1. Millennials, the generation born between 1980 and 2000. They are narcissistic,
overconfident, entitledand lazy, but they just might be new Greatest Generation. Many of
the 80 million US Millennials are already working, raising kids and living in their own
homes. What’s more, they are big spenders— and getting bigger. They spend $1.4 trillion
and by 2020 they’llaccount for approximately 30 percent of allUS retailsales. 81% of them
spent in brick and mortar companies, which give great opportunity to retailerslike Target.
And 60% of the millennials are describedas brand loyal. They reallydo expect a customer-
centric experience whenthey shop:an experience tailoredto their wantsand needsas truly
valued customers. Also, By 2015, their annual spending is expected to be $2.45 trillion.
They are an indispensable and important part of companies target customer and the
company will gain a lot fromthem. Whichcaters for the appearance of Target Express.