1. • Market Validation
What we have achieved regarding marketing validation includes marketing research on potential customers and translators; ways of cooperation with
hotels negotiation in Niagara Falls sightseeing districts and hotels and customers surveys in Orland area.
• On the one hand, the department of marketing and sales implemented the marketing surveys in Buffalo area specifically targets on students as
translators in University at Buffalo. We received 156 Reponses from the translators who offered many suggestions on our pricing model as well as the
recommendations for improving our products by adding picture function. On the other hand, the 243 responses from potential customers also provided
us with abundant information on the aspect of customer demands. Based on these marketing survey as we did, we began the step two for our marketing
research development as follows.
• The marketer and salesman talked to the managers of six various level of hotels in Niagara fall sightseeing district regarding company approaches of
cooperation. By applying our product into hotels, it will enhance the customer engagement and enjoyment with the hotels via solving the language
barriers between the communication of hotel customers and hotel operators. After talking with six hotel managers, they showed huge interest in our
product. As they described, there are lots of language problems and barriers when international customers coming into the hotels. They couldn’t
communicate with the front desk even asking for a towel or what is the passcode of the WIFI in the hotel. Set Niagara Falls as company’s first
experimental markets will benefits us a lot. Additionally, we are on the process of communicating with hotel managers in New York City concerning
the modality of cooperation opportunities in the near future when we launch our products in our first market-New York City.
• By understanding the significance of market validation, the department of marketing and sales is surveying Orlando area by communicating with the
managers of travel agencies, hotel managers and international customers in the Disney World of Orlando with the anticipation of deadline in March
22th.
• Marketing Plans
Please see attached “Marketing Programs in 2015” in the last page as reference.

2. • Marketing Programs in 2015:
Approach Time Line Area Content Customer Cost
Search
Engine
Optimization
(Google,
Yahoo,
Baidu)
May 10st , 2015 Niagara, Buffalo Search rank:
Top 7 in the searching page
Key Word:
Translation app (Travelling)
Cost Contracts:
Contract service at fix price
Monthly retainer
Web users
$750/month
(first two quarters)
June 15st , 2015 New York City
$1150/monthSeptember 1st , 2015 United States
other areas
December 15th ,
2015
International(Eur
ope, Asia, etc)
Video Ads May 10st, 2015 Niagara, Buffalo Ads before video plays(12 sec) Key Words:
Language
Travel
$800/month
Web Page
Ads
May 10st, 2015 Buffalo, NYC Ads showed on the web pages Travel;
Translation
$700/month
Radio Ads May 10st , 2015 Niagara, Buffalo, Ads broadcast in Buffalo, NYC radio
stations
Translation
application for
travelling
$1000/month
TV Ads December 15th, 2015 US, International Ads on the TV programs (Travelling,
Language, Translation )
Potential users $1500/month
Events
Marketing
May 20th-June 10th,
2015
Buffalo, NYC Sightseeing Districts Promotions
(Niagara; NYC Manhattan area)
Travelers;
Travel agencies,
hotels, malls,
etc.
$500
July 1st-July 30th,
2015
Niagara, Buffalo Community Engagements
(Donations; Teach in activities, etc)
Senior citizens $1000
July 1st-July 30th,
2015
Niagara, NYC Discount Promotions Events 1st time users $700
August 10th-
September 1st, 2015
Niagara, NYC Events Marketing on Travel Agencies:
Language Teaching, Foreigners
Communication
Largest
potential
customers
$800
September 10th-
December 30th, 2015
US, International College Competitions Events
(marketing campaigns)
College Students Promotions
International
users
$8000