The music genre I have chosen to go for is alternative/ acoustic folk this is primarily why I have chosen to do a Benjamin Francis Leftwich song as it fits into these genre conventions perfectly. Furthermore I chose these genre characteristics to start with as my results from my audience reflected to me that folk/acoustic got the majority of the vote yet closely followed by alternative/indie, so I decided to listen to my audience as they are the ones that will make my music video successful or not, you have to give the audience what they want to see/hear.
What Genre of Music are you into at the Moment? Folk/ Acoustic Alternative/ Indie Rock Hip-hop/ Dance R&B Other
Considering the music genre I have chosen is folk/ acoustic, Laura Mulvey’s Male Gaze would rarely be used in this music genre. This is because folk/ acoustic music videos are generally shot outside with the main focus being on the location whereas music videos that include Laura Mulvey’s Male Gaze are really putting all the emphasis on the artist to show to the audience how great they are. Although you could use the ‘notion of looking’ within acoustic/ alternative folk with the boy or girl for example singing the song supposedly a ‘love’ song and the girl/boy looking at them to show the audience the connection between them and that the song has real meaning.
With a genre of acoustic/ alternative folk the clothing props and location I use are all going to be very stereotypical of this genre keeping in theme of what the audience want. Firstly the outfit will be very laid back maybe jeans and t-shirt with a coat. Furthermore not many props are going to be used but there will e one very iconic one that is featured in pretty much every acoustic/ alternative folk music video. Also the location will be outside still keeping the outdoor and with nature theme flowing with my genre, it may be shot in fields, or woods something very stereotypical for this sort of genre so that it all fits and nothing looks out of place for the audience.
Music videos demonstrate genre characteristics.For example my music video will follow the acoustic/ alternative folk theme byguitars, the location an the laid back costume of the artist. There is a relationship between lyrics and visuals. The lyrics are represented with images.I will illustrate and emphasize the lyrics to the audience so the understand andappreciate the song. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.For my music video as the pace of the music picks so does the visuals and the otherway round. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.My artist will develop there own individual style for my audience will identifywith, with motifs and a lot of the music video will be focused on my artist. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.My artist won’t be used through voyeuristic qualities yet the notion of looking maybeused as the boy looks at the girl if they’re ‘in love’ yet not in a particularly sexual wayto the audience. There are often intertextual reference (to films, tv programmes, other music videos etc).I may use intertextual references within my music video to show the audience what theartist is influenced by so for example an intertextual reference to a band or song.