The document describes the process of designing a festival ticket webpage. The designer started with a black and white background and used red for the masthead and main heading to make them stand out. Yellow, black, and red were chosen as the color scheme to match the festival colors and keep the festival theme consistent. Words like "Exclusive" were added in yellow outline and plus signs were used to separate subheadings to draw the reader in. Descriptions were added in yellow with key words in red. Drop shadows and borders were added to certain elements to make them stand out more to the reader. Finally, subheadings were shortened and rearranged to flow better and stand out more to the reader.