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Target Audience andgenre
The target audience for this editionof
Kerrang! Magazine will be fans of-of mice
and menand alsoteenagers as the type face
of the masthead infer the theme is more
relaxed. This magazine hasbeenmade to
attract the younger generation as a target
audience. The genre of thismagazine is
prominent throughout the manydifferent
editions as theymainimage is people from
the same genre of music. This magazine is a
magazine devoted to rockmusic.
Main Image
The mainimage ofthe band of mice and
men usesthe rule of thirds as everythird
the band is placed in. theyare also
positioned thiswayso the text and the
image can bee seen, as this Is the main
focus attractionof the magazine.
Model credit
The model credit “prisonillness death”
suggests the bandof mice andmen have
gone throughmanydifferent timesintheir
life andtheyare about to speak out about
it. This alsomakes the audience believe the
informationis unseen.
Main Cover Line
The maincover line “of mice andmen…the
astonishing storyof 2014’s breakthrough
band takesup the majorityof the page, this
emphasises the fact thisis the main article
in the magazine. The biggest text of the
maincover line is “of mice and men” to
emphasise how bigthe bandwillbecome.
Also the article is to talk about the
breakthrough ofthe band. From thiscover
line we cansee that the article will be big,
suggesting it will be a double page spread.
Colours/Typefaces/House style
The house style of the magazine isn’t consistent;however
the mastheadis always placedat the topof the page. The
colour of scheme regularlychangesas doesthe type face;
this is usuallybecause of the different band/artists onthe
cover. This is the common for Kerrang! Magazine,
enabling buyers to be attractedto the bright colour
schemes.
Masthead
the mastheadis positioned behindthe main image,
highlightingthe consistent format of the magazine as the
readers will be use to the name, therefore theycancover
it up witha mainimage. The name of the magazine is also
onomatopoeia.
The Gutenberg Design Principle
In the primaryoptical area andstrongfallow area;we see
the masthead, anexclusive of mice andmen’s story. . This
is usedas a mainfocus point of the magazine; shown as
the model credit hashis headcoveringthe masthead to
emphasise he is the mainfocus of the magazine andthe
mainpersonin the band. Inthe weak fallowarea there is
a picture of a male artist singing. For the audience of this
magazine this male artist maybe a bigstar withinthis
music genre. This is because the weakfallow area is
usuallybare, meaning the image of the singing artist will
attract the focus ofthe target audience. Inthe terminal
optical area small cover lines have been placedhere, this
is because people usuallystopreading the front cover at
this point therefore, the editor of the magazine wants to
attract the audience to this area.
Coverlines
The maincover line is placed inthe
axis of orientation this is because the
band “Of mice andmen” is the main
are placed in the readinggravitythis is
to attract the audience to the main
cover line of the magazine.
Banners/Flashes/badges
The badges and banners are usedto tell the audience the content ofthe magazine and to also
attract the audience to buythe magazine. For example the flashes that are used‘win a
personalletter fromAustin’ this is next to the main image to attract the audience to the flash.
Also a flash ‘blink-182 take the rock star test’ this is to emphasise that theyare not the main
focus of thisedition, however, theyare a well knownandlikedbandthat are popular sothen
this flash has beenusedto attract their fans.

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Front cover analysis (2/3)

  • 1. Target Audience andgenre The target audience for this editionof Kerrang! Magazine will be fans of-of mice and menand alsoteenagers as the type face of the masthead infer the theme is more relaxed. This magazine hasbeenmade to attract the younger generation as a target audience. The genre of thismagazine is prominent throughout the manydifferent editions as theymainimage is people from the same genre of music. This magazine is a magazine devoted to rockmusic. Main Image The mainimage ofthe band of mice and men usesthe rule of thirds as everythird the band is placed in. theyare also positioned thiswayso the text and the image can bee seen, as this Is the main focus attractionof the magazine. Model credit The model credit “prisonillness death” suggests the bandof mice andmen have gone throughmanydifferent timesintheir life andtheyare about to speak out about it. This alsomakes the audience believe the informationis unseen. Main Cover Line The maincover line “of mice andmen…the astonishing storyof 2014’s breakthrough band takesup the majorityof the page, this emphasises the fact thisis the main article in the magazine. The biggest text of the maincover line is “of mice and men” to emphasise how bigthe bandwillbecome. Also the article is to talk about the breakthrough ofthe band. From thiscover line we cansee that the article will be big, suggesting it will be a double page spread. Colours/Typefaces/House style The house style of the magazine isn’t consistent;however the mastheadis always placedat the topof the page. The colour of scheme regularlychangesas doesthe type face; this is usuallybecause of the different band/artists onthe cover. This is the common for Kerrang! Magazine, enabling buyers to be attractedto the bright colour schemes. Masthead the mastheadis positioned behindthe main image, highlightingthe consistent format of the magazine as the readers will be use to the name, therefore theycancover it up witha mainimage. The name of the magazine is also onomatopoeia. The Gutenberg Design Principle In the primaryoptical area andstrongfallow area;we see the masthead, anexclusive of mice andmen’s story. . This is usedas a mainfocus point of the magazine; shown as the model credit hashis headcoveringthe masthead to emphasise he is the mainfocus of the magazine andthe mainpersonin the band. Inthe weak fallowarea there is a picture of a male artist singing. For the audience of this magazine this male artist maybe a bigstar withinthis music genre. This is because the weakfallow area is usuallybare, meaning the image of the singing artist will attract the focus ofthe target audience. Inthe terminal optical area small cover lines have been placedhere, this is because people usuallystopreading the front cover at this point therefore, the editor of the magazine wants to attract the audience to this area. Coverlines The maincover line is placed inthe axis of orientation this is because the band “Of mice andmen” is the main are placed in the readinggravitythis is to attract the audience to the main cover line of the magazine. Banners/Flashes/badges The badges and banners are usedto tell the audience the content ofthe magazine and to also attract the audience to buythe magazine. For example the flashes that are used‘win a personalletter fromAustin’ this is next to the main image to attract the audience to the flash. Also a flash ‘blink-182 take the rock star test’ this is to emphasise that theyare not the main focus of thisedition, however, theyare a well knownandlikedbandthat are popular sothen this flash has beenusedto attract their fans.