NFC technology can be an effective promotional tool for the automobile industry by enabling customer engagement, behavior tracking, and providing targeted information. It allows companies to connect across various marketing channels at low cost. By attaching NFC tags to billboards and vehicles, companies can track which products attract the most interest and what information customers need. This helps companies understand purchasing decisions and promote positive post-purchase experiences. The startup Inotous Innovation develops NFC solutions and can provide demonstrations of how its technology supports marketing in the automobile sector.

1. Why NFC be the next effective marketing
promotional technology for Automobile industry
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2. NFC Technology
 Nowadays NFC technology become a buzz word in current smartphone and tablet dominating world.
 NFC application not only dedicated to contact less Payments as of the past, now its Application evolved
rapidly to too many business segments.
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3. Clients insights
 We spoke to lot of clients in automobile industry , thought leaders , decision makers
, influencers , we came to know that.
 All are looking for a new innovative marketing tools, which helps to connect seamlessly to all
existing promotional channels effectively at low cost.
 Also their mentioned their challenges.
 Customer engagement
 Customer behavior tracking
 Providing what they needed information to support to make purchase decision
 Purchasing behavior
 Post purchase behavior
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4. Customer Engagement for automobile
 To achieve success in todays business in the world , companies should build high customer
engagement, also maintain it for long term .
 NFC is new technology which will helps the auto showrooms ,to build ,manage and sustained
customer engagement because
 NFC Supports all known promotional channels in the world
 Social media , print media , Billboards and mobile media .
 Having separate brand group in Facebook and twitter.
Ex :BMW group , Audi group ,
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5. Low cost creative Promotional billboard and hoardings
 NFC Tags are attached with automobile billboards and hoardings , attracts more customers eye balls, it
creates a eager in customer mind to explore more information's, if customer Tap their Smartphone /Tab
to NFC Tag , full promotional material will be displayed customer smartphone screen .
 Like new car launch , register for new car free test drive Etc.
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6. Customer behavior tracking
 We can easily track the customer behavior in car showroom by using NFC
Analytics
 Using NFC analytics we can easily track ,which car his attracts more
customers ,which element of the car customers showing more interest.
 Customers response to car’s different promotional materials
 How well customer choose the desired car
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7. Provide right information at right time
 We need to provide information to customer to educate them about the car brand,Car info , other car
services information's at a real time when customer needs acts as a good marketing strategy .
 Giving an opportunity customer to Eliminate the unwanted information's.
 NFC is connects the customer with 360 degree promotional strategy by providing effective
information's at customers fingertip.
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8. Track customers Purchasing behavior
 Using NFC we can easily track the customer purchasing behavior
 Starting from how he use online source to research about the car
 How he collects opinions about the car, from his primary group through , social networks such as
Facebook, twitter, auto blogs, auto groups in LinkedIn
 We can also easily track the influencing sources to customers
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9. Post purchase behavior
 Post Purchase behavior of the customers will effects the companies Cars sales, brand awareness
 If customer is happy about the car he purchased , he will give good world of mouth publicity for
the car brand
 Satisfied customers will share their experience in social media network such as Facebook , Twitter,
foursquare etc.
 We need to rewards the customers for sharing positive association with the car brand .
 By posting their experience in their blogs and creating car brand group promoting through it.
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10. Inotous Innovation
 Notous innovation INC is a two year old startup company, specialized in Developing and
consulting NFC solutions to different industry segment customers such as
Retail, Automobile, restaurants, digital marketing, events marketing , tourism and automobile
industry.
 We having More than 10 years of rich experience in this technology and also worked with
fortune 500 companies.
Management information
 Founder & CEO : Sampath Reddy
 VP Of Marketing : Shantan Reddy
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11. Contact us for free demo of solution
Name : N R Jaibhima
Email : jaibhima@Inotous.com
Phone no : +1-404-382-0581
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12. Thank You
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