Bonnie Craven Props: Guitars, amps, drum kit, mics, clothing provided by artists. Costumes: Provided by artists. Catering: N/A Thank you for your time and effort. Please let me know if you need anything else or have any other questions. Kind regards, Lauren Beckley Editor, B-Side Magazine I have created a call sheet for the photo shoot this week to ensure everything runs smoothly. By having a schedule and informing all involved of the plan, I can be certain we will achieve all the necessary shots on time and without issues. It is important for a magazine production to be organised.

1. Magazine Name Ideas
• As my magazine will be targeting a niche audience (fans of alternative
and non-chart music) it would be sensible for the magazine’s name to
reflect it’s genre and themes (mostly so that the correct audience will be
targeted by it and it will be alluring to them – hopefully leading to a
more loyal consumerism.)
Flipside/Flip Side Mix Tape
FlipSideUp Hybrid
Alternative Another Side
B-Side
Unorthodox Sundry Medley/ The Medley
• The name I have chosen for my alternative music magazine is “B-side.”
The name works well as (as mentioned above) it gives connotations of
something different/ a different side to music. This is the precise affect I
was aiming for.
• The name works better than some of the other ones shortlisted as it is
also relevant to the music industry (B-side of a single etc.) and is a well
known thing.

2. 1a
Techno fonts
• The techno fonts work well as they are modern and also look unique and are
easily recognisable.
1b • They also fit well with my target audience as they look modernised and
alternative (therefore fitting with the theme, name and audience of the
magazine.)
• However the techno themes fonts are a little more mainstream and as they
1c are “techno” may give the wrong connotations to the reader and therefore
attract the wrong attention from passers by.
2a
Old-school fonts
• The old school font is very relevant to alternative
style fashion and music of today. Especially
American influenced styles; therefore a masthead
2b
with a font fitting these themes should naturally
attract the right target audience. (As seen in my
research.) These hats are very fashionable at the moment
• The fonts are also quite wide in their physical sizing and were found on a popular website among
so would suit my planned layout format without my target audience (as seen in my research)
needing to be stretched or having their www.flatspot.com
initial design distorted. 2c 2d
3a 3b
Overall I think the design I will use
will 2A as it works well with the
3c Retro fonts
• The retro fonts work well as they are
themes and genre of my
easily recognisable as they are all unique. magazine, as well as appealing to
This therefore will work well to attract
3d
the niche audience I will be targeting as the correct bracket of reader.
they will find it easily when browsing.

3. Colour Scheme
• To decide on a colour scheme, I shortlisted six designs I thought could work
well and created a questionnaire for a representative group of my target
1 audience to vote on.
• Out of the thirty young music fans (mostly students) I asked over half of the
votes were applied to two schemes.
2 • The two schemes we 1 and 2 (as seen on the left.) Out of these designs the
first colour scheme was very similar to those seen frequently within my
research, especially when referring to rock and metal magazines.
• However, although it was obviously a well favoured magazine colour
3
scheme, because it is common amongst specific genres it would automatically
give connotations to a consumer browsing a selection of magazines before
they even got a chance to read the title. Therefore it differ customers who
4 have no interest in rock music.
• This then left me with the 2nd colour scheme as the most popular by far. This
was fortunate as this colour scheme was also based on a more “vintage” style
5 (as seen in my research) hence fitting in well with the theme of my masthead
and genre.
6
1
(Graph showing
2
audience’s
3 response to
4 questionnaire)
5

4. Mode of address
• The mode of address for my magazine will be
reasonably formal, but including relevant slang. The
explanation for this is that my target audience are
going to be mainly 16+ and therefore mostly
students in higher education. To a well educated
audience an address that is too formal may seem
immature. However, to relate more to their age
group and interests, the inclusion of slang/ semantic
fields of music will ensure that it isn’t so formal that
it puts them off, or seems a tricky read. (The aim of
my magazine is entertainment, and therefore should
be an enjoyable experience for the reader.)

5. Prop/location ideas
As addressed in my research, props are greatly important and necessary within a magazine photo-shoot; therefore it
is vital that I choose the right mise en scene for mine. For the front cover and double page spread I will be
photographing the same artist and the themes for the shoot will be sexual identity and music/rock.
A guitar is an obvious symbol
The usage of black
for music. It is also one of
make-up and leather
the instruments my featured
jackets/clothing will
artist plays so is relevant to
reiterate the rock side
the article. A guitar can be
of the article and help
easily fitted into any/all of
to draw in the music
my shots and fit well with
fans from the photo on
the theme of the magazine.
the front cover. The
inclusion of the black
clothing and guitar will
One of the simplest methods in lessen the portrayal of
expressing femininity is the “girlyness” on the cover
colour pink. The easiest way to and therefore make it
merge this into my shoot would clear that it is not a
be through clothing. This then magazine aimed at
makes it easy to mix the two teenage girls.
themes of the shoot (rock music
and gender) into one photo.
As the set for this shoot I am planning to use a studio and plain/coloured backdrop. This decision was influenced by my
research, as in most of the covers aimed at approximately my target audience the background was bare, giving the
cover a more mature look. This also allows me to test out a few different colours for the back drop, including pink,
black and white (as mentioned above) and other colours I plan to use in my scheme.

6. Props/location ideas
• For the shoots included in the contents page I am going to be including artists and groups that differ to the
main feature on the cover. This is as my magazine is not only a rock magazine, it will be aimed at a range of
non-mainstream, or underground, genres. One of the bands I am going to shoot are a “retro” girl band, who
are “Bring back the eighties and nineties.” And other include a rap artist and another rock band (who will be
photographed at a live performance.)
For the eighties styled girl-group, I am planning to dress them in brightly coloured
clothes – such as leggins and tank tops (see research for reference.) The girls said
they are available to provide their own clothes for the photos.
In terms of props I discussed the idea of photographing them smoking for the
picture. This is a common feature in some alternative magazines who want to
“make a statement” or show another, more honest/brutal side to the featured acts.
One of the bands I would like to include in the contents
page are called “Watching The Rain.” They are going to
wear their own clothing to the shoot (casual) and the only
prop I have arranged to supply them with is an umbrella
(leaving room for a quote playing on their name.)
In regards to the rock band, I will photographing them live at a gig.
They have informed me that their props will include a drum
kit, three guitars and one or two mics, and they will be providing
them all themselves. When discussing costumes they informed me
that they usually wear casual clothing – including a variety of hats! I
agreed that this was suitable for an alternative magazine.

7. Photo shoot Storyboards (Front Cover & double page spread)
This long shot will be This mid shot would also be good for
taken with the guitar the front cover – depending on how
around her the photos turn out. The guitar here
neck/front. It can be would be either round her neck or to
used for the front the side of her. The sexual pose
cover as it is similar emphasises her sexuality.
to ones I favoured in
my research. It will I want one shot of her
also fit my designs laying down with the
well. guitar as I think it would
be a brilliant shot and
would go well on a double
page spread.
This shot will probably
be without the guitar
and could be used on an
entire page in the This shot could be included
double page spread. in the contents page.
I have made a storyboard of shots I want to take so I know that I will definitely have
enough shots for the front cover, contents page and double page spread. I will probably
take more than this, but this is a plan of the minimum I wish to take – as I can be certain I
have included everything I want to.

8. Photo shoot story board (contents page)
•For the contents page I am planning to have a range of pictures to give an insight into
the rest of the magazine. (This is partly due to the fact I am planning to only have one
photo on the front cover and two on the double page spread.)
•As I have a lot to get done this week, planning the pictures I would like to take is
going to make it much quicker on location to get the artists arranged and achieve my
desired photos.
Band 1 Band 2
Band 3

9. Call sheet
Date: Wednesday 22nd February 2012
Location: Amersham and Wycombe College
Stanley Hill,
Amersham,
Buckinghamshire
HP7 9HN
Models: Rachael Kin
Director: Bonnie Craven Katrina Comiskey
Photographer: Lauren Beckley Lucy Anderson
Sets: Photography studio and courtyard Chanika Stewart
Laura Lunt
3.00pm Lauren and I arrive – set up photo studio.
3.45pm Rachael arrives (with props and costume)
4.00pm Take FC and contents page shots with Rachael.
5.00pm Pack up studio
5.20pm Band arrive (Katrina, Lucy, Chanika and Laura) – make way to courtyard.
5.30pm Begin contents page photo shoot with band.
6.00pm Pack up and leave.