male
Education: High School
and collage educated
• Geography: India
• Personality: Strong &
Stylish.
•
•
•
•
Promotional Activities

Vespa

• Piaggio Group is launching a
festive value package i.e. value
package offer comprises a 5year or 60,000 km warranty
package, 2-year free
preventive maintenance and
finance with interest rate as
low as 1%.
• They also associate the Vespa
with celebrities so that
customers can get inspired by
the latest fashion trend &
style.

Maestro

• Hero’s Maestro gives
free test ride so that
the customers can feel
the bike’s performance
& than make decision of
purchase.
Conclusion
According to the information we
gathered our group finds that Vespa
is a good scooter it is reliable,
fashionable, classic the performance
& mileage is affordable but in terms
of pricing Maestro is cheap.
Thank You
Presented byNeha Borkar
Sharlene Fernandes
Pradnesh Tamankar
Harshad Naik

More Related Content

Viewers also liked

Vespa
VespaVespa
Sales & distribution of honda activa
Sales & distribution of honda activaSales & distribution of honda activa
Sales & distribution of honda activa
Hari Thirumal
 
vespa
vespavespa
Apple company slide show..
Apple company slide show..Apple company slide show..
Apple company slide show..
MelissaM727
 
Vespa: An 'Instagrated' Campaign
Vespa: An 'Instagrated' CampaignVespa: An 'Instagrated' Campaign
Vespa: An 'Instagrated' Campaign
Cheryl Rafuse
 
Piaggio Vespa
Piaggio VespaPiaggio Vespa
Piaggio Vespa
Agostinho.Gouveia
 
Hero moto corp
Hero moto corpHero moto corp
Hero moto corp
Dhaval Dedhia
 
Ktm
KtmKtm
Mission, Vision and Strategy in organisations
Mission, Vision and Strategy in organisationsMission, Vision and Strategy in organisations
Mission, Vision and Strategy in organisations
Bart Van Loon
 
Apple Inc. Slide Show Presentation
Apple Inc. Slide Show PresentationApple Inc. Slide Show Presentation
Apple Inc. Slide Show Presentation
Neelakshwar Dey
 
A project report on marketing strategy of yamaha products
A project report on marketing strategy of yamaha productsA project report on marketing strategy of yamaha products
A project report on marketing strategy of yamaha products
Projects Kart
 
A project report on yamaha superbikes for yamaha motor india pvt.ltd.
A project report on yamaha superbikes for yamaha motor india pvt.ltd.A project report on yamaha superbikes for yamaha motor india pvt.ltd.
A project report on yamaha superbikes for yamaha motor india pvt.ltd.
Projects Kart
 
Ktm duke 390 - marketing presentation
Ktm duke 390 - marketing presentationKtm duke 390 - marketing presentation
Ktm duke 390 - marketing presentation
Yashpal Raghav
 
Apple Inc Presentatioin
Apple Inc PresentatioinApple Inc Presentatioin
Apple Inc Presentatioin
2AM
 

Viewers also liked (14)

Vespa
VespaVespa
Vespa
 
Sales & distribution of honda activa
Sales & distribution of honda activaSales & distribution of honda activa
Sales & distribution of honda activa
 
vespa
vespavespa
vespa
 
Apple company slide show..
Apple company slide show..Apple company slide show..
Apple company slide show..
 
Vespa: An 'Instagrated' Campaign
Vespa: An 'Instagrated' CampaignVespa: An 'Instagrated' Campaign
Vespa: An 'Instagrated' Campaign
 
Piaggio Vespa
Piaggio VespaPiaggio Vespa
Piaggio Vespa
 
Hero moto corp
Hero moto corpHero moto corp
Hero moto corp
 
Ktm
KtmKtm
Ktm
 
Mission, Vision and Strategy in organisations
Mission, Vision and Strategy in organisationsMission, Vision and Strategy in organisations
Mission, Vision and Strategy in organisations
 
Apple Inc. Slide Show Presentation
Apple Inc. Slide Show PresentationApple Inc. Slide Show Presentation
Apple Inc. Slide Show Presentation
 
A project report on marketing strategy of yamaha products
A project report on marketing strategy of yamaha productsA project report on marketing strategy of yamaha products
A project report on marketing strategy of yamaha products
 
A project report on yamaha superbikes for yamaha motor india pvt.ltd.
A project report on yamaha superbikes for yamaha motor india pvt.ltd.A project report on yamaha superbikes for yamaha motor india pvt.ltd.
A project report on yamaha superbikes for yamaha motor india pvt.ltd.
 
Ktm duke 390 - marketing presentation
Ktm duke 390 - marketing presentationKtm duke 390 - marketing presentation
Ktm duke 390 - marketing presentation
 
Apple Inc Presentatioin
Apple Inc PresentatioinApple Inc Presentatioin
Apple Inc Presentatioin
 

Similar to Maestro vs vespa

VESPA
VESPAVESPA
TVS PEP
TVS PEPTVS PEP
TVS PEP
parags06
 
Product Market Analysis - Motorcycle
Product Market Analysis - MotorcycleProduct Market Analysis - Motorcycle
Product Market Analysis - Motorcycle
pradipmondal
 
Loyalty presentation final123 (5)
Loyalty presentation final123 (5)Loyalty presentation final123 (5)
Loyalty presentation final123 (5)
vikastiwari342
 
pulsar IMC road map
pulsar IMC road mappulsar IMC road map
pulsar IMC road map
mumbai
 
Brand Presentation for Hero Honda Hunk
Brand Presentation for Hero Honda HunkBrand Presentation for Hero Honda Hunk
Brand Presentation for Hero Honda Hunk
Rupanjali Lahiri
 
Brand Presentation for Hero Honda Hunk
Brand Presentation for Hero Honda HunkBrand Presentation for Hero Honda Hunk
Brand Presentation for Hero Honda Hunk
Delhi School of Communication
 
Tata Nano Presentation(1)
Tata Nano Presentation(1)Tata Nano Presentation(1)
Tata Nano Presentation(1)
VAIBHAV PATIL
 
Bikes in India
Bikes in IndiaBikes in India
Bikes in India
Chandan Singh
 
Project on bajaj Auto Ltd
Project on bajaj Auto LtdProject on bajaj Auto Ltd
Project on bajaj Auto Ltd
Sunil Jaiswal
 
Everything about horse riding
Everything about horse ridingEverything about horse riding
Everything about horse riding
Jack Morton
 
Harley davidson
Harley davidsonHarley davidson
Harley davidson
Ravneet Kandhola
 
SEPANG Awards 2018 NOMINATION CRITERIA
SEPANG Awards 2018 NOMINATION CRITERIASEPANG Awards 2018 NOMINATION CRITERIA
SEPANG Awards 2018 NOMINATION CRITERIA
Leona Chin
 
Honda Activa - The Scooter Player
Honda Activa - The Scooter PlayerHonda Activa - The Scooter Player
Honda Activa - The Scooter Player
Sakina Husaini
 
Bajaj vs yamaha
Bajaj vs yamahaBajaj vs yamaha
Bajaj vs yamaha
Arun Mishra
 
Strategic Analysis of Harley Davidson
Strategic Analysis of Harley DavidsonStrategic Analysis of Harley Davidson
Strategic Analysis of Harley Davidson
Leanne Tremblay
 
Tata Ace Mini Truck
Tata Ace Mini TruckTata Ace Mini Truck
Tata Ace Mini Truck
NikeyNik
 
BAJAJ VS YAHAMA
BAJAJ VS YAHAMABAJAJ VS YAHAMA
BAJAJ VS YAHAMA
Arun Mishra
 
Harley davidson case
Harley davidson caseHarley davidson case
Harley davidson case
Sandeep Mishra
 
yamaha
yamahayamaha

Similar to Maestro vs vespa (20)

VESPA
VESPAVESPA
VESPA
 
TVS PEP
TVS PEPTVS PEP
TVS PEP
 
Product Market Analysis - Motorcycle
Product Market Analysis - MotorcycleProduct Market Analysis - Motorcycle
Product Market Analysis - Motorcycle
 
Loyalty presentation final123 (5)
Loyalty presentation final123 (5)Loyalty presentation final123 (5)
Loyalty presentation final123 (5)
 
pulsar IMC road map
pulsar IMC road mappulsar IMC road map
pulsar IMC road map
 
Brand Presentation for Hero Honda Hunk
Brand Presentation for Hero Honda HunkBrand Presentation for Hero Honda Hunk
Brand Presentation for Hero Honda Hunk
 
Brand Presentation for Hero Honda Hunk
Brand Presentation for Hero Honda HunkBrand Presentation for Hero Honda Hunk
Brand Presentation for Hero Honda Hunk
 
Tata Nano Presentation(1)
Tata Nano Presentation(1)Tata Nano Presentation(1)
Tata Nano Presentation(1)
 
Bikes in India
Bikes in IndiaBikes in India
Bikes in India
 
Project on bajaj Auto Ltd
Project on bajaj Auto LtdProject on bajaj Auto Ltd
Project on bajaj Auto Ltd
 
Everything about horse riding
Everything about horse ridingEverything about horse riding
Everything about horse riding
 
Harley davidson
Harley davidsonHarley davidson
Harley davidson
 
SEPANG Awards 2018 NOMINATION CRITERIA
SEPANG Awards 2018 NOMINATION CRITERIASEPANG Awards 2018 NOMINATION CRITERIA
SEPANG Awards 2018 NOMINATION CRITERIA
 
Honda Activa - The Scooter Player
Honda Activa - The Scooter PlayerHonda Activa - The Scooter Player
Honda Activa - The Scooter Player
 
Bajaj vs yamaha
Bajaj vs yamahaBajaj vs yamaha
Bajaj vs yamaha
 
Strategic Analysis of Harley Davidson
Strategic Analysis of Harley DavidsonStrategic Analysis of Harley Davidson
Strategic Analysis of Harley Davidson
 
Tata Ace Mini Truck
Tata Ace Mini TruckTata Ace Mini Truck
Tata Ace Mini Truck
 
BAJAJ VS YAHAMA
BAJAJ VS YAHAMABAJAJ VS YAHAMA
BAJAJ VS YAHAMA
 
Harley davidson case
Harley davidson caseHarley davidson case
Harley davidson case
 
yamaha
yamahayamaha
yamaha
 

More from Neha Borkar

Cyber crimes
Cyber crimes Cyber crimes
Cyber crimes
Neha Borkar
 
Google's skybox
Google's skyboxGoogle's skybox
Google's skybox
Neha Borkar
 
Thums up- consumer behaviour
Thums up- consumer behaviourThums up- consumer behaviour
Thums up- consumer behaviour
Neha Borkar
 
New Product Development (A2Z)
New Product Development (A2Z)New Product Development (A2Z)
New Product Development (A2Z)
Neha Borkar
 
Afforestation and its importance
Afforestation and its importanceAfforestation and its importance
Afforestation and its importance
Neha Borkar
 
Waste- Can be a step to business
Waste- Can be a step to businessWaste- Can be a step to business
Waste- Can be a step to business
Neha Borkar
 
Fair & lovely
Fair & lovelyFair & lovely
Fair & lovely
Neha Borkar
 
Child day care services
Child day care servicesChild day care services
Child day care services
Neha Borkar
 
Frooti
FrootiFrooti
Frooti
Neha Borkar
 
Main
MainMain
Domestic violence Fear at home
Domestic violence Fear at homeDomestic violence Fear at home
Domestic violence Fear at home
Neha Borkar
 

More from Neha Borkar (11)

Cyber crimes
Cyber crimes Cyber crimes
Cyber crimes
 
Google's skybox
Google's skyboxGoogle's skybox
Google's skybox
 
Thums up- consumer behaviour
Thums up- consumer behaviourThums up- consumer behaviour
Thums up- consumer behaviour
 
New Product Development (A2Z)
New Product Development (A2Z)New Product Development (A2Z)
New Product Development (A2Z)
 
Afforestation and its importance
Afforestation and its importanceAfforestation and its importance
Afforestation and its importance
 
Waste- Can be a step to business
Waste- Can be a step to businessWaste- Can be a step to business
Waste- Can be a step to business
 
Fair & lovely
Fair & lovelyFair & lovely
Fair & lovely
 
Child day care services
Child day care servicesChild day care services
Child day care services
 
Frooti
FrootiFrooti
Frooti
 
Main
MainMain
Main
 
Domestic violence Fear at home
Domestic violence Fear at homeDomestic violence Fear at home
Domestic violence Fear at home
 

Recently uploaded

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
DilanThennakoon
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
InstBlast Marketing
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
5ys5mvlp
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 

Recently uploaded (20)

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 

Maestro vs vespa

  • 2. Introduction Vespa • Vespa is an Italian brand of scooter manufactured by Piaggio. • The Vespa has remained chic and stylish since 1946, fashionable in every age. • It promises to bring to life this individual style quotient. Maestro • Hero has launched their new gear-less scooter known as Maestro which is similar to Honda Activa. • Hero is marketing their Maestro as a male oriented scooter.
  • 3. Top 7 Scooters in India 1) Honda Activa 2) Suzuki Access 3) Piaggio Vespa 4) Yamaha Ray 5) Hero Maestro 6) Mahindra Rodeo RZ 7) TVS Wego
  • 4. Comparisons Vespa • Price: Rs. 61,300 to 71,000 • Mileage: 50 kmpl • Top speed: 100 kmph • Fuel Tank:8 ltrs • Displacement: 125cc Maestro • • • • • Price: Rs. 50,000 Mileage: 40-45 kmpl Top speed: 90 kmph Fuel Tank:5.30 ltrs Displacement: 109cc
  • 6. Competitive Advantage Vespa • Light weight • Good lookingFashionable • Female Friendly • Focused on You- the Owner • Fuel efficient Maestro • Heavier than Vespa(Men) • Similar to Honda Activa • Accessories and Key features • Focused on Men
  • 7. Target Market Vespa • Young women aged 1835 • The higher income groups also are a significant target market. Maestro • Young Men aged 18+ • The lower income groups also are a significant target market.
  • 8. Segmentation And Targeting Maestro Vespa Income: 2-10 lakh Age: 18-35 Gender: Female Education: Collage educated • Geography: USA, Italy & India • Personality: Fashionable & defines the way of life • • • • Income :1-5 lac Age: 18+ Gender: Male Education: High School and collage educated • Geography: India • Personality: Strong & Stylish. • • • •
  • 9. Promotional Activities Vespa • Piaggio Group is launching a festive value package i.e. value package offer comprises a 5year or 60,000 km warranty package, 2-year free preventive maintenance and finance with interest rate as low as 1%. • They also associate the Vespa with celebrities so that customers can get inspired by the latest fashion trend & style. Maestro • Hero’s Maestro gives free test ride so that the customers can feel the bike’s performance & than make decision of purchase.
  • 10. Conclusion According to the information we gathered our group finds that Vespa is a good scooter it is reliable, fashionable, classic the performance & mileage is affordable but in terms of pricing Maestro is cheap.
  • 11. Thank You Presented byNeha Borkar Sharlene Fernandes Pradnesh Tamankar Harshad Naik