1. Drew Gaczewski
Tarik Kaddouri
Daran Xu
Sean McEvoy

2. Who are the Millennials?
 30% of all retail sales (Times)
 81% spent in brick & mortar
 60% described as brand loyal
 Average 5-6k annual spending

3. Store Layout
 Pharmacy
 Produce
 Sporting Goods
 Health & Beauty
 Electronics
 Starbucks
 See Spot Save

4. Wellness Opportunities
 Gluten-Free section
 Sourcing from local farms
 Specialized Team Member
 iPad healthy meal planning

5. Re-Branding Target Owned
Brands
 Move towards Target-associated brands
 Guests may not associate Up & Up
 Potential to gain brand loyalty

6. Campus Marketing
Strategies
 Partnership with athletic departments
 Offering unique apparel
 Sponsorship/Promotions
 Bus shuttle system
 Community Service on Campus

7. RedCard
 Establishing Credit
 Credit/Debit options
 Building loyalty
 96% of consumers will search for mobile coupons in 2015

8. Marketing Cartwheel
 Social media advertising (Youtube, Pandora)
 In-store marketing
 Check lane end caps with cartwheel exclusive
 Cartwheel signing (benefit-driven)
 Educating team members
 Word of Mouth

9. Potential of Target Express
 Over 4,000 universities in US
 Unsaturated RedCard & Cartwheel market
 New initiated promotions

10. Q&A