Research into Potential Target Audience – Questionnaire1. What magazine would you prefer to read? 4 . How much would you spend on a music magazine?• NME – IIIIIIIII = 9• Kerrang – II = 2 • I wouldn’t buy one. -• Metal Hammer - = 0 • £1-2 – IIIIII = 6• Q–I=1 • £2-3 – IIIIII = 6• Rolling Stone – II = 1 • £3-4 – II = 2 • £4-5 – I = 12. What would you expect from your music magazine? • £5+ - = 0•• Interviews – IIII = 4 5. What bands are you into?• Backstage Coverage – II = 2• Exclusive News – II = 2 • Indie Rock – e.g. Bombay Bicycle club – IIIIIII = 7• Coverage of festivals/gigs – IIII = 4 • Old School – e.g. Rolling Stones – IIII = 4• Posters – I = 1 • Mainstream – e.g. JLS - = 0• Top 40 - = 0 • Rock – e.g. My Chemical Romance – IIII = 4• New releases/reviews – II = 2 • Other - = 03. What would you expect/prefer to read on a double page spread? 6. What would encourage you to buy a music magazine?• Interview with a band – IIIIII = 6 • Posters – IIIII = 5• Review of several bands – III = 3 • Free cd etc. – III = 3• Review/coverage of gig/festivals – IIII = 4 • Chance to win competitions – III = 3• Top 40 - = 0 • Favourite band on the front cover – IIII = 4• Double page poster – I = 1 • Other - = 0• Tips on how to play your own music – I = 1
1098 My results from the first question NME7 shows that NME is clearly the most popular magazine, most probably6 Kerrang through its multi–platform. Whereas5 we can see Metal Hammer is the Metal least popular magazine showing that4 Hammer it’s targeted at more a niche market3 Q and not the target audience that Im going to be looking to aim my2 magazine at, yet NME’s target Rolling audience is the similar target1 Stone audience that I’m going to be0 looking to aim my magazine at. 1. What magazine would you prefer to read?
4.5 Interviews 43.5 Backstage Coverage 3 Exclusive News2.5 2 Coverage of1.5 festivals/gigs Posters 10.5 Top 40 0 2. What would you expect from your New releases/reviews music magazine?Question 2 shows what the audience expects from there music magazine. The majority ofpeople expect Interviews and Coverage of festivals/gigs. This shows us that the audiencedemands a high amount of the freshest and newest information and wants to beconstantly updated.
7 Interview with a6 band5 Review of several bands4 Review/coverage of3 gig/festivals Top 4021 Double page poster0 Tips on how to play 3. What would you expect/prefer to your own music read on a double page spread?The answer for question two is similar here for question three. Showing that theaudience constantly wants to be updated on information even when it comes down tothe double page spreads of the magazines.
7 I wouldn’t This shows the amount the6 audience would pay for the music buy one5 magazines. The majority of people £1-2 will pay from £1-3 showing that I4 should target my magazine £2-3 somewhere in between this price.3 Also very few people would ay2 £3-4 more than £3/4 for a magazine as the majority of them are students1 and have a budget. This helps me £4-50 understand how much I should target my magazine at. 4. How much would £5+ you spend on a music magazine?
8 Indie Rock – e.g. Bombay7 Bicycle club For this question the majority6 Old School – of people chose the genre of e.g. Rolling music that they are into to be5 Stones ‘Indie Rock’. Showing that I4 Mainstream – should target my magazine at e.g. JLS this genre of music also3 including some ‘Old School’ and ‘Rock’ to widen my target2 Rock – e.g. My audience. Chemical1 Romance0 Other 5. What bands are you into?
6 Posters5 Finally question six shows what Free cd etc. would encourage the audience to4 buy a music magazine. As we can3 see if the magazine includes posters Chance to it will encourage the reader to buy2 win the magazine. What I found quite competitions shocking that a free c.d. Wasn’t1 Favorite band higher I though a freebie would on the front immensely increase the sales of the0 cover magazine. 6. What would encourage Other you to buy a music magazine?
Skater could be a large target audience for the magazine. With them listening to Rockmusic there genre of music will be perfect for my magazine. Furthermore with skaterculture staying the same the Skaters may be loyal customers for this magazine making thismagazine more edgy and exciting. Also by including Skaters in my target audience it allowsme to include not only just indie rock as a music genre but generalised rock as wellcreating a bigger audience to aim at.
Moshers are great for the target audience I am looking to target my audience at. Alwayslooking for a good moshing session I can provide them with the latest gigs/festivals. Theyalso tie in with the genre of music Im looking to aim my magazine at, ‘alternative indierock’ .
Indie Scenester is the category I was placed under in ‘FindYourTribe’. Indie Scenesters willbe the scene setters for my magazine, by using them as part of my target audience, mymagazine should be up to date on the latest music, exclusive bands etc. By using IndieScenesters as art of my target audience my magazine will stand out from the crowd, givingteenagers and young adults the latest music and band information.
Clubbers are going to be one of the main target audiences for my magazine. The factthat they are always looking for a good time through an event such as a gig orfestival, my magazine can provide them with the information about these events. It alsogives an opportunity for my audience to become prosumers by contributing to themagazine, creating a unique selling point for my magazine. Furthermore by havingClubbers in my target audience I get to show a different range of festivals and gigsappealing to a large audience.
Indie kid is perfect for the target audience I am looking for. Indie kids lives revolve aroundmusic and mainly bands with guitars so this is perfect for my magazine. With them wantingto be constantly updated with exclusive interviews and new music/bands this is perfect formy magazine. Also by sharing music through the internet and talking with friends this opensmy target audience up to a wider audience.
Front Cover AnalysisFrom looking at many front covers of music magazines, I have learnt all the key featuresI need to include in my magazine and discovered techniques to draw in and persuadethe reader to buy the magazine. Firstly the second most important feature of a frontcover is the main image, which is generally a mid shot of someone famous giving adirect mode of address or an eye line match to the reader making them feel importantand if they are looking at them. Furthermore the magazines use many techniques withthe words on the page to entice the reader such as; Buzz words, teasers, pull quotesand puff words – all used to make the magazine seem very exciting and intriguing to thereader. The most important feature of a magazine is the masthead, I have learnt thatthis is generally the logo of the magazine, immediately telling the reader what they arebuying. The main title is also very important summarising in a short sentence what thisweeks magazine is going to be about, and trying to draw the reader in. Skylines are alsoused to persuade the reader to buy the magazine by telling them more about what isinside the magazine. Some magazines don’t reveal much on the front cover making theaudience more eager to read the magazine. Furthermore the font and the colourscheme is an very important feature of the front cover. Generally front covers use threecolours as if they use more it looks messy and less it doesn’t look exciting to thereader, also by changing the font into bold or making it bigger it jumps of the page tothe reader.
Contents Page AnalysisFrom my research I have learnt the features that a contents page will use to entice thereader even further. The contents page is the second biggest thing of the magazine otherthan the front cover and it needs to persuade the reader even more advertising what themagazine has to offer inside. The most important part of the contents page is themasthead, it needs to be bold, iconic, and unique enticing the reader even further. I feel thebest contents page I have analysed is NME’s contents page having a very big bold mastheadbeing the first thing you see then followed by and array of pictures with pull quotesunderneath making the magazine look very intriguing and exciting. I feel that thephotographs used on the contents page should be moving to the reader e.g. At a gigsomeone singing, festival etc. Making it very more interactive and exciting for the reader tolook at. Finally the font used and colour scheme are very important, again like the frontcover I feel you should keep your colour scheme to three colours and use very bold big fontfor the masthead to stand out and put certain bits of information in bold or different colourso it really stands out and entices the reader to buy the magazine and read on.
Double Page Spread AnalysisThrough researching and analysing double page spreads I have found that the pictureused on the double page spread plays a very important role. By having the picture justover the first page and edging onto the second it really connects the writing with thepicture. The picture is generally a mid shot of a band/artist giving a direct mode ofaddress to the reader. Furthermore another important technique used in double pagespreads is ‘pull quotes’ by using a pull quote and putting it in bold large font it reallystands out to the reader and really entices them to read on. Also the masthead for thedouble page spread is very important it may be the first thing the reader sees so it hasto be bold and intriguing for the reader to read on, it may even be a pull quote. It has tograb the readers attention because if it doesn’t it could make or break the article. Theleading text is also an important feature that is used to summarise the article, it is veryimportant for a double page spread and without it you wouldn’t be able to make animpression.