AS MEDIA STUDIES G321 FOUNDATION PORTFOLIO EVALUATION By Hannah Maxwell
1.In what ways does your mediaproduct use, develop or challengethe forms and conventions of realmedia products?
I have explored the Generic Conventions of magazine through this Forms and Conventions exercise; http://hannahmaxwell.blogspot.com/2010/10/forms-and- conventions-of-magazines.htmlFront CoverMy Front Cover subscribes to theconventions of a musicmagazine, because the mainimage covers the masthead.Also, Adam looks straight at thecamera and creates directaddress, which also subscribes tomagazine conventions.However, I have challenged theconventions because Jakedoesn’t look at the camera.My front cover was influenced byKerrang! (target audience) and IDmagazine (design).
Kerrang! magazine influenced NOISE, because of the way the main cover line cuts across the main image. It also has the same target audience I also liked the posters puff on the front, and the use of the bottom cover line. I have used these ideas on my magazine, ‘Still Nameless’ cuts up the main image, and I have used the bottom cover line to give names of additional bands. I have also done a poster puff.ID magazine influenced NOISE because ofthe relationship between the masthead andthe main image. Each cover person on IDpulls the same sort of winking face as themasthead. On my magazine, I made Jakeput his hands in his ears to replicate thehazard symbol I had used instead of the ‘O’.
ContentsMy contents has been influenced mostlyby Kerrang! magazine. In K! magazine, adifferent article to the main cover line isthe main focus on the contents. Bandsfeatured on the bottom cover line arealso featured inside the contents in moredetail, and the contents uses a differentcolour than the front cover, but remainswithin the house style. The captions ofarticles are linguisticallyappealing/persuasive to the potentialaudience. Simple vocabulary is alsoused, which relates to the audience, andthere is also an advert for a subscriptionto the magazine. I also liked the use ofthe editors note, which most musicmagazines have done.
On my contents I have used anotherstory as the main focus (NoDirection), band that are featured onthe bottom cover line of the frontpage are integrated on my contentsand I have used orange instead of redin the colour scheme. I have usedpersuasive captions and I have alsomade a subscription advert in thebottom right hand corner. I have alsoused an editor’s note too, addressingthe reader and making the magazineseem more appealing. Therefore Ihave subscribed and developed thegeneric conventions of a contentspage in a music magazine.
Double Page SpreadKerrang! was the main influence for my DPS too.I’ve subscribed to the conventions of a double page spread through the use of afull page picture and the article on the next page. These are often used as artistfeatures. I also used additional information boxes with Q&As. K! influenced myarticle through language, structure and content. e.g. conversational, introducinga scene (backstage), and telling readers what the band is all about. The picturesshow the band offstage, which, paired with a casual interview makes the bandmore relatable to my target audience.
2.How does your media productrepresent particular social groups?
What Social Groups have I represented?Are they stereotypical representations? My magazine targets mainly teenage people, who listen to a variety of rock music, like Kerrang! and Rock Sound. I have represented rockers through the images I have used, such as Still Nameless and Jessie Mac. Still Nameless are meant to be down to earth, out for a laugh guys, who don’t take themselves too seriously. Jessie Mac is a confident, trend- setting, in-control female, who makes damn good tunes and does what she wants. I have gone with the stereotypes of 21st century young people – live fast, not taking ‘crap’ from anyone.
3.What kind of institution mightdistribute your media product andwhy?
Bauer Media http://www.bauermedia.co.uk/NOISE magazine would bedistributed by this companybecause NOISE would appeal to ademographic similar to that ofKerrang! and Bauer Mediadistributes Kerrang. It is a major distributor thatdistributes magazines like; Closer,Heat, FHM, Zoo, Kerrang and Q. It isalso the distributor of many localradio shows etc. I think NOISEwould be distributed through amajor distributor because I think itwould be a big seller.
4.Who would be the audience for yourmedia product?
Target Audience –My magazine is aimed at femalesand males aged 15+ whoenjoy/listen to rock music. Mymagazine aims to give informationon everything rock, whether it’sindie or heavy metal. It wouldtherefore appeal to older peoplewho listen to rock music. (theabove link shows a questionnairewhere I explored my targetaudience, by asking them whatthey liked and didn’t like about mymagazine. Kerrang magazine is the most similar magazine to mine, as they have the same target audiences.
ColoursI chose Red, Black, White and Orange tobe my colour scheme because they appealto my target audience through the waythey stand out against each other, and thefact red is such a statement colour. Redalso has strong connotations of passion,anger and love, which is also what a lot ofrock music is about.Masthead Language/RegisterMy masthead – NOISE – is appealing to The language I have used ismy target audience because it has a tone rebellious, colloquial and simplistic.of rebelliousness that is associated with This is appealing to my targetrock. It is also a pun, because that is how audience because it is easily read,some people would actually describe rock easily understood and most of allmusic in general. It could be argued that they will enjoy reading it because itNOISE gives a bad name to rock music, uses the same rebellion associatedhowever I think the irony would be with the music they love. Theamusing/intriguing to my target audience. register of my magazine is veryUsing the hazard symbol, which could informal and loud, representing thesymbolise earphones for music, also made rock genre.my masthead more appealing.
PicturesI have a variety of pictures, from gutsyblonde rockers to acoustic playing indiefolk. This shows that my targetaudience is broad and diverse. There isalso a certain rebellious attitude to mypictures, e.g. Jake on the front coverwith his fingers in his ears. This isappealing to my target audiencebecause it contradicts the conventionallook of a magazine and would thereforestand out – which rock music does.ExclusivesI have used posters as my puff, whichappeal to my target audience becauseband posters are essential to any rocklover. I have also said that my artistinterviews (Still Nameless) is exclusive,because that way my readers know theywon’t find my article anywhere else.
6.What have you learnt abouttechnologies from the process ofconstructing the product?
I used Publisher to construct mymagazine, and I used Paint.NET to edit Weaknessesmy photos. Publisher: It’s hard to place things exactlyStrengths where you want them, so it can getPublisher: quite fiddly Easy to use It’s unclear how to shrink the border You can clearly see construction lines, of a text box, without moving the unlike word, and you can construct outside text. the document Paint.NET: It is simple to insert objects without It can be very time consuming to cut everything else moving around out a picture Print Preview usefully shows exactly how It easy to ‘over-edit’ a picture, so it my magazine would look at each stage looks awfulPaint.NET Simple Files can be saved as PNGs so that they have no background There are many effects that are good to test out You can change the brightness and contrast of a picture very easily.
Photographic ChoicesI chose my front cover image becauseI wanted it to tie in with the hazardsymbol on my masthead and thetheme of my masthead. The image ofJake with his fingers in his ears fitsthe theme of NOISE so well becauseit’s like he’s hearing a noise and that’shis reaction. I think it captures heattitude of the magazine. I made theimage better from my original photo,by changing the brightness andcontrast, and cutting out thebackground.
Here are some other photos Ichose, because I felt theycaptured the attitude orshowed the diversity of NOISEmagazine.
In creating the 3 elements, I found iteasiest to roughly sketch a contents pagebefore anything else. From my contents, Icould then deduce what would feature on thefront cover and then in my article. When I started to construct, I completed mycontents page first, just in case I made anyalterations which then meant it would notaffect my front cover or article. I have learnt that doing the contents page first gave a really solid guide to the rest of my work, which ultimately speeded it up, and meant I had a vivid picture in my head of what I wanted to do. I found using Blogger really easy. It meant that I could do work whenever I wanted without having to print off and I could do it quicker than a folder, because all I had to do was upload it onto my blog.
7.LOOKING BACK TO YOUR PRELIMINARYTASK, WHAT DO YOU FEEL THAT YOU HAVELEARNT IN THE PROGRESSION FROM IT TOTHE FULL PRODUCT?
On the front cover alone I can see that my preliminary looks very basiccompared to my final magazine front cover, because it appears to just beword art over a main image. PRELIMINARY FINAL
PRELIMINARY FINALI can see that changing the programme from word (preliminary) topublisher (final) has greatly improved the authenticity of my magazine. Inaddition to that, my image manipulation skills have improved a lot.
Overall, I think my end product is reasonably successful, and fits the brief well. I havethoroughly researched all aspects of magazines, and I believe that has been reflected inmy construction. I think the strongest aspect is my contents page, and the weakest is myfront cover. I am really pleased with my use of language and how I have captured thestylings of a rock-music magazine.