Presentation on co-creation with current cases from police, private sector, private-public, and cross-agency initiatives @mindlab, Copenhagen for delegation from Abu Dhabi.

1. Co-­‐Crea'on
-­‐
Cases
and
Processes
Dr.
Rex
Degnegaard,
Assistant
Professor
Copenhagen
Business
School

2. How
might
we
…
Design
co-­‐crea'on
se>ngs
that
will
enable
us
to
harvest
a
greater
poten'al
from
our
collaborate
efforts?
rex@cbs.dk

3. Understanding
How
is
co-­‐crea'on
different
from
tradi'onal
strategies?
Inspira'on
What
have
others
done?
Prac'ce
How
do
we
do
it?
rex@cbs.dk

4. TRADITIONAL
STRATEGY
CO-­‐CREATION
STRATEGY
Value
Delivery.
Experience.
Goals
Strategic
goals
at
the
outset.
Ini'al
strategic
goals
as
star'ng
point.
Interests
The
interests
of
the
corpora'on.
The
interests
of
all
stakeholders.
Maximize
share
of
created
Firm
value
capture
is
secondary.
value.
Advantage
Economies
of
scale.
Increased
engagement
of
Posi'on
and
'mely
advantage
stakeholders.
to
compe'tors.
Con'nually
building
rela'ons.
rex@cbs.dk
Source:
Ramaswamy
og
Gouillart,
2010

5. Case: Hooliganism from the Danish police
(cc) Stine Arensbach, KPMG

6. Case: Experimental medicine from hospital
(cc) Stine Arensbach, KPMG

7. Case: Insurance company, private sector

8. Case: Infra structure across cities,
agencies, organizations and
corporations.
(cc) Stine Arensbach, KPMG

9. In co-creation, we view potentials and challenges differently
(Source: Banny Banerjee, 2012)

10. Vertical and horizontal co-creation
(cc) Stine Arensbach, KPMG

11. In co-creation processes,
It is essential to bring the"
relevant stakeholders into"
the box – to co-design
the initiative.
rex@cbs.dk

12. Spaces of co-creation viewed as phases
to create grounds for coordination.
1
2
3
4
5
Iden'fy
relevant
Map
value
poten'al.
Conduct
co-­‐crea'on
Build
co-­‐crea'on
Design
organiza'on
stakeholders.
workshops
based
on
plaWorms
of
and
governance
experiences.
engangement
to
build
structures
to
and
implement
ideas
con'nually
co-­‐create
and
ini'a'ves.
around
specific
ini'a'ves.
rex@cbs.dk

13. rex@cbs.dk