Mobile marketing 101


Published on - Get the latest information on Mobile Marketing systems, approaches and technology

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Mobile marketing 101

  1. 1. Mobile Marketing<br />
  2. 2. Text messaging and text messages are the latest rage in the world.<br />Be the social facet or the business facade, text messaging has brought about a revolution in both the fascias.<br />
  3. 3. SMS text message marketing has become an undeviating linkage between businesses and commercial associations and consumers.<br />
  4. 4. With the commercial market going mobile and the increase in the sale of commodities and services on the mobile each passing year have certainly geared up the text message marketing.<br />
  5. 5. After the social networking advertisements, the email advertising, and auto wraps, text message marketing is the next big thing in the advertisement and promotion industry.<br />
  6. 6. The SMS texting service has become a part of everyone's life which makes the marketing a sure hit.<br />
  7. 7. It enables easy mass reach which is considered as a desirable CRM plan for customer care, promotion and advertising by commercial companies.<br />
  8. 8. Since there are only 160 characters in a text message the company's goals and objectives have to be met in these 160 characters without playing around.<br />Text Message Marketing needs a lot of skill and management.<br />
  9. 9. While having this form of marketing strategy implemented in a firm, the firm is indebted to provide an opt-out in the foot of the message or the firm may be penalized severely.<br />
  10. 10. Few companies proffer a coordination that requires an opt-in and an opt-out service and these systems are 100% spam proof.<br />
  11. 11. The companies opting for this need to have new strategies and tactics to keep the program interesting and attractive.<br />With this people will receive only if they request for them.<br />
  12. 12. The bounce ad strategy for messages marketing is an automatic responder which sends only on request by the cell phone user.<br />This strategy permits the advertisers to send a pre-structured messages.<br />
  13. 13. These messages are stored at the back office of the company which "bounce back" to the requesters when requested on-demand.<br />
  14. 14. The broadcast feature of Text Message Marketing sends updates and coupons to subscribers.<br />
  15. 15. It enables the advertisers to propel unlimited and promotional information on a mass SMS relay basis at anytime from anywhere to large number of subscribers by just logging into a user account.<br />