The document outlines a vision for establishing sustainability initiatives in Amsterdam to address issues in the fashion industry. It proposes creating (1) an education center to teach craftsmanship and sustainability practices from raw materials to finished garments, (2) a research lab and knowledge institute to advance sustainable techniques, and (3) an entrepreneurship hub connecting artisans, brands and "denimheads". The goal is to bring about industry-wide change by redefining standards and addressing the misconception that others will solve environmental problems.

1. Beyond
Green
2010

2. The System
of Fashion
AMSTERDAM, NOV 9TH, 2010

3. WHY ?
3

4. WHO
THINKS...
4

5. FASHION
IS REALLY
INTERESTING
5

6. FASHION
IS REALLY
IMPORTANT
6

7. SUSTAINABILITY
IS REALLY
IMPORTANT
7

8. SUSTAINABILITY
IS REALLY
INTERESTING
8

11. 11

14. 1

15. II
15

16. III
16

17. The biggest risk for
our environment
is that we all think
someone else
will save it

19. Yarn
Preparation Spinning Dyeing
Fabric
Sewing & Assembling Cutting
Garment Weaving
Laundry
Presentation
Treatments
Sales
Treatment

21. > 10.000 km

22. > 3.500 Ltr

23. 1:1

25. Clearly,
something
has to change.

26. And why not
start that change
Right here in
Amsterdam ?

28. A Global Expertise Platform for
Craftsmanship & Sustainability
in Denim

30. Jean School
Crafts School
‘Plant to Pant’
Master Course
Education
30

31. Blue Lab
Denim R&D Laboratory
Knowledge Institute
Expert Workshop
Research
Information
Craftsmanship
31

32. Indigo Archive
Archive/Museum
Shop
Experience Center
Clubhouse
Entrepreneurship
Craftsmanship
32

33. Denim Union
Network & Events
For Denimheads
and Brands
Connections
& Events
33

34. Really?
Amsterdam?
Change the System?
Internationally?

35. Sorry, but
YES, Really...
Jean School Pilot Course Starts
Feb 8th 2011
Kindred spirits all the way from
Pakistan are HERE today
35

36. 2
Thoughts

37. 1
Biggest Risk:
Someone Else

38. 2
Change =
Redefinition

39. Interested ?
Linked-in Group

40. 40